Pratique du Shadowing: Is Amazon Too Big? - Apprendre l'anglais à l'oral avec la vidéo
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This video is sponsored by Brilliant.
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The first 200 to use the link in the description get 20 % off the annual subscription.
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Elizabeth Warren wants to break up Amazon, Facebook, Google, and Apple.
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The argument goes roughly like this: Tech companies have gotten really big really fast,
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and they've abused that power by favoring their own products over their competitors.
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Therefore, once a company reaches a certain size, it shouldn't be allowed to own both the products and the platform on which they're sold.
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In English, Amazon can't sell the Kindle on its own website, and Apple has to pick owning music and iMovie and news,
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or the App Store itself.
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Now whether Warren is 100 % serious, or mostly just generating publicity for her presidential campaign, she isn't alone.
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This is only the latest part of a much bigger movement.
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We're at an inflection point in history, where new, fast Silicon Valley is crashing in to slow, old government.
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Everywhere, all at once, the power and influence of big tech companies are being questioned.
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Google was recently fined $1 .7 billion in Europe for being anti -competitive.
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Sprint is trying to merge with T -Mobile, despite significant pushback.
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Facebook has, well, continued to be Facebook.
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And Spotify has launched an all -out attack against Apple for what it claims is unfair treatment.
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So, who's right?
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Apple or Spotify?
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Google or the EU?
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Facebook or literally everyone else?
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First, we need to understand why these companies have such a huge advantage, and how, in just a few years, Amazon went from being synonymous with cheap,
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convenient shopping to a scary, political, nebulous, Walmart -like mega -corporation.
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Let's say you want to start a grocery store.
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Maybe you know a little bit about merchandising.
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Maybe you come from a long line of grocers, so selling produce is just in your blood.
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The other kids were playing with fire trucks and trains, but you, you were daydreaming about the retail implications of the angle curve.
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Anyway, the bad news is that the grocery business sucks.
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Like famously so.
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If you're lucky, you might manage a profit margin of 3%.
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Unless you have some revolutionary way of arranging bananas on the shelf, you're just one of a thousand stores, which customers have no special loyalty towards.
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You don't see a lot of "proud mother of a Safeway shopper" bumper stickers.
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But there is money to be made at the very, very top.
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If you can become a Kroger, or a Whole Foods, surviving long enough that you sell lots of things.
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So you can A turn around to the companies making those things and say "Hey, we'd like to buy 3 ,000 stores worth of your bananas.
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Can you make us a deal?" And B cut out the middleman by creating your own generic brand.
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With size comes leverage, which lets you buy cheaper and ultimately make more money.
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But again, the problem is getting there.
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Competing with established companies in any industry usually means losing a
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lot of money for a long time with only the hope of making it back in the future.
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But don't give up on your dream quite yet.
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Here's an idea: Forget groceries for now.
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Let's just find some way of making money.
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Like, I don't know, selling cloud storage to enterprise customers.
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It's a good business, no one else is doing it very well, and in a few years, you'll have so much money you can come back to your dream of starting a grocery store.
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What does cloud storage have to do with selling grapes?
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Is that really the most exciting thing you could be doing?
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Pretty much nothing, and probably not.
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But who cares?
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Money is money, and as long as it makes more than the grocery store loses, you can afford to slowly grow it into an empire, even while it isn't yet profitable.
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This, if you haven't noticed, is my very crude way of describing Amazon.
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It started as a book company, but Bezos had no special love for books.
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That was always just a good way of generating capital for his real dream.
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Today, books are a footnote.
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The new distraction is called Amazon Web Services .
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If you're already familiar, bear with me for a sec.
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A few videos back, I said: "A thousand downloads doesn't cost any more than one.
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Scale is nearly unlimited." My point was, it's a whole lot easier to sell a thousand note -taking apps than it is a thousand actual notebooks
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because software is made of bits, and bits don't cost money.
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Which is mostly true in that context, but not totally accurate in practice.
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Consider the scale and every computer,
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in every country, 15 % is just people watching Netflix.
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15%.
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Even Uber, which, in theory, just connects the nearest driver to the nearest rider,
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stores over 100 petabytes of data, or 100 ,000 gigabytes.
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It also fluctuates dramatically.
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Every startup dreams of hitting the front page of Reddit, unless you're the engineer, in
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which case you have a heart attack trying to keep up with such a huge spike in views.
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Companies, and, especially, startups with limited budgets, have a tough choice: either buy too much capacity, or save money and hope they don't get too popular.
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At least, until AWS.
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Amazon realized it could solve this problem with a service: only pay for what you actually use.
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If your business suddenly explodes in popularity, no problem, just pay a little more.
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Turn the handle for more data, as you would water or electricity.
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Amazon takes care of the rest, the same way we outsource building windmills to electric companies.
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Now, if we look at its total revenue and then divide it by source, it's pretty much what you'd expect.
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Amazon is mostly an online store, and you're probably wondering why we're talking so much about AWS.
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But what about its income?
