Prática de Shadowing: The V Effect: Why Brands Pay Millions for BTS V's Face - Aprenda a falar inglês com vídeo
Escolha um modo de prática
Cada modo abre uma sala de prática em tela cheia.
254 frases
Se as frases estiverem muito curtas ou longas, clique em Edit para ajustá-las.
1
Summer, 2011.
2
A 15 -year -old boy and his dad step off an express bus in Seoul
3
and climb into their very first Seoul taxi.
4
The meter ends at $32 ,801, about $30.
5
Years later, the boy would joke that the driver scammed them through three tunnels.
6
They're headed to a tiny music company.
7
Back home, his grandmother is sure the whole thing is a scam too.
8
And the weird part?
9
The boy never planned to audition.
10
He'd only gone to Watch.
11
14 years later, that same boy owns a penthouse in Seoul worth 14 .2 billion won.
12
About $10 million.
13
No mortgage on record.
14
His name is Kim Tae -hyun.
15
You know him as V from BTS.
16
So how does the kid who came to Watch become a face that companies pay millions for?
17
Why did his own company hide him?
18
And why did a coffee chain bet on him while he was in the army?
19
Here's the problem with K -pop money.
20
Nobody shows you the meter.
21
Contracts?
22
Secret.
23
Fees?
24
Secret.
25
Nobody posts their payslip.
26
So we'll run our own meter.
27
It starts at 32 ,801, and every time V's value jumps, so does the meter.
28
Watch for three stops.
29
A song he gave away, a piece of paper worth billions, and a cup of coffee.
30
By the end, you'll know exactly where the meter stops and three money moves you can borrow from him.
31
But first, we rewind to a little boy, a big banner, and a grandmother with a plan.
32
Kim Taehyung is born in Daegu on December 30th, 1995.
33
But he grows up mostly in Gyeongchang, a quiet county in the countryside raised by his grandmother.
34
And grandma has plans.
35
A famous movie star is from Gyeongchang 2.
36
So when his face shows up on a banner in town, she points at it and tells little Taehyung, that's who you're going to be.
37
He says he just accepted it.
38
His dad once had that dream too.
39
He trained as an actor and worked at a TV station.
40
It didn't work out, so he ran a clothing business, driving to Seoul before dawn to buy stock.
41
V puts it simply, his dad was the one who didn't make it
42
and he was the one who did his first paid gig give him 5001
43
and he'd dance for three minutes fair rate in sixth grade
44
he tells his dad he wants to be a singer his dad doesn't laugh he makes a plan
45
if you want to sing learn an instrument it could help you get into an arts high school
46
so how does a 12 year old pick his instrument
47
the way an investor would he checks
48
the odds three to one sold the saxophone
49
it is he practices for four years
50
then he fails the entrance exam anyway four years of saxophone plan a gone
51
so he goes back to Daegu and takes after school dance classes
52
and in the summer of 2011 a small company from Seoul holds a closed audition at
53
that academy taehyung isn't on the list he's just there to watch
54
he figured anyone from seoul must be a big success
55
so he went to have a look but a staff member spots him
56
and says i want to see this kid too
57
so he goes for it he dances he sings he beat boxes
58
he raps he plays the saxophone
59
he keeps going until he runs out of things to show how did it look from the judge's side
60
he has a pretty good guess about a month later the phone rings of everyone at
61
that audition in tegu he's the only one who passed grandma's verdict it's a scam
62
so he and his dad go to seoul to check they take the express bus then hop in
63
that taxi so how bad was the ride really.
64
Four tunnels?
65
Back in 2020, he said three.
66
Even the tunnels are compounding.
67
Anyway, the taxi drops them at a company called Bigfoot.
68
And grandma wasn't totally wrong to worry.
69
Its founder later said the company owed more than $10 billion won.
70
It was nearly broke.
71
For about two years, Taehyung trains there.
72
His future bandmates start appearing in little online videos.
73
Fans learn their names.
74
Taehyung?
75
Not in a single one.
76
He's a secret.
77
So secret that when he heard he was the hidden member, he thought he'd been cut.
78
The founder's explanation?
79
He had so much charm that revealing him last would make the biggest impact.
80
V has also heard they were afraid another company would snatch him.
81
Either way, it's a classic launch move.
82
Save your best product for last, June 2nd, 2013.
83
he's finally revealed 11 days later bts debuts he's 17.
