跟读练习: I made 500,000 cold calls and learned this - 通过视频学习英语口语
正在创建课程...
1
In the last few years, I've made over half a million cold calls to generate 8 .5 million dollars for my agency
2
and lead a team of 30 sales reps.
3
I only really started to see results after I learned what I actually needed to focus on.
4
So in this video, I'll be condensing down five years
5
and hundreds of millions of sales pipeline experience into 27 lessons
6
you can implement in your cold call strategy today to set more appointments and make more money with the phone.
7
Lesson number one, when I first started cold calling, I did everything but dial the phones.
8
refill my water bottle, reorganize my desk.
9
I told myself I was being productive, but really I was just stalling.
10
Every sales floor has those reps, you know, about to start once they tweak their CRM or rewrite their opener for the 12th time.
11
It wasn't until one day my CRO pulled me aside and said, Micah, your numbers are down because you're not making enough calls
12
that was it so call reluctance
13
or fear of picking up the phones comes from overthinking
14
and the cure is simple just dial we had a rule
15
no weasels no fake prep no walk arounds no water cooler chat
16
because 90 of success in cold calling is just showing up
17
and doing the work
18
so lesson number one no weasels just make the dials lesson
19
two early on i saw cold calling as a grind something you suffer through until you level up
20
but now i see it as one of the most foundational skills
21
be an entrepreneur executive or top rep
22
if you can't interrupt a stranger's day earn their trust in the first seven seconds
23
and create massive curiosity out of thin air for them to
24
take action you're always going to play small cold calling teaches you how to communicate under pressure control a room
25
that doesn't want you there
26
and think fast on your feet here's what most reps forget it's a skill set
27
and like any skill set it takes years to master you
28
have to think long term not just three weeks think three
29
years you don't get jacked after two workouts same thing here so Cold calling is a future CEO skill set.
30
If you treat it like a craft and give it time, it'll open doors most people will never get close to.
31
Lesson three.
32
I was lucky.
33
I started with a solid ethical sales team early in my career, but some of my buddies weren't.
34
They came up in toxic boiler rooms, between calls, booze before noon, closing at any cost.
35
But honestly, there's something worse than that.
36
It's doing it alone.
37
Cold calling solo day after day will eat you alive.
38
The rejection, the doubt, the slump, you'll spiral out of control.
39
some vets who crush its soul out there.
40
But if you're new, you don't even know what good looks like yet.
41
So lesson three, that's why I say cold calling is a team sport.
42
Iron sharpens iron and the right crew makes all the difference.
43
So find your tribe.
44
Lesson four, one of the biggest mindset shifts I've had in sales was realizing that every no still pays you.
45
In training, my coach asked, Micah, what if every conversation made you money, even the ones that you don't book? That clicked.
46
That means each convo, 25 bucks, every call, $5.
47
Even the rejections, you get paid.
48
No matter what I'm calling on, I know a deal's coming.
49
It's just a matter of when.
50
You can't learn that in a classroom, only by doing the work.
51
So lesson four, every no pays you.
52
Never forget that rejection is part of the paycheck.
53
Lesson five, in the early days, no one warned me how unnatural cold calling would feel.
54
You're ambushing strangers, asking them for time and money.
55
Of course, it's gonna feel off.
56
I'd hit a dry spell a lot of times and think, cut out for this.
57
But over time, I realized that pain, that frustration, it wasn't failure, it was growth.
58
Most people hit that wall and fold.
59
But if you keep swinging through the discomfort, you become real dangerous.
60
So lesson five, pain is a sign of growth.
61
If it feels unnatural, good.
62
You're doing what most people run from.
63
Lesson six, through my sales journey, I didn't realize how much my ego played a role in my success, or lack of, I should say.
64
I used to think that I was coachable, resilient, but the truth was I was insecure and my ego was in the way.
