Pratica di Shadowing: The V Effect: Why Brands Pay Millions for BTS V's Face - Impara a parlare inglese con i video
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Summer, 2011.
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A 15 -year -old boy and his dad step off an express bus in Seoul
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and climb into their very first Seoul taxi.
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The meter ends at $32 ,801, about $30.
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Years later, the boy would joke that the driver scammed them through three tunnels.
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They're headed to a tiny music company.
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Back home, his grandmother is sure the whole thing is a scam too.
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And the weird part?
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The boy never planned to audition.
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He'd only gone to Watch.
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14 years later, that same boy owns a penthouse in Seoul worth 14 .2 billion won.
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About $10 million.
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No mortgage on record.
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His name is Kim Tae -hyun.
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You know him as V from BTS.
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So how does the kid who came to Watch become a face that companies pay millions for?
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Why did his own company hide him?
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And why did a coffee chain bet on him while he was in the army?
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Here's the problem with K -pop money.
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Nobody shows you the meter.
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Contracts?
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Secret.
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Fees?
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Secret.
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Nobody posts their payslip.
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So we'll run our own meter.
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It starts at 32 ,801, and every time V's value jumps, so does the meter.
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Watch for three stops.
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A song he gave away, a piece of paper worth billions, and a cup of coffee.
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By the end, you'll know exactly where the meter stops and three money moves you can borrow from him.
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But first, we rewind to a little boy, a big banner, and a grandmother with a plan.
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Kim Taehyung is born in Daegu on December 30th, 1995.
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But he grows up mostly in Gyeongchang, a quiet county in the countryside raised by his grandmother.
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And grandma has plans.
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A famous movie star is from Gyeongchang 2.
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So when his face shows up on a banner in town, she points at it and tells little Taehyung, that's who you're going to be.
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He says he just accepted it.
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His dad once had that dream too.
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He trained as an actor and worked at a TV station.
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It didn't work out, so he ran a clothing business, driving to Seoul before dawn to buy stock.
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V puts it simply, his dad was the one who didn't make it
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and he was the one who did his first paid gig give him 5001
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and he'd dance for three minutes fair rate in sixth grade
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he tells his dad he wants to be a singer his dad doesn't laugh he makes a plan
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if you want to sing learn an instrument it could help you get into an arts high school
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so how does a 12 year old pick his instrument
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the way an investor would he checks
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the odds three to one sold the saxophone
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it is he practices for four years
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then he fails the entrance exam anyway four years of saxophone plan a gone
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so he goes back to Daegu and takes after school dance classes
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and in the summer of 2011 a small company from Seoul holds a closed audition at
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that academy taehyung isn't on the list he's just there to watch
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he figured anyone from seoul must be a big success
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so he went to have a look but a staff member spots him
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and says i want to see this kid too
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so he goes for it he dances he sings he beat boxes
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he raps he plays the saxophone
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he keeps going until he runs out of things to show how did it look from the judge's side
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he has a pretty good guess about a month later the phone rings of everyone at
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that audition in tegu he's the only one who passed grandma's verdict it's a scam
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so he and his dad go to seoul to check they take the express bus then hop in
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that taxi so how bad was the ride really.
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Four tunnels?
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Back in 2020, he said three.
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Even the tunnels are compounding.
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Anyway, the taxi drops them at a company called Bigfoot.
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And grandma wasn't totally wrong to worry.
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Its founder later said the company owed more than $10 billion won.
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It was nearly broke.
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For about two years, Taehyung trains there.
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His future bandmates start appearing in little online videos.
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Fans learn their names.
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Taehyung?
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Not in a single one.
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He's a secret.
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So secret that when he heard he was the hidden member, he thought he'd been cut.
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The founder's explanation?
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He had so much charm that revealing him last would make the biggest impact.
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V has also heard they were afraid another company would snatch him.
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Either way, it's a classic launch move.
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Save your best product for last, June 2nd, 2013.
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he's finally revealed 11 days later bts debuts he's 17.
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stage name v their first album sells 760 copies in its
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first week the hidden card is finally on the table
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and our meter still 32 801 so here's a question
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when a k -pop idol finally gets his first real payout what does he buy a sports car a watch
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because the payouts are coming bts grind
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and the world notices big hits revenue goes from about 32
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billion won in 2016 to 587 billion in 2019 18 times bigger in three years
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and v he buys his dad a car remember those dawn
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drives to seoul his dad's car had 500 000 kilometers on it.
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That's more than 12 trips around the earth.
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He thinks his dad may have cried in secret.
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He just doesn't like showing tears.
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He's replaced that car twice since.
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So what does his dad drive now?
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So the first thing V's money bought was a ride for his dad.
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And then V did something that sounds like terrible business.
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He started giving his work away.
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January 30th, 2019.
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V uploads a song he wrote himself called Scenery.
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Not to a store. To SoundCloud.
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Free. For anyone.
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In 15 days, it hits 100 million plays.
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The fastest any song had ever done that on SoundCloud.
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Money he makes from it directly?
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Basically zero.
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So he does it again. That August?
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Winter Bear.
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Free.
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The next Christmas?
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Another one.
