Pratique du Shadowing: The UX Design Process explained step by step with a mobile app project - Apprendre l'anglais à l'oral avec YouTube
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In today's video, I'm going to explain what the UX design process is step-by-step using a mobile app project as an example.
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In today's video, I'm going to explain what the UX design process is step-by-step using a mobile app project as an example.
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Just keep in mind that there is no right or perfect design process because every project and team,
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company are different.
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So you're going to have to tweak the process to do what makes most sense for you and your team.
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But with that said, having a process will give you structure and guidance as to how to drive your project,
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especially when you get stuck and don't know what to do next.
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leaning on a process will be very critical.
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And so to help you visualize how this process can be applied to a real life project,
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we're going to be using an example design prompt.
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Redesign the item detail page for an e-commerce mobile app.
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If you don't know what an item detail page is,
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just open up your phone and go to any e-commerce website or mobile app like Target,
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Sephora, and you'll see a bunch of products being recommended to you and if you click on one product,
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that is what the item detail page is.
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It is packed with a lot of content and features.
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And so this design prompt is very vague and ambiguous
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and broad because there are so many things you could be working on and redesigning on this page alone.
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There are so many components to this page like the product image,
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the minute interactions of the carousel and the zoom functionality.
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You could be working on product details and nutrition facts, reviews, recommended products.
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Whenever I get an ambiguous broad project like this,
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having a process helps me get clarity on how to break down this big design problem
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and also helps me prioritize these smaller tasks based on the impact that our team wants to drive.
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The process that we're going to talk about today is called the double diamond process,
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which I'm going to draw out in my Remarkable 2 tablet,
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which is the sponsor of today's video.
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You've probably heard and seen the diagram of the double diamond process.
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First step is to go wide and explore your problem space a little bit more.
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So this is the discover phase where you'll be asking what the user and business problems are.
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You also want to think about what is working well,
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what isn't working well so you may want to do an audit of your current designs
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and start annotating those things you also want to understand qualitative
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and quantitative data so qualitative data can be any user research
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or maybe you want to do a survey to understand key pain points
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that come up from these customers quantitative data is any metric
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that helps you understand how the current design is performing so
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if we take this item detail page as an example one of the key metrics
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that we want to look at is how many people are actually adding that particular item to their cart.
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Another metric that we could look at is how many people are adding the recommended products from this item detail page.
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What does the conversion rate look like?
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Doing a competitive analysis can also be really insightful.
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This is an example of a competitive analysis that I did for this design prompt.
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I'll block out a few hours,
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I'll screenshot the competitors and start annotating any themes that I'm noticing,
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any strategies that I'm seeing that our team can also apply.
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Now that you went wide and have a better understanding of your problem space,
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you want to narrow down and decide what your team is actually going to fix.
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So this is the define phase and this is where you want to synthesize your findings and insights from the competitive analysis,
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from user research, and start deciding and prioritizing what your team is going to work on.
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So this is where you really want to collaborate with your product manager,
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data scientist, and lead to figure out feature prioritization and product requirements.
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This is an example list of what you can possibly work on for the redesign of the item detail page.
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And so my team will go down the list
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and start prioritizing what has the highest impact
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and also start t-shirt sizing some of these tasks t-shirt sizing
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is just another techie way of saying let's figure out how big this project is going to be
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so if it's a task that's going to take one
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or two weeks we'll call it small
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if it's a larger project is probably going to take a month
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or two then you want to go wide again
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so this is the develop phase you've already scoped out what
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you're going to be working on you know the sandbox in
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which you can play so this is where you want to go wide in your explorations of your design solutions.
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What I like to do before jumping straight into Figma is brainstorm ideas on paper
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because I don't want to spend too much time overthinking it and trying to perfect my initial ideations.
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I've come to love this Remarkable 2 tablet that feels like paper.
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So with Remarkable, you can take notes,
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convert them into text, you can read and review documents without any distractions of social media.
