शैडोइंग अभ्यास: 연매출 1500억 미국 뷰티 회사 CEO!! 미국에서 일잘러로 살아남은 영어공부 비법 | 전 넷플릭스, 메타, 틱톡 디렉터 돌싱글즈4 이소라님 - वीडियो के साथ अंग्रेजी बोलना सीखें

Netflix, Meta, and TikTok.

If you're interviewing for a company, like literally never say that.

The goal isn't to be as good as a native.

The goal is to be as good as the next executive.

Whether sports, family, it's like all boring.

To be better at business English, listen to the .

Hi, everybody.

My name is Sora Lee.

I go by Sora on me online.

And I started my channel to share everything I've learned since the young days.

So you don't have to repeat the same mistakes.

For jobs, I have a few jobs.

I'm a founder and CEO of a marketing agency called Curated Agency with a K.

We work with the largest Korean beauty brands.

I also started a women's wellness brand called Hustle & Heart.

We hope to make products to support women's wellness journey throughout their lives.

I actually got to know you first, of course, because of Dole Singles.

I watched the show.

And you made such an impression on me because I felt like you were so authentic and always stayed true to yourself.

and did it impact your career or life at all?

Yeah, it was super therapeutic to be on the show because honestly, I don't get to see many Korean American people who are divorced.

We understand both cultures, like how divorce is perceived in America versus how it's perceived in Korea.

And dealing with the Asian parents, the Korean parents, and the stigma and all the challenges that come with being a divorced person in Korea and,

you know, also being single parents.

who can help me navigate that has been a really incredible experience.

The filming itself, which took about eight days, was super therapeutic for me because there was a lot of things that I hadn't fully processed at the time,

like having, like doing the confessionals and really being forced to face my emotions

and all the hardships helped me heal faster in an accelerated way.

So I'm really grateful for the opportunity.

That's so great.

I'm glad to hear that.

So you mentioned you are running two companies now.

Before that, What career path?

I was in big tech in product marketing, product strategy function for the past 13 years.

Netflix, Meta, and TikTok.

And most recently, I was the global head of product marketing for creative solutions for TikTok.

So I worked on making sure advertisers understand the best practices

when it comes to creative and building products to support those goals and doing sales enablement globally.

You've done so much in your career.

That's really amazing.

Without having some sort of financial security, I think it could be a lot more stressful.

But I chose this path because it's more fulfilling and rewarding for me.

I want to be in a situation where I could make no money or a lot of money, like high risk, high reward situation versus having the same salary.

But I do miss having meta insurance.

It was really nice.

You moved to the US when you were how old?

I'll tell you my whole journey.

So my mom sent me to Vancouver, Canada, like an English camp for three weeks when I was in sixth grade.

I did the same thing in New Zealand for six weeks the next year.

And I did something very similar in Australia, I want to say for two weeks.

And people say, oh, spending

that kind of money during a short period of time in these countries is a waste of money.

But I really think it depends on the child.

I've always been very ambitious.

I always wanted to see how far I could go.

well if a child is not interested but parents are pushing.

I tutored over like 30 kids when I was in college to make money for tuition.

It's very obvious for kids who don't care.

No amount of money will save them.

So I care more about motivating them and why it's important for them to learn.

So that's what those trips did for me exactly.

So if I spoke this one language, the whole world opens up.

I am no longer required to just be in Korea and look for employment opportunities or love interest just in Mm -hmm.

That's what motivated me.

When I came back, I would study harder and look for ways to actually improve English, not just get better grades,

which I think is a key difference because I wanted to speak well and make friends.

You know, I want to be popular if I were to move to America.

I didn't want to just be good at English.

You know what I mean?

would not have been good for me.

I would have started drinking earlier or hanging out with friends, just wasting money and time when I should be studying.

In Ohio, it was very wholesome.

Like, I went to Catholic school.

Everyone was so nice.

There were only like two or three Asian people in my school.

It really liked me.

Do you remember any moment where it was like really difficult for you?

You know the word RL, like girl, world?

It's very hard for Koreans to pronounce.

So I remember

trip called kairos

and in one of the rooms i was just saying like i don't i just can't pronounce it

so it's like bunch of girls

and like girl you know they're like you know saying it

with me until i got it i just like have

that memory of you know world and girls it's

so hard to say

but i i did work a lot like let's say we

had to read tom sawyer whatever of huckleberry fan i would read in english

and in korean in spark notes and in english again so i would read the same thing multiple

my end to make sure that I'm understanding everything.

Wow.

I can't say the same for myself when I was in high school, that's for sure.

The goal isn't to be as good as a native.

The goal is to be as good as the next executive.

