Pratique du Shadowing: Server-side tracking explained in 100 seconds || What is server-side GTM? - Apprendre l'anglais à l'oral avec la vidéo
Création de la leçon...
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Basic Google Tag Manager setups operate only in the browser, also known as client-side.
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Here the browser is responsible for loading every tracking script from every vendor that you use.
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This means slower page load times and reduced control over what data is shared.
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Also, client-side tracking can be blocked or limited by browsers and ad blockers, leading to lost data.
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Server-side tagging introduces a different approach.
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Instead of loading all tracking codes in the browser and sending requests directly to those vendors, you first send data to your own server.
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There, it processes the data according to your configurations and forwards it to various destinations, such as Google or Facebook.
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There are three primary reasons to use server-side tagging.
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First, site performance.
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Tracking codes loaded in the browser slow down the page loading speed.
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Instead of having this, you could just load several of them in the browser, and then the server could send the data to all platforms that you use.
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Second, data accuracy.
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You can use custom domains and extend cookie lifetimes, making your tracking more resilient to browser limitations and ad blockers.
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This means that you can collect more accurate data.
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Third, data enrichment.
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Since data passes through your server first, you can add additional information to the events that you track, like profit margins or user data.
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Sending richer conversions to ad platforms makes them more effective, as it can reduce customer acquisition costs and increase profit.
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But you need to keep in mind
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that server-side tagging adds an additional layer to your setup and requires specific technical skills to maintain.
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It also costs money to host a server, so that might be a problem for some businesses.
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But if you're running ads or care a lot about data accuracy, then Server-side Tag Manager is a no-brainer.
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If you want to learn more about this topic, I will post additional resources below the video.
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Vocabulaire et conseils d’expression pour cette leçon
Cette vidéo contient 22 phrases et 326 mots à répéter en shadowing. La partie parlée dure 1:53. Le locuteur parle à un rythme naturel d’environ 174 mots par minute, proche d’une conversation courante. Seuls 77 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc exigeant.
Vocabulaire clé de cette vidéo
15 mots moins courants de la vidéo, avec leur prononciation et leur sens :
- server /ˈsɝvɚ/ (nom) — serveur. A program that provides services to other programs or devices, either in the same computer or over a computer network.
- tag /tæɡ/ (nom) — étiquette. A small label.
- accuracy /ˈæk.jɚ.ə.si/ (nom) — exactitude, précision. The state of being accurate; being free from error; exactness; correctness
- vendor /ˈvɛn.dɚ/ (nom) — vendeur, vendeuse. A person or a company that vends or sells.
- topic /ˈtɑpɪk/ (nom) — sujet, thème. A subject; a theme; a category or general area of interest.
- custom /ˈkʌstəm/ (nom) — coutume. Frequent repetition of the same behavior; way of behavior common to many; ordinary manner; habitual practice; method of doing, living or behaving.
- skill /skɪl/ (nom) — habileté, compétence. A capacity to do something well; a technique, an ability, usually acquired or learned, as opposed to abilities that are regarded as innate.
- layer /ˈleɪ̯ɚ/ (nom) — couche. A single thickness of some material covering a surface.
- lifetime /ˈlaɪf.taɪm/ (nom) — durée de vie, vie. The duration of the life of someone or something.
- resource /ɹɪˈzɔːs/ (nom) — ressource. Something that one uses to achieve an objective, e.g. raw materials or personnel.
- collect /ˈkɑlɪkt/ (verbe) — rassembler, recueillir. To gather together; amass.
- introduce /ˌɪntɹəˈdus/ (verbe) — présenter. To cause (someone) to be acquainted (with someone else).
- script /skɹɪpt/ (nom) — écrit. A writing; a written document.
- extend /ɛkˈstɛnd/ (verbe) — étendre. To increase in extent.
- domain /ˌdəʊˈmeɪ̯n/ (nom) — domaine. A geographic area owned or controlled by a single person or organization.
Les verbes à particule que vous entendrez
- pass through (verbe) — traverser. To go through, to travel through, to transit or lie across a place or from one place to another.
- slow down (verbe) — ralentir, décélérer. To decelerate.
Prononciation à surveiller
- Les sons « sh » et « zh »: acquisition /ˌæk.wɪˈzɪʃ.ən/, conversion /kənˈvɝʒən/, destination /dɛstɪˈneɪʃən/, configuration /kənˌfɪɡ.əˈɹeɪ̯.ʃən/, limitation /lɪmɪˈteɪʃən/
- Mots longs — placez bien l’accent: accuracy /ˈæk.jɚ.ə.si/, acquisition /ˌæk.wɪˈzɪʃ.ən/, destination /dɛstɪˈneɪʃən/, configuration /kənˌfɪɡ.əˈɹeɪ̯.ʃən/, limitation /lɪmɪˈteɪʃən/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme server, tag, accuracy.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.