تدريب Shadowing: Server-side tracking explained in 100 seconds || What is server-side GTM? - تعلم التحدث بالإنجليزية مع YouTube
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Basic Google Tag Manager setups operate only in the browser, also known as client-side.
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Basic Google Tag Manager setups operate only in the browser, also known as client-side.
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Here the browser is responsible for loading every tracking script from every vendor that you use.
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This means slower page load times and reduced control over what data is shared.
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Also, client-side tracking can be blocked or limited by browsers and ad blockers, leading to lost data.
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Server-side tagging introduces a different approach.
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Instead of loading all tracking codes in the browser and sending requests directly to those vendors, you first send data to your own server.
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There, it processes the data according to your configurations and forwards it to various destinations, such as Google or Facebook.
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There are three primary reasons to use server-side tagging.
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First, site performance.
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Tracking codes loaded in the browser slow down the page loading speed.
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Instead of having this, you could just load several of them in the browser, and then the server could send the data to all platforms that you use.
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Second, data accuracy.
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You can use custom domains and extend cookie lifetimes, making your tracking more resilient to browser limitations and ad blockers.
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This means that you can collect more accurate data.
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Third, data enrichment.
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Since data passes through your server first, you can add additional information to the events that you track, like profit margins or user data.
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Sending richer conversions to ad platforms makes them more effective, as it can reduce customer acquisition costs and increase profit.
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But you need to keep in mind
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that server-side tagging adds an additional layer to your setup and requires specific technical skills to maintain.
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It also costs money to host a server, so that might be a problem for some businesses.
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But if you're running ads or care a lot about data accuracy, then Server-side Tag Manager is a no-brainer.
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If you want to learn more about this topic, I will post additional resources below the video.
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