Shadowing-Übung: Cold calling real estate leads *live* (2 listing leads in 30min) - Englisch Sprechen Lernen mit Video

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Hello.
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Hello.
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Hi.
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Hello.
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This one happened to be the owner of 10790 Wilshire Boulevard?
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Yes.
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Okay, great.
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Yes.
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Hey, my name is Paras.
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I was calling.
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I see that you're selling the unit for sale by owner.
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Is that correct?
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Uh-huh.
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Absolutely.
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Absolutely.
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And frankly, despite what anybody else tells you, I don't think that you'll have any issues selling it.
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My question to you was that if, you know, for whatever reason in the next few weeks you're unable to sell the property, would you be open to looking at other strategies?
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The deal is we don't need to sell the condo.
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Okay.
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We just, we just, we live in Texas and it doesn't need to be sold.
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We just don't have anyone living in it so if it sells, it sells.
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We're not in any hot hurry.
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The market really isn't what it was.
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And so a year ago, it was worth a million, one, and now it's not.
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So my brother and I are just waiting to see what happens.
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So we're not in any hurry, but I can put you in my phone, call me back in a month.
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Sure.
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Sure.
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Absolutely.
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And I'm happy to do so.
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Real quick, if the property does not sell, what's your game plan afterwards?
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I mean, like I said, we don't have to sell it.
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So, I mean, we can hold on to it for the next five years.
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I mean, we don't, I mean, we pay the homeowners association, but it's in a trust.
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It's been paid for since the day our sister moved in.
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So, I mean, we don't need to sell it.
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Like, we don't need to sell it for money.
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We all have homes in Texas.
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My brother would be fine if it just sat there.
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Like it doesn't need to be sold.
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I'm convincing him to sell it because it's a waste of money.
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We're spending, you know, $3,000 a month to keep it, you know, warm and cool and the homeowners association fees and blah, blah, blah.
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Yeah.
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And we have to go out there every now and then and check on it.
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So, I mean, it is wasting money, but he's just, he doesn't really, he doesn't care.
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He's 83 and he doesn't care.
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My sister was 85.
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So he just, you know, he doesn't need the money.
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He doesn't need to sell it it's paid for.
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So he's like, what's the rush?
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You know?
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And I'm like, well, because we don't have any contacts in California anymore.
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We don't need to go to California.
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So it's kind of a battle with him.
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Um, but I'm, you know, visiting with him every day and, you know, we're discussing the situation and, but right now it's just not, it's not a priority for him.
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Got it.
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Okay.
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Now it's totally understandable.
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Um, in order to keep the property, would renting it out make any sense to you?
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Well, the property needs to be renovated.
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My sister lived there for 33 years and did no updating to it.
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So honestly, it's going to be a property that's got to be gutted and redone.
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And I did talk to him about that, about renovating it and then renting it, a corporate apartment, something like that.
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And that kind of piqued his interest a little bit.
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I think renting it would be a good idea, but he just really, he's not there either.
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I don't think he wants to spend the money to renovate it to rank it, but it would definitely need to be renovated before we could rent it.
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Got it.
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Okay.
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And would there be any benefit
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if you guys looked at like a 1031 exchange into something else
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that could maybe be a little bit better for you guys?
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No. Because we're not using it for financial purposes.
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Got it.
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And we don't need anything in Texas.
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We don't need anything in California.
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They're both retired.
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So, no. That's no advantage for us.
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Okay.
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That's totally fair.
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Yeah.
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Got it.
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Well, I appreciate it.
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By the way, thank you so much for entertaining the call and having a good conversation.
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Sure.
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If you guys do end up selling it, is that just something you guys are looking to keep the cash?
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Just cash out, basically?
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Oh, yeah.
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He wants cash.
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He wants to sell it as is.
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And honestly, the money goes back into the trust when it sells.
