シャドーイング練習: The V Effect: Why Brands Pay Millions for BTS V's Face - 動画で英語スピーキングを学ぶ

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Summer, 2011.

A 15 -year -old boy and his dad step off an express bus in Seoul

and climb into their very first Seoul taxi.

The meter ends at $32 ,801, about $30.

Years later, the boy would joke that the driver scammed them through three tunnels.

They're headed to a tiny music company.

Back home, his grandmother is sure the whole thing is a scam too.

And the weird part?

The boy never planned to audition.

He'd only gone to Watch.

14 years later, that same boy owns a penthouse in Seoul worth 14 .2 billion won.

About $10 million.

No mortgage on record.

His name is Kim Tae -hyun.

You know him as V from BTS.

So how does the kid who came to Watch become a face that companies pay millions for?

Why did his own company hide him?

And why did a coffee chain bet on him while he was in the army?

Here's the problem with K -pop money.

Nobody shows you the meter.

Contracts?

Secret.

Fees?

Secret.

Nobody posts their payslip.

So we'll run our own meter.

It starts at 32 ,801, and every time V's value jumps, so does the meter.

Watch for three stops.

A song he gave away, a piece of paper worth billions, and a cup of coffee.

By the end, you'll know exactly where the meter stops and three money moves you can borrow from him.

But first, we rewind to a little boy, a big banner, and a grandmother with a plan.

Kim Taehyung is born in Daegu on December 30th, 1995.

But he grows up mostly in Gyeongchang, a quiet county in the countryside raised by his grandmother.

And grandma has plans.

A famous movie star is from Gyeongchang 2.

So when his face shows up on a banner in town, she points at it and tells little Taehyung, that's who you're going to be.

He says he just accepted it.

His dad once had that dream too.

He trained as an actor and worked at a TV station.

It didn't work out, so he ran a clothing business, driving to Seoul before dawn to buy stock.

V puts it simply, his dad was the one who didn't make it

and he was the one who did his first paid gig give him 5001

and he'd dance for three minutes fair rate in sixth grade

he tells his dad he wants to be a singer his dad doesn't laugh he makes a plan

if you want to sing learn an instrument it could help you get into an arts high school

so how does a 12 year old pick his instrument

the way an investor would he checks

the odds three to one sold the saxophone

it is he practices for four years

then he fails the entrance exam anyway four years of saxophone plan a gone

so he goes back to Daegu and takes after school dance classes

and in the summer of 2011 a small company from Seoul holds a closed audition at

that academy taehyung isn't on the list he's just there to watch

he figured anyone from seoul must be a big success

so he went to have a look but a staff member spots him

and says i want to see this kid too

so he goes for it he dances he sings he beat boxes

he raps he plays the saxophone

he keeps going until he runs out of things to show how did it look from the judge's side

he has a pretty good guess about a month later the phone rings of everyone at

that audition in tegu he's the only one who passed grandma's verdict it's a scam

so he and his dad go to seoul to check they take the express bus then hop in

that taxi so how bad was the ride really.

Four tunnels?

Back in 2020, he said three.

Even the tunnels are compounding.

Anyway, the taxi drops them at a company called Bigfoot.

And grandma wasn't totally wrong to worry.

Its founder later said the company owed more than $10 billion won.

It was nearly broke.

For about two years, Taehyung trains there.

His future bandmates start appearing in little online videos.

Fans learn their names.

Taehyung?

Not in a single one.

He's a secret.

So secret that when he heard he was the hidden member, he thought he'd been cut.

The founder's explanation?

He had so much charm that revealing him last would make the biggest impact.

V has also heard they were afraid another company would snatch him.

Either way, it's a classic launch move.

Save your best product for last, June 2nd, 2013.

he's finally revealed 11 days later bts debuts he's 17.

stage name v their first album sells 760 copies in its

first week the hidden card is finally on the table

and our meter still 32 801 so here's a question

when a k -pop idol finally gets his first real payout what does he buy a sports car a watch

because the payouts are coming bts grind

and the world notices big hits revenue goes from about 32

billion won in 2016 to 587 billion in 2019 18 times bigger in three years

and v he buys his dad a car remember those dawn

drives to seoul his dad's car had 500 000 kilometers on it.

