쉐도잉 연습: 연매출 1500억 미국 뷰티 회사 CEO!! 미국에서 일잘러로 살아남은 영어공부 비법 | 전 넷플릭스, 메타, 틱톡 디렉터 돌싱글즈4 이소라님 - 영상으로 영어 말하기 배우기
레슨 만드는 중...
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Netflix, Meta, and TikTok.
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If you're interviewing for a company, like literally never say that.
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The goal isn't to be as good as a native.
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The goal is to be as good as the next executive.
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Whether sports, family, it's like all boring.
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To be better at business English, listen to the .
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Hi, everybody.
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My name is Sora Lee.
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I go by Sora on me online.
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And I started my channel to share everything I've learned since the young days.
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So you don't have to repeat the same mistakes.
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For jobs, I have a few jobs.
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I'm a founder and CEO of a marketing agency called Curated Agency with a K.
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We work with the largest Korean beauty brands.
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I also started a women's wellness brand called Hustle & Heart.
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We hope to make products to support women's wellness journey throughout their lives.
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I actually got to know you first, of course, because of Dole Singles.
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I watched the show.
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And you made such an impression on me because I felt like you were so authentic and always stayed true to yourself.
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and did it impact your career or life at all?
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Yeah, it was super therapeutic to be on the show because honestly, I don't get to see many Korean American people who are divorced.
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We understand both cultures, like how divorce is perceived in America versus how it's perceived in Korea.
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And dealing with the Asian parents, the Korean parents, and the stigma and all the challenges that come with being a divorced person in Korea and,
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you know, also being single parents.
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who can help me navigate that has been a really incredible experience.
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The filming itself, which took about eight days, was super therapeutic for me because there was a lot of things that I hadn't fully processed at the time,
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like having, like doing the confessionals and really being forced to face my emotions
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and all the hardships helped me heal faster in an accelerated way.
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So I'm really grateful for the opportunity.
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That's so great.
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I'm glad to hear that.
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So you mentioned you are running two companies now.
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Before that, What career path?
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I was in big tech in product marketing, product strategy function for the past 13 years.
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Netflix, Meta, and TikTok.
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And most recently, I was the global head of product marketing for creative solutions for TikTok.
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So I worked on making sure advertisers understand the best practices
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when it comes to creative and building products to support those goals and doing sales enablement globally.
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You've done so much in your career.
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That's really amazing.
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Without having some sort of financial security, I think it could be a lot more stressful.
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But I chose this path because it's more fulfilling and rewarding for me.
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I want to be in a situation where I could make no money or a lot of money, like high risk, high reward situation versus having the same salary.
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But I do miss having meta insurance.
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It was really nice.
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You moved to the US when you were how old?
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I'll tell you my whole journey.
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So my mom sent me to Vancouver, Canada, like an English camp for three weeks when I was in sixth grade.
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I did the same thing in New Zealand for six weeks the next year.
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And I did something very similar in Australia, I want to say for two weeks.
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And people say, oh, spending
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that kind of money during a short period of time in these countries is a waste of money.
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But I really think it depends on the child.
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I've always been very ambitious.
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I always wanted to see how far I could go.
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well if a child is not interested but parents are pushing.
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I tutored over like 30 kids when I was in college to make money for tuition.
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It's very obvious for kids who don't care.
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No amount of money will save them.
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So I care more about motivating them and why it's important for them to learn.
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So that's what those trips did for me exactly.
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So if I spoke this one language, the whole world opens up.
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I am no longer required to just be in Korea and look for employment opportunities or love interest just in Mm -hmm.
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That's what motivated me.
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When I came back, I would study harder and look for ways to actually improve English, not just get better grades,
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which I think is a key difference because I wanted to speak well and make friends.
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You know, I want to be popular if I were to move to America.
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I didn't want to just be good at English.
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You know what I mean?
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would not have been good for me.
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I would have started drinking earlier or hanging out with friends, just wasting money and time when I should be studying.
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In Ohio, it was very wholesome.
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Like, I went to Catholic school.
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Everyone was so nice.
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There were only like two or three Asian people in my school.
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It really liked me.
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Do you remember any moment where it was like really difficult for you?
