Shadowing-Übung: I Opened a Better McDonald's - Englisch Sprechen Lernen mit Video
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I just opened up the world's best McDonald's
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and there's hundreds of people waiting hours just to get a taste of our burgers. But why?
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It's no secret America's in trouble.
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One in eight of the world's population are now fastest obese.
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Toxic.
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Ultra processed food.
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Obesity rates for kids have tripled.
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It's a double chunk chocolate cookie!
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And I believe there's one company to blame for all of this.
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McDonald's.
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So I've created a plan to take them down.
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The plan, create the world's healthiest and tastiest fast food restaurant.
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And I'm gonna call it McDonald's.
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Oh, um, McDonald's sucks.
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Now, according to chat GPT, because the logo is slightly changed, I should be able to get away with it.
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Also, the founder of McDonald's himself right up just stole the business from these two dudes, so we'll just call it get back.
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McDonald's, please don't sue me.
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I'm just, I'm just a chill guy.
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So now I have a logo and a name
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and now I just need to find a place that's willing to let me have my McDonald's Sucks grand opening.
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The next day we started our mission of finding a restaurant.
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Restaurant number one.
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Hi.
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I was wondering
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if you guys would be open to the idea of us renting out this location for a day
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and opening a fake McDonald's.
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No. Okay.
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Alright.
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After this we started speed running local restaurants with the hope of finding one by the end of the day
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But unfortunately none of these restaurants seem to be too fond of our idea I don't think
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so I doubt we can do
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that No No No No No No No Next question That's the only question I got
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so Yeah But that wasn't gonna stop me One after another I was pitching these places my idea
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And once in a while I get a glimmer of hope 99% no I'm holding on to
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that 1% Alright Thanks man have a good day And same with this place, Irv's Burgers, which literally looked perfect.
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Okay, well, um, I think I'll have to get in contact with my manager.
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If you want to write your number down, that'd be awesome.
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Perfect, yeah.
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Okay?
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Thank you.
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Yeah, yeah.
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I'll give you a call.
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Okay, perfect.
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Mike?
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Yeah.
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It's Mike?
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All right.
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All right.
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Thanks, appreciate it.
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I gave them my phone number.
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The manager, hopefully, will give us a call, but I think we should probably keep asking around.
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So we kept asking relentlessly, but to no avail.
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I realized this would be much harder than I anticipated and honestly started doubting the plan just a little bit.
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It's been a rough day.
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Not much luck.
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We're gonna keep going.
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Hopefully we can get a yes.
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But as the day was coming to an end, we got a surprise phone call.
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Hello?
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Hey Jack, it's Mike from Earth's Burgers.
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Oh, how's it going?
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Yeah, we talked to some people at your restaurant earlier today.
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It's coming to me, it's coming to me, it's coming to me, it's coming to me.
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Is that something that you guys would be interested in or would be possible in any way?
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Right now it's not a good time for us.
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It's pretty busy down there.
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Is there like any upcoming dates, like even one day?
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One day.
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If it was any day, it would have to be Friday.
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That's the only option I got is this Friday.
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Do you have like a rough estimate on like how much that would cost potentially?
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Yeah, sure.
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We can do the numbers.
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On the spot.
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I'm gonna have to go with about two thousand dollars Jack.
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Okay Yeah, we'll do we will do it we'll do it.
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I can like send you all the details and we can like like lock it in.
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Okay sounds like a plan that sounds good to me.
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All right.
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Yeah, bye-bye.
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Hopefully that's not a mistake.
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Okay that was actually one of our favorite places we went to earlier today.
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So yeah, not only is it this Friday, which means we have only a week to get it ready, but it's going to cost us $2,000.
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For the love of God, please join the movement and subscribe to the channel because we're going to need everything we can get.
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I think we can call it a night.
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Hopefully it goes through.
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Let's get out of here.
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The very next day, we locked in Friday to rent out herbs
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and made our way down there to meticulously measure every inch of this place in hopes
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that we could create perfectly sized decals to make this place look like a legit McDonald's sucks restaurant.
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Back at home I did some rough Photoshop work and created all of the decals.
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I called a ton of decal places to see
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if any of them could get them done in time and one place said, yeah we should be able to get that to you.
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So I placed the order.
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With that out of the way I started designing some absolute drip for Irv's Burgers employees
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that would be helping us serve up all of our meals.
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Finally, I sent them to get printed at a local print shop.
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Now that all of that was done, all that was left to do was hope it all comes in time.
