Shadowing Practice: An Unknown Engineer is Apple's New CEO - Learn English Speaking with Video
בחר מצב תרגול
כל מצב פותח חדר תרגול במסך מלא.
198 משפטים
אם המשפטים קצרים או ארוכים מדי, לחץ על ערוך כדי להתאים אותם.
1
Hi, welcome to another episode of ColdFusion.
2
It's August 24th, 2011.
3
An Apple press release names its newest CEO, Tim Cook.
4
Compared to Steve Jobs, nobody knew who this guy was.
5
Apple's chief operating officer Tim Cook has filled in for Jobs before with great success.
6
But brilliant as he is, just about every analyst on the planet will tell you he's no Steve Jobs.
7
The next day after taking the CEO role, Cook wrote an internal email that read, quote, Apple is not going to change.
8
I am confident the best years lie ahead of us, end quote.
9
From a financial sense, Tim was right.
10
When he started as CEO, Apple was valued at $350 billion.
11
That valuation has since ballooned to $4 trillion.
12
Even after antitrust lawsuits around the world and accusations of stifling competition, all things considered, the company is in a better position than it has been in a long time.
13
But things are about to change.
14
On April 21st, 2026, Apple officially confirmed what insiders had been whispering for years.
15
Tim Cook is stepping down as CEO.
16
His last day is August 31st. Now Tim Cook has served Apple's shareholders well, but his departure truly marks the end of an era.
17
On September 1st, a mechanical engineer from Pennsylvania, the guy who you probably know from the Apple keynotes, becomes the most powerful product executive on the planet.
18
His name is John Turnus, and whether you know it or not, he's shaped almost every device you've ever owned from Apple.
19
But here's the real question.
20
Who is John Turnus, and what would Apple under him look like?
21
Tim Cook's Apple was about supply chains, scaling, refining, and of course, printing money from software services.
22
So what happens when an engineer takes the wheel?
23
Will we see more innovation, new product categories?
24
Will Apple get its soul back, or is this the beginning of a very slow decline?
25
Let's get into it.
26
You are watching told Fusion TV.
27
For most tech enthusiasts, they would have already likely spotted John Turnus at Apple keynote events, but his role in the company is much more significant than those appearances would indicate.
28
His fingerprints are all over Apple's devices.
29
Turnus graduated from the University of Pennsylvania with a mechanical engineering degree.
30
Even before he got to Apple, his final university project was building a robotic feeding arm for patients with quadriplegia.
31
It was controlled entirely by head movements.
32
It's a small detail, but I decided to add it because it gives a glimpse into the kind of engineer that he is.
33
He joined Apple in 2001 and started his career in building displays.
34
There were cinema monitors that according to people who owned them still work perfectly.
35
The cinema display meanwhile was insanely high resolution for 2002.
36
This is a time where most people were using CRTs and here was the cinema display with a flat panel LCD.
37
a masterpiece of design.
38
Its integrated feet, clear plastic shell over aluminum enclosure, and even the ridged aluminum bezels look classy and retro cool.
39
The display quality is also phenomenal for its age.
40
It's bright, crisp, and the viewing angles are surprisingly good.
41
Later, John moved to the iPad, working on it from the very first prototype.
42
He pushed internally for iPadOS to become its own operating system.
43
At the time, the iPad was essentially running iPhone software, and he believed that it was holding back the hardware.
44
As we know now, he clearly won the argument.
45
He then oversaw the AirPods and was instrumental in the transition to Apple Silicon, you know, the M-series chips.
46
He also had massive involvement with the MacBook Neo, the $599 laptop that he personally announced in New York just last month.
47
It's received universal acclaim with unbeatable quality at that price point.
48
Coming from Apple, it's a strange world we live in.
49
Now, here's what's interesting.
50
Turnus was not a fan of the Vision Pro.
51
According to insiders, his skepticism came from his experience.
52
Back in the early 1990s, he was part of the company Virtual Research Systems, and they tried to create a VR headset, and it was terrible.
53
He was also weary of Apple's self-driving car project, which we covered in detail in this episode here.
54
He feared that it would distract the company, drain profits, and pull away engineers from core products.
55
In both cases, he thought they were distractions, and in both cases, he turned out to be completely right.
56
The car got cancelled, the Vision Pro, although a good product, based on what we've seen so far has been a flop.
57
But he has also made mistakes.