65
feedback stung most of the time i wasn't focused on getting
66
better i was just trying not to look stupid to be honest then i read ego is the enemy
67
and it finally came to me most of my mental battles
68
in this role were actually battles with my ego i didn't
69
want to be seen failing i didn't want to admit i wasn't a natural
70
but once i dropped the ego cold calling got 10 times easier
71
so lesson number six your ego is not your amigo get out of your own way
72
and let yourself be good and be sure cold calling and sales is neediness.
73
Back in the day, there was a concept that always stuck with me.
74
It was David Sandler's big two.
75
Number one, you're a psychiatrist on a Broadway play.
76
And number two, you're financially secure and don't need the business.
77
And so that posture changed my selling style quite a bit.
78
Because when you come in sounding desperate, prospects can smell it.
79
We call that commission breath.
80
And the moment they catch a whiff of it, it's game over.
81
Neediness kills all deals.
82
So lesson number seven, eradicate all neediness.
83
Detach from the outcome.
84
Give the perception of a peer and let them qualify themselves to you.
85
Lesson eight.
86
One thing that's made cold calling way more bearable and honestly way more effective, I stopped pitching for the prospect and started pitching for myself.
87
Or better yet, if the team was around, I'd pitch for them.
88
And here's what I mean.
89
your prospects don't really know what your pitch is supposed to sound like.
90
They don't know your script or how well it was supposed to be performed.
91
They just say yes or no. But for you, you know when you hit it clean and delivered a face melter.
92
I can't tell you how many times I've pitched janitors by mistake and I still didn't care because it wasn't about them.
93
It was about how I showed up.
94
And the crazy part, sometimes they booked anyways.
95
So lesson number eight, don't pitch for the prospect, pitch for yourself.
96
Make it a performance, stay present, and hold yourself to a higher ever could.
97
Lesson nine, I've seen it over and over.
98
New reps run a few calls, then start freestyling, changing things up before they know what works.
99
They're finding their voice without data, consistency, or results.
100
And I get it.
101
You know, we all want to sound smooth and natural.
102
But when I worked with Oren Klaff, one of his famous quotes was, be yourself, terrible idea.
103
You're not good enough to be yourself.
104
Early on, you haven't earned the right to improvise.
105
So lesson nine, don't be creative at first.
106
Stick to what's already working until it's second nature.
107
consistency, that's when you can make small adjustments.
108
Usually it takes about two to three word changes just to double your conversion rate, a lot less than what people think.
109
Lesson 10.
110
I used to think top reps were just naturally gifted, some instinct I didn't have or some secret sauce, but the reality was they were just better thieves.
111
They paid attention, borrowed what worked, and tested everything, and kept what stuck.
112
Because the sales landscape is always changing, a pitch that crushed six months ago might flop today, but there's always a pitch that works right now.
113
Your reps testing in real time, you'll find it faster.
114
So lesson number 10, great artists steal.
115
Someone out there is doing it better, study them and steal it.
116
Lesson 11, a lot of reps hide their scripts, leads and tactics, afraid that sharing means losing deals.
117
But that scarcity mindset is going to isolate you.
118
It's going to burn you out.
119
Top reps really know that abundance is a competitive advantage.
120
They share, they collaborate, and somehow they win more.
121
Because when you become So lesson 11, embrace an abundance mindset.
122
Compete hard, but build together.
123
Lesson 12, in cold calling, you might last a day, a week, or maybe a month, maybe a whole quarter running on pure willpower.
124
But eventually, burnout hits.
125
That's why it's not just about showing up.
126
It's about how you show up over time.
127
The fix is simple.
128
Create short -term rewards, weekly, monthly, and quarterly for yourself.
129
A steak dinner, a lake day, a beach trip.
130
Big or small, give yourself something to chase.
131
And if your company doesn't dangle the carrot, you should.
132
set micro goals, keep fuel in the tank, and apprise insight.
133
Lesson 13.
134
When I interview new reps, I have one rule.
135
No sales tourists.
136
Too many reps claim 10 years of experience, but really, it's one year repeated 10 times.
137
Why?
138
Because they never took sales and cold calling as a serious profession.
139
Sales is unique in
140
that it's one of the only careers where you can make doctor money without going to school for a decade.