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so i mean they're not even going to benefit from this sale
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because the way the wills
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and the trust are written it goes automatically back into the trust
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which is a foundation here in texas okay
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that makes sense that's very nice yeah okay um yeah i'm
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happy to you know have a conversation you know see what uh looks like
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and we can look at what it looks like to sell
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it we can look at like what it looks like to rent it would having that conversation
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and having some like solid numbers in front of you in
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terms of both routes be of value to you not at this time okay um
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but maybe you know if it doesn't sell in a month sure
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but not right now just
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because really honestly it's just not a priority for him totally get it totally get it okay
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so yeah um if i may ask you one last
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when in your opinion i know you said next month um
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when in your opinion would be a a good time for me to follow up with you.
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I would say probably like, maybe like January 15th.
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Okay, mid next month.
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Yeah.
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Sure, absolutely.
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And then on my sheet here, it just has your first initial.
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If I can get your name, then I'll be happy to send over all my information, including my resume.
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That way you know who you're talking to basically.
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Lisa Leak, L-I-E.
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And this is your cell phone number that I called?
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Yeah.
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Okay, perfect, Lisa.
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I'm going to send you my brief contact information.
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If I can get an email as well, I'll email over in my resume.
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It's Mark.
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yes perfect i'll send over
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that information shortly okay thank you have a great day okay
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you too bye-bye all right lots to talk about lots to
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talk about first off uh good conversation how do you feel
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it went i muted out by the way her name
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and her email and all that stuff
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so yeah of course we're gonna we're gonna protect that but so how do you think you did
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I think it was good that she was able to talk so much.
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I think I got a couple of good questions in, but I feel like there's probably some stuff I might've missed to get the conversation.
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Maybe something I missed to keep the conversation going
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or maybe make it more enticing for it to have a conversation now versus next month.
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Yeah.
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And I'm, Hey, listen, 30 days is in the grand scheme of things, I think pretty short from a conversion cycle.
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Right.
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So, so putting that aside and we'll come back to that.
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I think that to me, as a sales guy, I'm like,
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man, that is as good as it gets from a prospect being open to having a conversation.
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She's leading you on to believe that the brother maybe isn't that motivated, but then everything she shared,
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all the emotion that she shared, tells me something completely different.
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The $3,000 a month that they're incurring in cost,
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the stress and the headache she has to meet with her brother, talk to her brother, I think she said on a daily basis.
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I mean, it was the reflex resistance,
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Paras, that she was trying to communicate to you as a salesperson over the phone.
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But then she also opened her hand up a little bit to
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that would suggest that there is a lot of motivation there.
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And so couple things specifically,
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number one, you got right into like a qualifying questionnaire without having necessarily any rapport.
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And what I mean by that is this.
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So your question was you've identified the right person.
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Okay.
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I'm talking about the structure of the call.
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So we call the prospect.
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We find out it's the right person.
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We find out the person is selling by owner.
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what I like to what I like to do is first
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establish kind of like a cadence to get into a comfort level
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so instead of coming maybe right out of the gate and
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and going for the kill so to speak I might have a conversation
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that are easy for the prospect to answer
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that get them excited about the current conversation
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so I might say um is the property still available or did you already accept an offer?
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I love that question because the for sale by owner says, man, I might have one here.
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I might have one here.
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No, it's still available.
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You'll hear their tone have a little upswing at it.
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No, it's still available.
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And so, okay, cool.
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And then I'm going to ask him another question.
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I'll identify myself as a realtor and I'm going to ask him the first question on the script.
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Hey, this is Paris.
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I'm a realtor.
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And I know you're selling it on your own.
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are you open to agents bringing you a buyer for the property?
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Well, yes, we are.
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Right now, they're even getting more excited.
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And then I think the biggest piece of feedback I'll give you is you beat around the bush.
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If this is like a normal conversation, when I say it is as good as it gets,
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there probably are far and few between conversations where you could have asked the if then hypothetical question.
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All we would have had to do there is ask the question, if in 30 days, you guys can't sell the property,
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would you consider potentially having a conversation and interviewing me to list and sell the home?
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That's the question we've got to ask her.
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Now we got around to it and we generated what I would qualify as a good opportunity, a good lead in 30 days from now, which is fine.
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Because if she says yes to that question, which I think she would have, she also mentioned there's no representation in California anymore.