84
stage name v their first album sells 760 copies in its
85
first week the hidden card is finally on the table
86
and our meter still 32 801 so here's a question
87
when a k -pop idol finally gets his first real payout what does he buy a sports car a watch
88
because the payouts are coming bts grind
89
and the world notices big hits revenue goes from about 32
90
billion won in 2016 to 587 billion in 2019 18 times bigger in three years
91
and v he buys his dad a car remember those dawn
92
drives to seoul his dad's car had 500 000 kilometers on it.
93
That's more than 12 trips around the earth.
94
He thinks his dad may have cried in secret.
95
He just doesn't like showing tears.
96
He's replaced that car twice since.
97
So what does his dad drive now?
98
So the first thing V's money bought was a ride for his dad.
99
And then V did something that sounds like terrible business.
100
He started giving his work away.
101
January 30th, 2019.
102
V uploads a song he wrote himself called Scenery.
103
Not to a store. To SoundCloud.
104
Free. For anyone.
105
In 15 days, it hits 100 million plays.
106
The fastest any song had ever done that on SoundCloud.
107
Money he makes from it directly?
108
Basically zero.
109
So he does it again. That August?
110
Winter Bear.
111
Free.
112
The next Christmas?
113
Another one.
114
Also free.
115
Those songs stay free for 1 ,671 days.
116
More than four and a half years.
117
Sounds like a terrible deal, right?
118
Here's the trick.
119
Free songs don't get paid.
120
They get priced.
121
Every free play is a tiny ad for one product, him.
122
And the money is starting to notice.
123
In July 2019, Korean media reported that a 23 -year -old V had bought an apartment in Seoul's Gangnam district,
124
about 5 .1 billion won, around $4 .4 million.
125
No loan on record.
126
In 2020, he writes a song for a TV drama starring his friend, the actor Park Seo -jun.
127
It's called Sweet Night.
128
Within a day, it's number one on iTunes in 77 countries.
129
By that July, 105.
130
That beat Adele's Hello.
131
Not bad for a favor.
132
Stop number two on the meter.
133
A piece of paper.
134
August 2020.
135
Big Hit's founder gives each of the seven members 68 ,385 shares of the company for free.
136
10 weeks later, the company goes public.
137
At the offer price, V's gift is worth about $9 .2 billion.
138
At one point that day, it hits $24 billion.
139
It closes at around $17 .6 billion, nearly $15 million.
140
We told that whole wild ride in our Jungkook video.
141
Here's the V version in one line.
142
As far as public filings ever showed, he never sold a single share.
143
December 6th, 2021, V opens an Instagram account.
144
One million followers in 43 minutes.
145
That's almost 400 new followers every second.
146
10 million in under five hours.
147
Two Guinness World Records.
148
Most of us take years to get our first thousand, and half of them are our aunts.
149
18 days later, on Christmas Eve, he releases a song for another drama christmas tree
150
it lands on the billboard hot 100 the first korean drama soundtrack ever to get
151
there now you can see what all
152
that free music was doing every play was building an audience
153
and an audience is something companies will pay to borrow
154
and they line up 2023 the french fashion house celine the
155
jeweler cartier even an indonesian stock trading app hoping he'd get young people to start investing honestly great choice
156
that same year he joins a reality show
157
and works as the intern at a little korean restaurant abroad
158
one of the most famous faces on the planet taking orders
159
and washing dishes and he has one very reasonable question for the boss fair question
160
that september his first solo album layover sells 2 .1 million copies in its first week
161
Number two on the Billboard 200.
162
The kid who gave his songs away for free is now a face luxury brands pay for.
163
And then, on December 11th, 2023, he puts it all on hold.
164
He joins the army.
165
Pay?
166
About 640 ,000 won a month.
167
His shares that day?
168
About 16 billion won.
169
That's roughly 25 ,000 months of army pay.
170
A bit over 2 ,000 years.
171
And nine days after he enlists, a coffee chain announces its brand new face.
172
a private in boot camp.
173
Stop number three, a cup of coffee.
174
Compose Coffee is a Korean budget chain.
175
In 2024, a hot Americano there cost 1 ,501, about $1 .10.
176
And this budget chain picks one of the most famous faces on the planet
177
who happens to be earning 640 ,000 won a month.
178
The first year's ad budget, 6 billion won, about $4 .4 million.
179
And the shop owners chip in, about 72 ,000 won per store every month.
180
That's roughly 48 Americanos a month from every single shop.
181
Some owners weren't thrilled about paying for a superstar. And then?
182
Six months later, the Philippine fast food giant Jollibee buys 70 % of composed coffee for $238 million.
183
That values the whole chain at about $340 million.
184
So V just got rich off coffee, right?
185
Nope.
186
As far as anyone has reported, he didn't own a single share.
187
The founder owned all of it.