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You know the word RL, like girl, world?
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It's very hard for Koreans to pronounce.
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So I remember
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trip called kairos
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and in one of the rooms i was just saying like i don't i just can't pronounce it
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so it's like bunch of girls
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and like girl you know they're like you know saying it
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with me until i got it i just like have
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that memory of you know world and girls it's
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so hard to say
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but i i did work a lot like let's say we
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had to read tom sawyer whatever of huckleberry fan i would read in english
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and in korean in spark notes and in english again so i would read the same thing multiple
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my end to make sure that I'm understanding everything.
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Wow.
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I can't say the same for myself when I was in high school, that's for sure.
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The goal isn't to be as good as a native.
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The goal is to be as good as the next executive.
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So to not only speak English, but also speak English at a very, very high level, I did a number of things.
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And there's a few things I would recommend.
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To be public company, your CEO does earnings calls or earnings press release regularly.
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I would listen to it multiple times at different speeds sometimes to make sure I'm understanding every single word correctly.
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You're learning a few things there.
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How do executives speak?
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How does Wall Street speak in a financial manner?
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Like what are the priorities for the company?
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How are they evaluating?
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This is actually a really good tip if you're interviewing for a company, especially for a senior position, mentioned this thing.
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And this is why I want to work with this team, which would set you apart from all the other candidates.
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You don't want to work at Meta because it's a cool company.
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It'll be good for my resume.
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Like literally never say that.
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Or if you have VPs and directors are going to have things called all hands or even smaller companies, CEOs that have all hands where they talk about all the great things that they've done.
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What are the goals for the next quarter?
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If those things are recorded, I would, especially if you're learning English and getting a hang of your new job as well, I'll listen to that multiple times.
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I also in my spare time, I rarely watch TV other than I've been watching Seoninyoung YouTube.
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Anyways, I rarely watch TV.
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But when I do watch TV, it would be for something that I could learn.
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I would watch things like Suits or House of Cards, The West Wing, How to Get Away with Murder.
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And if I like certain phrases from those TV shows or any sort of like executive calls, I write them down in my notes.
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And I try to use them within the same week in real situations.
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You give yourself a deadline, kind of.
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Yeah.
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So I tried to use them at least three times, so then it's part of my vocabulary.
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Wow.
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Do you think grammar is like very important to be able
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to communicate with people in a daily basis in the U .S.?
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Grammar is still important, but I do think that Koreans over -index on grammar.
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Having the idea matters more.
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To be honest, just because you speak English doesn't make you smart.
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Like you need to have the material.
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So like on the other hand, when you know you're stuck, don't feel like you're gonna sound stupid because your English is not perfect.
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overwhelming sentences in their head but actually memorizing things is super helpful
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so in the when I was younger I just memorized the entire Mulan
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and the Truman Show if you do
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that then sentences just come out of your mouth without having to like form them in your head
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so watch something that's like uplifting not a lot of not of cuss words
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but like rom -com or just like lifestyle things
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so that's why I thought the Truman Show was a really good one
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or friends is a good one and I would also do something
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the same thing right after
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and like really act don't just like monotonously read what they're saying
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but like act like you're doing a song like really mimicking them
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and i used to have this sony recorder where i'm like recording myself speaking english
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and then i can hear my mistakes
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so those things are helpful i think koreans avoid small talk But it's really important actually.
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I used to think that I have to watch sports just to fit in.
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Be who you are.
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And I think at work, especially if you're a Korean person working in America, like, there's so much interest in Korean culture, Korean skincare, K -pop.
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So if they're interested, like, you can talk about that.
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Or like, if someone asks you what's your favorite K -beauty product, like, go all in on it.
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Like, leaning into who you are.
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And I think it's actually helpful because people want to hear typical, like, "Oh, how was the weather when you went there?" Like, that's boring.
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you know what is that korea used to be an agricultural country
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and we celebrate harvest and we do these things that's
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so much more interesting small talk doesn't need to be the
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same thing you know we think it's like weather sports family it's like all boring
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but i think um going one layer deeper i think it's also helpful i think you're very motivated confident
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and enthusiastic person i just like want to know where does it come from
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and then how do you maintain it after you so much too.
