シャドーイング練習: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - 動画で英語スピーキングを学ぶ
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Customer obsession.
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So leaders start with the customer and work backwards.
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They work vigorously to earn and keep customer trust.
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Although leaders pay attention to competitors, they obsess over customers.
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I'm intentionally starting with customer obsession because, frankly, everything starts with the customer and works backwards from there at Amazon.
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That's the way we think about our business.
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And it's always been true.
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It's always been palpable in the whole time that I've been here.
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And it's part of what attracted me to Amazon 26 and a half years ago, which was you could really feel that this was a culture
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and a company that not just talked about doing right by customers, but walked that walk.
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We're all customers of so many businesses, and we all know what we're treated like.
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And typically, companies talk about being customer -focused, but rarely are.
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And I really think Amazon has always been, and you've seen it from the beginning up to now, all sorts of examples of that.
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But I remember the first full year I was at Amazon,
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one of the big debates that year was whether or not we should have customer reviews on books detail pages.
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We were a books -only retailer at that point.
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And the debate really was because publishers didn't want us to have customer reviews because some of them might be negative.
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But the reality is, if you're trying to help customers make the best possible decision for themselves on whether they want a product or not,
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having honest customer reviews is incredibly helpful.
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So we decided to have those customer reviews.
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And you can see that customer focus all the way up to today.
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Just look at what happened during the pandemic, where we had this very uncertain economy, where every company in the world,
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including Amazon, was trying to save money however they could.
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most technology companies looked at that environment and said,
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we're going to find a way to extract every last dollar from our customers in this tight economy.
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Amazon did the opposite.
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In our cloud computing business and AWS, we proactively went to customers and tried to figure out how we could cost -optimize for them,
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where they could save money, so they could redeploy that money in the future on projects that actually could help their business,
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and they could live to fight another day in a difficult economy.
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That's pretty different.
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And you can see it in how we do our product development here at the company as well.
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We won't write lines of code until we do the working backwards documents,
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a press release to make sure that if we built the product we know that it's going to matter for customers.
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And then a frequently asked questions document where we really try and vet ahead of time all the things customers care about.
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What problem are we trying to solve?
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What will customers care most about?
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What would they be most disappointed about if we launch with this set of features?
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What will they love most?
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All the things that make it work for customers.
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That's what we're always trying to figure out.
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Now, I have also seen over time sometimes people get confused about how competitors
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or economics come into play when you think about the leadership principle of customer obsession.
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People wonder, well, am I being customer obsessed if I'm thinking about sustainability and economics of what I'm doing?
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And, you know, of course, many of us remember in the early 2000s, the company Cosmo, which promised one -hour delivery of videos to your house.
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They actually delivered a lot of ice cream to my house, too, by the way.
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I really enjoyed the service, but it was not economic.
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And the business lasted a year or two, and then it was gone.
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And you're not really doing right by customers over a long period of time
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if you get them excited about something that you can't sustain.
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So, of course, you have to think about economics when you're thinking about what you're building.
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And then some people ask, well, am I being customer obsessed if I think about what competitors have offered
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and try to address something competitors have put out that customers like?
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And the reality is that if you're trying to build the best possible customer experience, you have to be aware of what competitors are doing.
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And if competitors build something that we haven't, by the way, we're very inventive and we're very customer focused,
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but we're not going to build every single new feature that customers love.
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There are going to be others that do so as well.
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And if a competitor builds something that customers love, we should be aware of it and we should be inspired by it
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and think about how we can improve our own customer experience with what we learn from what competitors have done.
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So we always are going to have to be aware of competitors and economics and building the best customer experience,
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but we're going to spend most of our waking hours focused on what we know customers care most about.
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And the reality is that everybody at this company has not just the freedom, but really the expectation to look at what customers want
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and figure out how we can be better and better for them every day.
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このレッスンの語彙とスピーキングのポイント
このスピーキングレッスンは、動画「"Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy」を教材にしています。 繰り返し出てくる語は次のとおりです：customer, competitor, Amazon, economic, reviews。 この動画には、シャドーイング用の文が62文、単語が898語あります。 音声の長さは4:36です。 話す速さは速く、1分あたり約195語です。音のつながりや弱く発音される音が多くなります。 単語の91%は英語の頻出3,000語に含まれるため、語彙は分かりやすいです。
この動画の重要語彙
動画に出てくる覚えておきたい単語15語を、発音と意味つきで紹介します。
| 単語 | 発音 | 意味 |
|---|---|---|
| competitor 名詞 | /kəmˈpɛt.ɪ.tɚ/ | 競争者 |
| economics 名詞 | /ˌiːkəˈnɒmɪks/ | 経済学 |
| obsession 名詞 | /əbˈsɛʃən/ | 妄想 |
| earn 動詞 | /ɝn/ | 稼ぐ, 得る |
| cloud 名詞 | /ˈklaʊ̯d/ | 雲, 雲霞 |
| helpful 形容詞 | /ˈhɛlp.fl̩/ | 役に立つ, 有用 |
| disappointed 形容詞 | /ˌdɪsəˈpɔɪnɪd/ | 失望した |
| rarely 副詞 | /ˈɹɛəɹli/ | 滅多に…ない, 稀に |
| solve 動詞 | /sɒlv/ | 解決する |
| principle 名詞 | /ˈpɹɪn.sɪ.pəl/ | 原理, 原則 |
| attract 動詞 | /əˈtɹækt/ | 引きつける |
| publisher 名詞 | /ˈpʌblɪʃɚ/ | 出版社, 発行者 |
| frankly 副詞 | /fɹæŋkli/ | 正直に |
| extract 名詞 | /ˈɛkstɹækt/ | エキス, 越幾斯 |
| expectation 名詞 | /ˌɛk.spɛkˈteɪ.ʃən/ | 期待, 予想 |
繰り返し練習したい文
動画に出てくる短く完結した文です。日常会話でそのまま使えます。
- That's the way we think about our business.
- What problem are we trying to solve?
- That's what we're always trying to figure out.
注意したい発音
話し手はwe're, you're, I'mなど、短縮形や弱形を22回使っています。聞こえたとおりの短い形で発音しましょう。
- 「sh」と「zh」の音: obsession /əbˈsɛʃən/, publisher /ˈpʌblɪʃɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/
- 長い単語（アクセントの位置に注意）: competitor /kəmˈpɛt.ɪ.tɚ/, economics /ˌiːkəˈnɒmɪks/, disappointed /ˌdɪsəˈpɔɪnɪd/, incredibly /ɪŋˈkɹɛdɪbli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
日本語話者が苦手な音：
- /r/ と /l/ の区別 — /l/ は舌先を歯茎につけ、/r/ はどこにもつけない: rarely /ˈɹɛəɹli/, incredibly /ɪŋˈkɹɛdɪbli/, principle /ˈpɹɪn.sɪ.pəl/, frankly /fɹæŋkli/, retailer /ˈɹiteɪlɚ/
- /v/ — /b/ にならないように、上の歯を下唇に当てる: solve /sɒlv/, inventive /ɪnˈvɛntɪv/, proactively /pɹoʊˈæk.tɪv.li/, vigorously /ˈvɪɡəɹəsli/
- /f/ — 「フ」ではなく、上の歯と下唇で出す: confused /kənˈfjuːzd/, helpful /ˈhɛlp.fl̩/, frankly /fɹæŋkli/
この動画での練習方法
- まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
- まず0.75倍速で一文ずつシャドーイングし、慣れてきたら通常の速度に戻します。
- 自分の声を録音して元の音声と比べます。competitor, economics, obsessionなどの単語に特に注意しましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。