تدريب Shadowing: The Rise And Fall Of The Mall - تعلم التحدث بالإنجليزية عبر الفيديو
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This is what many of America's malls look like today.
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Empty.
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Eerie.
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Dead.
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And while the pandemic has most people avoiding indoor gathering spaces, social distancing is not what emptied out the mall.
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This footage is from 2018.
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For decades, the mall was both an economic and social hub, and for many, a way of life.
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Now many malls in the United States have either collapsed or are on the verge.
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So how did we go from this to this?
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The story of the mall begins in the 1950s, when America was experiencing an unprecedented economic boom.
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The middle class had more money to spend than ever before, and they were spending it on houses and cars.
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Along with this came Eisenhower's Federal Aid Highway Act, which meant that people could drive to their jobs in the cities while living in a new kind of development, the suburbs.
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Suburban populations rose astronomically, but they lacked what sociologist Ray Oldenburg called third places.
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Under this model, home is the first place where you live, the second place is the the workplace.
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And third places are the vital spaces where people go to exchange ideas, form relationships, and create communities.
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This could be a park, a bar, or in today's times, social media platforms.
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In other words, the third place is a place to hang out.
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Enter Victor Gruen, a man who had later become the king of retail for the era.
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Gruen, who ironically was a staunch socialist, had already made a name for himself in America designing in boutique shops and storefronts,
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but now wanted to create something far more ambitious, an indoor downtown.
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And what would prove to be his boldest and most enduring project yet, Gruen set about designing the mall.
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On October 8th 1956, America's first indoor mall, the Southdale Center in Adena, Minnesota opened its doors.
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Like no building ever constructed before, the Southdale Center not only had shops but fountains, art installations, a bird sanctuary,
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and a sprawling courtyard, all within a single indoor complex.
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The mall received mostly rave reviews, deeming it an attraction on par with Disneyland, which had just opened a year earlier in 1955.
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Walt Disney himself even cited Gruen as his main influence for the ideas behind Epcot.
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With Southdale all over the news, everyone wanted to go to the mall.
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Malls began springing up in every American suburb, along with large shopping center-mall hybrids and everything in between.
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By 1960, just four years after Gruen's first mall, there were 4,500 large shopping complexes in the United States,
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which averages to at least three new shopping centers opening every day.
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By 1975, malls and shopping centers accounted for 33% of all retail sales in America.
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But Gruen's utopian vision for the mall had not been realized.
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food courts were installed where courtyards were supposed to be, instead of cosmopolitan communities, developers often surrounded malls with enormous parking lots and suburban housing projects,
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exactly what Gruen was trying to thwart.
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Whereas the mall was designed to be the communal remedy for suburban individualism, it instead became its most potent catalyst.
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and the 1980s began the mall's golden age.
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I hate work in the theater.
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All the actions on the other side of the mall.
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Shopping complexes continued to build at a rate of over 1,000 per year.
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And in 1986, Consumer Reports named the shopping mall, alongside the birth control pill, antibiotics, and the personal computer,
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one of the top 50 wonders that has revolutionized the lives of consumers.
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Movies, board games, and even concert tours all centered around the mall.
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Edie's teenagers even looked at the mall as a place to which they could escape and socialize, as was epitomized in the cult classic movie Mallrats.
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I loved the smell of commerce in the morning.
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The American mall would reach its peak in 1992 with its final evolution, the Mega Mall.
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Fittingly, in the same state as America's first mall, the Mall of America in Bloomington, spans a whopping 5.6 million square feet,
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with over 500 stores, a theme park with 27 rides, an aquarium, a wedding chapel, and a movie theater.
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The Mega Mall was immensely profitable.
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Reports showed that consumers were 50% more likely to buy something at an attraction-filled Mega Mall than at a regular mall,
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leading to several more Mega Malls being built across the 50 states.
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But Mega Mall's gargantuan size, coupled with an unsustainable rate of construction, would lead to the collapse of the mall itself.
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Although thousands of malls of all different shapes and sizes were built in the latter half of the 20th century, the basic mall layout had remained the same since 1956.
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Two large department stores at either end, connected by smaller shops in between.