58
The touch bar, for example, the butterfly keyboard fiasco, which led to a $50 million class action settlement.
59
Those happened on his watch too.
60
So this isn't a flawless record, but what you see with Turnus is someone who, more often than not, has a sharp read on what actually matters to real users.
61
Eventually, Turnus oversaw both hardware and software design teams, linking the two most important parts of an Apple product.
62
According to an Apple insider talking to Bloomberg, John is highly technical, quote, a real engineer, end quote, and wants to get into every little detail about the product.
63
This is the opposite of Tim Cook.
64
According to this Apple insider, quote, Tim doesn't participate in the product development, end quote.
65
His focus is supply chains.
66
A few months ago, Mark Gurman, one of the most trusted sources when it comes to Apple News, went on the TBPN podcast and predicted that Ternus was the man.
67
If, let's say, Tim Cook hangs out another three to five years, you're not going to appoint another CEO who's 65, 70 years old.
68
He's the only guy.
69
Apple, they get vast majority of the revenue from hardware.
70
He's the hardware guy.
71
Have they screwed up any hardware since he's been in charge?
72
No. He's a steady hand.
73
He knows what he's doing.
74
He's really the only choice.
75
So despite the stock falling at the announcement, the general consensus by many analysts remains positive.
76
And to be clear, John isn't going to be completely on his own to steer Apple's massive ship.
77
After leaving the CEO position, Tim Cook will still be executive chairman of the board.
78
He'll still be travelling around the world, meeting with policy makers, especially needed for a challenging geopolitical climate.
79
So in being a tech company, we have to talk about the elephant in the room for Apple, at least for the shareholders.
80
AI.
81
Apple needs to find their place in this new world, and the embarrassing Siri revamp, which was essentially just giving up on using Google's tech, was not the way to go.
82
I've made an entire episode on that if you want to see it.
83
It's clear that the iPhone's virtual assistant needs an upgrade, but it's possible that Apple is taking a completely different approach to AI.
84
I'll explain.
85
Apple not moving so quickly on the AI bandwagon might have been the smart thing to do.
86
While other companies chased the trend to spend hundreds of billions of dollars building data centers, they failed to factor in the possibility that in the future, all LLMs will be a commodity.
87
Apple, on the other hand, seems to be going down the more local hardware route.
88
Mac and MacBook Pro range offer massive amounts of unified memory, sometimes surpassing over 100 gigabytes.
89
That means ever more larger language models can be run locally on your device, importantly, without needing the internet.
90
This massive amount of memory for the price made Macs stand out from the sea of Windows computers in this department.
91
It made Macs the hottest item for a while for local AI hobbyists who just like tinkering with open weight models.
92
Consider the use case of Jake from the channel Thinking Different.
93
Bam!
94
Pause right there.
95
Up to eight times faster AI performance.
96
To be honest, I haven't actually used AI a whole lot due to the whole unethical training, mass surveillance, and fully autonomous weaponry thing.
97
Because honestly, I enjoy writing, editing, and ideating myself.
98
That's kind of the best part about being creative in my mind.
99
Why would I willingly give that to a robot?
100
But something that has gotten my attention is vibe coding.
101
The idea of vibe coding tools help organize running this YouTube channel is really appealing, but what isn't as appealing is paying a monthly subscription or feeding all of my data into an information-hungry corporation.
102
So if I could run it all locally on this MacBook, that would be awesome.
103
After some research, I installed and set up Visual Studio Code with Klein powered by Quen3 Coder30B.
104
And I have to say, I was pretty impressed watching it take my vague request of create me a YouTube video planning dashboard and turn it into a semi-functional, albeit very basic, website for me to work with.
105
Apple sees this kind of user, the one who uses local AI, as the future.
106
If future models could be performant yet small, this move could pay off.
107
So Apple's hardware is well on the way to helping achieve that.
108
But what's missing is the implementation.
109
Right now, AI is being pushed down the throats of unwilling consumers.
110
Microsoft being the worst offender.
111
But what if, just what if, AI just works in the background?
112
If the implementation is done properly, the user shouldn't even notice that AI had been used to do the task.
113
For Apple to pull this off, this requires someone who knows both hardware and software design, the integration of software and silicon.
114
Apple thinks that person is Turnus.
115
As a source tells Bloomberg, quote, he's the only person on the executive team with a track record of delivering integrated hardware software products, end quote.