That's more than 12 trips around the earth.

He thinks his dad may have cried in secret.

He just doesn't like showing tears.

He's replaced that car twice since.

So what does his dad drive now?

So the first thing V's money bought was a ride for his dad.

And then V did something that sounds like terrible business.

100

He started giving his work away.

101

January 30th, 2019.

102

V uploads a song he wrote himself called Scenery.

103

Not to a store. To SoundCloud.

104

Free. For anyone.

105

In 15 days, it hits 100 million plays.

106

The fastest any song had ever done that on SoundCloud.

107

Money he makes from it directly?

108

Basically zero.

109

So he does it again. That August?

110

Winter Bear.

111

Free.

112

The next Christmas?

113

Another one.

114

Also free.

115

Those songs stay free for 1 ,671 days.

116

More than four and a half years.

117

Sounds like a terrible deal, right?

118

Here's the trick.

119

Free songs don't get paid.

120

They get priced.

121

Every free play is a tiny ad for one product, him.

122

And the money is starting to notice.

123

In July 2019, Korean media reported that a 23 -year -old V had bought an apartment in Seoul's Gangnam district,

124

about 5 .1 billion won, around $4 .4 million.

125

No loan on record.

126

In 2020, he writes a song for a TV drama starring his friend, the actor Park Seo -jun.

127

It's called Sweet Night.

128

Within a day, it's number one on iTunes in 77 countries.

129

By that July, 105.

130

That beat Adele's Hello.

131

Not bad for a favor.

132

Stop number two on the meter.

133

A piece of paper.

134

August 2020.

135

Big Hit's founder gives each of the seven members 68 ,385 shares of the company for free.

136

10 weeks later, the company goes public.

137

At the offer price, V's gift is worth about $9 .2 billion.

138

At one point that day, it hits $24 billion.

139

It closes at around $17 .6 billion, nearly $15 million.

140

We told that whole wild ride in our Jungkook video.

141

Here's the V version in one line.

142

As far as public filings ever showed, he never sold a single share.

143

December 6th, 2021, V opens an Instagram account.

144

One million followers in 43 minutes.

145

That's almost 400 new followers every second.

146

10 million in under five hours.

147

Two Guinness World Records.

148

Most of us take years to get our first thousand, and half of them are our aunts.

149

18 days later, on Christmas Eve, he releases a song for another drama christmas tree

150

it lands on the billboard hot 100 the first korean drama soundtrack ever to get

151

there now you can see what all

152

that free music was doing every play was building an audience

153

and an audience is something companies will pay to borrow

154

and they line up 2023 the french fashion house celine the

155

jeweler cartier even an indonesian stock trading app hoping he'd get young people to start investing honestly great choice

156

that same year he joins a reality show

157

and works as the intern at a little korean restaurant abroad

158

one of the most famous faces on the planet taking orders

159

and washing dishes and he has one very reasonable question for the boss fair question

160

that september his first solo album layover sells 2 .1 million copies in its first week

161

Number two on the Billboard 200.

162

The kid who gave his songs away for free is now a face luxury brands pay for.

163

And then, on December 11th, 2023, he puts it all on hold.

164

He joins the army.

165

Pay?

166

About 640 ,000 won a month.

167

His shares that day?

168

About 16 billion won.

169

That's roughly 25 ,000 months of army pay.

170

A bit over 2 ,000 years.

171

And nine days after he enlists, a coffee chain announces its brand new face.

172

a private in boot camp.

173

Stop number three, a cup of coffee.

174

Compose Coffee is a Korean budget chain.

175

In 2024, a hot Americano there cost 1 ,501, about $1 .10.

176

And this budget chain picks one of the most famous faces on the planet

177

who happens to be earning 640 ,000 won a month.

178

The first year's ad budget, 6 billion won, about $4 .4 million.

179

And the shop owners chip in, about 72 ,000 won per store every month.

180

That's roughly 48 Americanos a month from every single shop.

181

Some owners weren't thrilled about paying for a superstar. And then?