188
V was paid for his face, a fee that's never been made public.
189
The founder was paid for owning the company.
190
Same coffee, two completely different kinds of money.
191
Hold on to that one.
192
It's the most important idea in this video.
193
Because that's the V effect!
194
His face moves money, often for somebody else.
195
October 2025.
196
A Japanese skincare brand announces him as its new ambassador.
197
That day, its parent company's stock closes 7 .5 % higher.
198
Then Coca -Cola Zero, a soju brand, a sportswear label, a tech company making headphones.
199
At this point, a toaster might be next.
200
In 2026, Compose wanted a third year, with a budget of $7 .35 billion and and the shop owners covering 40%.
201
Some of them pushed back.
202
Both sides have a point.
203
That's what happens when everyone is trying to work out what one face is worth.
204
Meanwhile, the man himself is still in uniform.
205
An elite military police unit.
206
Same army pay as everyone else.
207
In March 2025, wildfires tear through Southern Korea.
208
He hears the news at evening roll call and donates 200 million won to help residents and firefighters.
209
He also spends a lot of time in the gym.
210
A lot.
211
When BTS later visited an American talk show, his bandmate RM summed it up.
212
He became like 86 kilograms in the military.
213
And in early May, still a soldier, he signs a contract for a penthouse.
214
A month later, he's discharged.
215
And in September 2025, the penthouse is his.
216
$14 .2 billion won.
217
About $10 million.
218
No mortgage on record.
219
And that's where our meter stops.
220
From $32 ,801 to $14 .2 billion.
221
That's over 400 ,000 taxi rides.
222
Grandma thought the whole thing was a scam.
223
She was half right.
224
It was just the taxi.
225
So how rich is V today?
226
Honestly, nobody outside knows for sure.
227
If he still holds all those shares, they're worth about $12 .5 billion won,
228
roughly $9 million, less than half of what they were worth in February.
229
As for his total fortune, the guesses run from $35 to $70 million.
230
One website lists both $50 and $70 million on the same page.
231
Pick one.
232
What we do know?
233
His songs have passed 6 billion streams on Spotify, more More than 75 million people follow him on Instagram,
234
and right now, BTS is on a world tour that has grossed over 500 million dollars, and this week, it's playing stadiums in Argentina.
235
And back in Gyeongchang, where grandma once pointed at a movie star's banner?
236
He has an update.
237
Well, grandma called it.
238
So what can you borrow from V?
239
Three moves.
240
1. Go and watch.
241
He wasn't even on the list.
242
He was just in the room when somebody said, I want to see this kid too.
243
You can't get picked from your couch.
244
2. Give before you get.
245
Three free songs built an audience that luxury brands later paid for.
246
Your free work, your help, your portfolio, that's your marketing budget.
247
3. A fee is not a stake.
248
A coffee chain he advertised sold for $340 million, dollars and none of it was his but the shares he was given
249
and the homes he bought without loans those are his get paid for your work
250
and try to own something and
251
when the money finally shows up start with the people who
252
drove the long way for you 500 000 kilometers of it
253
if you learned something subscribe to wealth hero it costs less than a sole taxi
254
and we never take the long way through three tunnels. Or four.
Baixar aplicativo
Tudo o que você precisa para falar fluentemente
Pronúncia com IANota em cada frase
Prática de IPADomine cada som
VocabulárioMonte seu banco de palavras
Jogo de vocabulárioAprenda brincando
FOR YOU
Vídeo recomendado
B21
195 frases
BTS: How A Group of "Nobodies" Disrupted an Entire Industry
Daily ConversationWorking Adults
B21
234 frases
How I Spend My $250K Software Engineer Income
Daily ConversationWorking Adults
B21
261 frases
Stray Kids Reveal Uncomfortable Truths in the Hot Seat | Vanity Fair
Daily ConversationWorking Adults
C11
186 frases
Tại Sao VINFAST Là Nước Cờ Quá Mạo Hiểm? - CDTeam Why?
Daily ConversationWorking Adults
B22
497 frases
Filmed Vietnam’s Highest-Grossing Movie 🇻🇳 | It Changed My Life
Daily ConversationWorking Adults
B21
100 frases
He Wanted $1 MILLION for This Funko Pop! | Pawn Stars
Daily ConversationWorking Adults
B21
314 frases
Gặp gỡ thực tập sinh đầu tiên của Vietcetera - Kalvin Lam, Software Engineer, Coinbase
Daily ConversationWorking Adults
B21
211 frases
He Quit Banking to Sell Bubble Tea — Now It Makes Over $500 Million A Year
Business EnglishDaily ConversationWorking Adults
B2201 frases
This Cookie has Korea in a Chokehold..