116
So smaller, local and completely integrated AI And not massive data centers might be the future, and we just don't know it yet.
117
That being said, while Apple has built the interface software layer with MLX, the actual model intelligence is lacking.
118
But AI is a messy situation at the moment, so the dust has to settle first.
119
But anyway, that's just one aspect of Apple, though.
120
Where John Ternus takes Apple as a whole in the future is what everyone is trying to guess.
121
But there's another question.
122
Why has Apple decided to make the move now?
123
There are some corners of the internet pushing the narrative that Apple is in trouble.
124
They say this is a crisis move, but the truth is quite the opposite.
125
When Tim Cook addressed Apple employees at an all-hands meeting earlier this year, he gave three reasons why the timing was right.
126
Number one, the holiday quarter was the strongest Apple had ever had, north of $140 billion in a single quarter.
127
Number two, the product roadmap, he said, is stronger than it's ever been.
128
And number three, John Turnus, he said, is ready.
129
Tim Cook, in his own words, wanted to leave on a strong note, not when things are falling apart, but when everything was lined up.
130
But there's also strategic knowledge here that goes deeper than timing.
131
Tim Cook's genius was never about the products.
132
It was about company systems, supply chains, manufacturing deals, diplomatic relationships with governments.
133
He took a company built on Steve Jobs' product vision and turned it into a global machine so efficient that it became one of the most profitable companies on earth.
134
Apple's stock rose nearly 2,000% during its tenure.
135
Apple became the first US company to cross 1 trillion in value, and then 5 trillion.
136
So what could Apple actually look like under the Ternus era?
137
I could summarise Apple's potential future like this.
138
Steve Jobs was the innovation era, Tim Cook was the expansion era, and John Ternus could be the hardware era.
139
The chess pieces have been moving for two years.
140
a new CFO, a new general counsel, and Johnny Suruji, elevated to Chief Hardware Officer.
141
The company is restructuring around the next era, and Turnus is already at the centre of it.
142
There's whispers of a foldable iPhone coming this year.
143
That's the device that Turnus will almost certainly announce as his first keynote as CEO.
144
It's been in development for years, and you can think of the thin iPhone Air as basically an experiment to see how to make half of that foldable.
145
An Apple foldable will be interesting to watch, because for Samsung, foldables have only made up a fraction of their total phone sales.
146
So if Turnus could make it a hit for Apple, that would be impressive.
147
John has also been experimenting at Apple.
148
There's a nearly 20-inch foldable iPad in the pipeline, something that blurs the line between tablet and laptop entirely.
149
Whether it actually gets released remains to be seen.
150
He's also been tinkering with a new AI-powered home device, wearables with cameras,
151
smart glasses and even a pendant with computer vision elements that last pendant idea is giving me PTSD but the point is Ternus
152
has been leading the work on some experimental products that's the kind of product roadmap that an engineer like Ternus will actually understand in his bones
153
and then he can steer the ship in the direction that they need to go and he's already started Ternus has already reorganized Apple's hardware engineering division just weeks ago specifically making it more AI integrated using data and artificial intelligence to improve product development itself.
154
The Mac Mini has seen massive demand, and the MacBook Neo is a $600 laptop that's genuinely the best value proposition Apple has ever offered.
155
This is the pattern.
156
Under Tim Cook, Apple made great products and made sure they were expensive.
157
Under Turnus, there are early signs of a new philosophy, premium for professionals, premium for enthusiasts, but also genuinely great products at prices people can afford.
158
The Neo's positioning and branding, for example, is a completely new direction for Apple.
159
Hopefully under John Turnus, we never see something like $700 wheels for the Mac Pro.
160
Tim Cook did something no one thought was possible.
161
He took the reins from Steve Jobs and he built something bigger.
162
But it wasn't without criticism.
163
He was too cautious, too predictable, and all about extracting money from users instead of groundbreaking innovation.
164
John Ternus is not Steve Jobs, and certainly not Tim Cook, at least going by his resume.
165
He's probably not going to walk on stage and reinvent an entire industry with a single product.
166
He's deeply non-confrontational, and he is, by most accounts, a genuinely nice person.
167
And in Silicon Valley, that's almost a red flag.
168
But he is what Apple perhaps needs right now more than a visionary, a real engineer.
169
Someone who understands why things work and why they don't.