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Also free.
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Those songs stay free for 1 ,671 days.
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More than four and a half years.
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Sounds like a terrible deal, right?
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Here's the trick.
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Free songs don't get paid.
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They get priced.
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Every free play is a tiny ad for one product, him.
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And the money is starting to notice.
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In July 2019, Korean media reported that a 23 -year -old V had bought an apartment in Seoul's Gangnam district,
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about 5 .1 billion won, around $4 .4 million.
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No loan on record.
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In 2020, he writes a song for a TV drama starring his friend, the actor Park Seo -jun.
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It's called Sweet Night.
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Within a day, it's number one on iTunes in 77 countries.
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By that July, 105.
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That beat Adele's Hello.
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Not bad for a favor.
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Stop number two on the meter.
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A piece of paper.
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August 2020.
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Big Hit's founder gives each of the seven members 68 ,385 shares of the company for free.
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10 weeks later, the company goes public.
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At the offer price, V's gift is worth about $9 .2 billion.
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At one point that day, it hits $24 billion.
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It closes at around $17 .6 billion, nearly $15 million.
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We told that whole wild ride in our Jungkook video.
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Here's the V version in one line.
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As far as public filings ever showed, he never sold a single share.
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December 6th, 2021, V opens an Instagram account.
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One million followers in 43 minutes.
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That's almost 400 new followers every second.
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10 million in under five hours.
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Two Guinness World Records.
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Most of us take years to get our first thousand, and half of them are our aunts.
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18 days later, on Christmas Eve, he releases a song for another drama christmas tree
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it lands on the billboard hot 100 the first korean drama soundtrack ever to get
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there now you can see what all
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that free music was doing every play was building an audience
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and an audience is something companies will pay to borrow
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and they line up 2023 the french fashion house celine the
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jeweler cartier even an indonesian stock trading app hoping he'd get young people to start investing honestly great choice
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that same year he joins a reality show
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and works as the intern at a little korean restaurant abroad
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one of the most famous faces on the planet taking orders
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and washing dishes and he has one very reasonable question for the boss fair question
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that september his first solo album layover sells 2 .1 million copies in its first week
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Number two on the Billboard 200.
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The kid who gave his songs away for free is now a face luxury brands pay for.
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And then, on December 11th, 2023, he puts it all on hold.
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He joins the army.
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Pay?
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About 640 ,000 won a month.
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His shares that day?
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About 16 billion won.
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That's roughly 25 ,000 months of army pay.
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A bit over 2 ,000 years.
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And nine days after he enlists, a coffee chain announces its brand new face.
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a private in boot camp.
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Stop number three, a cup of coffee.
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Compose Coffee is a Korean budget chain.
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In 2024, a hot Americano there cost 1 ,501, about $1 .10.
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And this budget chain picks one of the most famous faces on the planet
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who happens to be earning 640 ,000 won a month.
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The first year's ad budget, 6 billion won, about $4 .4 million.
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And the shop owners chip in, about 72 ,000 won per store every month.
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That's roughly 48 Americanos a month from every single shop.
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Some owners weren't thrilled about paying for a superstar. And then?
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Six months later, the Philippine fast food giant Jollibee buys 70 % of composed coffee for $238 million.
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That values the whole chain at about $340 million.
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So V just got rich off coffee, right?
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Nope.
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As far as anyone has reported, he didn't own a single share.
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The founder owned all of it.
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V was paid for his face, a fee that's never been made public.
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The founder was paid for owning the company.
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Same coffee, two completely different kinds of money.
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Hold on to that one.
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It's the most important idea in this video.
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Because that's the V effect!
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His face moves money, often for somebody else.
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October 2025.
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A Japanese skincare brand announces him as its new ambassador.
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That day, its parent company's stock closes 7 .5 % higher.
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Then Coca -Cola Zero, a soju brand, a sportswear label, a tech company making headphones.
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At this point, a toaster might be next.
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In 2026, Compose wanted a third year, with a budget of $7 .35 billion and and the shop owners covering 40%.
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Some of them pushed back.
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Both sides have a point.
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That's what happens when everyone is trying to work out what one face is worth.
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Meanwhile, the man himself is still in uniform.
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An elite military police unit.
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Same army pay as everyone else.
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In March 2025, wildfires tear through Southern Korea.
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He hears the news at evening roll call and donates 200 million won to help residents and firefighters.
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He also spends a lot of time in the gym.
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A lot.
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When BTS later visited an American talk show, his bandmate RM summed it up.
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He became like 86 kilograms in the military.
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And in early May, still a soldier, he signs a contract for a penthouse.
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A month later, he's discharged.
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And in September 2025, the penthouse is his.
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$14 .2 billion won.
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About $10 million.
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No mortgage on record.
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And that's where our meter stops.
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From $32 ,801 to $14 .2 billion.
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That's over 400 ,000 taxi rides.
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Grandma thought the whole thing was a scam.
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She was half right.
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It was just the taxi.
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So how rich is V today?
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Honestly, nobody outside knows for sure.
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If he still holds all those shares, they're worth about $12 .5 billion won,
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roughly $9 million, less than half of what they were worth in February.
