쉐도잉 연습: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - 영상으로 영어 말하기 배우기

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Customer obsession.

So leaders start with the customer and work backwards.

They work vigorously to earn and keep customer trust.

Although leaders pay attention to competitors, they obsess over customers.

I'm intentionally starting with customer obsession because, frankly, everything starts with the customer and works backwards from there at Amazon.

That's the way we think about our business.

And it's always been true.

It's always been palpable in the whole time that I've been here.

And it's part of what attracted me to Amazon 26 and a half years ago, which was you could really feel that this was a culture

and a company that not just talked about doing right by customers, but walked that walk.

We're all customers of so many businesses, and we all know what we're treated like.

And typically, companies talk about being customer -focused, but rarely are.

And I really think Amazon has always been, and you've seen it from the beginning up to now, all sorts of examples of that.

But I remember the first full year I was at Amazon,

one of the big debates that year was whether or not we should have customer reviews on books detail pages.

We were a books -only retailer at that point.

And the debate really was because publishers didn't want us to have customer reviews because some of them might be negative.

But the reality is, if you're trying to help customers make the best possible decision for themselves on whether they want a product or not,

having honest customer reviews is incredibly helpful.

So we decided to have those customer reviews.

And you can see that customer focus all the way up to today.

Just look at what happened during the pandemic, where we had this very uncertain economy, where every company in the world,

including Amazon, was trying to save money however they could.

most technology companies looked at that environment and said,

we're going to find a way to extract every last dollar from our customers in this tight economy.

Amazon did the opposite.

In our cloud computing business and AWS, we proactively went to customers and tried to figure out how we could cost -optimize for them,

where they could save money, so they could redeploy that money in the future on projects that actually could help their business,

and they could live to fight another day in a difficult economy.

That's pretty different.

And you can see it in how we do our product development here at the company as well.

We won't write lines of code until we do the working backwards documents,

a press release to make sure that if we built the product we know that it's going to matter for customers.

And then a frequently asked questions document where we really try and vet ahead of time all the things customers care about.

What problem are we trying to solve?

What will customers care most about?

What would they be most disappointed about if we launch with this set of features?

What will they love most?

All the things that make it work for customers.

That's what we're always trying to figure out.

Now, I have also seen over time sometimes people get confused about how competitors

or economics come into play when you think about the leadership principle of customer obsession.

People wonder, well, am I being customer obsessed if I'm thinking about sustainability and economics of what I'm doing?

And, you know, of course, many of us remember in the early 2000s, the company Cosmo, which promised one -hour delivery of videos to your house.

They actually delivered a lot of ice cream to my house, too, by the way.

I really enjoyed the service, but it was not economic.

And the business lasted a year or two, and then it was gone.

And you're not really doing right by customers over a long period of time

if you get them excited about something that you can't sustain.

So, of course, you have to think about economics when you're thinking about what you're building.

And then some people ask, well, am I being customer obsessed if I think about what competitors have offered

and try to address something competitors have put out that customers like?

And the reality is that if you're trying to build the best possible customer experience, you have to be aware of what competitors are doing.

And if competitors build something that we haven't, by the way, we're very inventive and we're very customer focused,

but we're not going to build every single new feature that customers love.

There are going to be others that do so as well.

And if a competitor builds something that customers love, we should be aware of it and we should be inspired by it

and think about how we can improve our own customer experience with what we learn from what competitors have done.

So we always are going to have to be aware of competitors and economics and building the best customer experience,

but we're going to spend most of our waking hours focused on what we know customers care most about.

And the reality is that everybody at this company has not just the freedom, but really the expectation to look at what customers want

and figure out how we can be better and better for them every day.

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이 레슨의 어휘와 말하기 포인트

이 말하기 레슨은 영상 “"Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: customer, competitor, Amazon, economic, reviews. 이 영상에는 섀도잉할 문장 62개와 단어 898개가 있습니다. 말하는 구간의 길이는 4:36입니다. 화자는 분당 약 195단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 91%가 영어에서 가장 많이 쓰이는 3,000단어에 속해 어휘가 쉬운 편입니다.

이 영상의 핵심 어휘

영상에 나오는 익혀 둘 만한 단어 11개를 발음, 뜻과 함께 정리했습니다.

단어	발음	뜻
competitor 명사	/kəmˈpɛt.ɪ.tɚ/	경쟁자
economics 명사	/ˌiːkəˈnɒmɪks/	경제학
earn 동사	/ɝn/	벌다
cloud 명사	/ˈklaʊ̯d/	구름
disappointed 형용사	/ˌdɪsəˈpɔɪnɪd/	실망하다
solve 동사	/sɒlv/	해결하다
principle 명사	/ˈpɹɪn.sɪ.pəl/	원리, 원칙
attract 동사	/əˈtɹækt/	끌다, 끌어들이다
publisher 명사	/ˈpʌblɪʃɚ/	출판사
frankly 부사	/fɹæŋkli/	솔직히
vigorously 부사	/ˈvɪɡəɹəsli/	활발하게

따라 말해 볼 만한 문장

영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:

That's the way we think about our business.
What problem are we trying to solve?
That's what we're always trying to figure out.

주의할 발음

화자는 we're, you're, I'm 같은 축약형과 약화된 형태를 22번 사용합니다. 들리는 대로 짧게 발음하세요.

“sh”와 “zh” 소리: obsession /əbˈsɛʃən/, publisher /ˈpʌblɪʃɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, intentionally /ɪnˈtɛn(t)ʃənəli/
긴 단어 — 강세 위치에 주의: competitor /kəmˈpɛt.ɪ.tɚ/, economics /ˌiːkəˈnɒmɪks/, disappointed /ˌdɪsəˈpɔɪnɪd/, incredibly /ɪŋˈkɹɛdɪbli/, expectation /ˌɛk.spɛkˈteɪ.ʃən/

한국어 화자가 어려워하는 소리:

/f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: confused /kənˈfjuːzd/, helpful /ˈhɛlp.fl̩/, frankly /fɹæŋkli/
/v/ — ㅂ(/b/)과 구별하기: solve /sɒlv/, inventive /ɪnˈvɛntɪv/, proactively /pɹoʊˈæk.tɪv.li/, vigorously /ˈvɪɡəɹəsli/
/z/ — ㅈ이 아니라 성대를 울리는 /s/: confused /kənˈfjuːzd/, optimize /ˈɑptɪmaɪz/

이 영상으로 연습하는 방법

먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
자신의 목소리를 녹음해 원본과 비교하고, competitor, economics, earn 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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쉐도잉 연습: "Customer Obsession" Leadership Principle Explained by Amazon CEO Andy Jassy - 영상으로 영어 말하기 배우기

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