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The bookending department stores are known as anchor stores and serve as the main attractions for the rest of the mall.
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With so many malls being built in close proximity to one another, the newer malls would often poach the department stores from the older ones nearby.
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Stores like Macy's or Sears would relocate to bigger, more popular roller coaster riding mall locations,
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and the older malls without their anchors would be left to drift away and drown.
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As the 2000s progressed, consumer habits shifted away from the department store altogether.
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Macy's, for instance, has been steadily closing stores since 2005, most of them in malls.
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Department store-sized vacancies are difficult to refill, and with other, better malls often nearby, there is little that can be done to save a failing mall,
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which is why hundreds of malls have already been pronounced dead.
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The dead mall has even become its own aesthetic, capturing the imaginations of several internet photographers and filmmakers.
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The 2017 Credit Suisse report estimated that one in four U.S malls would close by 2022.
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As foot traffic declined, developers believed the future of the mall to be less about shopping
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and more about the extravagant experiences offered by the biggest mega malls — bowling alleys,
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laser tag, go-karts, and other activities that could only be found outside the house.
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Investors were hopeful that this would be achieved with the creation of the American Dream Mega Mall in East Rutherford, New Jersey.
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Opened in 2019, this behemoth houses not only a theme park, but also a water park, an ice rink, and an indoor skiing complex.
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But in a world of social distancing, even America's most spectacular malls are floundering.
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As of June 2020, the Mall Mall of America was unable to meet its billion-dollar mortgage payments for the second straight month,
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and the American Dream had laid off 100 employees.
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Will malls ever recover their mainstay status in American culture, or will we look to new types of third places in our post-pandemic future?
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Only time will tell, but one thing is certain, there is plenty of space for something new.
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We reached out to the Mall of America and the American Dream Mega Mall, but received no response.
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الوضع الحالي
تظهر العديد من مراكز التسوق في أمريكا اليوم وكأنها فارغة وموحشة. بينما كانت هذه المراكز في السابق مركزًا اقتصاديًا واجتماعيًا، أصبحت الآن تعاني من التراجع. كان هذا التحول ليس نتيجة لجائحة كورونا فقط، بل هو نتاج عوامل متعددة بدأت منذ عقود. في الخمسينيات، شهدت أمريكا انتعاشًا اقتصاديًا غير مسبوق، مما أدى إلى زيادة عدد سكان الضواحي، الذين كانوا في حاجة إلى أماكن للتجمع والتواصل. كانت مراكز التسوق في ذلك الوقت تُعتبر "الأماكن الثالثة" التي تجمع الناس أكثر من كونها مجرد أماكن للتسوق.
مجموعات الكلمات المفيدة والتعبيرات
- أماكن للتجمع - Third places
- التسوق الداخلي - Indoor shopping
- الأسواق الضخمة - Mega malls
- تبادل الأفكار - Exchange ideas
- تنمية المجتمعات - Create communities
تحدي الظل الخاص بك
قم بمشاهدة الفيديو مرة أخرى وركز على العبارات التي تُستخدم لوصف مراكز التسوق. حاول تقليد نبرة الصوت و الأسلوب الخاص بالمتحدث. استخدم تقنية shadowspeak عن طريق إعادة تكرار الجمل بعد كل مقطع. هذا سيساعدك على تحسين قدرتك على التحدث باللغة الإنجليزية بشكل سليم. تذكر أن تعلم الإنجليزية عبر الفيديو هو وسيلة فعالة لتطوير مهاراتك، لذا حاول تفعيل shadow speech في ممارساتك اليومية. انطلق وابدأ! أفكار جديدة وأماكن جديدة في انتظارك!
القواعد في هذا الفيديو
أكثر التراكيب التي يستخدمها المتحدث، مع العبارات نفسها من الفيديو:
| التركيب | في الفيديو |
|---|---|
| المبني للمجهول be + اسم المفعول — التركيز على ما يحدث لا على من يفعله | had not been realized · were installed · was designed |
| المضارع التام have/has + اسم المفعول — حدث ماضٍ ما زال له أثر الآن | has revolutionized · has been · have already been pronounced |
ما هي تقنية التظليل الصوتي؟
التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.