170
Someone who was right about the Apple car and right about making the iPad more than just a blown up iPhone.
171
Apple in the Ternus era might not be louder, but the products, if his track record holds, will be better, more thoughtful, more integrated, and possibly for the first time in a long time, genuinely surprising.
172
Steve Jobs was the thinker, Tim Cook was the operator, and John Ternus?
173
Well, he should be the builder, but we're about to find out.
174
Researching John Turnus' educational background got me thinking about my own degree in mechanical engineering.
175
It's been a while since I graduated, so a few of those concepts can fade without regular use.
176
That's where Brilliant comes in handy.
177
It helps you truly understand STEM concepts and relearn them instead of just skimming through.
178
Brilliant is a learning platform designed to help you master maths, coding and more through interactive step-by-step lessons and personalised experience.
179
experience.
180
You're not just passively learning, you're solving problems visually and getting hands-on with the concepts.
181
I like how it adapts to your learning style so you can keep improving at your own pace.
182
Whether you're 10 years old or 110, it's designed for everyone from curious kids to adults.
183
I really like Brilliant's Exponential Functions course.
184
It lets you build, combine and simplify exponential and logarithmic functions in an easy to understand way.
185
As you go through lessons, you're actively solving problems step by step until the concepts actually click.
186
That hands-on approach makes a big difference compared to just passively watching a lecture video.
187
World-class educators from places like MIT, Harvard, Stanford, Caltech and leading tech companies help craft these courses.
188
With Brilliant's expanded 2025 content library there's more depth than ever before from everyday data reasoning and probability to advanced problem solving and the math that underpins modern AI.
189
So if you want to learn more or simply want to brush up on your knowledge base look no further than Brilliant.
190
Start building the habit of learning today, not for grades or credentials, but for sharpening how you think, reason and approach challenges.
191
To learn for free on Brilliant for a full 30 days, head to brilliant.org slash coldfusion, scan the QR code on screen or click the link in the description.
192
Brilliant's also offering our viewers 20% off an annual premium subscription, which gives you unlimited access to everything on Brilliant.
193
Thanks to Brilliant for supporting ColdFusion.
194
So as always, what do you think?
195
Is John turnus the right person to take apple forward do you think apple will turn over a new leaf or do you think things will stay much the same let me
196
know in the comment section below anyway that's about it from me my name is dagogo and you've been watching cold fusion and i'll catch you again soon for the next episode cheers guys have a good one
197
ColdFusion.
198
It's new thinking.
הורד אפליקציה
כל מה שאתה צריך כדי לדבר בשטף
הגיית AIציון לכל משפט
תרגול IPAשלוט בכל צליל
אוצר מיליםבנה את מאגר המילים שלך
משחק אוצר מיליםלמד תוך כדי משחק
אותו ערוץ
B21
Theranos – Silicon Valley’s Greatest Disaster
Daily ConversationUniversity StudentsWorking Adults
B22
Why Kids Can't Read Anymore
Daily ConversationWorking Adults
B23
The AI Industry is a Complete Mess
Daily ConversationWorking Adults
C27
So... What Was the Point of Artemis II?
IELTS PrepTOEFL PrepUniversity Students
FOR YOU
המלץ על סרטון
C12
107 משפטים
Tim Cook’s Final Lines from Apple’s Q3 2026 Earnings Call
Business EnglishDaily ConversationUniversity Students
C14
413 משפטים
Exposing The Flaw In Our Phone System
Business EnglishUniversity StudentsWorking Adults
C11
250 משפטים
Embedded Insiders: Qualcomm's Acquisition of Arduino
Business EnglishUniversity StudentsWorking Adults
C13
260 משפטים
【TED】優れたリーダーはどうやって行動を促すか/サイモン・シネック （日本語字幕）
Business EnglishDaily ConversationUniversity Students
B23
93 משפטים
How APPLE Became the world's first TRILLION Dollar Company | Story Of APPLE
Business EnglishUniversity StudentsWorking Adults
C190
20 משפטים
Steve Jobs passion in work
Daily ConversationUniversity StudentsWorking Adults
C12
43 משפטים
Meta’s Llama 4 is mindblowing… but did it cheat?