141
No GMAT, no LSAT, but with that low barrier to entry respect the game.
142
The best reps, they study, they train, and they take pride in what works.
143
So if you want a shortcut to mastery, watch Jiro Dreams of Sushi.
144
It'll show you what it means to go all in.
145
Lesson 13, respect the craft.
146
Give cold calling 100 % and it'll give back big time.
147
Lesson 14, when I handed new reps the cold call talk track, I'd always say this isn't a script.
148
It's a screenplay because scripts are read.
149
Screenplays perform.
150
On a cold call, you're not just saying And the better you perform, the more attention you command and the more deals you land.
151
So lesson 14, treat the cold call like a performance.
152
Because when it feels real to you, it'll feel real to them.
153
Lesson 15, some reps think that they can cold call for 20 minutes here, 30 minutes there, and somehow get into a groove.
154
It doesn't work like that.
155
Even for me, sometimes it takes a full hour or even two hours before I'm fully locked in.
156
The best calls a lot of times don't come at the start.
157
They come when you're deep in the rhythm, when you're in a flow state.
158
Create space in your calendar and be sure to block the distractions and give yourself enough runway to hit the jet stream.
159
So lesson 15, batch your dial sessions.
160
Three to four hour blocks is optimal, but be sure to protect that time at all costs.
161
Lesson 16, speaking of flow state, getting into flow isn't magic.
162
It's preparation.
163
Top reps don't just hop on the phones cold.
164
They have a pre -flight checklist, a ritual that gets their head, body and voice ready to perform because the faster you can drop into the groove, the faster you start winning the day.
165
So here's my quick pre -flight checklist.
166
I do 10 minutes of journaling, 10 minutes of breath work, five minutes of vocal warm up and three minutes of role play.
167
It's not fancy, but it's repeatable.
168
And that's the key.
169
At the end of the day, cold calling is part muscle and part mind.
170
And a ritual locks in both of those.
171
And at the very least, don't start a call block without at least one dry run of your screenplay.
172
Lesson 17.
173
One of the most common rabbit holes reps fall into is actually knowing too much.
174
I've seen reps spend weeks memorizing every feature, every technical detail, every edge case of their product.
175
And they talk way too much because here's the truth.
176
As a B2B cold caller, your job isn't to educate, it's to initiate.
177
You're not here to close the deal on the first touch.
178
You're here to book the discovery meeting.
179
That's it.
180
expect, you need to know how to spark curiosity.
181
You need to know how to get them to say, sure, I'll hear more.
182
Anything beyond that, leave it to the discovery call where you're not ambushing them.
183
So lesson 17, don't overtrain or overthink.
184
Know just enough to get the meaning, then pass the mic and move on.
185
Lesson 18, legendary NFL coach Bill Walsh says the score takes care of itself.
186
Same goes for cold calling.
187
I'd argue that cold calling is the most athletic part of the sales cycle.
188
You got to think fast, adjust on the fly, and run tight plays over and over and over again.
189
you stuck your job is to solve for the very next bottleneck
190
and push it down until the outcome presents itself and
191
so very simply dials then conversations then bookings shows then opportunities
192
and that's the game and remembering
193
that simple mental model helps alleviate what a lot of folks call analysis paralysis
194
so lesson 18 focus on the inputs not the outcomes the
195
score will take care of itself lesson 19 list building is
196
one of the most neglected skills in cold calling sure you if you don't know how to build a list yourself, you're at the mercy of two things.
197
Number one, hours of your own research, or number two, whatever marketing decides to hand you.
198
When you control your list, you control your destiny.
199
So lesson 19, learn how to build a contact list.
200
There's plenty of low cost tools out there like Apollo .io or salesbot .io and tons of tutorials for beginners.
201
Lesson 20, when I first started in cool calling, I asked my CEO, how can I be sure that the product I'm pitching actually adds value to the customer?
202
He paused and said, you know, because if you don't believe in what you're selling, how can you sell with integrity?
