Pratica di Shadowing: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - Impara a parlare inglese con i video
Scegli una modalità di pratica
Ogni modalità apre una sala di pratica a schermo intero.
62 frasi
Se le frasi sono troppo corte o troppo lunghe, clicca su Edit per modificarle.
1
Customer obsession.
2
So leaders start with the customer and work backwards.
3
They work vigorously to earn and keep customer trust.
4
Although leaders pay attention to competitors, they obsess over customers.
5
I'm intentionally starting with customer obsession because, frankly, everything starts with the customer and works backwards from there at Amazon.
6
That's the way we think about our business.
7
And it's always been true.
8
It's always been palpable in the whole time that I've been here.
9
And it's part of what attracted me to Amazon 26 and a half years ago, which was you could really feel that this was a culture
10
and a company that not just talked about doing right by customers, but walked that walk.
11
We're all customers of so many businesses, and we all know what we're treated like.
12
And typically, companies talk about being customer -focused, but rarely are.
13
And I really think Amazon has always been, and you've seen it from the beginning up to now, all sorts of examples of that.
14
But I remember the first full year I was at Amazon,
15
one of the big debates that year was whether or not we should have customer reviews on books detail pages.
16
We were a books -only retailer at that point.
17
And the debate really was because publishers didn't want us to have customer reviews because some of them might be negative.
18
But the reality is, if you're trying to help customers make the best possible decision for themselves on whether they want a product or not,
19
having honest customer reviews is incredibly helpful.
20
So we decided to have those customer reviews.
21
And you can see that customer focus all the way up to today.
22
Just look at what happened during the pandemic, where we had this very uncertain economy, where every company in the world,
23
including Amazon, was trying to save money however they could.
24
most technology companies looked at that environment and said,
25
we're going to find a way to extract every last dollar from our customers in this tight economy.
26
Amazon did the opposite.
27
In our cloud computing business and AWS, we proactively went to customers and tried to figure out how we could cost -optimize for them,
28
where they could save money, so they could redeploy that money in the future on projects that actually could help their business,
29
and they could live to fight another day in a difficult economy.
30
That's pretty different.
31
And you can see it in how we do our product development here at the company as well.
32
We won't write lines of code until we do the working backwards documents,
33
a press release to make sure that if we built the product we know that it's going to matter for customers.
34
And then a frequently asked questions document where we really try and vet ahead of time all the things customers care about.
35
What problem are we trying to solve?
36
What will customers care most about?
37
What would they be most disappointed about if we launch with this set of features?
38
What will they love most?
39
All the things that make it work for customers.
40
That's what we're always trying to figure out.
41
Now, I have also seen over time sometimes people get confused about how competitors
42
or economics come into play when you think about the leadership principle of customer obsession.
43
People wonder, well, am I being customer obsessed if I'm thinking about sustainability and economics of what I'm doing?
44
And, you know, of course, many of us remember in the early 2000s, the company Cosmo, which promised one -hour delivery of videos to your house.
45
They actually delivered a lot of ice cream to my house, too, by the way.
46
I really enjoyed the service, but it was not economic.
47
And the business lasted a year or two, and then it was gone.
48
And you're not really doing right by customers over a long period of time
49
if you get them excited about something that you can't sustain.
50
So, of course, you have to think about economics when you're thinking about what you're building.
51
And then some people ask, well, am I being customer obsessed if I think about what competitors have offered
52
and try to address something competitors have put out that customers like?
53
And the reality is that if you're trying to build the best possible customer experience, you have to be aware of what competitors are doing.
54
And if competitors build something that we haven't, by the way, we're very inventive and we're very customer focused,
55
but we're not going to build every single new feature that customers love.
56
There are going to be others that do so as well.
57
And if a competitor builds something that customers love, we should be aware of it and we should be inspired by it
58
and think about how we can improve our own customer experience with what we learn from what competitors have done.
59
So we always are going to have to be aware of competitors and economics and building the best customer experience,
60
but we're going to spend most of our waking hours focused on what we know customers care most about.
61
And the reality is that everybody at this company has not just the freedom, but really the expectation to look at what customers want
62
and figure out how we can be better and better for them every day.