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Okay guys, it's day three, which means we open in just four days.
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Look, I've been doing a ton of research on ingredients and I think I've literally created the world's best fast food meal.
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This meal makes Ronald look like an absolute clown.
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Our goal is to serve 250 meals, which means we're going to need a lot of each ingredient.
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Now we could try to profit off these meals like the money hungry folks over at McDonald's, but I decided we're already in the hole financially.
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So let's just give the meals away for free.
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You know, something for the people.
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It's probably a horrible business move and I might go bankrupt, but, you know, I think fast food has just gotten way too expensive.
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All right, let's get to work.
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And I'm back in frame because I got to turn the camera off.
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To buy ingredients, we made our way to Whole Foods, which is basically a grocery store for rich and healthy people.
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And it's the only place that has the exact cheese we need.
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Pasture-raised organic cheddar.
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I'm telling you guys, this is the good stuff.
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The problem is when we asked to buy 250 slices, they said they didn't have nearly enough.
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But they did tell us.
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I know the Whole Foods in Tustin is a little bit bigger.
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Maybe I want to check with them.
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So we bought out their entire stock and made our way to the Whole Foods in Tustin, where they let us buy out all the remaining cheese we needed.
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Is it drippy? Is it what?
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You know, I like my cheese drippy, bro.
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While we were here, we also grabbed some grass-fed butter as well as a bunch of organic ketchup.
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Now we had to go all the way to another store called Sprouts to get our beef patties.
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So we're gonna have to...
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Ow!
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What the... Was that...
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Was that Ronald?
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That was Ronald McDonald right there.
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Does he know what we're doing?
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Did you see that?
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Dude just came by.
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Ronald McDonald, he like socked me in my eye.
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He punched me in my face.
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I'll probably like get him back or something.
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Yeah, I don't really know.
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We still have to get ingredients.
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So let's just keep going.
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Ow!
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Yeah, so that was kind of jarring, but luckily they had the exact beef patties we needed.
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Organic, 100% grass-fed patties.
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There is literally not a single fast food chain that offers beef this high of quality.
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Not only is this stuff healthy, but it's delicious.
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We wanted to buy 250 of these patties.
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So what are 50 of those pets?
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When do you need this by?
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A week from today.
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I have to order them.
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Can you give me a call tomorrow for that order?
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Just in case we run across anything because it is the holidays.
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The warehouse are very limited.
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So we don't know what supplies they have right now.
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Give me a call tomorrow.
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Yes, sir.
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Appreciate it.
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So that night I called and placed an online order for pickup and hopefully they'll arrive in time.
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The next day was arguably the most important part, promotion.
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Now I spent hours emailing a bunch of local food
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and health influencers on behalf of McDonald's Sucks in hope that some of them might post it or even show up.
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Then we made our way to pick up a box of flyers.
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We just picked up 1,000 flyers.
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These things look actually super professional.
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Guys, my Photoshop abilities, they're getting pretty good.
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We're just going to try to spread the word as much as humanly possible
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in hopes that hundreds of people show up to our restaurant.
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We started by putting these things up next to Irv's burgers on every single wall Guys, can I talk to you?
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Yeah So what are your names?
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My name's Owen, his name's Jack They have McDonald's logos on this and it says McDonald's suck on them Mike, do you know about this?
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Sorry guys
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Which literally took us like five hours We have some spectacular
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news Our boy Santa Cruz Medicinals 500,000 Instagram followers He just posted a story saying that we're opening this McDonald's.
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I hope that we get some traction.
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I'm hyped on that So hopefully that does something.
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We're gonna keep promoting this thing
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So we made our way to go promote this thing even more and everything was looking up, but then Wait, bro Hold on slow down.
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Wait pull.
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Yo pull over.
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Pull over, bro. For what?
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Is that who I think it is?
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Not this fast Come on, let's go.
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Yeah!
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Yo, Ronald!
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Return to the Mac.
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Get up when it does what it does when it does.
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How do you feel to get punching me?
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Get up, fresh shot, come struck walking.
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Little bit of humble, little bit of conscious.
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Somewhere between like Rocky and Cosby's for the game.
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No, no, y'all can't compete.
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You make lovin' it now?
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Freakin', freaking chicken nut.
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You like me?
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Give me extra cheese with that, yo.
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Hey, give me.
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Let's go.
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Talk to you.
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Get outta here.
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Okay, he's not coming back.
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And now that Ronald was finally taken care of, it meant we can keep promoting.