So to not only speak English, but also speak English at a very, very high level, I did a number of things.

And there's a few things I would recommend.

To be public company, your CEO does earnings calls or earnings press release regularly.

I would listen to it multiple times at different speeds sometimes to make sure I'm understanding every single word correctly.

100

You're learning a few things there.

101

How do executives speak?

102

How does Wall Street speak in a financial manner?

103

Like what are the priorities for the company?

104

How are they evaluating?

105

This is actually a really good tip if you're interviewing for a company, especially for a senior position, mentioned this thing.

106

And this is why I want to work with this team, which would set you apart from all the other candidates.

107

You don't want to work at Meta because it's a cool company.

108

It'll be good for my resume.

109

Like literally never say that.

110

Or if you have VPs and directors are going to have things called all hands or even smaller companies, CEOs that have all hands where they talk about all the great things that they've done.

111

What are the goals for the next quarter?

112

If those things are recorded, I would, especially if you're learning English and getting a hang of your new job as well, I'll listen to that multiple times.

113

I also in my spare time, I rarely watch TV other than I've been watching Seoninyoung YouTube.

114

Anyways, I rarely watch TV.

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But when I do watch TV, it would be for something that I could learn.

116

I would watch things like Suits or House of Cards, The West Wing, How to Get Away with Murder.

117

And if I like certain phrases from those TV shows or any sort of like executive calls, I write them down in my notes.

118

And I try to use them within the same week in real situations.

119

You give yourself a deadline, kind of.

120

Yeah.

121

So I tried to use them at least three times, so then it's part of my vocabulary.

122

Wow.

123

Do you think grammar is like very important to be able

124

to communicate with people in a daily basis in the U .S.?

125

Grammar is still important, but I do think that Koreans over -index on grammar.

126

Having the idea matters more.

127

To be honest, just because you speak English doesn't make you smart.

128

Like you need to have the material.

129

So like on the other hand, when you know you're stuck, don't feel like you're gonna sound stupid because your English is not perfect.

130

overwhelming sentences in their head but actually memorizing things is super helpful

131

so in the when I was younger I just memorized the entire Mulan

132

and the Truman Show if you do

133

that then sentences just come out of your mouth without having to like form them in your head

134

so watch something that's like uplifting not a lot of not of cuss words

135

but like rom -com or just like lifestyle things

136

so that's why I thought the Truman Show was a really good one

137

or friends is a good one and I would also do something

138

the same thing right after

139

and like really act don't just like monotonously read what they're saying

140

but like act like you're doing a song like really mimicking them

141

and i used to have this sony recorder where i'm like recording myself speaking english

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and then i can hear my mistakes

143

so those things are helpful i think koreans avoid small talk But it's really important actually.

144

I used to think that I have to watch sports just to fit in.

145

Be who you are.

146

And I think at work, especially if you're a Korean person working in America, like, there's so much interest in Korean culture, Korean skincare, K -pop.

147

So if they're interested, like, you can talk about that.

148

Or like, if someone asks you what's your favorite K -beauty product, like, go all in on it.

149

Like, leaning into who you are.

150

And I think it's actually helpful because people want to hear typical, like, "Oh, how was the weather when you went there?" Like, that's boring.

151

you know what is that korea used to be an agricultural country

152

and we celebrate harvest and we do these things that's

153

so much more interesting small talk doesn't need to be the

154

same thing you know we think it's like weather sports family it's like all boring

155

but i think um going one layer deeper i think it's also helpful i think you're very motivated confident

156

and enthusiastic person i just like want to know where does it come from

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and then how do you maintain it after you so much too.

158

Okay so my mom and my both my grandmothers are such big inspiration to me.

159

Like for example my paternal grandma gave birth to a steel board

160

because she's had to cut wood to sell in the market.

161

She was doing that like the day before she gave birth

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because they were that poor and

163

when I look at my mom also like she's super hard working and if she had been born a male I

164

opportunities that they didn't have

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and it was really my mom who really fought hard for

166

me to study abroad even though my parents are not super wealthy

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because she saw something in me she knew that i'm worth investing

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and i'm not gonna waste that money and opportunity

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so i can't this up that's one and i think now

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that i've become somewhat public figure

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and a single mom like i want the world to see

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that you can thrive

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and like leave the marriage that's not working for you especially women in korea i feel like i see

174

so many instances where they're scared to leave because I can't find love again?

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Or what if I can't become independent financially?

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Or if I'm not a good mom?

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So I feel like I need to be that role model

178

and example for those who are considering and who are not in a good place.

179

I want to give them hope that it's possible.

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It's not perfect.

181

I'm still figuring things out.

182

But you can try.

183

You are an excellent role model.