203
Then he said, let me ask you this.
204
What is the product that you're selling?
205
And so I said, cybersecurity, IT, whatever the client offers.
206
And he shook his head and said, no, the product is the meeting.
207
the discovery call and that's your job not to sell the solution
208
but to sell the conversation and so that shift changed everything for me
209
because when a true expert or specialist shows up to
210
that meeting someone who lives
211
and breathes this stuff every day they will always know more than the prospect who is a generalist even
212
if the generalist is a smart skeptical vp the objective of the specialist is to deliver value in one
213
or all of three key areas strategic emotional or confidence that the meeting always has value.
214
So lesson 20 in cold calling, your product always has value.
215
Lesson 21, because your prospects are getting hammered by other cold callers every single day, obviously none as great as you.
216
The best strategy is actually to be the antithesis or opposite of what every other salesperson sounds like.
217
So here's what everyone else does.
218
They speak quick, they're overtly enthusiastic, supplicative or low status, and you can feel the pushiness.
219
So what do you do?
220
Number one, you go more negative.
221
Number two, you modulate your voice three, you create credibility through your pitch and maintain status.
222
These are just a few ways to stand out of the sea of average sales folks.
223
So lesson 21, be the opposite of every other sales person.
224
Lesson 22, a lot of reps ask me, what is the best intro for cold calling?
225
For me, most of my campaigns have been in scaled cold calling, where there are tens of thousands, if not hundreds of thousands of accounts that I can call into.
226
So for scaled cold calling, it's not that you can't personalize, it's that it's just more efficient not to.
227
So you can engage with more people faster.
228
permission -based openers are king for high volume calling.
229
So here's my go -to framework for my intro.
230
I'll say, hey, John.
231
Oh, hey, John.
232
It's Micah over at Company X.
233
I know I'm in interruption here, but do you mind if I grab half a minute?
234
I'll tell you why I called, and then you can let me know if it's relevant or not.
235
So I'm doing quite a few things here.
236
I'll list them off quickly.
237
I'm double tapping them on their name, flat delivery of my name, matter of fact tone on the company name,
238
downward hanging tactical empathy statement leading into the solution to their immediate and interrupt tack on to show non -neediness.
239
So again, quite a psychology behind why this intro works.
240
All you need to know is that it works.
241
So lesson 22, PBOs are king in scaled cold calling.
242
It's best really in mid -market or small to medium -sized businesses and low -level enterprise.
243
So bigger than that, you're going to want to personalize a bit more when the accounts are very limited.
244
Lesson 23, I see a lot of reps ask way too many questions way too soon.
245
And I get it, you know, they're trying to qualify so they don't waste time.
246
But here's the problem.
247
You haven't
248
invisible stranger ambushing their day and they don't trust you
249
so the winning strategy is actually to book the meeting then qualify the prospect especially
250
when selling a new product
251
or to a new persona there's two reasons why number one
252
you have to get frequent before you get good more pitches means you get better faster
253
and number two you earn trust after a strong pitch not before
254
so lesson 23 book the meeting then qualify worst case scenario you get an extra pitch out
255
and cancel the meeting because there's absolutely no way they're a fit for your product Question 24, at the end of the day, closing is the most important part of your conversation.
256
So here's a quick tip to increase your close rate by 30 to 40%.
257
Use a soft ask.
258
Traditional closes sound something like, hey, would you be interested?
259
Would you be open to booking a meeting?
260
But the problem with that is it's too high of a mental commitment in your prospect's mind.
261
Replace this with an easy to answer question
262
that has nothing to do with whether or not they think they might buy your product.
263
This is going to lower the cognitive effort to get them to the next step.
264
Do you happen to have your calendar available or are you a morning person?
265
Then go into scheduling.
266
So lesson 24, use soft asks when closing.
267
And if they're really not interested, they'll have to expend more energy to come up with a negative response.
268
Lesson 25, I remember one of my first role play sessions with my CRO.
269
And he said, you know, Micah, you sound great, but honestly, you sound too smooth.
