쉐도잉 연습: STRATA MANAGEMENT WITH ASSOCIA BRITISH COLUMBIA - 영상으로 영어 말하기 배우기
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1
So today we're going to discuss three main topics around strata management.
2
Long overdue my opinion.
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I think so too.
4
So we're going to try to frame the conversation around what is property management exactly.
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And then we're going to talk about why we cannot be complacent in this industry
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and how we need to keep reinvesting into our industry.
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And then finally I was thinking maybe we can also discuss what the future of property management is.
8
Hello, everyone.
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My name is László Antál from Associá, BC.
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I've been with Associá for about 17 years now.
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Over the years, I wore quite a few hats with the company.
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And previously, we did a few master class series on various strata topics.
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It was roughly 10 episodes, and today it is my pleasure to have one of our directors of operations with me, Sean Farr from our Victoria branch.
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Sean, thank you so much for joining me today.
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Would you be so kind and just introduce yourself briefly and tell us more about your role and what you do?
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Absolutely, Laszlo.
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I'm still taking it back.
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You've got 17 years with Xochia.
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That's impressive.
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uh myself i've got less than 10
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but i'm hoping to get to your your level i currently
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i work in the victoria office i am the director of operations essentially the branch manager
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so i oversee a high functioning team that work in accounting administration maintenance
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and operations so yeah i'm really really pleased to be here i'm looking forward to this conversation
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so um so sean what do you think uh our viewers will get out of this master class and
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and why they should watch every single episode here I think
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we just want to peel back the curtain educate the public on what strata management is
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and what it is what it is to be done well
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that's kind of my my impression what's yours well I think
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there is the missing piece these days volunteer homeowners will step
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up to the plate at the AGM to serve on council and often they really don't know what to expect.
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And there is no licensing requirement for council members, they don't need to complete a course, they don't really need to read any books.
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And fair enough, that's that's our role as agents.
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And as as we're going to talk about the licensing requirements to you know,
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for for agents, maybe it's it's worth mentioning that council members are not alone.
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And management companies are there to help them, to guide, to assist, to become that trusted advisors, right?
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I agree.
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Yeah, it's definitely a component that could be missing with our property management company, but with our company, we make that point of making sure
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that new councils are educated so they can actually manage their complexes effectively.
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So yeah, I'm proud of that fact.
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So when you look at this Masterclass series as a whole, we really try to break it down into various components.
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I think the final three episodes that we're going to do here now is going to be the crammed piece,
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just kind of summing it up.
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You've done 10 of these so far?
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We've done 10 of these so far, yes.
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So this is considered the box set bonus?
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Exactly.
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So you will be the icing on the cake, Sean, and And sharing your expertise, you know, will I think bring this home.
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Also, if you haven't seen the previous episodes, I would encourage you to visit the Haven website.
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And these episodes will also be uploaded to the Associabc website.
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So there will be plenty of educational resources available to you.
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And again, we hope you enjoy it.
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So today we're going to discuss three main topics around strata management.
54
We are going to try to frame the conversation around what is property management exactly.
55
And then we're going to talk about why we cannot be complacent in this industry
56
and how we need to keep reinvesting into our industry.
57
And then finally, I was thinking maybe we can also discuss what the future of property management is.
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And so, you being from operations and you being in the front line every day,
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Sean, if you could just maybe share your ideas around those three main topics, and I think we're going to have a little bit of fun with this.
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Absolutely.
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And my selfish goal is to attract top talent into this industry.
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We need more top performing strata managers.
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yeah i think
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so too i think that's where everything starts you know you need to build a company with your staff
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and and you know with uh with associate too
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if you look at our four um pillars that
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that is our foundation we start with our staff um employee morale yeah
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because everything comes from death right yes uh
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when you treat your staff well
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when you create a work culture where people feel accomplished whether
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they can see the light at the end of the end of the tunnel,
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they experience daily success, providing that amazing customer service to their clients,
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then ultimately that will lead into client retention, where the clients, they feel valued,
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they feel that the services they're expecting is being delivered to them.
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I couldn't agree more, sorry to interrupt you, Laszlo, but yeah, demonstrating care, that's how i describe it strata managers
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that demonstrate care for their clients uh as i said i'm just
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so excited to talk about our industry
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which is um i think a very dynamic industry it's uh it's got
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so many moving parts and and sometimes uh our clients they don't even
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see what's happening behind the screen so i i think uh through these episodes uh through these masterclass series,
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we can really just kind of shed light on what is it
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that we do so that our clients can also get on the same page with us and create this amazing synergy.