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Okay so my mom and my both my grandmothers are such big inspiration to me.
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Like for example my paternal grandma gave birth to a steel board
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because she's had to cut wood to sell in the market.
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She was doing that like the day before she gave birth
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because they were that poor and
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when I look at my mom also like she's super hard working and if she had been born a male I
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opportunities that they didn't have
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and it was really my mom who really fought hard for
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me to study abroad even though my parents are not super wealthy
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because she saw something in me she knew that i'm worth investing
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and i'm not gonna waste that money and opportunity
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so i can't this up that's one and i think now
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that i've become somewhat public figure
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and a single mom like i want the world to see
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that you can thrive
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and like leave the marriage that's not working for you especially women in korea i feel like i see
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so many instances where they're scared to leave because I can't find love again?
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Or what if I can't become independent financially?
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Or if I'm not a good mom?
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So I feel like I need to be that role model
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and example for those who are considering and who are not in a good place.
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I want to give them hope that it's possible.
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It's not perfect.
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I'm still figuring things out.
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But you can try.
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You are an excellent role model.
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Do you have any tips for women that maybe want to jumpstart their career?
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Oh, there's so many tips.
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I would say impress especially when they are working for a very small company or working with junior people,
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they think that I'm never going to see them again or I'm too good for them.
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So they don't put in their full selves.
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But I've seen so many instances where like this one startup I worked at right after college,
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the chief technology officer, CTO ended up becoming a director at Meta.
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He's the one that referred me to Meta.
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But if I had this mindset of like, oh, this company is so
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opportunity and i'm not very good at this myself
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and i need to work on it
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but like pleasantries oh how was your weekend like i'm not good at it i am working on it
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but i'm just you know treating people with respect
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and being a good partner not just
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because this person can give you something immediately but the industry is
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so small you're gonna run into them another thing is always
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negotiate whenever you are going through an interview process a lot of women especially they have limiting beliefs about themselves
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and they don't know how to ask for more but remember
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white men would be asking for more for the same position you have
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and how pissed would you be
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if you realize your peer who may have fewer years of experience not as hard working
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or whatever is getting paid more
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because they ask for more that's actually not good for the company for you to be pissed off
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and less motivated as a result because you didn't negotiate they expect you to negotiate
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so it's part of the job so
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if you're showing them i'm just going to take the first
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offer you're telling them you're not going to be very good at your job like i want someone who's
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nail to whatever negotiation, whatever contract that they're reviewing.
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So that's actually a good thing that you're showing.
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You're showing your capabilities.
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The worst thing is they could say no, or they could give you something else, or they give you a smaller bump than you want.
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But not asking for more is never a good idea.
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That's a good point.
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I think a lot of people are often scared to negotiate, but like you said, the worst they can say is no. So yeah, you already made it that far.
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Finding a new candidate, that's so much money and time that they have to spend on their
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process included directors and VPs and their hours are like expensive
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so they're not gonna say no because you asked for a few more thousands of dollars.
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Very true.
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So you're running your own businesses, you also have a family, you're a mom.
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How do you balance all of that and what are maybe some like misconceptions that people have about like working moms?
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I think especially being a mom, a lot of moms and I've seen this with Korean moms more
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so is that they feel like they have to do
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You have to be the one to chop the vegetables and cook everything and pick up the kids and do everything.
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But if you're tired and exhausted when you're with the child and you don't give them attention, then that's actually much worse.
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So I would say, be okay with not being perfect.
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And then give your kids chores.
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So my son's been showering himself since he was three.
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He does everything in the morning.
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So when I'm packing him lunch, he wakes up, brushes his teeth, gets dressed and does everything and comes out.
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So try to not be the one to check in on them all the time.
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Because you're actually robbing them of every little opportunity to build confidence and make mistakes.
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and it actually lets work for you over time and you're actually building a much stronger resilient child.
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It's a win -win.
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They get more independent and then you get to spend more quality time with them.
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Yeah.
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First of all, ask for more.
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Interview at other places to make more money in the first place.
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Always think about that.
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And then with the additional income, try to hire help like to fold laundry or pick up kids if you don't have time or on errands.
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Like whatever it might be, try to hire help that does not need to be you.
