تدريب Shadowing: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - تعلم التحدث بالإنجليزية عبر الفيديو
اختر وضع التدريب
كل وضع يفتح غرفة تدريب بملء الشاشة.
62 جمل
إذا كانت الجمل قصيرة أو طويلة جدًا، انقر على Edit لتعديلها.
1
Customer obsession.
2
So leaders start with the customer and work backwards.
3
They work vigorously to earn and keep customer trust.
4
Although leaders pay attention to competitors, they obsess over customers.
5
I'm intentionally starting with customer obsession because, frankly, everything starts with the customer and works backwards from there at Amazon.
6
That's the way we think about our business.
7
And it's always been true.
8
It's always been palpable in the whole time that I've been here.
9
And it's part of what attracted me to Amazon 26 and a half years ago, which was you could really feel that this was a culture
10
and a company that not just talked about doing right by customers, but walked that walk.
11
We're all customers of so many businesses, and we all know what we're treated like.
12
And typically, companies talk about being customer -focused, but rarely are.
13
And I really think Amazon has always been, and you've seen it from the beginning up to now, all sorts of examples of that.
14
But I remember the first full year I was at Amazon,
15
one of the big debates that year was whether or not we should have customer reviews on books detail pages.
16
We were a books -only retailer at that point.
17
And the debate really was because publishers didn't want us to have customer reviews because some of them might be negative.
18
But the reality is, if you're trying to help customers make the best possible decision for themselves on whether they want a product or not,
19
having honest customer reviews is incredibly helpful.
20
So we decided to have those customer reviews.
21
And you can see that customer focus all the way up to today.
22
Just look at what happened during the pandemic, where we had this very uncertain economy, where every company in the world,
23
including Amazon, was trying to save money however they could.
24
most technology companies looked at that environment and said,
25
we're going to find a way to extract every last dollar from our customers in this tight economy.
26
Amazon did the opposite.
27
In our cloud computing business and AWS, we proactively went to customers and tried to figure out how we could cost -optimize for them,
28
where they could save money, so they could redeploy that money in the future on projects that actually could help their business,
29
and they could live to fight another day in a difficult economy.
30
That's pretty different.
31
And you can see it in how we do our product development here at the company as well.
32
We won't write lines of code until we do the working backwards documents,
33
a press release to make sure that if we built the product we know that it's going to matter for customers.
34
And then a frequently asked questions document where we really try and vet ahead of time all the things customers care about.
35
What problem are we trying to solve?
36
What will customers care most about?
37
What would they be most disappointed about if we launch with this set of features?
38
What will they love most?
39
All the things that make it work for customers.
40
That's what we're always trying to figure out.
41
Now, I have also seen over time sometimes people get confused about how competitors
42
or economics come into play when you think about the leadership principle of customer obsession.
43
People wonder, well, am I being customer obsessed if I'm thinking about sustainability and economics of what I'm doing?
44
And, you know, of course, many of us remember in the early 2000s, the company Cosmo, which promised one -hour delivery of videos to your house.
45
They actually delivered a lot of ice cream to my house, too, by the way.
46
I really enjoyed the service, but it was not economic.
47
And the business lasted a year or two, and then it was gone.
48
And you're not really doing right by customers over a long period of time
49
if you get them excited about something that you can't sustain.
50
So, of course, you have to think about economics when you're thinking about what you're building.
51
And then some people ask, well, am I being customer obsessed if I think about what competitors have offered
52
and try to address something competitors have put out that customers like?
53
And the reality is that if you're trying to build the best possible customer experience, you have to be aware of what competitors are doing.
54
And if competitors build something that we haven't, by the way, we're very inventive and we're very customer focused,
55
but we're not going to build every single new feature that customers love.
56
There are going to be others that do so as well.
57
And if a competitor builds something that customers love, we should be aware of it and we should be inspired by it
58
and think about how we can improve our own customer experience with what we learn from what competitors have done.
59
So we always are going to have to be aware of competitors and economics and building the best customer experience,
60
but we're going to spend most of our waking hours focused on what we know customers care most about.
61
And the reality is that everybody at this company has not just the freedom, but really the expectation to look at what customers want
62
and figure out how we can be better and better for them every day.
تنزيل التطبيق
كل ما تحتاجه للتحدث بطلاقة
تقييم النطق بالذكاء الاصطناعيتقييم كل جملة
تدريب IPAأتقن كل صوت
المفرداتابنِ رصيدك من الكلمات
لعبة المفرداتتعلّم أثناء اللعب
نفس القناة
FOR YOU
فيديو موصى به
C11
138 جمل
AI hype is starting to sound like religion | Tim O'Reilly
Daily ConversationUniversity StudentsWorking Adults
C1195
20 جمل
Steve Jobs passion in work
Daily ConversationUniversity StudentsWorking Adults
C11
29 جمل
Leading with Courage in an Age of Uncertainty
Daily ConversationUniversity StudentsWorking Adults
C11
358 جمل
It’s not just you
Daily ConversationUniversity StudentsWorking Adults
C12
784 جمل
Confidence Expert: The Quiet Habit Behind Self-Belief You Can’t Fake | Dr. Shadé Zahrai
Daily ConversationUniversity StudentsWorking Adults
C110
372 جمل
Why I Work So Hard Even Though I’ve Already "Made It"
Daily ConversationUniversity StudentsWorking Adults
C11
532 جمل
How an Ex-Googler Accidentally Founded a Database Company
Daily ConversationUniversity StudentsWorking Adults
C115
20 جمل
Alexandr Wang on what matters in an age of abundant intelligence
Daily ConversationUniversity StudentsWorking Adults
C11
623 جمل
The Only SaaS Moats Left in 2026
Daily ConversationUniversity StudentsWorking Adults
C14
36 جمل
The Most Powerful Leadership Question | Simon Sinek
Daily ConversationUniversity StudentsWorking Adults
C13
176 جمل
Is Amazon Too Big?