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Yeah.
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And on the recruiting front, I think a good strata manager will never be out of work.
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They'll have job security for a lifetime.
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Yeah.
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I think our industry is definitely recession -proof, I would say.
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Yes.
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So Sean, can we even define the strata management industry in exact terms?
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Personally, I don't think so.
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While we can give it parameters, our work is multifaceted and perceived by the public as ambiguous in some regard.
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I also think that this ambiguity puts a lot of pressure on the people working in this field.
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So why don't we start there?
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Thanks, Laszlo.
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It's great to be here and thank you for the welcome.
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You know, that is a great question.
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What is the strata management industry?
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And, you know, surprisingly, I was really quite surprised to have that question posed to me at a family gathering.
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Like, what are you doing, Sean?
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What is the strata management industry?
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People don't know what this industry is, and this is a really good opportunity for us to talk about it.
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The strata management industry is, as you know, a relatively young industry.
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As you know, there's only been a requirement for official training and licensing for managers since 2008.
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Before that point, it wasn't the Wild West, but nowadays we have much stricter criteria.
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For example, now you have to be of upstanding character to even be considered for licensing.
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So it's a really professional field.
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In a nutshell, it's a specialized sector of property management where the manager oversees strata properties.
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Strata properties are complexes where shared ownership of individual units exists.
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A strata property can be as simple as a duplex, up to a high rise with over 100 units.
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The responsibility of maintenance and upkeep falls onto the owners, whereas they form a strata council,
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and these council members work with the strata property manager to make sure the property is maintained
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and in compliance with strata laws and regulations.
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Sounds pretty dry so far, I know.
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The manager also plays a critical role in maintaining the finances, coordinating repairs, resolving disputes that can occur in strata communities, unfortunately.
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It's an industry that carries a lot of responsibility and it's overseen by the BCFSA or the British Columbia Financial Services Association.
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So, in other words, the strata property management industry is responsible for overseeing the management of strata properties.
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When done well, properties are well maintained and the owner's investment is protected and becomes attractive for potential buyers.
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And if not done well, the property can deteriorate, become a liability and become impossible to sell.
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For example, consider a managed condo building that has its roof inspected every year.
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Debris is removed and any repairs are attended to.
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This roof won't hold any surprises, and unexpected expenses won't hobble that strata finances.
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Or, let's even be more dramatic, what happens if the insurance wasn't renewed on time and there was a fire?
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That could bankrupt people.
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But let's end on a positive note.
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This industry is centered around helping people and making lives better for the communities we serve in.
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It's an industry where we are proud to be part of and it's only getting stronger.
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I could not agree more.
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In this day and age, no company can be complacent
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and what worked for us yesterday may no longer be appropriate today
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so do how do we navigate these challenging times in the age of technology
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and fast information exchange without adding more stress to staff service providers
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and clients thanks Laszlo that that is another great question
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and you know it's one of those examples where
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if you're not keeping up you get left behind so a great example of this is offices converting to paperless.
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There was a time when this was revolutionary and your office was considered ahead of the curve.
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Nowadays, if your office isn't paperless, you would be considered a dinosaur and you're not keeping up.
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When did this transition happen and can you be left behind if your company doesn't keep up?
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Definitely.
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It's a matter of being current and relevant while continually offering the best possible product.
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This means equipping your team with resources that make sense to them.
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Just yesterday, I was investigating a new maintenance scheduling app.
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Really exciting.
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It was called BuildingLink.
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This would send email reminders automatically to the vendors, the councils, and Strata property managers for annual maintenance items.
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This will improve consistency and reliability.
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It'll have transparency for the councils.
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They can log into the app and see maintenance is already scheduled.
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And the pressure drops off the property manager.
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For now they know everything maintenance wise has been attended to.
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Really exciting stuff.
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The alternative is an excel spreadsheet and continually checking that spreadsheet to make sure you're up to date.
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So that's the dinosaur version.
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We must investigate and be open to innovation at all times.
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On an organizational level, your company works as a highly effective team from your property manager, admin team, and accounting.
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The teams work together daily and are responsible for the results.
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It's rewarding to see teams pull together and deliver those five -star customer service, our goal.
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But again, innovation, it's not just technology.
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It's training and education for your staff so they understand every client, every day, every time.
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In essence, every interaction matters.
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My take on a professional management company is a company that honors our service standards.