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As for his total fortune, the guesses run from $35 to $70 million.
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One website lists both $50 and $70 million on the same page.
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Pick one.
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What we do know?
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His songs have passed 6 billion streams on Spotify, more More than 75 million people follow him on Instagram,
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and right now, BTS is on a world tour that has grossed over 500 million dollars, and this week, it's playing stadiums in Argentina.
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And back in Gyeongchang, where grandma once pointed at a movie star's banner?
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He has an update.
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Well, grandma called it.
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So what can you borrow from V?
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Three moves.
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1. Go and watch.
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He wasn't even on the list.
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He was just in the room when somebody said, I want to see this kid too.
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You can't get picked from your couch.
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2. Give before you get.
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Three free songs built an audience that luxury brands later paid for.
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Your free work, your help, your portfolio, that's your marketing budget.
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3. A fee is not a stake.
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A coffee chain he advertised sold for $340 million, dollars and none of it was his but the shares he was given
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and the homes he bought without loans those are his get paid for your work
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and try to own something and
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when the money finally shows up start with the people who
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drove the long way for you 500 000 kilometers of it
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if you learned something subscribe to wealth hero it costs less than a sole taxi
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and we never take the long way through three tunnels. Or four.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “The V Effect: Why Brands Pay Millions for BTS V's Face”. Le parole che ritornano più spesso: billion, won, dad, song, coffee. Questo video contiene 254 frasi e 2165 parole da ripetere con lo shadowing. Il parlato dura 15:01. Chi parla mantiene un ritmo costante di circa 144 parole al minuto, comodo per lo shadowing. Il 82% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| metre sostantivo | /ˈmiːtəɹ/ | metro |
| taxi sostantivo | /ˈtæksi/ | taxi, tassì |
| grandma sostantivo | /ˈɡɹænmɑː/ | nonna |
| founder sostantivo | /ˈfaʊ̯n.dəː/ | fondatore, creatore |
| tunnel sostantivo | /ˈtʌn(ə)l/ | tunnel, galleria |
| scam sostantivo | /ˈskæm/ | scam, fregatura |
| roughly avverbio | /ˈɹʌf.li/ | aprprossimativamente, a grosso modo |
| grandmother sostantivo | /ˈɡɹæn(d)ˌmʌðɚ/ | nonna |
| banner sostantivo | /ˈbænɚ/ | stendardo, vessillo |
| borrow verbo | /ˈbɑɹ.oʊ/ | prendere in prestito |
| audition sostantivo | /ɑˈdɪʃən/ | audizione |
| reveal verbo | /ɹɪˈviːl/ | rivelare, gettare la maschera |
| mortgage sostantivo | /ˈmoɹ.ɡɪd͡ʒ/ | ipoteca |
| luxury sostantivo | /ˈlʌk.ʃə.ɹi/ | lusso |
| tear verbo | /tɛɹ/ | strappare, dilaniare |
I phrasal verb che sentirai
| Parola | Pronuncia | Significato |
|---|---|---|
| give away verbo | regalare, dare via | |
| grow up verbo | crescere | |
| line up verbo | /laɪnˈʌp/ | allineare |
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | has also heard · has reported · that's never been made |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | is born · been cut · was paid |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | kid who came · one who didn · one who did |
Pronuncia a cui fare attenzione
Chi parla usa 20 contrazioni e forme ridotte, come he'd, didn't, doesn't. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: grandmother /ˈɡɹæn(d)ˌmʌðɚ/, clothing /ˈkloʊðɪŋ/, sixth /sɪksθ/, thrill /θɹɪl/
- I suoni “sh” e “zh”: audition /ɑˈdɪʃən/, luxury /ˈlʌk.ʃə.ɹi/, wash /wɑʃ/, explanation /ˌɛkspləˈneɪʃən/, examination /ɪɡˌzæm.ɪˈneɪ.ʃən/
- Parole lunghe — attenzione all’accento: explanation /ˌɛkspləˈneɪʃən/, ambassador /æmˈbæs.ə.dɚ/, examination /ɪɡˌzæm.ɪˈneɪ.ʃən/, portfolio /pɔːtˈfəʊ.liˌəʊ/, firefighter /ˈfaɪ.ɚˌfaɪ.tɚ/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: headphones /ˈhɛdfoʊnz/, penthouse /ˈpɛnt(h)aʊs/
- Consonante finale — senza aggiungere una vocale dopo: mortgage /ˈmoɹ.ɡɪd͡ʒ/, announce /əˈnaʊn(t)s/, instrument /ˈɪnstɹəmənt/, billboard /ˈbɪlˌboɹd/, trick /ˈtɹɪk/
- /æ/ — più aperta della “e”: taxi /ˈtæksi/, grandma /ˈɡɹænmɑː/, scam /ˈskæm/, grandmother /ˈɡɹæn(d)ˌmʌðɚ/, banner /ˈbænɚ/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Fai shadowing frase per frase a velocità normale, ripetendo ognuna finché il tuo ritmo coincide con quello di chi parla.
- Registrati e confronta con l’originale, facendo attenzione a parole come metre, taxi, grandma.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.