शैडोइंग अभ्यास: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - वीडियो के साथ अंग्रेजी बोलना सीखें
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62 वाक्य
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Customer obsession.
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So leaders start with the customer and work backwards.
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They work vigorously to earn and keep customer trust.
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Although leaders pay attention to competitors, they obsess over customers.
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I'm intentionally starting with customer obsession because, frankly, everything starts with the customer and works backwards from there at Amazon.
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That's the way we think about our business.
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And it's always been true.
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It's always been palpable in the whole time that I've been here.
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And it's part of what attracted me to Amazon 26 and a half years ago, which was you could really feel that this was a culture
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and a company that not just talked about doing right by customers, but walked that walk.
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We're all customers of so many businesses, and we all know what we're treated like.
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And typically, companies talk about being customer -focused, but rarely are.
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And I really think Amazon has always been, and you've seen it from the beginning up to now, all sorts of examples of that.
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But I remember the first full year I was at Amazon,
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one of the big debates that year was whether or not we should have customer reviews on books detail pages.
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We were a books -only retailer at that point.
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And the debate really was because publishers didn't want us to have customer reviews because some of them might be negative.
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But the reality is, if you're trying to help customers make the best possible decision for themselves on whether they want a product or not,
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having honest customer reviews is incredibly helpful.
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So we decided to have those customer reviews.
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And you can see that customer focus all the way up to today.
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Just look at what happened during the pandemic, where we had this very uncertain economy, where every company in the world,
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including Amazon, was trying to save money however they could.
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most technology companies looked at that environment and said,
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we're going to find a way to extract every last dollar from our customers in this tight economy.
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Amazon did the opposite.
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In our cloud computing business and AWS, we proactively went to customers and tried to figure out how we could cost -optimize for them,
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where they could save money, so they could redeploy that money in the future on projects that actually could help their business,
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and they could live to fight another day in a difficult economy.
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That's pretty different.
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And you can see it in how we do our product development here at the company as well.
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We won't write lines of code until we do the working backwards documents,
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a press release to make sure that if we built the product we know that it's going to matter for customers.
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And then a frequently asked questions document where we really try and vet ahead of time all the things customers care about.
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What problem are we trying to solve?
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What will customers care most about?
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What would they be most disappointed about if we launch with this set of features?
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What will they love most?
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All the things that make it work for customers.
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That's what we're always trying to figure out.
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Now, I have also seen over time sometimes people get confused about how competitors
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or economics come into play when you think about the leadership principle of customer obsession.
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People wonder, well, am I being customer obsessed if I'm thinking about sustainability and economics of what I'm doing?
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And, you know, of course, many of us remember in the early 2000s, the company Cosmo, which promised one -hour delivery of videos to your house.
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They actually delivered a lot of ice cream to my house, too, by the way.
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I really enjoyed the service, but it was not economic.
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And the business lasted a year or two, and then it was gone.
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And you're not really doing right by customers over a long period of time
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if you get them excited about something that you can't sustain.
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So, of course, you have to think about economics when you're thinking about what you're building.
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And then some people ask, well, am I being customer obsessed if I think about what competitors have offered
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and try to address something competitors have put out that customers like?
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And the reality is that if you're trying to build the best possible customer experience, you have to be aware of what competitors are doing.
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And if competitors build something that we haven't, by the way, we're very inventive and we're very customer focused,
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but we're not going to build every single new feature that customers love.
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There are going to be others that do so as well.
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And if a competitor builds something that customers love, we should be aware of it and we should be inspired by it
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and think about how we can improve our own customer experience with what we learn from what competitors have done.
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So we always are going to have to be aware of competitors and economics and building the best customer experience,
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but we're going to spend most of our waking hours focused on what we know customers care most about.
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And the reality is that everybody at this company has not just the freedom, but really the expectation to look at what customers want
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and figure out how we can be better and better for them every day.