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Gotcha.
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growing up everyone's like you're so distracted all the time like
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but actually don't give up that's your superpower you know adhd means like i have lots of interests
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but then things that i'm interested in i go really deep
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and i get obsessed with it you know i think in
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the age of ai like just all these service roles like
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lawyer it's just all gonna get taken over by ai
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so now your superpower is your creativity and having big dreams not having limiting beliefs and sometimes like who am i - Yeah.
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- You know what? So funny.
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- But it's just like the limiting belief you have.
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Yeah, I just try to tell myself to not have those beliefs.
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- Don't have those beliefs, for sure.
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- Thank you so much.
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So yeah, I do have a book in Korean called, "Noranen Brand를 Marketing Hara." I don't know if it's still within top 10 bestseller in the self -development section,
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but yeah, it was bestseller for several weeks, and people have given me good reviews.
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It does have a lot of things we discussed, and especially business English.
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in a more elegant way.
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So I recommend you guys check that out.
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Definitely.
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We'll share the link for sure in the comments.
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So definitely check it out.
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Thank you so much for coming today and sharing your story and letting us ask you some questions.
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Really appreciate it.
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Thank you.
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Good luck with your English journey.
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Bye.
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Bye.
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맥락 및 배경
이번 영상의 주인공 이소라님은 미국에서 뷰티 회사를 운영하는 CEO로, 넷플릭스, 메타, 틱톡 등에서의 경력을 쌓아왔습니다. 그녀는 한국과 미국 두 문화에서의 경험을 바탕으로 영어 공부의 중요성과 실제 비즈니스 환경에서 영어를 사용하기 위한 노하우를 공유하고 있습니다. 이소라님은 자신의 경험을 통해 영어 학습이 단순히 언어 습득이 아니라 삶의 다양한 측면에 긍정적인 영향을 미칠 수 있음을 보여주고 있습니다.
일상 소통을 위한 5가지 핵심 표현
- “I go by Sora online.” - 자신의 온라인 이름을 소개할 때 사용.
- “It's super therapeutic to be on the show.” - 프로그램 출연의 긍정적인 경험을 표현.
- “I want to be in a situation where I could make no money or a lot of money.” - 리스크를 감수하며 원하는 일을 할 의지를 나타냄.
- “I did the same thing in New Zealand.” - 동일한 경험을 공유할 때 사용.
- “I’m really grateful for the opportunity.” - 기회에 대한 감사의 마음을 표현.
단계별 쉐도잉 가이드
이소라님의 영어를 효과적으로 익히기 위해 영어 쉐도잉 기법을 활용해보세요. 다음은 이 영상을 통해 영어를 배우는 방식입니다:
- 이해 단계: 영상을 처음 시청하면서 주요 내용을 파악하세요. 이소라님의 발음과 억양을 주목하세요.
- 반복 단계: 영상을 몇 번 더 보며, 그녀의 말을 천천히 따라 해보세요. 이때 shadow speech 기법을 활용하여 발음과 억양을 정확히 맞추는 데 집중하세요.
- 사운드와 텍스트 연계: 자막을 켜고 음성과 함께 텍스트를 읽어보세요. IELTS 스피킹 연습에도 유용한 방법입니다.
- 실전 적용: 일상적인 대화 상황에서 이소라님이 사용한 표현들을 활용해보세요. 자주 써보면서 자신감을 높이세요.
- 팀 미팅 또는 대화 그룹: 친구들과 함께 영상을 보며 학습한 표현을 실제 대화에 적용해보세요. 유튜브 영어 공부를 통해 학습한 내용을 서로 공유하면 더욱 효과적입니다.
이처럼, 이소라님의 경험담을 통해 영어를 배우는 것은 단순한 언어 학습을 넘어서 문화적 이해도를 높이는 데 큰 도움이 됩니다. shadowspeaks 기법을 이용한 연습으로 비즈니스 영어 실력을 한층 더 강화해보세요.
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| “used to” used to + 동사 — 지금은 아닌 과거의 습관이나 상태 | used to have · used to think · used to be |
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | I've learned · has been · You've done |
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | are divorced · is perceived · being forced |
| 관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보 | people who are · kids who don · those who are |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.