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Property management is not hard.
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When you drill it down, it's just customer service through and through.
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Responding to your client's needs, but in a proactive manner.
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Removing the obstacles before they become obstacles, your client has to have the faith that you are capable of managing them.
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In Vittoria, every associate client is given a written copy of our service standards pertaining to the associate support team
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and separately for the property manager.
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What can I expect from my property manager?
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And keeping our word to those service standards is what allows us to build a solid business reputation.
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For example, if we promise phone calls will be responded to within 24 hours, then we will respond within 24 hours.
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Those promises are what we call our five -star customer service.
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And I do everything in my power to organize the support staff to allow them to achieve this.
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That's excellent, Sean.
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I think we can never be complacent with customer service and reinvesting into our people, into our company, through technology,
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proper systems and tools, providing structure and organization to our councils as well, is super important.
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I couldn't agree more.
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All right.
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So finally, let's talk about what the future holds for community management.
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While we can most certainly say we are living in challenging times, with housing shortages and insane housing costs in Victoria,
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the Lower Mainland, the Fraser Valley, and the Okanagan.
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Perhaps also for those reasons, community management is becoming even more important now than ever before.
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So how do we create a win -win between multifamily communities and property management companies?
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Single -family homes are sadly becoming out of reach for most new homeowners.
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Instead, people can afford to purchase a strata property, a condo, a townhouse, but the single -family unit home is out of reach for most.
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Now, owners need education on what it means to be a strata lot owner
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and how can they volunteer for the betterment of their community.
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Usually, this means volunteering their time on the Strata Council.
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This in itself can be intimidating though.
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Can you imagine now you're not just responsible for your own home, but you're also responsible for everyone else's common property.
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Community management should be there to educate the council on their new role and responsibilities.
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Are minutes necessary?
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Absolutely.
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And they're required to be taken.
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That's just one example.
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So, many regulations and rules, but we are there to help.
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We need to better prepare strata managers for their role.
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I would say new licensees are book smart when they graduate from the UBC School of Ladder of Business.
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It's an intimidating role to take on for new strata managers.
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I remember a great quote.
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The first year managing your new strata property manager ponders and second guesses every decision he makes or she makes.
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The second year they think, I got this now.
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Everything is under control.
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I know what I'm doing.
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In the third year, they have to go back and rethink about all the mistakes they made in the second year.
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That is the value of a well -educated and experienced property manager.
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Being a strata manager, you have to be self -motivated, responsive, and genuinely care about your clients.
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You can't fake it in this industry.
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I think that is why there is turnover the fakers are exposed and they move on.
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You need to have a company that attracts a top -performing strata managers.
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We recently took on a strata manager in Victoria.
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He was, let's say, overworked and underappreciated with his previous company.
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We have given him the tools to succeed with a manageable workload, and he is thriving at work, and more importantly, at home.
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Your company must have a culture that values family
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and employee morale the ultimate goal is to make everyone on
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the team feel like they are part of a high functioning team they feel appreciated
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and their work provides reward for them to set up property
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managers for success you must give them a manageable workload i said it before
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that is critically important the tools to make their job easier
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and be open
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and encourage best practices this is the most important component in
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my mind the property manager must feel rewarded for customer service they are essentially people pleasers day in day out
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and through and through they love to work with a high functioning team thank you again sean uh
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that was great sharing all your thoughts with us um i also think that But for management companies looking into the future,
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it will be so important to keep reinvesting, working on fostering a nice,
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friendly work culture where the staff feels appreciated and welcomed.
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I think Strata managers, they should definitely look at their profession as a long -term career goal.
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Keep reinvesting into clients as well through customer service for management
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companies to compete against each other on value -added services rather than low management fees.
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I think that's also a key for all clients.
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I think what they're looking for, especially nowadays, is value.
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What am I getting for my monthly management fees and for our monthly Strata fees, which is all -encompassing of your Strata community?
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So I think we are going to end there and thank you again, Sean, for your insights and thank you everyone for watching.
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A special thank you to the Haven team for their contribution to our industry and for including us in their masterclass series.
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이 레슨의 어휘와 말하기 포인트
이 C1 수준 말하기 레슨은 영상 “STRATA MANAGEMENT WITH ASSOCIA BRITISH COLUMBIA”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: strata, management, property, manager, industry. 이 영상에는 섀도잉할 문장 232개와 단어 2827개가 있습니다. 말하는 구간의 길이는 18:57입니다. 화자는 분당 약 149단어의 일정한 속도로 말해서 섀도잉하기에 편한 속도입니다. 단어의 83%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.