American AccentBusiness EnglishUniversity StudentsWorking Adults
B24
36 משפטים
Introducing the new iPhone Duo
Business EnglishUniversity StudentsWorking Adults
B23
159 משפטים
半导体女王 AMD CEO苏姿丰Lisa Su:AI未来10年新发现将超过去30年总和！如何创造属于自己的运气？
Business EnglishUniversity StudentsWorking Adults
B27
166 משפטים
UNRELENTING: Tom Cotton Unflinchingly Grills TikTok's CEO At Senate Hearing On Child Online Safety
Business EnglishDaily ConversationUniversity Students
C14
231 משפטים
Steve Jobs' 2005 Stanford Commencement Address (with intro by President John Hennessy)
Business EnglishUniversity StudentsWorking Adults
B22
275 משפטים
Mac vs Windows - It's not close in 2026!
British AccentBusiness EnglishUniversity StudentsWorking Adults
About This Lesson
In this lesson, you will practice your English speaking skills by exploring a transcript from a ColdFusion episode discussing the appointment of Tim Cook’s successor at Apple. You will enhance your listening comprehension, vocabulary, and pronunciation through effective shadowing techniques. Shadowing involves mimicking the speaker to improve your speaking fluency, and this transcript provides a rich source of content that combines current events with a conversational tone.
Key Vocabulary & Phrases
- CEO - Chief Executive Officer, the highest-ranking person in a company.
- Valuation - The monetary worth of a company or asset.
- Mechanical engineer - A professional trained in the design, construction, and use of machines.
- Prototype - An initial model of a product from which other forms are developed.
- Transition - The process of changing from one state or condition to another.
- Innovative - Featuring new methods or ideas; original and creative in thinking.
- Acclaim - Enthusiastic and public praise.
- Antitrust - Legislation to stop monopolies and promote competition.
Practice Tips
To optimize your shadowing practice using this transcript, follow these tailored tips:
- Start Slow: Play the video or audio at a slower pace initially using a shadowing app to ensure you understand the pronunciation and intonation.
- Repeat After Short Segments: Break the transcript into smaller segments or sentences. Shadow speak by mimicking the speaker after each segment, which will help you grasp the rhythm and flow of natural speech.
- Focus on Tone: Pay close attention to the speaker's tone and emotion, which are essential for delivering your speech effectively. Mimic not just the words but the feelings behind them.
- Record Yourself: Use the shadowing site to record your voice as you practice. Listening to your own recordings can provide insight into your pronunciation and areas that need improvement.
- Practice Regularly: Consistency is key in developing fluency. Set aside time each day to engage in shadow speech, gradually increasing the complexity of the transcript sections you practice.
דקדוק בסרטון הזה
המבנים שהדובר משתמש בהם הכי הרבה, עם המילים המדויקות מהסרטון:
| מבנה | בסרטון |
|---|---|
| הווה מושלם ממושך (Present perfect continuous) have/has been + -ing — פעולה שהתחילה בעבר ועדיין נמשכת עכשיו | have been moving · has also been experimenting · He's also been tinkering |
| הווה מושלם (Present perfect) have/has + past participle — פעולה שקרתה בעבר ועדיין יש לה חשיבות או השפעה עכשיו | has filled · has been · has served |
| סביל (Passive voice) be + past participle — הדגש הוא על מה שקורה, לא על מי שעושה את הפעולה | was valued · was controlled · can be run |
| משפטי זיקה (Relative clauses) who / which + clause — מידע נוסף על אדם או דבר | guy who you · people who owned · revamp, which was |
מהי טכניקת השאדואינג?
שאדואינג היא טכניקת למידת שפה מבוססת מדע שפותחה במקור להכשרת מתורגמנים מקצועיים ופופולרית על ידי הפוליגלוט ד"ר אלכסנדר ארגואלס. השיטה פשוטה אך עוצמתית: אתה מקשיב לאודיו באנגלית ילידית וחוזר עליו בקול רם מיד — כמו צל העוקב אחרי הדובר עם עיכוב של 1–2 שניות בלבד. בניגוד להאזנה פסיבית או תרגילי דקדוק, שאדואינג מכריח את המוח והשרירים בפה לעבד ולשחזר דפוסי דיבור אמיתיים בו זמנית. מחקרים מראים שזה משפר משמעותית את דיוק ההגייה, האינטונציה, הקצב, הדיבור המחובר, הבנת השמיעה ושטף הדיבור — מה שהופך אותו לאחת השיטות היעילות ביותר להכנה לIELTS Speaking ולתקשורת באנגלית בעולם האמיתי.