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इस पाठ की शब्दावली और बोलने के सुझाव
यह स्पीकिंग पाठ वीडियो “"Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy” पर आधारित है। सबसे ज़्यादा दोहराए गए शब्द ये हैं: customer, competitor, Amazon, economic, reviews। इस वीडियो में शैडोइंग के लिए 62 वाक्य और 898 शब्द हैं। बोला गया हिस्सा 4:36 लंबा है। वक्ता तेज़ बोलता है, लगभग 195 शब्द प्रति मिनट, इसलिए जुड़ी हुई और कमज़ोर ध्वनियाँ ज़्यादा मिलेंगी। 91% शब्द अंग्रेज़ी के 3,000 सबसे आम शब्दों में से हैं, इसलिए शब्दावली आसान है।
इस वीडियो की मुख्य शब्दावली
वीडियो के 13 सीखने लायक शब्द, उच्चारण और अर्थ के साथ:
| शब्द | उच्चारण | अर्थ |
|---|---|---|
| competitor संज्ञा | /kəmˈpɛt.ɪ.tɚ/ | प्रतियोगी, प्रतिस्पर्धी |
| economics संज्ञा | /ˌiːkəˈnɒmɪks/ | अर्थनीति, अर्थशास्त्र |
| earn क्रिया | /ɝn/ | कमाना |
| confused विशेषण | /kənˈfjuːzd/ | भ्रमित |
| cloud संज्ञा | /ˈklaʊ̯d/ | मेघ, बादल |
| helpful विशेषण | /ˈhɛlp.fl̩/ | मददगार |
| disappointed विशेषण | /ˌdɪsəˈpɔɪnɪd/ | निराश |
| solve क्रिया | /sɒlv/ | सुलझाना, हल करना |
| principle संज्ञा | /ˈpɹɪn.sɪ.pəl/ | जड़सूत्र, असूल |
| publisher संज्ञा | /ˈpʌblɪʃɚ/ | प्रकाशक, पब्लिशर |
| expectation संज्ञा | /ˌɛk.spɛkˈteɪ.ʃən/ | आशा, अपेक्षा |
| uncertain विशेषण | /ʌnˈsɜɹ.tən/ | अनिश्चित |
| retailer संज्ञा | /ˈɹiteɪlɚ/ | खुदरा |
दोहराने लायक वाक्य
वीडियो के छोटे, पूरे वाक्य जिन्हें आप रोज़ की बातचीत में इस्तेमाल कर सकते हैं:
- That's the way we think about our business.
- What problem are we trying to solve?
- That's what we're always trying to figure out.
ध्यान देने योग्य उच्चारण
वक्ता 22 बार संक्षिप्त रूपों का प्रयोग करता है, जैसे we're, you're, I'm। इन्हें वैसे ही छोटा बोलें जैसा आप सुनते हैं।
- “sh” और “zh” की ध्वनियाँ: obsession /əbˈsɛʃən/, publisher /ˈpʌblɪʃɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/
- लंबे शब्द — बलाघात सही रखें: competitor /kəmˈpɛt.ɪ.tɚ/, economics /ˌiːkəˈnɒmɪks/, disappointed /ˌdɪsəˈpɔɪnɪd/, incredibly /ɪŋˈkɹɛdɪbli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/
हिंदी भाषियों के लिए मुश्किल ध्वनियाँ:
- /v/ और /w/ का फ़र्क़ — /v/ में ऊपर के दाँत निचले होंठ को छूते हैं, /w/ में होंठ गोल होते हैं: backward /ˈbækwɚd/, solve /sɒlv/, inventive /ɪnˈvɛntɪv/, proactively /pɹoʊˈæk.tɪv.li/, vigorously /ˈvɪɡəɹəsli/
- /z/ — इसे “ज” (/dʒ/) न बनाएँ: confused /kənˈfjuːzd/, optimize /ˈɑptɪmaɪz/
- /æ/ — “ऐ” से ज़्यादा खुला: backward /ˈbækwɚd/, attract /əˈtɹækt/, frankly /fɹæŋkli/, extract /ˈɛkstɹækt/, palpable /ˈpælpəbəl/
इस वीडियो से अभ्यास कैसे करें
- पहले बिना बोले पूरा वीडियो एक बार सुनें और जो शब्द नहीं आते उन्हें लिख लें।
- 0.75× गति से शुरू करें, एक-एक वाक्य की शैडोइंग करें, और सहज लगने पर सामान्य गति पर लौटें।
- अपनी आवाज़ रिकॉर्ड करें और मूल से तुलना करें, ख़ासकर competitor, economics, earn जैसे शब्दों पर ध्यान दें।
शैडोइंग तकनीक क्या है?
शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।