シャドーイング練習: Is Amazon Too Big? - 動画で英語スピーキングを学ぶ

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Elizabeth Warren wants to break up Amazon, Facebook, Google, and Apple.

The argument goes roughly like this: Tech companies have gotten really big really fast,

and they've abused that power by favoring their own products over their competitors.

Therefore, once a company reaches a certain size, it shouldn't be allowed to own both the products and the platform on which they're sold.

In English, Amazon can't sell the Kindle on its own website, and Apple has to pick owning music and iMovie and news,

or the App Store itself.

Now whether Warren is 100 % serious, or mostly just generating publicity for her presidential campaign, she isn't alone.

This is only the latest part of a much bigger movement.

We're at an inflection point in history, where new, fast Silicon Valley is crashing in to slow, old government.

Everywhere, all at once, the power and influence of big tech companies are being questioned.

Google was recently fined $1 .7 billion in Europe for being anti -competitive.

Sprint is trying to merge with T -Mobile, despite significant pushback.

Facebook has, well, continued to be Facebook.

And Spotify has launched an all -out attack against Apple for what it claims is unfair treatment.

So, who's right?

Apple or Spotify?

Google or the EU?

Facebook or literally everyone else?

First, we need to understand why these companies have such a huge advantage, and how, in just a few years, Amazon went from being synonymous with cheap,

convenient shopping to a scary, political, nebulous, Walmart -like mega -corporation.

Let's say you want to start a grocery store.

Maybe you know a little bit about merchandising.

Maybe you come from a long line of grocers, so selling produce is just in your blood.

The other kids were playing with fire trucks and trains, but you, you were daydreaming about the retail implications of the angle curve.

Anyway, the bad news is that the grocery business sucks.

Like famously so.

If you're lucky, you might manage a profit margin of 3%.

Unless you have some revolutionary way of arranging bananas on the shelf, you're just one of a thousand stores, which customers have no special loyalty towards.

You don't see a lot of "proud mother of a Safeway shopper" bumper stickers.

But there is money to be made at the very, very top.

If you can become a Kroger, or a Whole Foods, surviving long enough that you sell lots of things.

So you can A turn around to the companies making those things and say "Hey, we'd like to buy 3 ,000 stores worth of your bananas.

Can you make us a deal?" And B cut out the middleman by creating your own generic brand.

With size comes leverage, which lets you buy cheaper and ultimately make more money.

But again, the problem is getting there.

Competing with established companies in any industry usually means losing a

lot of money for a long time with only the hope of making it back in the future.

But don't give up on your dream quite yet.

Here's an idea: Forget groceries for now.

Let's just find some way of making money.

Like, I don't know, selling cloud storage to enterprise customers.

It's a good business, no one else is doing it very well, and in a few years, you'll have so much money you can come back to your dream of starting a grocery store.

What does cloud storage have to do with selling grapes?

Is that really the most exciting thing you could be doing?

Pretty much nothing, and probably not.

But who cares?

Money is money, and as long as it makes more than the grocery store loses, you can afford to slowly grow it into an empire, even while it isn't yet profitable.

This, if you haven't noticed, is my very crude way of describing Amazon.

It started as a book company, but Bezos had no special love for books.

That was always just a good way of generating capital for his real dream.

Today, books are a footnote.

The new distraction is called Amazon Web Services .

If you're already familiar, bear with me for a sec.

A few videos back, I said: "A thousand downloads doesn't cost any more than one.

Scale is nearly unlimited." My point was, it's a whole lot easier to sell a thousand note -taking apps than it is a thousand actual notebooks

because software is made of bits, and bits don't cost money.

Which is mostly true in that context, but not totally accurate in practice.

Consider the scale and every computer,

in every country, 15 % is just people watching Netflix.

15%.

Even Uber, which, in theory, just connects the nearest driver to the nearest rider,

stores over 100 petabytes of data, or 100 ,000 gigabytes.

It also fluctuates dramatically.

Every startup dreams of hitting the front page of Reddit, unless you're the engineer, in

which case you have a heart attack trying to keep up with such a huge spike in views.

Companies, and, especially, startups with limited budgets, have a tough choice: either buy too much capacity, or save money and hope they don't get too popular.

At least, until AWS.

Amazon realized it could solve this problem with a service: only pay for what you actually use.

If your business suddenly explodes in popularity, no problem, just pay a little more.

