Prática de Shadowing: Server-side tracking explained in 100 seconds || What is server-side GTM? - Aprenda a falar inglês com vídeo
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Basic Google Tag Manager setups operate only in the browser, also known as client-side.
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Here the browser is responsible for loading every tracking script from every vendor that you use.
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This means slower page load times and reduced control over what data is shared.
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Also, client-side tracking can be blocked or limited by browsers and ad blockers, leading to lost data.
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Server-side tagging introduces a different approach.
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Instead of loading all tracking codes in the browser and sending requests directly to those vendors, you first send data to your own server.
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There, it processes the data according to your configurations and forwards it to various destinations, such as Google or Facebook.
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There are three primary reasons to use server-side tagging.
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First, site performance.
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Tracking codes loaded in the browser slow down the page loading speed.
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Instead of having this, you could just load several of them in the browser, and then the server could send the data to all platforms that you use.
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Second, data accuracy.
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You can use custom domains and extend cookie lifetimes, making your tracking more resilient to browser limitations and ad blockers.
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This means that you can collect more accurate data.
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Third, data enrichment.
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Since data passes through your server first, you can add additional information to the events that you track, like profit margins or user data.
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Sending richer conversions to ad platforms makes them more effective, as it can reduce customer acquisition costs and increase profit.
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But you need to keep in mind
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that server-side tagging adds an additional layer to your setup and requires specific technical skills to maintain.
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It also costs money to host a server, so that might be a problem for some businesses.
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But if you're running ads or care a lot about data accuracy, then Server-side Tag Manager is a no-brainer.
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If you want to learn more about this topic, I will post additional resources below the video.
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Vocabulário e dicas de fala para esta lição
Este vídeo tem 22 frases e 326 palavras para praticar shadowing. A fala dura 1:53. O falante fala em ritmo natural, cerca de 174 palavras por minuto, próximo de uma conversa do dia a dia. Apenas 77% das palavras estão entre as 3.000 mais comuns do inglês, por isso o vocabulário é exigente.
Vocabulário principal deste vídeo
15 palavras menos comuns do vídeo, com pronúncia e significado:
- server /ˈsɝvɚ/ (substantivo) — servidor, server. A program that provides services to other programs or devices, either in the same computer or over a computer network.
- tag /tæɡ/ (substantivo) — etiqueta. A small label.
- accuracy /ˈæk.jɚ.ə.si/ (substantivo) — exatidão, precisão. The state of being accurate; being free from error; exactness; correctness
- vendor /ˈvɛn.dɚ/ (substantivo) — vendedor, vendedora. A person or a company that vends or sells.
- topic /ˈtɑpɪk/ (substantivo) — tópico, assunto. A subject; a theme; a category or general area of interest.
- custom /ˈkʌstəm/ (substantivo) — costume, hábito. Frequent repetition of the same behavior; way of behavior common to many; ordinary manner; habitual practice; method of doing, living or behaving.
- skill /skɪl/ (substantivo) — habilidade, talento. A capacity to do something well; a technique, an ability, usually acquired or learned, as opposed to abilities that are regarded as innate.
- layer /ˈleɪ̯ɚ/ (substantivo) — camada. A single thickness of some material covering a surface.
- lifetime /ˈlaɪf.taɪm/ (substantivo) — vida. The duration of the life of someone or something.
- resource /ɹɪˈzɔːs/ (substantivo) — recurso, expediente. Something that one uses to achieve an objective, e.g. raw materials or personnel.
- collect /ˈkɑlɪkt/ (verbo) — juntar, reunir. To gather together; amass.
- introduce /ˌɪntɹəˈdus/ (verbo) — apresentar. To cause (someone) to be acquainted (with someone else).
- script /skɹɪpt/ (substantivo) — escrito. A writing; a written document.
- extend /ɛkˈstɛnd/ (verbo) — estender, ampliar. To increase in extent.
- domain /ˌdəʊˈmeɪ̯n/ (substantivo) — domínio. A geographic area owned or controlled by a single person or organization.
Phrasal verbs que você vai ouvir
- slow down (verbo) — desacelerar. To decelerate.
Pronúncia para ficar de olho
- Os sons de “sh” e “zh”: acquisition /ˌæk.wɪˈzɪʃ.ən/, conversion /kənˈvɝʒən/, destination /dɛstɪˈneɪʃən/, configuration /kənˌfɪɡ.əˈɹeɪ̯.ʃən/, limitation /lɪmɪˈteɪʃən/
- Palavras longas — acerte a sílaba tônica: accuracy /ˈæk.jɚ.ə.si/, acquisition /ˌæk.wɪˈzɪʃ.ən/, destination /dɛstɪˈneɪʃən/, configuration /kənˌfɪɡ.əˈɹeɪ̯.ʃən/, limitation /lɪmɪˈteɪʃən/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como server, tag, accuracy.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.