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So I'm going to use that information to leverage a discovery appointment right now.
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There was an appointment to be had on that call as my entire point.
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So if I'm having that conversation, I say, listen, Nancy, whatever Lisa, I think her name was, it sounds like you guys don't have anybody here in California.
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if for whatever reason you guys end up not selling it.
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Well, first off, before that question, check this out.
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So brother's not in a big hurry to sell or it's not a priority or whatever.
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She talked about price.
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Cool, I'm gonna use both of those to structure a great question that I was hoping you were gonna ask.
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All you would have had to ask is, I guess, Lisa, let me ask you.
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I mean, I sell properties like yours every single day here in LA.
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If I could help you guys get this property professionally on the market, get it sold, get you guys a great offer, is that something you guys are totally against?
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That's my first question.
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Are you totally against that idea?
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So that's my first approach in qualifying the opportunity.
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That's number one.
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Maybe she says yes.
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Maybe she says no. If she says no, not right now, which is arguably probably what she would have said, then I would say, cool, no big deal.
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Let me ask you this, before I let you go, it buys you time, it sets the prospect at ease so
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that they know it's almost over and it calms them down
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so they don't feel the need to like just wanna hang up on you.
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So you say, great, well, I guess let me ask you this, before I let you go, Paras, if you can't sell the house, and you guys are down in Texas,
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in 30 days or 60 days, at that time, would you guys be maybe open-minded enough to have a conversation about what it could look like working together
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and I'll handle the entire sale, obviously not asking you to agree to anything right now over the phone,
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but maybe, you know, are you guys totally opposed to having that conversation in the future?
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Well, no, we're not.
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Boom.
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Okay, cool.
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Well, can I make a recommendation before I let you go?
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Universal yes question.
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Why don't we do this, Paras?
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This is how we set appointments.
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Why don't we do this?
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I'd be happy to jump on a conference call or a Zoom with you and your brother and the family,
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at least share with you a strategy to get the property sold for the highest price so that when the day comes,
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you guys can decide if I might be a viable option for you guys down the road.
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You against that?
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Or would you maybe be open to a 30-minute conference call with you and your family?
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And I'm gonna go for that appointment.
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that is an appointment opportunity phone call she says no no
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no not right now okay cool now my follow-up is on getting that appointment
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got it now you did fine you stayed in the park hey when
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when would it make sense for us to talk again she
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said january 15th perfect great we're going to send to the
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resume we're going to get her you already got her email
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address we're going to follow up with her all that's perfect i would have like that to been that January 15th, that her expectation was that the next interaction,
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moving the prospect through the sales funnel would be an appointment, not another conversation.
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Now, you're going to need to work on that in January.
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So that next follow-up is getting some type of discovery appointment
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when you can get her and her siblings together on a conference call, on a Zoom, meeting each other,
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establishing rapport, opening that relationship to see
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if they're comfortable with the idea of you potentially in the future to help represent them in the sale of that home.
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Okay.
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Well, that's actually really good advice.
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Thank you.
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So I know I threw a lot at you.
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You're going to have to go back and listen to that recording, but there was so much there
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that it just felt like you were kind of like shooting from the hip with the questions.
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Like there was no strategy on like how, how I'm going to approach the conversation, not script.
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I don't want you to be scripted, but just the questions you were coming up with, were you coming up with them just kind of like on the fly?
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Yeah.
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That's fine.
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You know, but I just, I would have liked the,
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the approach of the questions to be different and less beating around the bush?
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Is that something that you tend to do?
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Like you get, you're, you're getting there in a way that is very soft.
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Is that kind of what you do?
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Yeah.
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Okay.
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I think you're going to be better off.
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And I think the prospect will appreciate it more if you just shoot them straight.
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And the way you can do that is like, Hey, before I let you go, I'll just tell you real quick why I'm calling, you know, and people like that.
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They like to be when they feel you're beating around the bush, you're actually raising the prospect's resistance.
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You're giving because there's not a lot of, the conversation isn't, doesn't have a lot of substance because it's so surface like, ah, just get me off this phone.
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It's not, there's no value here for me, you know?