이 영상의 핵심 어휘
영상에서 가장 어려운 단어 15개를 발음, 뜻과 함께 정리했습니다.
| 단어 | 발음 | 뜻 |
|---|---|---|
| intimidate 동사 | /ɪnˈtɪmɪdeɪt/ | 협박하다, 위협하다 |
| spreadsheet 명사 | /ˈspɹɛd.ʃit/ | 스프레드시트 |
| morale 명사 | /məˈɹɑːl/ | 사기 |
| obstacle 명사 | /ˈɑbstəkəl/ | 장애, 장애물 |
| dinosaur 명사 | /ˈdaɪnəsoɹ/ | 공룡 |
| ambiguity 명사 | /æm.bɪˈɡjuː.ɪ.ti/ | 애매모호 |
| criterion 명사 | /kɹaɪˈtɪɹ.i.ən/ | 표준 |
| deteriorate 동사 | /dɪˈtɪɹ.iə.ɹeɪt/ | 악화되다 |
| ponder 동사 | /ˈpɑn.dəɹ/ | 숙고하다 |
| proactive 형용사 | /pɹoʊˈæk.tɪv/ | 주도적 |
| synergy 명사 | /ˈsɪnəɹd͡ʒi/ | 상승효과, 시너지 |
| parameter 명사 | /pəˈɹæm.ə.tɚ/ | 파라미터, 매개변수 |
| ambiguous 형용사 | /æmˈbɪɡ.ju.əs/ | 모호한 |
| motivate 동사 | /ˈmoʊ.tɪ.veɪt/ | ...에 동기를 주다 |
| pillar 명사 | /ˈpɪlɚ/ | 기둥 |
영상에 나오는 구동사
| 단어 | 뜻 |
|---|---|
| drop off 동사 | 떨어지다 |
| go back 동사 | 돌아가다 |
따라 말해 볼 만한 문장
영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:
- I'm still taking it back.
- Personally, I don't think so.
- So why don't we start there?
- What can I expect from my property manager?
- I know what I'm doing.
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 조건문 if + 절, will/would + 동사 — 조건과 그 결과 | if your office isn't paperless, you would be · if we promise phone calls will be |
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | be done · is considered · be uploaded |
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | I've been · You've done · We've done |
주의할 발음
화자는 we're, don't, I'm 같은 축약형과 약화된 형태를 47번 사용합니다. 들리는 대로 짧게 발음하세요.
- “th” 소리: rethink /ɹiːˈθɪŋk/, thrive /θɹajv/
- “sh”와 “zh” 소리: spreadsheet /ˈspɹɛd.ʃit/, nutshell /ˈnʌt.ʃɛl/, specialize /ˈspɛʃəˌlaɪz/, retention /ɹɪˈtɛnʃən/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/
- 긴 단어 — 강세 위치에 주의: condominium /ˌkɑn.dəˈmɪn.i.əm/, intimidate /ɪnˈtɪmɪdeɪt/, manageable /ˈmænəd͡ʒəb(ə)l/, continually /kənˈtɪnjuəli/, ambiguity /æm.bɪˈɡjuː.ɪ.ti/
한국어 화자가 어려워하는 소리:
- /v/ — ㅂ(/b/)과 구별하기: oversee /ˌəʊ.vəˈsiː/, overdue /ˌoʊ.vəɹˈdu/, proactive /pɹoʊˈæk.tɪv/, motivate /ˈmoʊ.tɪ.veɪt/, navigate /ˈnæv.ɪ.ɡeɪt/
- /z/ — ㅈ이 아니라 성대를 울리는 /s/: specialize /ˈspɛʃəˌlaɪz/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/, organize /ˈɔɹɡənaɪz/, advisor /ædˈvaɪ.zə(ɹ)/, expertise /ˌɛkspɜːˈtiːz/
- /r/과 /l/ 구별하기: morale /məˈɹɑːl/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/, critically /ˈkɹɪt.ɪ.kə.li/, separately /ˈsɛp.ɹət.li/, surprisingly /səˈpɹaɪzɪŋli/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 보통 속도로 한 문장씩 섀도잉하고, 화자의 리듬과 맞을 때까지 반복합니다.
- 자신의 목소리를 녹음해 원본과 비교하고, intimidate, spreadsheet, morale 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.