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We put these flyers all over local colleges.
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You gonna be there?
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Yeah, we be there.
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I love you, bro.
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Love you too, man.
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I love you, bro.
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High schools, middle schools, and every other place I could possibly think of.
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And by the end of the day, I knew there was only one place left to hit.
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The Ops.
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Hey guys, how's it going?
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Enjoying the burgers?
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We're opening a restaurant.
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It's named McDonald's Sucks.
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We're just kind of handing these out.
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It's completely free.
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You know, a little healthy alternative.
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Keep it up, brother.
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Thank you guys.
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All right, we've converted two.
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It's named McDonald's Sucks, but we don't want any trouble.
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I don't know.
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I'm just gonna leave a few here.
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And you know, like, I'd love for you to come.
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I feel good about that.
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We just spent the entire day putting up flyers.
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If this fails, we can confidently say that we tried our best.
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I need some sleep and hopefully people turn up to this thing.
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With only two days before the grand opening, I was getting pretty worried our orders weren't gonna be ready in time.
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But luckily, the call started coming in.
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We took a long drive to pick up our employee outfits.
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We picked up our shirts.
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I'm thinking about the turnout of the event, if there's even going to be people there.
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I'm stressed and worried about the whole thing going to plan.
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Usually, I cut out the low moments in these videos because I try to keep it as positive as possible.
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But I thought, I might as well let you guys know even we have our off days,
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but we're not going to use that as an excuse to quit because we still have a ton of work to do.
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We're turning out these videos as quickly as possible and with that comes a lot of uncertainty, but we're trying to get to that million subscribers and we're out here grinding as hard as we can.
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Let's keep this going.
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Let's keep pushing forward and let's get this restaurant open, baby.
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And we pushed onward to get our decals.
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Big shout out to Sinorama.
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They came in absolutely clutch.
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Yes, this is perfect.
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Dude, this is gonna look like a real restaurant.
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McDonald's sucks!
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Hamid Okay, good.
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Yeah All right, thanks bro.
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We loaded everything into the car and prepared for tomorrow the day before the grand opening This thing's rolling.
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Good morning guys.
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We're here outside of of sprouts and we're here to pick up some more ingredients.
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We got a long day ahead of us, we have a lot to do.
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Let's get cracka lockin'.
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First we picked up our 256 beef patties.
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Bro's got more beef than Tyson and Jake Paul.
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And then we needed to get a ton of organic potatoes for our french fries.
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Can we just take a second to appreciate this wonderful woman here that hand counted each and every one of these potatoes.
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Now I'm gonna let you guys in on a little secret here.
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This is called beef tallow and it's what McDonald's used to fry their french fries in.
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It's not only tastier, but it's way healthier.
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Unfortunately, no surprise here, but McDonald's ended up becoming stingy and now they fry their french fries in this.
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All of these ingredients.
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Nasty.
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Then we got even more potatoes and 250 spring water bottles.
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This is what 250 water bottles looks like.
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We then loaded everything into the car and made our way to Irv's to store everything to keep it nice and fresh.
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And now it was time to cut these potatoes into french fries.
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We assembled these fry cutters we got on Amazon.
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It's time to cut our first potato.
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Hopefully this thing works.
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It worked.
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And then we started speed running some potatoes.
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These fry cutters low key sucked and they kept slipping and getting jammed, which made this process much harder than I anticipated.
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After the fries were cut, we would throw them in this ice water to get the starch out of the potatoes
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so they'd get nice and crispy when we fry them.
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Then we dry them off super well before putting them in the freezer.
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Watch out, Gordon.
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You might have some competition.
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Probably not.
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That just took three hours, and we're only halfway done.
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I'm delusional.
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It's been a long day.
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It's been a long week.
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So this is the home stretch, and then tomorrow we're gonna be up bright and early to open up the restaurant.
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We're gonna take down McDonald's.
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We ended up cutting potatoes for a total of six hours before we were finally done.
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We ended off the night by attempting put up some decals.
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We got our first decal on.
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It looks so good.
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We're going to put these up all over the restaurant and slowly transform this place into a McDonald's sucks.
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And after a bit of decorating, this place was really starting to come together.
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All right, guys, that's going to be a wrap on today.
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I am so exhausted.
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We got like half the restaurant done.
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I think it honestly looks incredible.
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One of the security guards walked by and literally thought that it was McDonald's, Which I think is hilarious.
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I'm super, super nervous for tomorrow.