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So being a person of influence means that you shoot people straight
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and you get to the point and you're direct and it's, and it's not about being mean.
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It's about being direct in a way, can I be of service to you?
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And being of service means you have this property you need to sell.
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Y'all live in Texas.
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It's like, that's a huge need.
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That's a great opportunity for Paris.
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Anyway, let's see if we can get another good conversation.
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Let's keep calling these Fizbo's.
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That's a great lead though.
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You generate a good quality lead in less than one hour and you generated it for free.
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I mean, that's what I love.
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That's what I, that's my takeaway so far.
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Exactly.
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Because I could sell that lead to you, you know, but, but you, you did it by yourself and you generated, it was great.
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And you did it in 47 minutes.
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Yeah.
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I mean, that, that's the way I look at prospecting.
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A lot of people are like, ah, you know, they, but it's like, look at, look at it for what it is.
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You just generated, in my opinion, a good solid listing opportunity in 47 minutes of your time.
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You didn't have to sign up for some marketing thing.
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You didn't have to commit to a six month Zillow ad spend.
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You didn't have to do any of that.
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You just sat your rear end in a seat for 47 minutes and you got, I don't know, what is the price of that property?
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It's probably going to be around a million to a million too.
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Yeah, it's great.
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So I would be putting the full court press on that, meaning I'd get them out a handwritten thank you card, right?
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Thanking her for her time to her house in Texas.
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Yeah, of course.
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Yeah.
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And then sending her a nice email, a nice text.
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Hey, Lisa, appreciate your time.
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If you need anything in the meantime, let me know. Have a great holiday.
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I'll talk to you in January type of thing.
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Happy New Year, all that kind of stuff.
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Getting out your resume, all the stuff, all the things.
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Absolutely, yeah.
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All right, let's get another conversation.
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Thank you.
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your call has been forwarded to an automatic what's your take on voicemails if it's the right person
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on a first dial if a voicemail picks up
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and it's like hey you've reached john and
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and we're trying to get a hold of john i'm gonna hang
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that up and i'm gonna text that guy immediately
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because i know it's the right number and i'm gonna mark
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that in the system delete all the other numbers and put
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that so it's nice and organized so we can actually try to get a hold of john
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so in a first contact i don't like leaving a voicemail i just like to text him right away
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so we're calling and we get john's voicemail we're trying to get a hold of john
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and his voicemail picks up we just hang up
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and we text him immediately okay all right so
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and did you have you checked to make sure
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that your numbers doesn't show up as spam have you already done all
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that i'm assuming yeah it showed a fine this perfect
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that person just hung up now
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that you mentioned it I kind of want to check it
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again yeah um yeah try to can you um here i
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can you want to try to call me with it sure all right
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yeah you're good good yep you're good okay let me make sure yeah that's what i thought but okay so let's continue
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hello hi kyun
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hey kyun i'm not sure
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if i'm calling the right uh spot my name is paras
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i was calling in regards to the property on East 46th street.
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Is that your property?
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Uh, I guess not.
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So I would text him, say, Hey, we got disconnected.
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Can you jump on a quick call?
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So anytime people hang up on me, I don't, I don't call it quits until I close it out
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because you'll find a lot of those people will engage
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because most people won't re-engage they'll just run away they're too scared
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but as soon as that person knows you're a real human being you know like
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and it's not just some crazy spam call they'll engage you
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no hey um i was uh calling for uh golden key properties am i calling the right spot
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uh what are you calling from uh my name is paris
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uh i was calling regards to the property on reguero avenue
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um is this the right number um one second i would
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have to have someone call you back okay got it okay what's your name my name is paris um
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so are you are it sounds like you are associated with at least somebody that runs the property on Rogario?
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Yes, I will just have them call you.
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Okay, that's fair.
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What information can I leave for you?
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I'm sorry?
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Where are you calling from again?
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Sure.
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My name is Paris.
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I work with the Cunningham Group.
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We're a real estate team, and we were calling in regards to the property on Ruggieri Avenue because we saw it came off the market.
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So we wanted to have a quick conversation with the owners to see what happened there.
