Pratica di Shadowing: These 7 Ways To Use AI Will Make You Rich In 2026 - Impara a parlare inglese con i video

I just asked a millionaire how to rebuild his business in 2026 using AI.

And in this video, we're going to give you the seven ways you can use AI to make money

and stay ahead of your competition.

This is Dan Murray.

He grew heights to 30 million US dollars.

And today he's using AI to compress years of work into days.

So here are the seven things we do now in 2026 if we were building a business from scratch.

What's the first one?

You have to start with a why.

That is not something that you're just going to replace with AI.

There is, however, a way that AI can help you define the system.

So when I started Heights, it came from a personal experience.

I suffered from insomnia and I discovered psychological problems and solutions were not the way that solved my problem.

It ended up being nutrition.

That was my why, but I still had to figure out, you know, are people interested in this?

And with AI, a couple of very quick prompts into Gemini or ChatGPT, which will say, hey, be my research partner.

I'd like to know how many people, generally speaking, suffer from this problem.

How many search results a month in the UK or across Europe or the world are there on this topic?

You will immediately get answers and that stuff took me weeks.

It took me weeks and weeks.

So what sort of prompt, just to give people an example, if we were trying to do market research for your business today, give me an example prompt.

So you are a market researcher who's spent 10 years at McKinsey and 3 years at Mintel

And I need you to evaluate how many potential buyers there are in Europe.

And then can you show me any market trends, any Google search data results that demonstrate that this is a growing market,

that there are more people year on year who want this thing?

The next question is what?

The what really matters because you should have a broad idea of the things you want to do.

And then you go through a process of validating it.

For Heights, we knew that, or we believed that who we would be targeting is people who had to use their brains a lot.

People who were exhausted like us.

So we're like, okay, who are people like us?

Lawyers, accountants, bankers.

And we did 200 interviews.

It took forever.

Right now, instead of that, there were so many different services you could use that actually gave people personas.

So you can literally say, I want you to take on the persona of 200 busy office workers.

I need 100 of them to be women.

I need 100 of them to be men, I need you know 20% of them to be 20 to 45."

And basically you'll start to give like a really detailed idea of who these customer groups are,

and actually prompt it to give you generalized data insights of the responses that people might give you.

There's enough data going into ChatGPT and Gemini, obviously, and Grok and all of these tools, for it to be able to spit back out to you

with quite alarming accuracy what represents the the thoughts of groups like that.

The cynical side is everyone's giving their data to GPT, et cetera, and that's really bad.

And then the other side of it is as a market researcher, you can tap into the data that exists there and get these 200 interviews done in minutes.

So next, where?

If you've got loads of proliferation, lots of different channels everywhere, you find yourself too thinly spread across all of them.

So not enough coverage and distribution.

Whereas at Heights, the what is what channel are you going to try and win at first and foremost?

We're talking about starting a business, right?

When Heights started, we started as a newsletter, and we got 20,000 subscribers on a newsletter, and I didn't do social media.

Now, how would you choose your channel today in 2026 using AI?

Yes, I actually still think that email is amazing.

We we use Klaviyo, I also use Kit.com, you might use Beehive, like there's so many different platforms.

But I think with the AI distribution angle in mind, right, there's some very simple prompts that you could use on GPT.

I'm starting this product, I'm looking for the right kind of customers.

My insight on this is, you know, insert the information that you've already got from the previous steps.

What channels would provide me with the simplest, clearest opportunity in year one in year two

and why please break them down for me

so then you actually get like a uh an array you

know it'll probably say things like you know there's retail there's

tick tock there's you know physical shop there's all of these things

and then when you uh get the list you can actually ask a follow-up question

which is can you share rough costs of starting each channel

and what are most importantly the opportunities

and challenges with going for each of these

so the next step you're really good at marketing it's all very well

and good to have done all of this stuff

but one big mistake people make

and i see this a lot from people who get really

obsessed with product is they get cringe about selling pushing

or marketing your product our product launched this product Vitals launched in 2020, January 2020.

And we had a newsletter from October 2018.

So I was communicating with and building an audience up for over a year to pre-launch this product.

And so by the time we launched it, the £30,000 in our first month, because I hadn't just been sitting on my hands making a product

and waiting for it to exist before I could start telling people back in the day, that was definitely just a good way of doing it was building a newsletter.

And then, trying to drop stuff in.

And I think that's one of the areas where AI today is absolutely incredible.

There are zillions of tools that will make sure that when you're doing the marketing, you are capturing intrigue and interest, right?

Any potential customer that has shown interest in you, you need to capture that data.

You need to bring them into your world and you need to somehow nurture them to communicate later.

And that's the one thing

that an email list will give you that's much harder to

do on social the other side of marketing though is obviously back in the day even in 2020 you know

if you want to do social you know yes you have

to like hire a team you get fancy cameras you do all of these things

but today now get your phone latest phone out just start

shooting use opus clip for editing like whatever like there's a

million do uh gemini ai prompts you can literally come up

with ai ads 100 they are getting millions of views yes as a Content creator, people think I should be threatened by this.

I know it's just one more way of getting the message out.

Absolutely.

For founders to leverage.

And look, here's the other thing.

So, Haight spends millions of pounds a year on paid ads, right?

So across all the social channels.

Now, that is thousands and thousands of ads every single year.

So the content engine system that, you know, a few years ago when I was starting, that's one of the reasons why we grew slower anyway, because you only have so much resource, so many people to come up with ideas,

to write your scripts, to do the shooting, you upload it, and no one likes it.

Ugh, that's annoying.

100

Well, guess what?

101

You were supposed to do 20 versions of that.

102

They all needed different hooks, they needed different soundtracks, they needed different starts, they needed a different beginning, they needed a different ending.

