Pratique du Shadowing: 1.2 How Google Analytics collects and processes data - Analytics Academy on Skillshop - Apprendre l'anglais à l'oral avec YouTube

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SPEAKER 1 SPEAKER 1 SPEAKER 1 SPEAKER 1 SPEAKER 1 SPEAKER 2 SPEAKER 1 SPEAKER 1 SPEAKER 1 SPEAKER 1 SPEAKER 1
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SPEAKER 1 Let's take a look at how data flows into Google Analytics
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and how that data is processed to create insightful reports.
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To connect your website to Google Analytics,
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you'll need to add a tag to your site.
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A tag is a small piece of code that is added to each page on your website
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in order to measure user behavior or ad functionality.
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Tags can be added directly to your website's code or by using a tag management system like Google Tag Manager.
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There are several ways to tag based on how your website is built.
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We'll cover this in more detail later.
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Once the Google Analytics tag has been added to your website,
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the tag will collect information about users,
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like the device type and their geographic location,
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and how they interact with different pages on your website or app,
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like page views and form submissions.
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As your customers engage with website or app content,
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these interactions are sent to Google Analytics as events.
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Many common interactions are automatically collected as events in Google Analytics.
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For example, when a user first visits your website or app,
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Google Analytics will log this action as a first visit or a first open event.
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And when a user clicks an outbound link to leave your site,
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GA will record this as an outbound link click event.
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As events are collected, they are processed and then turned into information you can see in reports.
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You can then analyze this data to gain specific insights.
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For the Google Merchandise Store,
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analytics can show how many users visit a page that sells clothing compared to a page that sells housewares.
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Or it could show you how many users purchased an item,
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like an Android doll, by tracking whether they made a purchase on the confirmation page.
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In order to collect data from apps,
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you'll need to add the Firebase Software Development Kit,
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or SDK, to your app.
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We'll dive a bit deeper into the SDK later.
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For the Flood app, the Firebase SDK will collect and send data similar to the Google Tag for websites.
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This data is processed into reports that could show you how many users are reaching a certain level in a gaming app,
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or it could tell you how many users made a purchase in the app and what those purchases were.
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You can also create custom events to capture what is unique and important to your business.
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For example, you can log events when a user signs up for a newsletter,
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makes a purchase, or reaches a new level on a gaming app.
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Once Analytics processes the data, it can't be changed.
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So remember, when you set up your configuration,
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don't exclude any data you think you might want to analyze later.
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Thank you.

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Context & Background

In this section of the Analytics Academy, the speaker discusses the essential methods through which Google Analytics collects and processes data from websites and applications. Understanding how data flows into Google Analytics is crucial for digital marketers and website owners. The speaker explains the process of tagging, the types of data collected, and how this information is transformed into actionable reports, enabling users to analyze visitor interactions effectively. This knowledge is vital for anyone looking to leverage analytics for better insights into user behavior.

Top 5 Phrases for Daily Communication

  • "Add a tag to your site" - Essential for initiating your Google Analytics setup.
  • "Measure user behavior" - A key function of Google Analytics.
  • "Collect information about users" - Critical for understanding audience demographics.
  • "Log this action as a first visit" - Important for tracking user engagement.
  • "Create custom events" - A way to tailor analytics to specific business needs.

Step-by-step Shadowing Guide

To effectively utilize the shadowing technique with the content from this video, follow these steps:

  1. Listen to the recording: Begin by listening to the video carefully without any distractions. Pay attention to the speaker's pronunciation and intonation.
  2. Watch and repeat: Play the video again, repeating phrases and sentences out loud. Use the shadow speech approach to mimic the speaker's tone and pace closely.
  3. Pause and practice: If you find any phrase challenging, pause the video and practice that segment multiple times. Focus on improving your English pronunciation by articulating the sounds correctly.
  4. Use a shadowing site: Consider using a dedicated platform that allows you to record yourself while shadowing the speaker. Listening back to your recordings can highlight areas for improvement.
  5. Review regularly: Make it a habit to revisit this material. Consistent practice will help you enhance your fluency and comfort with similar discussions in the future, whether it’s in the context of data analytics or other subjects.

By integrating the shadowing technique into your language practice, you'll not only grasp technical vocabulary but also develop a natural flow and rhythm in your spoken English, making your communication skills more effective in a professional setting.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

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