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When do you think would be – I know you said you're going to have them call me back.
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Do you think there would be any good time that maybe I can call back?
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Because obviously life gets a little bit busy.
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I'll have them calling you back like in the next two hours.
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Okay, that's fair yeah you can uh what i can do
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is uh let me give you the number in case the call already didn't show up
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it shows on my criminal id okay perfect all right well you have a good rest of your day
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thank you thank you bye-bye
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all right the only thing i think that you handle that well the only thing i'd like to do there
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is literally find out, just ask one qualifying question.
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Do you know if the sellers are still wanting to sell the property?
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Okay.
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Because if that is some type of representation, that gives her more motivation to get this person on the phone with you.
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Right.
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I received a phone call this morning from somebody.
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Sounds like it probably makes sense to have a conversation with them.
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So I like to ask one qualifying question to someone representing the sellers to see do they know
363
if this seller still still wants to sell the home well
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yes they do they might you might hear them perk up a bit
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because now they can provide value in that communication
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when they go back relay the message okay for sure outside of
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that it's fine tough i mean it's not the right person so
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no i apologize uh i was looking for the owner of castana avenue 6026 okay
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showing up yeah she hung up so to get
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that just to change one small thing because the resistance is so high right there
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just come out of the gate with a no oriented question so because it catches them off guard
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you're just so instead of saying hey i'm looking for
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because now you're asking for something from them right they're like
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well screw you i don't know you anything right instead of
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that then get right into we'll just say you're not you're
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not the owner of you're not the owner of 123 Main Street, are you?
377
Okay.
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And even before that, which is a really good thing to do, you could say, hey, before I let you go, real quick, before I let you go, you're not, right?
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So try that framework.
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Anytime a conversation seems that the prospect has a very high resistance to the call.
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So hey, listen, before you, just like that, hey, hey, listen, before I let you go, you're not.
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And then that will buy you a few more seconds to prolong the conversation.
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Got it.
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Okay. For sure.
385
is this uh sylvain yes hey sylvain my name is pares
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uh i was calling in regards to the unit on kantara street is
387
that still available or did you already accept an offer no it's available okay perfect yeah
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so my name is paris i'm a local realtor and the reason i was calling is to basically
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see if uh for whatever reason
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if the property hasn't sold in uh you know a few
391
weeks would you be open to i'm gonna rent it
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if i don't sell it in like a few days i
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don't have any offer i'm gonna put it back to rent
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thank you for your help before i let you go come now
395
if no it's not interesting i'm not interested to sell anymore okay absolutely absolutely i totally understand
396
that and before i let you go real quick um
397
if you were if uh
398
if an agent were to bring you a buyer would you be open working with
399
that agent of course okay perfect so what i'd like to do here is uh
400
if it makes sense to you uh i'd like to come by
401
and preview the property um see if it would make sense for some buyers
402
that we have was that would that be uh would you be opposed to that
403
can you come with the buyer with the potential buyer so we don't waste time
404
i totally agree what you're saying i'm going to put it back to rent next week okay absolutely um
405
i totally get
406
that uh basically what i like to do is i like to preview for my buyers
407
and see because i know what they're looking for um yeah i'm going to do a visit sam saturday
408
so most of the day i do that saturday
409
if you want to come show up or just give me a call anytime saturday Saturday?
410
Okay.
411
Did morning or afternoon work better for you on Saturday?
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I'm going to be there in the morning, and then I have another visit around noon.
413
So you're going to have to come anytime, but just let me know.
414
Okay.
415
How does late morning sound, like 10 a.m.?
416
Yeah.
417
Okay, perfect.
418
And is this your cell phone number, Sylvain?
419
Yes.
420
Yes, you can call me direct yeah yeah i'll just send you my info
421
so you know who's coming by your home thank you all right take care
422
we hit eject eject eject beat around the bush so so let me let me just um
423
i want you to never forget this what i'm about to tell you is
424
that sales like selling starts when the prospect tells you no yeah
425
so it will be extremely rare in your life in any business you ever do
426
that when you come out of the gate with the first ask that they say yes so when we said
427
i forget how you how exactly how you asked for the opportunity he said no i'm gonna rent it
428
or or whatever he said, you just totally retracted and went to the buyer, whole buyer route.