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Where is it actually making a profit?
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This is where it gets interesting.
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Now, Amazon looks like a cloud storage company, with an online retail business on the side.
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In the fourth quarter of 2018, AWS accounted for 58 % of the company's operating income.
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It alone made more money than McDonald's.
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So yeah, it sells lots of USB cables and bananas, but that's not where the money is.
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AWS is camouflage.
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It makes the company look good overall, and conceals how much money it loses.
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One business subsidizes another.
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And this is where it gets tricky.
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Because, if you're one of the other grocery stores, you're thinking, "This isn't really fair, how can we compete with someone who doesn't even need to make a profit?" Safeway
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and Publix don't have $25 billion a year cloud storage businesses.
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When they sell bananas, they have to, like, you know, make money.
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This is how, one after another, Amazon enters and dominates a new industry.
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It plays by a fundamentally different set of rules.
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Turns out, it's a whole lot easier when you're not super worried about the whole "profit" thing.
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Of course, predatory pricing, when a company lowers its prices to starve out the competition,
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companies usually raise their prices again.
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That's the whole point.
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Amazon, on the other hand, has always kept its prices low.
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It's not playing the long game, it's playing the long game.
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Here's its revenue, and here's its profit.
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The company touches more money than ever, it just doesn't keep it.
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Profit has stayed around zero because it's more interested in growth.
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That's the loophole.
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In this essay, researcher Lina Khan explains how, since the 70s, antitrust law has used short -term prices to determine whether a company is being anti -competitive.
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In other words, sure, Amazon is big, it's dominant, and it's killing lots of competitors, but its prices are low, so it flies under the radar.
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You might be thinking, "So what?
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If a company uses its size to save you and me money, isn't that a good thing?" But when products are subsidized, either by another profitable business like AWS,
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or venture capitalists burning money for the sake of growth, they don't have to compete on their own.
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unrelated.
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For example, on iPhone, Apple has the platform advantage: it controls
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which apps are allowed on the App Store and doesn't have to give up 30 % of its revenue, or follow the same rules as everyone else.
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If you're Clash of Clans, this may seem like a relatively small price to pay for access to 1 .3 billion users.
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For someone like Spotify, it's a very different story.
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Music streaming is the digital equivalent of a grocery store.
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Spotify has such tiny margins that giving Apple 30 % breaks the entire business model.
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And even if Apple didn't make a dime from its music or news apps, it might still offer them just to attract users to the iPhone.
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Spotify needs to make money, but Apple Music just doesn't.
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Apple's apps, therefore, almost certainly have more users than they should.
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Which is not saying they're good or bad, but that some number of people, maybe one, maybe one million,
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use the service only because Apple had an unfair advantage in putting it in front of them.
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site.
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At some point it realized, "Hey, wait a second, if we have all the data, and we control what people see,
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why on earth are we sending customers to someone else's product?" So now it competes with its own sellers, on everything from batteries to backpacks and keyboards.
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But wait, how is that different than any other generic brand?
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Target has Up & Up and Walmart great value, but no one's complaining they have an unfair advantage.
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The difference is lock -in.
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It's much easier to switch grocery stores than it is between iPhone and Android.
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Companies like Facebook will always say, "Look, you chose to use our service,
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our 3 ,000 page Terms of Service.
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But that's not really true.
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We made one unrelated choice, like buying an iPhone or Android, which required that we make a bunch of other choices later on.
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Nobody knows what they're getting into.
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And this will only happen more as companies get even bigger.
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Amazon is an extreme example because AWS is really profitable and groceries are really not,
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but entering new categories with the resources you already have is kind of what a company is.
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You might start by making smartphones but then use that money to sell refrigerators.
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Fast forward a few years and now you sell life insurance and container ships.
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Samsung is less a brand and more a by -and -large E -Core conglomerate.
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Like Amazon, it barely makes sense to think of it as a single, unified company.
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One division sells parts for the iPhone.
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Another fiercely competes against that very same device.
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Even Apple is moving in this direction.
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Now buy your iPhone with an Apple credit card.
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Download Apple apps, back them up on Apple's cloud, and watch Apple -branded TV shows.
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But, there's also a benefit to this integration.
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One of the best features of the iPhone is that it's all designed by one company as one coherent product.
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Because Apple owns both Music and iOS, they're easier to use, more convenient, and more powerful together.
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And, because you have no choice but to use Apple's App Store, your phone is more secure and your data more private.
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Now, of course, you may disagree.
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For some, having more freedom might be worth the trade -off for privacy and security.
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But that doesn't diminish its value for the rest of us.
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In other words, breaking up some of these companies would actually mean a worse experience for you and me.
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And if your customer protection proposal makes our lives worse, it's probably a bad one.
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The EU has shown time and time and time again that governments can make technology worse simply - Yes.
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So, what's the solution?
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I don't know.
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If anything, we've learned you should be skeptical of any simple solution to a problem this big.
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Instead, here are some ideas.
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First, we need to expand the scope of what qualifies as anti -competitive behavior.