Business EnglishDaily ConversationUniversity Students
المفردات وملاحظات التحدث لهذا الدرس
هذا الدرس في المحادثة مبني على الفيديو “"Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy”. أكثر الكلمات تكرارًا في الفيديو: customer, competitor, Amazon, economic, reviews. يحتوي هذا الفيديو على 62 جملة و898 كلمة للتدرب على الترديد. مدة الكلام 4:36. يتكلم المتحدث بسرعة، نحو 195 كلمة في الدقيقة، لذا ستسمع كثيرًا من وصل الكلمات واختزال الأصوات. 91% من الكلمات ضمن أكثر 3,000 كلمة شيوعًا في الإنجليزية، فالمفردات سهلة المتابعة.
أهم المفردات في هذا الفيديو
15 كلمة من الفيديو تستحق التعلّم، مع النطق والمعنى:
| الكلمة | النطق | المعنى |
|---|---|---|
| competitor اسم | /kəmˈpɛt.ɪ.tɚ/ | مُنَافِس |
| economics اسم | /ˌiːkəˈnɒmɪks/ | عِلْم الاِقْتِصَاد, اِقْتِصَاد |
| obsession اسم | /əbˈsɛʃən/ | هَوَس |
| earn فعل | /ɝn/ | كَسَبَ |
| confused صفة | /kənˈfjuːzd/ | اِحْتَارَ |
| cloud اسم | /ˈklaʊ̯d/ | سَحَاب, غَيْم |
| helpful صفة | /ˈhɛlp.fl̩/ | نَافِع, مُفِيد |
| disappointed صفة | /ˌdɪsəˈpɔɪnɪd/ | خَائِب الأَمَل |
| rarely ظرف | /ˈɹɛəɹli/ | قَلِيلًا, قَلِيلًا مَا |
| solve فعل | /sɒlv/ | ذَابَ, حَلَّ |
| principle اسم | /ˈpɹɪn.sɪ.pəl/ | مَبْدَأ, قاعِدَة |
| attract فعل | /əˈtɹækt/ | اِجْتَذَبَ, جَذَبَ |
| publisher اسم | /ˈpʌblɪʃɚ/ | دَار نَشْر, نَاشِر |
| frankly ظرف | /fɹæŋkli/ | بِصَراحة |
| extract اسم | /ˈɛkstɹækt/ | مُقْتَطَف |
جمل تستحق التكرار
جمل قصيرة وكاملة من الفيديو يمكنك استخدامها في الحديث اليومي:
- That's the way we think about our business.
- What problem are we trying to solve?
- That's what we're always trying to figure out.
نطق يحتاج إلى انتباه
يستخدم المتحدث 22 من الصيغ المختصرة، مثل we're, you're, I'm. انطقها بصيغتها القصيرة كما تسمعها.
- أصوات “sh” و“zh”: obsession /əbˈsɛʃən/, publisher /ˈpʌblɪʃɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/
- الكلمات الطويلة — انتبه لموضع النبر: competitor /kəmˈpɛt.ɪ.tɚ/, economics /ˌiːkəˈnɒmɪks/, disappointed /ˌdɪsəˈpɔɪnɪd/, incredibly /ɪŋˈkɹɛdɪbli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
أصوات يجدها متحدثو العربية صعبة:
- /p/ — ليس /b/: انطقه مع نفخة هواء: competitor /kəmˈpɛt.ɪ.tɚ/, helpful /ˈhɛlp.fl̩/, disappointed /ˌdɪsəˈpɔɪnɪd/, principle /ˈpɹɪn.sɪ.pəl/, publisher /ˈpʌblɪʃɚ/
- /v/ — ليس /f/: مع اهتزاز الأوتار الصوتية: solve /sɒlv/, inventive /ɪnˈvɛntɪv/, proactively /pɹoʊˈæk.tɪv.li/, vigorously /ˈvɪɡəɹəsli/
- تتابع الصوامت — لا تضف حركة بينها: economics /ˌiːkəˈnɒmɪks/, confused /kənˈfjuːzd/, cloud /ˈklaʊ̯d/, helpful /ˈhɛlp.fl̩/, solve /sɒlv/
كيف تتدرب بهذا الفيديو
- استمع إلى الفيديو كاملًا مرة واحدة دون أن تتكلم، ودوّن الكلمات التي لا تعرفها.
- ابدأ بسرعة 0.75×، وردّد جملة جملة، ثم عُد إلى السرعة العادية عندما يصبح الأمر سهلًا.
- سجّل صوتك وقارنه بالأصل، مع الانتباه إلى كلمات مثل competitor, economics, obsession.
ما هي تقنية التظليل الصوتي؟
التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.