270
I thought to myself, how the hell can I sound too smooth?
271
It's sales, right?
272
And he explained that the cold call shouldn't sound like a TED Talk or a state of a union address, having a conversation at the bar.
273
That made a lot of sense because when we're talking with a friend or family member, we're not reciting lines.
274
Only sociopaths do that.
275
We pause, we search for the next word, we drop in ums and ahs or you knows without even thinking about it.
276
These are called verbal disfluencies.
277
And while too much of it can sound sloppy, a little bit can actually help you sound human.
278
Because if you sound like you're delivering a script, people tune out.
279
But if it sounds like you're thinking through it, you know, in real time, like it's your first time saying it, feel like the first time.
280
So lesson 25, don't be too polished, sound human, not rehearsed.
281
Lesson 26, great reps don't just feel productive, they know they are because they track their numbers.
282
What doesn't get measured doesn't improve.
283
And if you're not tracking your funnel, you're flying without a compass.
284
So here's what I personally monitor when I'm calling.
285
The volume metrics I'll track are total qualified meetings, shows, booked meetings, conversations, dials, and time on dialer.
286
Then my these over different periods of time, daily, weekly, monthly, and quarterly, depending on what I want to analyze.
287
Sometimes it's to spot trends.
288
Sometimes it's to run experiments, but always it's to get better.
289
So lesson 26, know your numbers because the data doesn't lie and your improvements live in those patterns.
290
Lesson 27, if cold calling is sucking the living soul out of you, which you can if you're not careful, it's probably time for a wake -up call.
291
And so several previous lessons help combat this, like treating the cold call like a performance, setting micro goals, really working
292
helping you steer you in the right direction
293
but it all starts with the decision
294
so lesson 27 choose to make cold calling fun otherwise you're
295
doing it wrong now for my final tip instead of clicking off this video
296
and thinking wow i know a lot about cold calling now
297
i hope to remember to implement all this later what you
298
need to do right now is to actually apply all of this
299
but if you don't have a solid system
300
and the right process set up for cold calling you're going to struggle
301
so click here to head over to the next one where i go over the exact system
302
and process you need to generate leads and book appointments.
303
Cold calling is truly one of the most reliable and consistent ways to generate business, but you need a system if you want to succeed.
304
So we'll see you over there.
📺 同频道
B21
Give me 8 minutes, and I'll improve your sales skills by 176%
Business EnglishInterview EnglishWorking Adults
B21
What a Sucessfully Booked Meeting Looks Like #coldcalling
TOEIC PrepBusiness EnglishDaily Conversation
B23
Alex Hormozi's Advice on Cold Calling
Business EnglishInterview EnglishWorking Adults
B2Brutally Honest Advice About Sales in 19 mins
Business EnglishInterview EnglishWorking Adults
✨ 推荐视频
B21
283 句
how to make an extra $4-5k every month around a busy schedule (FULL BREAKDOWN)
Business EnglishInterview EnglishUniversity Students
B21
300 句
$100M Worth of Sales Knowledge in 19 Minutes
American AccentBusiness EnglishInterview EnglishWorking Adults
B21
121 句
How I Learned to Code in 4 Months & Got a Job! (No CS Degree, No Bootcamp)
Business EnglishInterview EnglishWorking Adults
B22
125 句
How I Made My First $100,000 at 22 as a Real Estate Agent
Business EnglishInterview EnglishUniversity Students
B23
74 句
The 1% Rule
Business EnglishInterview EnglishWorking Adults
B21
845 句
How to Stop Being Overlooked & Start Getting What You Want With Top Business School Professor
Business EnglishInterview EnglishUniversity Students
B22
515 句
Cold calling real estate leads *live* (2 listing leads in 30min)
Business EnglishInterview EnglishWorking Adults
B2250
35 句
How To Answer The TOP Marketing Interview Questions Like a PRO?