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I'm trying to cut down on my usage of paper
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so this is a perfect digital version of my notebooks where I don't have to have paper lying around on my desk.
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I don't have to carry physical notebooks anymore and I can access all my notes in all my devices.
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The best thing about it for me is that I can share my screen while I'm in meetings.
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So pre-pandemic times, I would just draw on a whiteboard my ideas and have the team give me feedback.
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But now I can do that by screen sharing my Remarkable 2 tablet to my meeting.
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Check out the link in my description box to get your own Remarkable 2 tablet.
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Here's an example of me sketching out different explorations for visualizing the recommended items.
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So normally we use a horizontal scroll to surface these items,
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but maybe we can use a grid so that customers can just vertically scroll.
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The final step is to go narrow and refine your solutions.
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So this is the deliver phase where you're going to figure out what is going to be actually shipped.
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So this requires a lot of user testing.
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I'll usually do two to three rounds of concept testing
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or usability testing to ensure that my design solutions is going to have the impact
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that we initially wanted to have and that is actually solving a real user and business problem.
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And based on that feedback,
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I'll make a bunch of iterations.
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This is where I'll also share my designs to the broader team like the comms team,
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legal team, a lot of cross-functional partners to better understand how my designs are going to impact the business
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and the other aspects of the business.
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To wrap this up, if this is what the current design look like,
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these are the iterations that I'll probably make.
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And then I'll either end up with one or two designs that our team is going to launch.
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I say I spend majority of my time in the last phase
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because I make a lot of iterations based on feedback from my team and UX research sessions.
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I'd love to know what other topics you'd want me to cover.
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Please comment below and give it a thumbs up if you found this video helpful and I will see you later.
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Bye
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Context & Background
In the age of digital solutions, understanding the UX design process is vital. The speaker discusses the intricacies of designing user experiences for mobile applications, highlighting that there is no one-size-fits-all method. Each project, team, and company presents unique challenges, necessitating a tailored approach. This is particularly important as having a structured process aids designers in navigating complex tasks, helping them to prioritize and make decisions effectively. Using a practical example, the redesign of an item detail page for an e-commerce app, the speaker seamlessly merges theory with practical application. This methodical explanation serves as an excellent resource for learners keen on enhancing their English through professional contexts.
Top 5 Phrases for Daily Communication
- “There is no right or perfect design process” - A reminder that flexibility is key in problem-solving.
- “Helps me get clarity on how to break down this big design problem” - An effective way to explain the importance of analytical thinking.
- “Understanding qualitative and quantitative data” - Key terminology for discussing research methodologies in any field.
- “What is working well, what isn’t working well” - Useful for critical evaluation in discussions and presentations.
- “Collaborate with your product manager” - Highlights teamwork, essential in professional settings.
Step-by-step Shadowing Guide
To master the dialogue from the video and effectively utilize it in your IELTS speaking practice, follow these steps:
- Watch attentively: Begin by watching the video multiple times. Focus on different elements in each viewing session, such as tone, pace, and contextual usage of phrases.
- Practice shadowspeak: Shadow the speaker by repeating what they say immediately after they say it. This technique will help with pronunciation and fluency. Aim to mirror their intonation and rhythm to enhance your speaking skills in contexts similar to their discussion on UX design.
- Break it down: Identify the phrases listed above and practice them in sentences relevant to your own experiences. This will aid in embedding them into your active vocabulary.
- Record yourself: Use a recording device to capture your voice as you imitate the speaker. Compare your recordings to the original to spot areas for improvement.
- Engage in discussions: Find a study partner or group to discuss the video content. Use this opportunity to incorporate the new phrases into conversations, solidifying your learning and confidence in using them in learn English with YouTube contexts.
By following this structured approach, you'll be on your way to effectively navigating conversations around UX design while significantly improving your English speaking skills through targeted shadowspeaks exercises.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.
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