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I don't even know if people are gonna show up.
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That's it, I'm going to bed.
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All right, today is the day.
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It's 6 a.m and today is the grand opening.
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I can't believe I just said that.
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I'm super nervous and I don't know what to expect, but let's do it.
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With no time to waste, we made our way down to Irv's to get this place set up.
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We started by putting up all of the outside decals.
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We put the fries in the bag, so you don't have to.
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What up, Jimmy?
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And then the banner.
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And to finish it off, we added some final touches.
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Introducing the world's first McDonald's sucks.
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This place came out way better than I could have imagined.
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That looks insane!
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Oh my gosh, that literally looks like a McDonald's.
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And it seemed like people were starting to notice our creation.
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I was like, did McDonald's buy them out?
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I live on Belmo Island and they had the flyers around me on the farm.
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Nobody realized it at the time and I went, no, if you look, it's just McDonald's.
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I started to worry that nobody was going to show up, but regardless, we started firing up the fryers and getting our employees in their outfits.
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It's currently 11 o'clock.
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So technically it opens in about an hour.
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Um, no one has showed up yet, so I don't know if that's a bad thing.
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Hopefully people start showing up so we can actually serve some burgers.
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Time was passing without any sign of any customers and I thought we might be screwed here.
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But then the customers started coming in.
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Hey, what's your name?
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I'm Jack.
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I'm Jack.
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Oh really?
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Nice to meet you.
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Nice to meet you.
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You're here for the burgers?
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Yes, sir.
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Oh, sweet.
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Yeah, yeah.
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We're going to start serving in like probably like 45.
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Okay, for sure.
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Yeah.
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And with 30 minutes before we open, the line was looking like this.
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There's a line of people in there.
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All right, guys.
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It's about 30 minutes later.
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We've acquired quite the line of people.
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There's probably...
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You know what?
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Let me just show you.
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Come on.
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Oh my dude.
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What are we gonna do?
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Oh my god.
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What are you doing?
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Oh, I love you dude.
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Dude!
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Dude, it's packed!
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People lying down the street.
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Dude, what the...
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I'm like super excited, but I'm like really overwhelmed.
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We opened in like what, 10 minutes?
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So we got ready to cook the first meal.
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We threw down our grass-fed patty, followed with organic pasteurized cheese, and laid onto Herb's buns with some fresh shredded lettuce.
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The burger goes in the custom McDonald's Sucks bag, and the seasoned beef tallow fries are thrown in as well.
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And to top it off, a spring water bottle.
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This is definitively the highest quality fast food meal there is.
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And just like that, the first meal was served.
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But the question is, how does it taste?
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Out of ten?
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Yeah.
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Nine, for sure.
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We started serving meals at a rapid pace, one happy customer after another.
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This is really f*ing good.
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Maxwell burger.
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Peaseless, exploding in my mouth.
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Pause.
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It's better than the burgers my boyfriend makes at home.
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Oh!
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What did you say?
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Oh, no, nothing.
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She was saying, like, you make the best burgers, dawg.
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Okay, thank you.
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We've been open for an hour, and I don't even think we're like a quarter way through the line.
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So I'm starting to get pretty worried about if we're gonna be able to serve everybody and how long it's gonna take.
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Then somebody special showed up.
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Santa Cruz Medicinals.
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The same guy that helped us out by putting up that story post.
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Funny enough, I happened to watch this dude's content before we ever reached out to him.
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So we had to get him a burger.
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He was one of the first health conscious people I ever followed or watched online.
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So I accredit this dude to a lot of the inspiration for this actual restaurant.
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Hey now, I would never eat McDonald's.
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This is grass-fed beef, this is pasteurized cheese.
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Dude, I will eat this for sure.
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That's a 10 out of 10.
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Let's go!
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We kept serving these meals and the people were loving it.
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Now this turnout is better than anything I could have ever hoped for, but I didn't realize how far people would actually go just to get one of these meals.
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Where'd you come from?
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Captain Valley. For burgers?
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Yeah, he goes out Balboa here and he hands it out a flyer.
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And that's how you found this?
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Yeah, yeah.
395
It must have been us.
396
I wonder if we have the clip.
397
I bet we have a clip panning a flyer to you somewhere.
398
You look a little familiar.
399
I think it was you.
400
Okay, let's go!
401
That tastes real.
402
It was worth the wait.
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What was it, like two hours?
404
We drove an hour to get here.
405
It was worth it.