184

Do you have any tips for women that maybe want to jumpstart their career?

185

Oh, there's so many tips.

186

I would say impress especially when they are working for a very small company or working with junior people,

187

they think that I'm never going to see them again or I'm too good for them.

188

So they don't put in their full selves.

189

But I've seen so many instances where like this one startup I worked at right after college,

190

the chief technology officer, CTO ended up becoming a director at Meta.

191

He's the one that referred me to Meta.

192

But if I had this mindset of like, oh, this company is so

193

opportunity and i'm not very good at this myself

194

and i need to work on it

195

but like pleasantries oh how was your weekend like i'm not good at it i am working on it

196

but i'm just you know treating people with respect

197

and being a good partner not just

198

because this person can give you something immediately but the industry is

199

so small you're gonna run into them another thing is always

200

negotiate whenever you are going through an interview process a lot of women especially they have limiting beliefs about themselves

201

and they don't know how to ask for more but remember

202

white men would be asking for more for the same position you have

203

and how pissed would you be

204

if you realize your peer who may have fewer years of experience not as hard working

205

or whatever is getting paid more

206

because they ask for more that's actually not good for the company for you to be pissed off

207

and less motivated as a result because you didn't negotiate they expect you to negotiate

208

so it's part of the job so

209

if you're showing them i'm just going to take the first

210

offer you're telling them you're not going to be very good at your job like i want someone who's

211

nail to whatever negotiation, whatever contract that they're reviewing.

212

So that's actually a good thing that you're showing.

213

You're showing your capabilities.

214

The worst thing is they could say no, or they could give you something else, or they give you a smaller bump than you want.

215

But not asking for more is never a good idea.

216

That's a good point.

217

I think a lot of people are often scared to negotiate, but like you said, the worst they can say is no. So yeah, you already made it that far.

218

Finding a new candidate, that's so much money and time that they have to spend on their

219

process included directors and VPs and their hours are like expensive

220

so they're not gonna say no because you asked for a few more thousands of dollars.

221

Very true.

222

So you're running your own businesses, you also have a family, you're a mom.

223

How do you balance all of that and what are maybe some like misconceptions that people have about like working moms?

224

I think especially being a mom, a lot of moms and I've seen this with Korean moms more

225

so is that they feel like they have to do

226

You have to be the one to chop the vegetables and cook everything and pick up the kids and do everything.

227

But if you're tired and exhausted when you're with the child and you don't give them attention, then that's actually much worse.

228

So I would say, be okay with not being perfect.

229

And then give your kids chores.

230

So my son's been showering himself since he was three.

231

He does everything in the morning.

232

So when I'm packing him lunch, he wakes up, brushes his teeth, gets dressed and does everything and comes out.

233

So try to not be the one to check in on them all the time.

234

Because you're actually robbing them of every little opportunity to build confidence and make mistakes.

235

and it actually lets work for you over time and you're actually building a much stronger resilient child.

236

It's a win -win.

237

They get more independent and then you get to spend more quality time with them.

238

Yeah.

239

First of all, ask for more.

240

Interview at other places to make more money in the first place.

241

Always think about that.

242

And then with the additional income, try to hire help like to fold laundry or pick up kids if you don't have time or on errands.

243

Like whatever it might be, try to hire help that does not need to be you.

244

Gotcha.

245

growing up everyone's like you're so distracted all the time like

246

but actually don't give up that's your superpower you know adhd means like i have lots of interests

247

but then things that i'm interested in i go really deep

248

and i get obsessed with it you know i think in

249

the age of ai like just all these service roles like

250

lawyer it's just all gonna get taken over by ai

251

so now your superpower is your creativity and having big dreams not having limiting beliefs and sometimes like who am i - Yeah.

252

- You know what? So funny.

253

- But it's just like the limiting belief you have.

254

Yeah, I just try to tell myself to not have those beliefs.

255

- Don't have those beliefs, for sure.

256

- Thank you so much.

257

So yeah, I do have a book in Korean called, "Noranen Brand를 Marketing Hara." I don't know if it's still within top 10 bestseller in the self -development section,

258

but yeah, it was bestseller for several weeks, and people have given me good reviews.

259

It does have a lot of things we discussed, and especially business English.

260

in a more elegant way.

261

So I recommend you guys check that out.

262

Definitely.

263

We'll share the link for sure in the comments.

264

So definitely check it out.

265

Thank you so much for coming today and sharing your story and letting us ask you some questions.

266

Really appreciate it.

267

Thank you.

268

Good luck with your English journey.

269

Bye.

270

Bye.

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शैडोइंग तकनीक क्या है?

शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।

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शैडोइंग तकनीक क्या है?