쉐도잉 연습: If I started a YouTube channel from scratch, I’d do this - 영상으로 영어 말하기 배우기

So I've been thinking quite a lot recently about what would I do

if I was to start a new YouTube channel again from scratch.

And I've been put in the position to think about this

because I've just gone through dozens of YouTube channels from people

who have submitted their questions to me in a recent Q&A that I just published on my channel.

And if I was to start YouTube again,

build an audience who watches my videos and buys from me,

so buy my coaching, buy my products, so I could live from my channel ASAP,

I think there would be three things that I would focus on that I don't see many people on YouTube doing.

And they all revolve around the concept of building superfans, building a tribe of superfans,

rather than focusing on views or subscribers.

I think this is a really important distinction of mindset because

when you see when you have the goal of I want to attract super fans

You fundamentally go about YouTube in a different way versus if you think I need views and subscribers

First it's a lot more human.

So if you if you think I want to get to a hundred super fans within the next three months

it's going to completely change the way you go about making YouTube videos.

Because you're not going to be trying to get lots of views.

You'll stop saying things like, hey guys, can you subscribe to this video in the first 20 seconds of making a video?

Because that's not going to build you superfans.

That might get you a tiny increase in subscribers, but subscribers, we all know, don't really mean much these days.

A superfan is somebody who watches every video that you put out, who comments on most of the videos that they see,

who has been through two or three of your programs.

A superfan is somebody who is going to create the snowball effect for your channel,

because they're going to watch all of your videos from start to finish, they're going to comment on them, they're going to share them, and they're going to talk about you.

And if I was to do YouTube again, that's what I would focus on.

Because if I could get 50 to 100 super fans, then I know that my channel has momentum.

There'd probably be 15 to 30 comments on every single video.

There would probably be up to 1000 views, because those people would be watching the whole thing,

which would signal to the algorithm that push it out to more of these people

that would attract more of these super fans, right?

And that's when I'd know, okay, I have a healthy channel, I have engagement here and these people are ready to go to the next level,

to maybe get some coaching or maybe to buy something from me or whatever.

And there are three ways, if you are starting a channel right now, there are three sort of methods I would use to go about this.

And the first one is to imagine that there's a celebrity that you really like, right?

So imagine you're just a celebrity right now, who you are, you think they're fucking cool.

Imagine if you commented on one of their music videos,

not expecting a reply, and they replied back very personally to your message,

or even more, they did a Q and A on their channel and they screenshot your comment,

talked a bit personally about you and what you said, and then responded, your whole body would activate.

You'd probably feel giddy from top to bottom.

You'd be like, oh my God, this person just responded to me.

This person who I've been watching in this one way dynamic has just responded to me.

And that would make you so much more of a fan of that person.

That would make you more committed.

It would make you more interactive.

It would make you more likely to interact with them further.

And so people think that doing videos like a Q&A, answering your audience's questions, can sometimes be a good format,

but often not because they're thinking about it from a perspective of views

and Q&As don't often get that many views because they're notoriously hard to package, right?

If you call them something like answering your X topic questions for half an hour, and that generally doesn't perform that well.

And the format of them, they don't have that good watch time either

because you might do a 45 minute Q&A and people only want to know about a specific thing.

So they'll watch a little bit of it and then leave.

And so this Q&A is sort of like a bad format, right?

But if you think about the super fan effect that a Q&A gives your channel, what it means is that somebody has a one-way relationship with you.

They've watched two or three videos.

They might not have commented on anything, but then you ask them, hey guys comment on this video and i'm going to respond to your comments in the next video

or reply to this email and i'll do the same

when they get your video response of you saying oh hey

cassandra amazing question yeah cool i've seen this whatever image

that you sent of your knitting if it's a knitting channel

or i've seen this the clip

that you sent in of you beginner riding a wave on a surfboard

and that was cool that was a good wave here's what i would do differently whatever your channel is about,

when you do that, you are one by one turning casual viewers into superfans.

And if you do a Q&A once a month, twice a month, for a few months, you're going to start building up the amount of superfans you have.

And once you get to 100 superfans or so, that's when your channel is really going to start building momentum.

