跟讀練習: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - 通過影片學習英語口語

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Customer obsession.

So leaders start with the customer and work backwards.

They work vigorously to earn and keep customer trust.

Although leaders pay attention to competitors, they obsess over customers.

I'm intentionally starting with customer obsession because, frankly, everything starts with the customer and works backwards from there at Amazon.

That's the way we think about our business.

And it's always been true.

It's always been palpable in the whole time that I've been here.

And it's part of what attracted me to Amazon 26 and a half years ago, which was you could really feel that this was a culture

and a company that not just talked about doing right by customers, but walked that walk.

We're all customers of so many businesses, and we all know what we're treated like.

And typically, companies talk about being customer -focused, but rarely are.

And I really think Amazon has always been, and you've seen it from the beginning up to now, all sorts of examples of that.

But I remember the first full year I was at Amazon,

one of the big debates that year was whether or not we should have customer reviews on books detail pages.

We were a books -only retailer at that point.

And the debate really was because publishers didn't want us to have customer reviews because some of them might be negative.

But the reality is, if you're trying to help customers make the best possible decision for themselves on whether they want a product or not,

having honest customer reviews is incredibly helpful.

So we decided to have those customer reviews.

And you can see that customer focus all the way up to today.

Just look at what happened during the pandemic, where we had this very uncertain economy, where every company in the world,

including Amazon, was trying to save money however they could.

most technology companies looked at that environment and said,

we're going to find a way to extract every last dollar from our customers in this tight economy.

Amazon did the opposite.

In our cloud computing business and AWS, we proactively went to customers and tried to figure out how we could cost -optimize for them,

where they could save money, so they could redeploy that money in the future on projects that actually could help their business,

and they could live to fight another day in a difficult economy.

That's pretty different.

And you can see it in how we do our product development here at the company as well.

We won't write lines of code until we do the working backwards documents,

a press release to make sure that if we built the product we know that it's going to matter for customers.

And then a frequently asked questions document where we really try and vet ahead of time all the things customers care about.

What problem are we trying to solve?

What will customers care most about?

What would they be most disappointed about if we launch with this set of features?

What will they love most?

All the things that make it work for customers.

That's what we're always trying to figure out.

Now, I have also seen over time sometimes people get confused about how competitors

or economics come into play when you think about the leadership principle of customer obsession.

People wonder, well, am I being customer obsessed if I'm thinking about sustainability and economics of what I'm doing?

And, you know, of course, many of us remember in the early 2000s, the company Cosmo, which promised one -hour delivery of videos to your house.

They actually delivered a lot of ice cream to my house, too, by the way.

I really enjoyed the service, but it was not economic.

And the business lasted a year or two, and then it was gone.

And you're not really doing right by customers over a long period of time

if you get them excited about something that you can't sustain.

So, of course, you have to think about economics when you're thinking about what you're building.

And then some people ask, well, am I being customer obsessed if I think about what competitors have offered

and try to address something competitors have put out that customers like?

And the reality is that if you're trying to build the best possible customer experience, you have to be aware of what competitors are doing.

And if competitors build something that we haven't, by the way, we're very inventive and we're very customer focused,

but we're not going to build every single new feature that customers love.

There are going to be others that do so as well.

And if a competitor builds something that customers love, we should be aware of it and we should be inspired by it

and think about how we can improve our own customer experience with what we learn from what competitors have done.

So we always are going to have to be aware of competitors and economics and building the best customer experience,

but we're going to spend most of our waking hours focused on what we know customers care most about.

And the reality is that everybody at this company has not just the freedom, but really the expectation to look at what customers want

and figure out how we can be better and better for them every day.

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本課的詞彙與口語要點

這節口語課以影片“"Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy”為素材。影片中反覆出現的詞有：customer, competitor, Amazon, economic, reviews。這段影片共有 62 個句子、898 個單詞可供跟讀。講話部分時長為 4:36。說話人語速較快，每分鐘約 195 個詞，會出現較多連讀和弱讀。 91% 的單詞屬於英語最常用的 3,000 詞，詞彙容易理解。

影片中的重點詞彙

影片中 15 個值得學習的單詞，附發音和釋義：

單詞	發音	釋義
competitor 名詞	/kəmˈpɛt.ɪ.tɚ/	競爭者 /競爭者, 比賽者 /比賽者
economics 名詞	/ˌiːkəˈnɒmɪks/	經濟學 /經濟學
obsession 名詞	/əbˈsɛʃən/	著迷, 著迷
backward 形容詞	/ˈbækwɚd/	逆向
earn 動詞	/ɝn/	掙 /掙, 賺 /賺
confused 形容詞	/kənˈfjuːzd/	困惑
cloud 名詞	/ˈklaʊ̯d/	йүн, 雲 /雲
helpful 形容詞	/ˈhɛlp.fl̩/	有幫助 /有幫助
disappointed 形容詞	/ˌdɪsəˈpɔɪnɪd/	敗興 /敗興, 失望
rarely 副詞	/ˈɹɛəɹli/	很少, 罕有地
solve 動詞	/sɒlv/	解決 /解決
principle 名詞	/ˈpɹɪn.sɪ.pəl/	原理, 原則 /原則
attract 動詞	/əˈtɹækt/	吸引
publisher 名詞	/ˈpʌblɪʃɚ/	出版者, 發行人 /發行人
extract 名詞	/ˈɛkstɹækt/	精

影片中出現的短語動詞

單詞	釋義
figure out 動詞	弄清楚

值得反覆跟讀的句子

影片中簡短而完整的句子，可以直接用在日常對話裡：

That's the way we think about our business.
What problem are we trying to solve?
That's what we're always trying to figure out.

需要注意的發音

說話人用了 22 次縮略和弱讀形式，例如 we're, you're, I'm。請按聽到的簡短形式來說。

“sh” 和 “zh” 音: obsession /əbˈsɛʃən/, publisher /ˈpʌblɪʃɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/
長單詞——注意重音位置: competitor /kəmˈpɛt.ɪ.tɚ/, economics /ˌiːkəˈnɒmɪks/, disappointed /ˌdɪsəˈpɔɪnɪd/, incredibly /ɪŋˈkɹɛdɪbli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/

中文母語者容易讀錯的音：

/v/ — 不要讀成 /w/，上齒輕觸下唇: solve /sɒlv/, inventive /ɪnˈvɛntɪv/, proactively /pɹoʊˈæk.tɪv.li/, vigorously /ˈvɪɡəɹəsli/
詞尾子音 — 要讀清楚，後面不要加母音: economics /ˌiːkəˈnɒmɪks/, backward /ˈbækwɚd/, confused /kənˈfjuːzd/, cloud /ˈklaʊ̯d/, disappointed /ˌdɪsəˈpɔɪnɪd/
/r/ 和 /l/ 的區別: rarely /ˈɹɛəɹli/, incredibly /ɪŋˈkɹɛdɪbli/, principle /ˈpɹɪn.sɪ.pəl/, frankly /fɹæŋkli/, retailer /ˈɹiteɪlɚ/

如何用這段影片練習

先完整聽一遍影片，不要開口，記下不認識的單詞。
先用 0.75 倍速逐句跟讀，熟練之後再回到正常速度。
錄下自己的聲音並與原聲對比，特別注意 competitor, economics, obsession 這類單詞。

什麼是跟讀法？

跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。

影子跟讀法: 閱讀完整分步指南 →

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