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We started to get pretty low on meals at this point, but luckily the line was much shorter now, so we kept serving in hopes that everyone would get a burger.
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Where are we?
408
I showed up.
409
You're for the McDonald's!
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No, dude!
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We're opening a restaurant.
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It's named McDonald's Sucks.
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I really respect the UK.
414
We are fighting against McDonald's.
415
We have officially turned a real-life McDonald's customer into a McDonald's sucks customer.
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Is it better than McDonald's?
417
Way better.
418
Yes, baby, let's go!
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As we serve the final customers, some relief came over me and all I could feel was thankful.
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Everything is going pretty well.
421
Hopefully we have enough burgers.
422
I'm hoping everything continues to go well.
423
I'm kind of just...
424
Yo, what the...
425
Yo, Ronald!
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Yo, Ronald!
427
Hey, come here!
428
All right?
429
Yeah!
430
Keep walking.
431
Keep walking.
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Only he's coming back.
433
The fact that we were able to give people a cheap
434
and healthy alternative for just one day and prove that this is even possible is everything I could have hoped for.
435
And the crazy part is, you guys watching pretty much made this entire thing possible.
436
So, thank you.
437
We're serving our last customer.
438
What was your name?
439
Steve.
440
I'm Jack.
441
Nice to meet you.
442
Oh yeah, baby.
443
Is it better than McDonald's?
444
Oh heck yeah!
445
Yeah, let's go!
446
McDonald's sucks!
447
We're done.
448
We did it.
449
McDonald's sucks!
450
McDonald's sucks!
451
Subscribe.
452
I'm leaving.
453
Guys, as epic as that all was, this war isn't over.
454
I'm gonna be honest with you guys, my relationship with food hasn't always been the best.
455
When I was stressed, I'd eat junk food.
456
When I was lazy, I'd eat fast food and when I was craving, I'd eat candy.
457
And as an effect, I didn't like who I was becoming.
458
I felt out of shape and just disappointed in myself.
459
And I'm telling you guys this honestly, this was a genuine struggle that I had in my daily life.
460
But going into the new year, I am gonna be healthier and stay away from these nasty foods.
461
And I hope that you guys will join me on this journey.
462
And remember, next time you wanna go grab some food, choose wisely.
463
Like the ceiling can't hold us Like the ceiling can't hold us Can we go back?
464
This is the moment Tonight is the night We'll fight till it's over So we put our hands up
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Wortschatz und Sprechhinweise zu dieser Lektion
Dieses Video enthält 464 Sätze und 3916 Wörter zum Nachsprechen. Der gesprochene Teil dauert 21:44. Der Sprecher spricht schnell, etwa 180 Wörter pro Minute – rechne mit verbundenen und verkürzten Lauten. 83 % der Wörter gehören zu den 3.000 häufigsten im Englischen; den Rest solltest du dir vor dem Üben ansehen.
Wichtiger Wortschatz in diesem Video
15 weniger häufige Wörter aus dem Video, mit Aussprache und Bedeutung:
- suck /sʌk/ (Verb) — saugen, nippeln. To use the mouth and lips to pull in (a liquid, especially milk from the breast).
- burger /ˈbɝ.ɡɚ/ (Substantiv) — Hamburger, Burger. A hamburger.
- meal /ˈmiːl/ (Substantiv) — Mahlzeit, Essen. Food that is prepared and eaten, usually at a specific time, and usually in a comparatively large quantity.
- potato /pəˈteɪ.təʊ/ (Substantiv) — Kartoffel, Erdapfel. The edible starchy tuber of the plant species Solanum tuberosum.
- fry /fɹaɪ/ (Verb) — braten. To cook (something) in hot fat.
- ingredient /ɪnˈɡɹiːdi.ənt/ (Substantiv) — Zutat. One of the substances present in a mixture, especially food.
- patty /ˈpæti/ (Substantiv) — Frikadelle, Bratling. A flattened portion of ground meat or a vegetarian equivalent, usually round but sometimes square in shape.
- organic /ɔːˈɡænɪk/ (Adjektiv) — biologisch, organisch. Pertaining to or derived from living organisms.
- grass /ɡɹɑːs/ (Substantiv) — Gras, gras. Any plant of the family Poaceae, characterized by leaves that arise from nodes in the stem and leaf bases that wrap around the stem, especially those grown as…
- logo /ˈloʊ.ɡoʊ/ (Substantiv) — Logo. A visual symbol or emblem that acts as a trademark or a means of identification of a company or organization.