So that's why I think a Q&A is an amazing method to do, to start out as a beginner.

And I did this when I was a beginner on YouTube.

Ten years ago, when I was starting my channel, I did these things called coffee Q&As.

It was like 2015, and it was a regular format that I'd done on my channel.

I would just answer people's videography questions.

That's what I used to do.

And I think that was the bedrock of starting to really build a community.

And that channel eventually got to 350,000 subscribers.

And I lived from it for like eight years or so.

Traveling the world.

Those were the days.

The second method is...

Just completely slipped my mind, but I'm going to keep the video going and it will come to me in about 10 seconds.

I've just remembered it.

The second method is something that I've seen happen on my channel over

and over again through the comments that I get from people, that I can see that people are starting to turn from casual viewers to, oh, I'm a big fan of this person.

And this actually just happened to me with another channel as well, which is when you start having a conversation with somebody

and it says a stranger the worst thing you can do in

that conversation is not give them much to latch onto so

if they say in a question to you oh hey where are you from

and i say england and they say oh cool um how is it over there?

I say yeah yeah it's nice.

I'm not giving them much to latch onto I'm basically killing the conversation

and forcing them to reinitiate the questions every single time.

Instead if they say where are you from

and I say I'm from England but I'm just over here in France now

because I saw that there was a discount on the ferry and I love boats I really love boats and adventures.

So we took the ferry across.

It's crazy.

As soon as we arrived, we had a croissant and the best croissant I've ever had.

So yeah, England versus France.

100

France definitely wins the croissant competition.

101

If that was my response, I've given them like five things to latch onto.

102

If they like boats, they're going to start talking about boats.

103

If they like travel, they're going to start talking about travel.

104

If they're a foodie, they're going to start talking about food and croissants.

105

If they are interested in news and history, they're going to start talking about England or what's going on in England or France, what's happening in France.

106

And so I've just given them so much to latch onto.

107

And then that person is going to be very easy for them to continue that conversation.

108

The equivalent of doing this on YouTube is weaving in things that you're interested in to your channel.

109

And so on my channel, I often weave in things like music and guitar.

110

In some videos, I've even played a little bit of guitar.

111

Other times, I just have the guitar in the background.

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Other times, I might give a music analogy

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or talk about the time I was in a band as an example for a point or something.

114

Other things I talk about is somatics.

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I'm training to be a somatic coach and talk about that kind of stuff in my videos.

116

Sometimes it's directly linked other times I'm sort of weaving it in

117

and I've noticed that a lot of the people who sign up to my programs my high ticket

118

and my low ticket programs end up being people who are interested in music

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or literally are musicians and the same with somatic coaching

120

and therefore by me putting out things that I'm interested in different threads

121

that people can latch onto and project their own hobbies and connections

122

and interests to me with they are way more likely to

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become super fans this also happened to me with somebody else I was just watching their channel I really like their videos.

124

I think they're really thought-provoking and interesting.

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And I also saw that they made a couple videos about them making songs and doing some music stuff.

126

I was just thinking, man, this person's so like me, this is so cool.

127

And I'm way more of a fan because I noticed more things in common.

128

Whereas if they had sort of suppressed that and thought, I need to be the professional niche authority person, I'm not going to show my other personal stuff, I wouldn't have connected with them in that way.

129

The third and final way to develop more superfans

130

and to gain more superfans in your channel is the most important out of anything,

131

especially if you have a business,

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which is to essentially be the most specific answer to their most specific problem more than anyone else.

133

And so if there was a golfing channel

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and it was about how to play golf better and it was talking about all the golf tactics, that might be cool if I was interested in golf,

135

which I'm not really, unfortunately.

136

But if I was an intermediate golfer, trying to get to advanced and play more competitions, and start making money with golf,

137

making a money, making some money with golf, and I found a channel that was teaching me exactly how to do that, it's getting a little windy,

138

so apologies for the closeness, then I would be way more interested in that channel, because they're going to know all of my intermediate problems,

139

and they're going to be able to diagnose those problems better than anyone else, then talk about the solution to those problems.

140

And that's going to make me so much more interested in them

141

and interested in their solution because I'm going to feel like, yes, this person really understands me.