103

All of that now can be prompted through Gemini or GPT.

104

Hey, I'm starting a product about in this area and I think it's for these types of people.

105

Please suggest to me three different ideas that I can make for a social video.

106

Okay, next prompt.

107

Now turn that into 10 different variations.

108

Once you start marketing your business using AI, all that attention needs somewhere to go.

109

But something that has not changed, no matter how much AI evolves, is the need for a strong domain name.

110

Social platforms are great for discovery, but your website is where trust and transactions actually happen.

111

And the first thing people judge is your domain name.

112

The challenge is most good .com domain names are already taken, so founders either overpay for one or settle for something that just does not feel premium.

113

So instead, you could own something clean by using a .online domain.

114

Over 3.5 million businesses have already registered a .online domain name across industries, especially those focused on AI.

115

And because the word online appears in over 500 million searches every month, it can even help with visibility, giving your AI venture a serious edge.

116

You can get a .online domain name through platforms like GoDaddy, Squarespace or Namecheap.

117

But if you go to get.online forward slash Simon6 and use the code Simon, you can get your first year for 99 cents.

118

Which, if you're starting from zero, is a pretty smart first step.

119

Hit the link in the description to claim your domain name today.

120

Now, let's get back to these AI hacks.

121

Okay, so here's one that you don't generally hear people talk about.

122

And that is quality and having real passion and care for the end-to-end customer experience.

123

My business partner Joel and I, we went down to Sulfridges and we went to the perfume department and we're like, okay, here is a space that really,

124

really understands the importance of design.

125

So the packaging, the bottles that they use are the way that they attract customers to feel like this one's for me.

126

So all of this to us was a really interesting psychological approach.

127

And so we took the approach to design the world's most beautiful packaging.

128

Now, in today's age, you could literally prompt like this came from 200 customer interviews

129

and like going to their house

130

and stuff you could obviously just go on like nano banana

131

and say hey design me really unique packaging for this you know

132

and put this packaging in there people do that

133

and i know we are original idea anyway no people can

134

see what's been successful in the market in their whatever chosen category put it into these ai tools now

135

and say make me this but for whatever you're making And also, just give me 10 design ideas of how we could do this differently, how we can stand out in our category.

136

And now give me 10 ideas of how we can connect

137

with a better customer experience than the top 10 brands in this space.

138

I think what's really important now is who.

139

AI can really help you elevate how you think of who.

140

So let's break that down.

141

When you start a company, the heart and soul and brain of that company basically comes from you.

142

So if you are inauthentic about who you really are and start off pretending that it's something else, you're going to really struggle to scale that.

143

When I was doing things like going to leadership psychologists

144

and paying money to like literally sit and do this because that's how important I think this is.

145

Now you would literally give it a framework.

146

A really great prompt would be give me five suggestions of a psychological values framework test that I can take.

147

And explain what they are and why they're different.

148

And then just see which one sounds like your bag.

149

Because everyone is going to choose something else.

150

You do you and then take the test and then literally you can next prompt be, okay, now ask me all the relevant questions that help me find out what my values are.

151

And then with GPT now, so like back in the day, it's a much harder process.

152

We had to work out all these interview questions ourselves.

153

We had to really figure out how we're going to get it right.

154

Now, I would just put into chat GPT after having done my profile.

155

So say I've got my Enneagram types, like these are, you know, the values of the company.

156

Write me a list of five to ten interview questions that will really test someone when they come in for an interview.

157

Let's talk about the final thing we're going to talk about today.

158

Innovate or die is how I frame it.

159

You, in general, when you're starting a company, will get a great feedback loop up until a certain point.

160

It's a very common problem.

161

And at Heights we had the same thing.

162

We went from zero to five million quite comfortably.

163

We did that inside a couple of years.

164

And then we could not move from five million onwards.

165

For two years we stuck at five million pounds.

166

And there were so many reasons but one of them was our messaging.

167

We were really, really focused on messaging on this product being everything for the brain.

168

Now the thing is, this product is everything for the brain, but it's also everything for the body.

169

It's a multivitamin injected inside, omega-3s, etc. So we had to adapt our entire messaging strategy.

170

This product was called the Smart Supplement, it's now called Vitals.

171

As soon as we called it Vitals, suddenly people started buying.

172

Super interesting.

173

So like, these were like cold audiences who didn't know...

174

How did you figure out how to change it to Vitals?

175

through a very slow process of messaging tests.

176

So we're literally landing pages on our website with a different name on the product.

177

And until we land on vitals and saw that the click rates were going up, the purchase rates were going up, you start to get the data.

178

Now, the thing is with Meta Andromeda and some of the new systems, you can run these tests super quickly.

179

Like a few years ago, we were doing these all manually.

180

Now with AI, you can literally, A, you can ask ChatGPT to give me 10 or 20 compliant, you know, new names for a product like this, that there's an opportunity or whatever.

181

I mean, I do this all the time with naming.

182

I'm sure you do too.

183

And then you would literally run those tests on landing pages through Meta and Andromeda and send,

184

you know, £100 maybe to each page and stuff and just see which ones were getting the best traffic, the best uplift, the best actual conversion.

185

So hopefully you've gained a lot of knowledge today.

186

The only way you're really going to learn this is by doing something.

187

Oh, right.

188

Not by buying a book, by doing something.

189

And let me know in the comments what business you might learn.

190

And I might be able to get down to invest in you.

191

I'm going to have some chicken now.

192

Bye.

Cos'è la tecnica dello Shadowing?

Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.

Pratica di Shadowing: These 7 Ways To Use AI Will Make You Rich In 2026 - Impara a parlare inglese con i video

Informazioni su questa lezione

Vocabolario e frasi chiave

Consigli per la pratica

Cos'è la tecnica dello Shadowing?