Turn the handle for more data, as you would water or electricity.

Amazon takes care of the rest, the same way we outsource building windmills to electric companies.

Now, if we look at its total revenue and then divide it by source, it's pretty much what you'd expect.

Amazon is mostly an online store, and you're probably wondering why we're talking so much about AWS.

But what about its income?

Where is it actually making a profit?

This is where it gets interesting.

Now, Amazon looks like a cloud storage company, with an online retail business on the side.

In the fourth quarter of 2018, AWS accounted for 58 % of the company's operating income.

It alone made more money than McDonald's.

So yeah, it sells lots of USB cables and bananas, but that's not where the money is.

AWS is camouflage.

It makes the company look good overall, and conceals how much money it loses.

One business subsidizes another.

And this is where it gets tricky.

Because, if you're one of the other grocery stores, you're thinking, "This isn't really fair, how can we compete with someone who doesn't even need to make a profit?" Safeway

and Publix don't have $25 billion a year cloud storage businesses.

When they sell bananas, they have to, like, you know, make money.

This is how, one after another, Amazon enters and dominates a new industry.

It plays by a fundamentally different set of rules.

Turns out, it's a whole lot easier when you're not super worried about the whole "profit" thing.

Of course, predatory pricing, when a company lowers its prices to starve out the competition,

companies usually raise their prices again.

That's the whole point.

Amazon, on the other hand, has always kept its prices low.

It's not playing the long game, it's playing the long game.

Here's its revenue, and here's its profit.

The company touches more money than ever, it just doesn't keep it.

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Profit has stayed around zero because it's more interested in growth.

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That's the loophole.

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In this essay, researcher Lina Khan explains how, since the 70s, antitrust law has used short -term prices to determine whether a company is being anti -competitive.

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In other words, sure, Amazon is big, it's dominant, and it's killing lots of competitors, but its prices are low, so it flies under the radar.

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You might be thinking, "So what?

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If a company uses its size to save you and me money, isn't that a good thing?" But when products are subsidized, either by another profitable business like AWS,

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or venture capitalists burning money for the sake of growth, they don't have to compete on their own.

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unrelated.

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For example, on iPhone, Apple has the platform advantage: it controls

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which apps are allowed on the App Store and doesn't have to give up 30 % of its revenue, or follow the same rules as everyone else.

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If you're Clash of Clans, this may seem like a relatively small price to pay for access to 1 .3 billion users.

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For someone like Spotify, it's a very different story.

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Music streaming is the digital equivalent of a grocery store.

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Spotify has such tiny margins that giving Apple 30 % breaks the entire business model.

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And even if Apple didn't make a dime from its music or news apps, it might still offer them just to attract users to the iPhone.

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Spotify needs to make money, but Apple Music just doesn't.

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Apple's apps, therefore, almost certainly have more users than they should.

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Which is not saying they're good or bad, but that some number of people, maybe one, maybe one million,

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use the service only because Apple had an unfair advantage in putting it in front of them.

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site.

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At some point it realized, "Hey, wait a second, if we have all the data, and we control what people see,

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why on earth are we sending customers to someone else's product?" So now it competes with its own sellers, on everything from batteries to backpacks and keyboards.

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But wait, how is that different than any other generic brand?

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Target has Up & Up and Walmart great value, but no one's complaining they have an unfair advantage.

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The difference is lock -in.

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It's much easier to switch grocery stores than it is between iPhone and Android.

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Companies like Facebook will always say, "Look, you chose to use our service,

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our 3 ,000 page Terms of Service.

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But that's not really true.

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We made one unrelated choice, like buying an iPhone or Android, which required that we make a bunch of other choices later on.

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Nobody knows what they're getting into.

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And this will only happen more as companies get even bigger.

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Amazon is an extreme example because AWS is really profitable and groceries are really not,

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but entering new categories with the resources you already have is kind of what a company is.

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You might start by making smartphones but then use that money to sell refrigerators.

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Fast forward a few years and now you sell life insurance and container ships.

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Samsung is less a brand and more a by -and -large E -Core conglomerate.

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Like Amazon, it barely makes sense to think of it as a single, unified company.

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One division sells parts for the iPhone.

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Another fiercely competes against that very same device.

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Even Apple is moving in this direction.

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Now buy your iPhone with an Apple credit card.