142

And they are always making videos specifically about this specific problem that I have.

143

And that's just going to lead me through a spider's web of content,

144

which is going to ensnare me into eventually buying, inevitably buying a program.

145

And that is super important.

146

So it's that sort of age-old niching question when you set up your channel. Who is this for?

147

What's their pain?

148

What's their desire?

149

It's getting back to those basics because that is also the primal way of building super fans.

150

You know, you could do those first two points and do great Q&As and respond to comments and give lots of threads.

151

But if at the end of the day,

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you're not going down from pain to desire for a specific person who wants a specific thing,

153

then you're not going to be building a channel of super fans who actually want to buy something from you.

154

Simple as that.

155

If you'd like to see a template and like to use a template, which I call the anti-script, which I use to plan out these videos,

156

whether I'm doing one take videos like this, very casual, you know, just sitting in a tree,

157

or if I'm at my desk firing out something a bit more informed and planned, I use the same planning template

158

and same planning method to make videos just completely off the cuff

159

and without a script that bring me in views and sales into my business

160

and allow me to sit in a tree at 4 p.m on a Monday.

161

And if you would like to see a video about how to get people binge watching your content, which is the fastest way to get them to buy from you, then watch this video next.

162

I'm in the same tree just a few weeks ago.

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이 비디오는 누구를 위한 것인가요?

영어 회화 연습이나 IELTS 스피킹 준비를 하며, 자연스러운 영어 표현과 의사소통 방법을 배우고 싶은 중급 이상 학습자에게 좋습니다. 특히 유튜브를 통해 콘텐츠를 만들거나, 타인과의 깊은 연결을 중요시하는 분들에게 실용적인 아이디어가 가득합니다.

빼놓을 수 없는 단어와 관용구

superfans: '슈퍼 팬'으로, 일반 팬보다 더 열정적이고 충성스러운 팬을 말합니다.
snowball effect: '눈덩이 효과'로, 작은 시작이 점점 커져 큰 결과를 가져오는 현상을 뜻합니다.
giddy: '기분이 들떠서 어지러운' 정도로, 기쁨이나 흥분으로 인해 몸이 떨리거나 마음이 설레는 상태를 표현합니다.
notoriously: '악명 높게' 또는 '잘 알려지게'로, 보통 부정적인 면에서 널리 알려져 있다는 뜻입니다.

발음을 제대로 잡는 방법

이 비디오의 화자는 자연스러운 구어체 발음을 사용하므로, shadowing site나 shadow speech를 활용해 따라 말하는 연습이 좋습니다. 특히 'superfans'에서 'su-per' 사이의 약간의 강세, 'snowball'에서 'ow'의 길게 발음하는 부분, 'giddy'에서 'i'의 짧은 발음을 주의깊게 들으세요. 또한, 화자가 긴 문장을 말할 때 자연스럽게 생기는 휴지와 강세의 위치를 파악하면, 영상 영어 공부를 더 효과적으로 할 수 있습니다. IELTS 스피킹 준비를 하는 분이라면, 화자의 논리적인 말투와 구체적인 예시를 사용하는 방법도 함께 연습해보세요.

실전 적용 Tip

화자가 강조하는 '슈퍼 팬 만들기' 개념은 영어 회화 연습에도 적용할 수 있습니다. 상대방과의 대화에서 그들의 의견을 진심으로 듣고 개인적인 응답을 하는 습관을 기르면, 더 깊은 연결을 만들 수 있습니다. 예를 들어, 친구와 이야기할 때 그들이 한 말을 인용하고 "너의 생각이 정말 흥미롭다"고 말한다면, 상대방은 더 적극적으로 이야기하게 될 것입니다. 이렇게 작은 연습이 점차 영어 실력 향상에 큰 도움이 될 것입니다.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
현재완료진행 have/has been + -ing — 전에 시작해 지금도 계속되는 동작	I've been thinking · I've been watching
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	I've been put · I've just gone · have submitted
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	somebody who watches · somebody who is · person who I

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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이 비디오는 누구를 위한 것인가요?

빼놓을 수 없는 단어와 관용구

발음을 제대로 잡는 방법

실전 적용 Tip

이 영상의 문법

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법