182

Six months later, the Philippine fast food giant Jollibee buys 70 % of composed coffee for $238 million.

183

That values the whole chain at about $340 million.

184

So V just got rich off coffee, right?

185

Nope.

186

As far as anyone has reported, he didn't own a single share.

187

The founder owned all of it.

188

V was paid for his face, a fee that's never been made public.

189

The founder was paid for owning the company.

190

Same coffee, two completely different kinds of money.

191

Hold on to that one.

192

It's the most important idea in this video.

193

Because that's the V effect!

194

His face moves money, often for somebody else.

195

October 2025.

196

A Japanese skincare brand announces him as its new ambassador.

197

That day, its parent company's stock closes 7 .5 % higher.

198

Then Coca -Cola Zero, a soju brand, a sportswear label, a tech company making headphones.

199

At this point, a toaster might be next.

200

In 2026, Compose wanted a third year, with a budget of $7 .35 billion and and the shop owners covering 40%.

201

Some of them pushed back.

202

Both sides have a point.

203

That's what happens when everyone is trying to work out what one face is worth.

204

Meanwhile, the man himself is still in uniform.

205

An elite military police unit.

206

Same army pay as everyone else.

207

In March 2025, wildfires tear through Southern Korea.

208

He hears the news at evening roll call and donates 200 million won to help residents and firefighters.

209

He also spends a lot of time in the gym.

210

A lot.

211

When BTS later visited an American talk show, his bandmate RM summed it up.

212

He became like 86 kilograms in the military.

213

And in early May, still a soldier, he signs a contract for a penthouse.

214

A month later, he's discharged.

215

And in September 2025, the penthouse is his.

216

$14 .2 billion won.

217

About $10 million.

218

No mortgage on record.

219

And that's where our meter stops.

220

From $32 ,801 to $14 .2 billion.

221

That's over 400 ,000 taxi rides.

222

Grandma thought the whole thing was a scam.

223

She was half right.

224

It was just the taxi.

225

So how rich is V today?

226

Honestly, nobody outside knows for sure.

227

If he still holds all those shares, they're worth about $12 .5 billion won,

228

roughly $9 million, less than half of what they were worth in February.

229

As for his total fortune, the guesses run from $35 to $70 million.

230

One website lists both $50 and $70 million on the same page.

231

Pick one.

232

What we do know?

233

His songs have passed 6 billion streams on Spotify, more More than 75 million people follow him on Instagram,

234

and right now, BTS is on a world tour that has grossed over 500 million dollars, and this week, it's playing stadiums in Argentina.

235

And back in Gyeongchang, where grandma once pointed at a movie star's banner?

236

He has an update.

237

Well, grandma called it.

238

So what can you borrow from V?

239

Three moves.

240

1. Go and watch.

241

He wasn't even on the list.

242

He was just in the room when somebody said, I want to see this kid too.

243

You can't get picked from your couch.

244

2. Give before you get.

245

Three free songs built an audience that luxury brands later paid for.

246

Your free work, your help, your portfolio, that's your marketing budget.

247

3. A fee is not a stake.

248

A coffee chain he advertised sold for $340 million, dollars and none of it was his but the shares he was given

249

and the homes he bought without loans those are his get paid for your work

250

and try to own something and

251

when the money finally shows up start with the people who

252

drove the long way for you 500 000 kilometers of it

253

if you learned something subscribe to wealth hero it costs less than a sole taxi

254

and we never take the long way through three tunnels. Or four.

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このレッスンの語彙とスピーキングのポイント

このスピーキングレッスンは、動画「The V Effect: Why Brands Pay Millions for BTS V's Face」を教材にしています。繰り返し出てくる語は次のとおりです：billion, won, dad, song, coffee。この動画には、シャドーイング用の文が254文、単語が2165語あります。音声の長さは15:01です。話す速さは1分あたり約144語で安定しており、シャドーイングしやすいペースです。単語の82%は英語の頻出3,000語に含まれます。残りは練習の前に確認しておきましょう。