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Download Apple apps, back them up on Apple's cloud, and watch Apple -branded TV shows.

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But, there's also a benefit to this integration.

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One of the best features of the iPhone is that it's all designed by one company as one coherent product.

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Because Apple owns both Music and iOS, they're easier to use, more convenient, and more powerful together.

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And, because you have no choice but to use Apple's App Store, your phone is more secure and your data more private.

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Now, of course, you may disagree.

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For some, having more freedom might be worth the trade -off for privacy and security.

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But that doesn't diminish its value for the rest of us.

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In other words, breaking up some of these companies would actually mean a worse experience for you and me.

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And if your customer protection proposal makes our lives worse, it's probably a bad one.

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The EU has shown time and time and time again that governments can make technology worse simply - Yes.

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So, what's the solution?

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I don't know.

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If anything, we've learned you should be skeptical of any simple solution to a problem this big.

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Instead, here are some ideas.

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First, we need to expand the scope of what qualifies as anti -competitive behavior.

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Low prices don't mean the customer isn't being harmed.

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On the other hand, closed lockdown markets like the App Store aren't necessarily always a bad thing.

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Second, we need to re -examine some mergers and acquisitions.

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It happens all the time.

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An exciting young startup gains some traction only to just be bought by a Google or an Amazon.

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Sometimes we never hear from it again.

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Founders are incentivized to sell their companies, to the tune of billions of dollars, but society at large would be better off with more competition.

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The key is balancing the benefit we all get from the

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scale of companies like Amazon with the drawbacks of their immense political and economic power.

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Many of these ideas to break up tech companies are designed only to get headlines, but a real solution requires a deeper, mathematical understanding of the problem,

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文脈と背景

この動画は、アメリカのテクノロジー企業についての議論を掘り下げています。特に、AmazonやFacebook、Google、Appleなどの巨大企業が、その影響力や市場における競争上の不公平について問われています。エリザベス・ウォーレンは、これらの企業が成長しすぎていると主張し、彼女の大統領選キャンペーンの一環として分割を提唱しています。このような背景を理解することで、英語のスピーキングやリスニングのスキルを向上させるための効果的な練習方法を見つけることができます。

日常会話のためのトップ5フレーズ

“Tech companies have gotten really big, really fast.”
テクノロジー企業は、非常に急速に成長した。
“They’ve abused that power by favoring their own products.”
彼らは自社製品を優遇することで、その権力を乱用してきた。
“You can’t sell the Kindle on its own website.”
自社のウェブサイトでKindleを売ってはいけない。
“We’re at an inflection point in history.”
私たちは歴史の転換点にいる。
“Competing with established companies usually means losing a lot of money.”
既存の企業と競争することは、通常、多くの損失を伴う。

ステップバイステップ・シャドーイングガイド

この動画を使って英語の発音を良くするためには、以下の手順に従って練習することをお勧めします。

初めに動画を視聴する: 内容を把握し、話されている英語のスピードやトーンに慣れてください。
部分的シャドーイング: セクションごとに動画を再生し、発音やリズムを模倣します。特に重要なフレーズを繰り返して、自然な発話パターンを身に付けましょう。
全体を通してシャドーイング: 一度流れを理解した後、動画全体を通して声に出して練習します。正しい発音ができるまで繰り返してみてください。
録音自己評価: 自分の発音を録音して、元の動画と比較し、どの部分が改善できるかをチェックします。自己評価を通じて、より良い発音を目指しましょう。
YouTubeで英語学習を続ける: この動画に限らず、他の関連する英語の動画でも同様の練習をすることで、IELTSスピーキング対策にも役立ちます。

このようにして、英語のスキルを高めながら、シャドーイング技術を磨いていくことができます。あなたの練習と努力が実を結ぶことを願っています。

この動画の文法

話し手がよく使っている文型を、動画の実際の表現とともに紹介します。

文型	動画での表現
受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる	is sponsored · be allowed · being questioned
現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している	have gotten · they've abused · has launched

シャドーイングとは？英語上達に効果的な理由

シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。

シャドーイングのやり方: ステップ別の完全ガイドを読む →

シャドーイング練習: Is Amazon Too Big? - 動画で英語スピーキングを学ぶ

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文脈と背景

日常会話のためのトップ5フレーズ

ステップバイステップ・シャドーイングガイド

この動画の文法

シャドーイングとは？英語上達に効果的な理由