Business EnglishInterview EnglishUniversity Students
B21
74 句
Improve Your Speaking
Business EnglishInterview EnglishUniversity Students
B21
341 句
REPLACED BY RETHINKS How to Pitch Anything: 10-20-30 Rule by Guy Kawasaki
Business EnglishInterview EnglishUniversity Students
本节课学习目标
通过观看这段关于电话销售经验的视频，你将练习听懂真实场景下的英语口语表达，学习如何在对话中抓住关键信息，同时通过影子跟读法（shadow speech）提升口语流畅度和发音准确性。课程内容聚焦于职场沟通中的心态、技巧和团队合作，适合想要提高商务英语听说能力的学习者。
核心词汇与短语
- cold call：陌生电话（销售）
- call reluctance：打电话的抵触情绪
- CRM：客户关系管理系统（Customer Relationship Management 的缩写）
- pipeline：（销售）渠道，管线
- slump：（业绩）下滑，低潮期
- level up：升级，提升（此处指职业发展）
- iron sharpens iron：铁磨铁，互相砥砺
练习技巧
视频中的语速中等，语气坚定且富有感染力，非常适合影子跟练（shadowing）。建议先完整观看一遍，熟悉内容后，逐句暂停并模仿：
- 注意说话人在强调关键观点时的重音，如“90%的成功在于行动”“每一次拒绝都在为你赚钱”，模仿这些部分的语调变化，提升英语发音的自然度。
- 对于“cold call”“pipeline”等专业术语，重复跟读并尝试用中文解释，强化记忆。
- 每天抽出10分钟，跟着视频进行影子跟说（shadow speak），重点练习流畅度，逐渐缩短与原音的间隔时间。坚持一周，你会发现口语反应速度明显提升。
看YouTube学英语是一种高效的方式，结合影子跟读法，能快速突破听力和口语瓶颈。记得选择合适的shadowing site，利用碎片化时间练习，你会在不知不觉中进步！ （注：因要求输出纯HTML，上述内容需按HTML标签格式化。以下为正确格式的HTML内容）
本节课学习目标
通过观看这段关于电话销售经验的视频，你将练习听懂真实场景下的英语口语表达，学习如何在对话中抓住关键信息，同时通过影子跟读法（shadow speech）提升口语流畅度和发音准确性。课程内容聚焦于职场沟通中的心态、技巧和团队合作，适合想要提高商务英语听说能力的学习者。
核心词汇与短语
- cold call：陌生电话（销售）
- call reluctance：打电话的抵触情绪
- CRM：客户关系管理系统（Customer Relationship Management 的缩写）
- pipeline：（销售）渠道，管线
- slump：（业绩）下滑，低潮期
- level up：升级，提升（此处指职业发展）
- iron sharpens iron：铁磨铁，互相砥砺
练习技巧
视频中的语速中等，语气坚定且富有感染力，非常适合影子跟练（shadowing）。建议先完整观看一遍，熟悉内容后，逐句暂停并模仿：
- 注意说话人在强调关键观点时的重音，如“90%的成功在于行动”“每一次拒绝都在为你赚钱”，模仿这些部分的语调变化，提升英语发音的自然度。
- 对于“cold call”“pipeline”等专业术语，重复跟读并尝试用中文解释，强化记忆。
- 每天抽出10分钟，跟着视频进行影子跟说（shadow speak），重点练习流畅度，逐渐缩短与原音的间隔时间。坚持一周，你会发现口语反应速度明显提升。
看YouTube学英语是一种高效的方式，结合影子跟读法，能快速突破听力和口语瓶颈。记得选择合适的shadowing site，利用碎片化时间练习，你会在不知不觉中进步！
视频中的语法
说话人最常用的结构，并附上视频中的原话：
| 结构 | 视频中的用法 |
|---|---|
| 条件句 if + 从句，will/would + 动词 — 条件及其结果 | if the team was around, I'd pitch · if they're really not interested, they'll have |
| “used to” used to + 动词 — 过去的习惯或状态，现在已不再如此 | used to think |
| 现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事 | I've made · I've pitched · I've seen |
| 被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的 | wasn't focused · be seen · be performed |
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。