- luckily /ˈlʌk.ɪ.li/ (Adverb) — glücklicherweise, auf glückliche Weise. In a lucky manner; by good fortune; fortunately.
- punch /pʌnt͡ʃ/ (Substantiv) — Faustschlag, Schlag. A hit or strike with one's fist.
- clip /klɪp/ (Substantiv) — Klips, Clips. Something which clips or grasps; a device for attaching one object to another.
- nasty /ˈnæs.ti/ (Adjektiv) — abscheulich, böse. Dirty, filthy.
- outfit /ˈaʊtfɪt/ (Substantiv) — Outfit, Anzug. A set of clothing (with accessories).
Phrasal Verbs, die du hören wirst
- pick up (Verb) — aufheben, aufnehmen. To lift; to grasp and raise.
- show up (Verb) — auftauchen, erscheinen. To appear, arrive, or attend, especially suddenly or erratically.
- come in /ˌkʌm ˈɪn/ (Verb) — ins Spiel kommen. To enter.
- put up (Verb) — hochräumen, hochtun. To place in a high location.
- come back (Verb) — zurückkommen, zurückkehren. To return to a place.
- come on /ˌkʌm ˈɒn/ — komm mit. Come along with me; join me in going.
- end up (Verb) — sich herausstellen, am Ende irgendwo / etwas sein. To bring to a conclusion.
- get up (Verb) — aufstehen. To move in an upward direction; to ascend or climb.
Aussprache, auf die du achten solltest
Der Sprecher verwendet 121 Kurzformen und abgeschwächte Formen, zum Beispiel I'm, we're, gonna. Sprich sie in der kurzen Form, so wie du sie hörst.
- Die Laute „sh“ und „zh“: conscious /ˈkɑn.ʃəs/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, promotion /pɹəˈmoʊʃn̩/, potentially /pəˈtɛnʃ(ə)li/, delicious /dɪˈlɪ.ʃəs/
- Lange Wörter – auf die Betonung achten: ingredient /ɪnˈɡɹiːdi.ənt/, anticipate /ænˈtɪs.ɪ.peɪt/, disappointed /ˌdɪsəˈpɔɪnɪd/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, potentially /pəˈtɛnʃ(ə)li/
So übst du mit diesem Video
- Höre dir das ganze Video einmal an, ohne zu sprechen, und notiere die Wörter, die du nicht kennst.
- Beginne mit 0,75-facher Geschwindigkeit, sprich Satz für Satz nach und wechsle zur normalen Geschwindigkeit, sobald es leichtfällt.
- Nimm dich auf und vergleiche mit dem Original; achte dabei auf Wörter wie suck, burger, meal.
Grammatik in diesem Video
Die Strukturen, die der Sprecher am häufigsten verwendet, mit den genauen Worten aus dem Video:
| Struktur | Im Video |
|---|---|
| Bedingungssätze if + Satz, will/would + Verb – eine Bedingung und ihre Folge | if you guys would be · If it was any day, it would have |
| Passiv be + Partizip Perfekt – wichtig ist, was geschieht, nicht wer es tut | was done · was finally taken · is called |
| Present Perfect have/has + Partizip Perfekt – eine vergangene Handlung, die jetzt noch wichtig ist | have tripled · I've created · has just gotten |
| Relativsätze who / which + Satz – eine Zusatzinformation über eine Person oder Sache | Friday, which means · three, which means · meals, which means |
Was ist die Shadowing-Technik?
Shadowing ist eine wissenschaftlich fundierte Sprachlerntechnik, die ursprünglich für die professionelle Dolmetscherausbildung entwickelt und durch den Polyglotten Dr. Alexander Arguelles populär gemacht wurde. Die Methode ist einfach aber wirkungsvoll: Du hörst englisches Audio von Muttersprachlern und wiederholst es sofort laut — wie ein Schatten, der dem Sprecher mit nur 1–2 Sekunden Verzögerung folgt. Anders als passives Hören oder Grammatikübungen zwingt Shadowing dein Gehirn und deine Mundmuskulatur, gleichzeitig echte Sprachmuster zu verarbeiten und zu reproduzieren. Studien zeigen, dass es Aussprachegenauigkeit, Intonation, Rhythmus, verbundene Sprache, Hörverständnis und Sprechflüssigkeit signifikant verbessert — was es zu einer der effektivsten Methoden für die IELTS Speaking-Vorbereitung und reale englische Kommunikation macht.