429
We don't ask the buyer question because we want them to believe we have a buyer, right?
430
We don't want to go down that road, right?
431
And I know you've heard me say that before.
432
It was the path of least resistance for you.
433
You're like, shit, I might as well get something out of nothing.
434
That's probably why you went down that road, right?
435
Yeah.
436
That's fine.
437
That's fine.
438
You're going to go see that guy Saturday.
439
Yeah.
440
Yeah.
441
So all we have to do, I think the biggest takeaway is you structuring if-then questions.
442
It's going to help you so much.
443
So that guy who says, if I don't sell it next week, I'm going to rent it.
444
Cool.
445
Can I ask you one question before I let you go?
446
Get used to that.
447
All you have to do is ask them a hypothetical question that is exactly what they want.
448
this way.
449
So if we role played it and you said, dude, I'm going to rent this thing.
450
If I don't sell it, I'm going to rent it next week.
451
Cool.
452
Can I ask you a quick question, Parish, before I let you go?
453
Sure.
454
I wouldn't even think you'd agree to anything over the phone,
455
but I mean, if I could generate an offer for you and it made sense financially, it was exactly what you needed with the terms.
456
I mean, is that something you're totally against?
457
I know you're not looking to work with realtors, but is that something you're totally closed-minded to? Be honest.
458
No, I wouldn't be opposed to that.
459
We don't know how they're going to respond.
460
Yeah.
461
But that's how we have to ask the question, right?
462
Because isn't that exactly what they want?
463
It's hypothetical.
464
They can answer a bunch of different ways, which is the reason we need to meet.
465
Well, how are you going to do that?
466
What does that mean?
467
I don't understand anything they say, then the next thing you say is, well, can I make a recommendation?
468
Another universal yes question with whatever they say.
469
And they say, well, sure.
470
Then I can say, well, why don't we do this?
471
And Paras, listen, I don't mind at all.
472
I'm not suggesting for a second that you make any decisions that you think don't make sense, but why don't we get together?
473
Why don't we have a conversation.
474
I'll show you how I can get the property sold, get you the money net bottom line after paying commission.
475
And then you decide if that's something that you find value in or not, because let's face it.
476
The only way you hire me is
477
if you feel I can put the money in your pocket that you need bottom line.
478
Can we agree on that?
479
I mean, isn't, isn't that the only way someone would hire you is if what I just said was true.
480
And I use the word feel strategically.
481
So that would be a framework on how we get better, higher quality conversations and get to the conversation around appointments.
482
That to me is what I think you need to work on the most that will,
483
you're going to get so much more out of these conversations because everything else, the thing is fine.
484
You know, like you got a lead, you got an appointment.
485
Cool.
486
All of that's great.
487
But if you can really work on when somebody gives you an objection, okay, that's when my job starts.
488
And then all I have to do to respond to any of that is to agree, be agreeable with whatever their objection is.
489
And simply ask an if then hypothetical statement or question.
490
That is exactly what they want.
491
So if I could help you sell the property in the next week, net you the money that you want.
492
I mean, isn't this exactly what he just told you he wanted?
493
Yeah.
494
And I could show you how to do that.
495
I mean, is that something you're totally against?
496
And I like to go no oriented on that question.
497
And I like to use the word totally.
498
I mean, is that something you're totally opposed to?
499
You're totally against?
500
You totally close-minded to exploring something like that.
501
And then whatever they say next, can I make a recommendation?
502
It is a universal yes question.
503
Sure.
504
What's up?
505
Then I go for the appointment.
506
Okay.
507
Cool.
508
Very cool.
509
All right.
510
I'll send you this recording.
511
I'll get it posted probably the next day or so, but good stuff, man.
512
Listen, in an hour, we got an appointment.
513
We're going to see some real seller face-to-face.
514
and you generated a seller lead i mean i would say that that's a good dial session you know
515
i appreciate that thank you cool brother we'll talk to you soon all right take care all right bye

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