Scarica l'app
Tutto ciò che serve per parlare fluentemente
Pronuncia con IAVoto per ogni frase
Pratica IPAPadroneggia ogni suono
VocabolarioCostruisci il tuo lessico
Gioco di vocabolarioImpara giocando
Stesso Canale
FOR YOU
Video consigliato
C1168
20 frasi
Steve Jobs passion in work
Daily ConversationUniversity StudentsWorking Adults
C11
623 frasi
The Only SaaS Moats Left in 2026
Daily ConversationUniversity StudentsWorking Adults
C19
372 frasi
Why I Work So Hard Even Though I’ve Already "Made It"
Daily ConversationUniversity StudentsWorking Adults
C115
20 frasi
Alexandr Wang on what matters in an age of abundant intelligence
Daily ConversationUniversity StudentsWorking Adults
C11
532 frasi
How an Ex-Googler Accidentally Founded a Database Company
Daily ConversationUniversity StudentsWorking Adults
C15
29 frasi
This one trait differentiates people who succeed and people who fail | Robert Herjavec
Daily ConversationUniversity StudentsWorking Adults
C11
358 frasi
It’s not just you
Daily ConversationUniversity StudentsWorking Adults
C14
36 frasi
The Most Powerful Leadership Question | Simon Sinek
Daily ConversationUniversity StudentsWorking Adults
C13
176 frasi
Is Amazon Too Big?
Business EnglishDaily ConversationUniversity Students
C11
19 frasi
Mark Zuckerberg: “Alex, are you sure this is going to work?”
Daily ConversationUniversity StudentsWorking Adults
C12
784 frasi
Confidence Expert: The Quiet Habit Behind Self-Belief You Can’t Fake | Dr. Shadé Zahrai
Daily ConversationUniversity StudentsWorking Adults
Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “"Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy”. Le parole che ritornano più spesso: customer, competitor, Amazon, economic, reviews. Questo video contiene 62 frasi e 898 parole da ripetere con lo shadowing. Il parlato dura 4:36. Chi parla va veloce, circa 195 parole al minuto: aspettati suoni legati e ridotti. Il 91% delle parole rientra nelle 3.000 più comuni dell’inglese, quindi il lessico è facile da seguire.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| competitor sostantivo | /kəmˈpɛt.ɪ.tɚ/ | avversario, rivale |
| economics sostantivo | /ˌiːkəˈnɒmɪks/ | economia |
| obsession sostantivo | /əbˈsɛʃən/ | ossessione |
| backward aggettivo | /ˈbækwɚd/ | indietro, retromarcia |
| earn verbo | /ɝn/ | guadagnare |
| confused aggettivo | /kənˈfjuːzd/ | confuso |
| cloud sostantivo | /ˈklaʊ̯d/ | nuvola, nube |
| helpful aggettivo | /ˈhɛlp.fl̩/ | disponibile, utile |
| disappointed aggettivo | /ˌdɪsəˈpɔɪnɪd/ | deluso |
| rarely avverbio | /ˈɹɛəɹli/ | raramente |
| solve verbo | /sɒlv/ | risolvere |
| incredibly avverbio | /ɪŋˈkɹɛdɪbli/ | incredibilmente |
| principle sostantivo | /ˈpɹɪn.sɪ.pəl/ | principio |
| attract verbo | /əˈtɹækt/ | attirare |
| publisher sostantivo | /ˈpʌblɪʃɚ/ | editore, editrice |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| figure out verbo | scoprire, rendersi conto |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- That's the way we think about our business.
- What problem are we trying to solve?
- That's what we're always trying to figure out.
Pronuncia a cui fare attenzione
Chi parla usa 22 contrazioni e forme ridotte, come we're, you're, I'm. Pronunciale nella forma breve, così come le senti.
- I suoni “sh” e “zh”: obsession /əbˈsɛʃən/, publisher /ˈpʌblɪʃɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/
- Parole lunghe — attenzione all’accento: competitor /kəmˈpɛt.ɪ.tɚ/, economics /ˌiːkəˈnɒmɪks/, disappointed /ˌdɪsəˈpɔɪnɪd/, incredibly /ɪŋˈkɹɛdɪbli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: economics /ˌiːkəˈnɒmɪks/, backward /ˈbækwɚd/, confused /kənˈfjuːzd/, cloud /ˈklaʊ̯d/, disappointed /ˌdɪsəˈpɔɪnɪd/
- /æ/ — più aperta della “e”: backward /ˈbækwɚd/, attract /əˈtɹækt/, frankly /fɹæŋkli/, extract /ˈɛkstɹækt/, palpable /ˈpælpəbəl/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come competitor, economics, obsession.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.