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Low prices don't mean the customer isn't being harmed.
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On the other hand, closed lockdown markets like the App Store aren't necessarily always a bad thing.
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Second, we need to re -examine some mergers and acquisitions.
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It happens all the time.
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An exciting young startup gains some traction only to just be bought by a Google or an Amazon.
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Sometimes we never hear from it again.
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Founders are incentivized to sell their companies, to the tune of billions of dollars, but society at large would be better off with more competition.
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The key is balancing the benefit we all get from the
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scale of companies like Amazon with the drawbacks of their immense political and economic power.
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Many of these ideas to break up tech companies are designed only to get headlines, but a real solution requires a deeper, mathematical understanding of the problem,
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of the type you can learn on Brilliant .org.
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Their pitch is simple.
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Sure, you can spend hours reading textbooks, but that's not how most of us learn.
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We need examples, challenges, and pictures.
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Their courses on science, math, and computer science are interactive, and you can do the problems a few minutes at a time.
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Even if you're just waiting in line, you can quickly do one of I just had to take a 17 -hour flight, so I was glad to see you can now download their courses to use offline.
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Use the link in the description to sign up for free.
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The first 200 people will get 20 % off the annual premium subscription
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so you can view all the daily challenges and take all their problem -solving courses.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « Is Amazon Too Big? ». Les mots qui reviennent le plus souvent : Amazon, Apple, store, companies, App. Cette vidéo contient 175 phrases et 2277 mots à répéter en shadowing. La partie parlée dure 13:56. Le locuteur parle à un rythme naturel d’environ 163 mots par minute, proche d’une conversation courante. 85 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| banana nom | /bəˈnænə/ | banane, bananier |
| startup nom | /ˈstɑɹtˌʌp/ | mise en route, mise en train |
| profitable adjectif | /ˈpɹɑ.fɪ.tə.bl̩/ | profitable, fructueux |
| excite verbe | /ɪkˈsaɪt/ | exciter |
| subsidize verbe | /ˈsʌbsɪdaɪz/ | subventionner |
| groceries nom | /ˈɡɹoʊ.s(ə.)ɹiz/ | courses, provisions |
| unrelated adjectif | sans rapport, sans lien | |
| competitor nom | /kəmˈpɛt.ɪ.tɚ/ | compétiteur, compétitrice |
| subscription nom | /səbˈskɹɪpʃən/ | abonnement |
| antitrust adjectif | /ˌæntiˈtɹʌst/ | antitrust, antimonopolistique |
| camouflage nom | /ˈkæ.məˌflɑːʒ/ | déguisement |
| conglomerate nom | /kənˈɡlɑ.mɚ.ət/ | conglomérat |
| daydream verbe | /ˈdeɪdɹiːm/ | rêvasser, rêver |
| diminish verbe | /dɪˈmɪnɪʃ/ | réduire |
| drawback nom | /ˈdɹɔˌbæk/ | inconvénient, désavantage |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| break up verbe | rompre, couper |
| get off verbe | descendre, faire descendre |
| cut out verbe | arrêter de |
| keep up with verbe | aller de pair avec |
| turn out verbe | se finir, se terminer |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- Let's say you want to start a grocery store.
- Let's just find some way of making money.
- Is that really the most exciting thing you could be doing?
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | is sponsored · be allowed · being questioned |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | have gotten · they've abused · has launched |
Prononciation à surveiller
Le locuteur utilise 46 contractions et formes réduites, comme you're, don't, doesn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: subscription /səbˈskɹɪpʃən/, camouflage /ˈkæ.məˌflɑːʒ/, diminish /dɪˈmɪnɪʃ/, inflection /ɪnˈflɛkʃən/, shopper /ˈʃɑ.pɚ/
- Mots longs — placez bien l’accent: competitor /kəmˈpɛt.ɪ.tɚ/, conglomerate /kənˈɡlɑ.mɚ.ət/, incentivize /ɪnˈsɛntɪvaɪz/, predatory /ˈpɹɛdəˌtɔɹi/, synonymous /sɪˈnɑnɪməs/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: loophole /ˈluphoʊl/, coherent /koʊˈhɛɹ.ənt/, headline /ˈhɛd.laɪn/
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: fluctuate /ˈflʌkt͡ʃu.eɪt/, refrigerator /ɹɪˈfɹɪd͡ʒ.əˌɹeɪ.tɚ/, merge /mɝd͡ʒ/, leverage /ˈlɛv.(ə.)ɹɪd͡ʒ/, researcher /ˈɹiˌsɝ.t͡ʃɚ/
- /r/ anglais — langue recourbée, sans frotter la gorge: grocery /ˈɡɹəʊ.s(ə.)ɹi/, startup /ˈstɑɹtˌʌp/, profitable /ˈpɹɑ.fɪ.tə.bl̩/, groceries /ˈɡɹoʊ.s(ə.)ɹiz/, subscription /səbˈskɹɪpʃən/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme banana, startup, profitable.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.