Daily ConversationWorking Adults
B21
198 frases
Kim Jung Gi - How to Become a Master
American AccentDaily ConversationWorking Adults
B2225 frases
Asking Beverly Hills Locals How They Got Rich!
Business EnglishDaily ConversationWorking Adults
![[VIETSUB] Bài phát biểu của BTS tại Liên Hiệp Quốc](https://img.youtube.com/vi/xglEiFwSJzI/mqdefault.jpg)
B21
61 frases
[VIETSUB] Bài phát biểu của BTS tại Liên Hiệp Quốc
Daily ConversationWorking Adults
Vocabulário e dicas de fala para esta lição
Esta aula de conversação usa o vídeo “The V Effect: Why Brands Pay Millions for BTS V's Face”. As palavras que mais se repetem: billion, won, dad, song, coffee. Este vídeo tem 254 frases e 2165 palavras para praticar shadowing. A fala dura 15:01. O falante mantém um ritmo estável de cerca de 144 palavras por minuto, confortável para o shadowing. 82% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| metre substantivo | /ˈmiːtəɹ/ | metro |
| taxi substantivo | /ˈtæksi/ | táxi |
| grandma substantivo | /ˈɡɹænmɑː/ | vovó |
| founder substantivo | /ˈfaʊ̯n.dəː/ | fundador |
| tunnel substantivo | /ˈtʌn(ə)l/ | túnel |
| scam substantivo | /ˈskæm/ | golpe, calote |
| roughly advérbio | /ˈɹʌf.li/ | rudemente, precariamente |
| grandmother substantivo | /ˈɡɹæn(d)ˌmʌðɚ/ | avó |
| banner substantivo | /ˈbænɚ/ | bandeira, estandarte |
| borrow verbo | /ˈbɑɹ.oʊ/ | emprestar, tomar emprestado |
| audition substantivo | /ɑˈdɪʃən/ | teste, ensaio |
| reveal verbo | /ɹɪˈviːl/ | revelar |
| mortgage substantivo | /ˈmoɹ.ɡɪd͡ʒ/ | hipoteca |
| luxury substantivo | /ˈlʌk.ʃə.ɹi/ | luxo |
| tear verbo | /tɛɹ/ | rasgar |
Phrasal verbs que você vai ouvir
| Palavra | Pronúncia | Significado |
|---|---|---|
| work out verbo | /ˌwɝk ˈaʊt/ | calcular |
| give away verbo | dar, dar de presente | |
| grow up verbo | crescer |
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | has also heard · has reported · that's never been made |
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | is born · been cut · was paid |
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | kid who came · one who didn · one who did |
Pronúncia para ficar de olho
O falante usa 20 contrações e formas reduzidas, como he'd, didn't, doesn't. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “th”: grandmother /ˈɡɹæn(d)ˌmʌðɚ/, clothing /ˈkloʊðɪŋ/, sixth /sɪksθ/, thrill /θɹɪl/
- Os sons de “sh” e “zh”: audition /ɑˈdɪʃən/, luxury /ˈlʌk.ʃə.ɹi/, wash /wɑʃ/, explanation /ˌɛkspləˈneɪʃən/, examination /ɪɡˌzæm.ɪˈneɪ.ʃən/
- Palavras longas — acerte a sílaba tônica: explanation /ˌɛkspləˈneɪʃən/, ambassador /æmˈbæs.ə.dɚ/, examination /ɪɡˌzæm.ɪˈneɪ.ʃən/, portfolio /pɔːtˈfəʊ.liˌəʊ/, firefighter /ˈfaɪ.ɚˌfaɪ.tɚ/
Sons difíceis para falantes de português:
- Consoante final — sem acrescentar um “i” depois: instrument /ˈɪnstɹəmənt/, billboard /ˈbɪlˌboɹd/, trick /ˈtɹɪk/, odd /ɑd/, elite /ɪˈlit/
- /l/ final — a língua toca o céu da boca, não vira “u”: tunnel /ˈtʌn(ə)l/, reveal /ɹɪˈviːl/, meanwhile /ˈmiːnwaɪl/, label /ˈleɪ.bəl/, sole /səʊl/
- /h/ — um sopro suave, diferente do “r”: headphones /ˈhɛdfoʊnz/, penthouse /ˈpɛnt(h)aʊs/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Faça shadowing frase por frase na velocidade normal, repetindo cada uma até o seu ritmo ficar igual ao do falante.
- Grave a sua voz e compare com o original, prestando atenção a palavras como metre, taxi, grandma.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.