この動画の重要語彙

動画に出てくる覚えておきたい単語15語を、発音と意味つきで紹介します。

単語	発音	意味
metre 名詞	/ˈmiːtəɹ/	メートル, ㍍
taxi 名詞	/ˈtæksi/	タクシー, 辻自動車
founder 名詞	/ˈfaʊ̯n.dəː/	創設者, 創立者
tunnel 名詞	/ˈtʌn(ə)l/	トンネル, 地下道
scam 名詞	/ˈskæm/	詐欺
grandmother 名詞	/ˈɡɹæn(d)ˌmʌðɚ/	お婆さん, お婆ちゃん
banner 名詞	/ˈbænɚ/	旗, 旗幟
borrow 動詞	/ˈbɑɹ.oʊ/	借りる
audition 名詞	/ɑˈdɪʃən/	オーディション, 試聴
reveal 動詞	/ɹɪˈviːl/	現す, 表す
mortgage 名詞	/ˈmoɹ.ɡɪd͡ʒ/	抵当, 抵当権
luxury 名詞	/ˈlʌk.ʃə.ɹi/	贅沢
tear 動詞	/tɛɹ/	破る, 引き裂く
dawn 名詞	/dɔːn/	夜明け, 暁
announce 動詞	/əˈnaʊn(t)s/	発表する, 知らせる

動画に出てくる句動詞

単語	意味
grow up 動詞	成長する, 大人に成る
show up 動詞	現れる

この動画の文法

話し手がよく使っている文型を、動画の実際の表現とともに紹介します。

文型	動画での表現
現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している	has also heard · has reported · that's never been made
受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる	is born · been cut · was paid
関係詞節 who / which + 節 — 人や物について情報を加える	kid who came · one who didn · one who did

注意したい発音

話し手はhe'd, didn't, doesn'tなど、短縮形や弱形を20回使っています。聞こえたとおりの短い形で発音しましょう。

「th」の音: grandmother /ˈɡɹæn(d)ˌmʌðɚ/, clothing /ˈkloʊðɪŋ/, sixth /sɪksθ/, thrill /θɹɪl/
「sh」と「zh」の音: audition /ɑˈdɪʃən/, luxury /ˈlʌk.ʃə.ɹi/, wash /wɑʃ/, explanation /ˌɛkspləˈneɪʃən/, examination /ɪɡˌzæm.ɪˈneɪ.ʃən/
長い単語（アクセントの位置に注意）: explanation /ˌɛkspləˈneɪʃən/, ambassador /æmˈbæs.ə.dɚ/, examination /ɪɡˌzæm.ɪˈneɪ.ʃən/, portfolio /pɔːtˈfəʊ.liˌəʊ/, firefighter /ˈfaɪ.ɚˌfaɪ.tɚ/

日本語話者が苦手な音：

/r/ と /l/ の区別 — /l/ は舌先を歯茎につけ、/r/ はどこにもつけない: roughly /ˈɹʌf.li/, reveal /ɹɪˈviːl/, luxury /ˈlʌk.ʃə.ɹi/, billboard /ˈbɪlˌboɹd/, follower /ˈfɒləʊə(ɹ)/
/v/ — /b/ にならないように、上の歯を下唇に当てる: reveal /ɹɪˈviːl/, invest /ɪnˈvɛst/, verdict /ˈvɜː.dɪkt/, investor /ɪnˈvɛs.tə(ɹ)/, advertise /ˈædvɚˌtaɪ̯z/
/f/ — 「フ」ではなく、上の歯と下唇で出す: founder /ˈfaʊ̯n.dəː/, roughly /ˈɹʌf.li/, follower /ˈfɒləʊə(ɹ)/, uniform /ˈjunɪˌfɔɹm/, fortune /ˈfɔːtjuːn/

この動画での練習方法

まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
通常の速度で一文ずつシャドーイングし、話し手のリズムに合うまで繰り返します。
自分の声を録音して元の音声と比べます。metre, taxi, founderなどの単語に特に注意しましょう。

シャドーイングとは？英語上達に効果的な理由

シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。

シャドーイングのやり方: ステップ別の完全ガイドを読む →

シャドーイング練習: The V Effect: Why Brands Pay Millions for BTS V's Face - 動画で英語スピーキングを学ぶ

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