Pratique du Shadowing: STRATA MANAGEMENT WITH ASSOCIA BRITISH COLUMBIA - Apprendre l'anglais à l'oral avec la vidéo
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232 phrases
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So today we're going to discuss three main topics around strata management.
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Long overdue my opinion.
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I think so too.
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So we're going to try to frame the conversation around what is property management exactly.
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And then we're going to talk about why we cannot be complacent in this industry
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and how we need to keep reinvesting into our industry.
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And then finally I was thinking maybe we can also discuss what the future of property management is.
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Hello, everyone.
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My name is László Antál from Associá, BC.
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I've been with Associá for about 17 years now.
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Over the years, I wore quite a few hats with the company.
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And previously, we did a few master class series on various strata topics.
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It was roughly 10 episodes, and today it is my pleasure to have one of our directors of operations with me, Sean Farr from our Victoria branch.
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Sean, thank you so much for joining me today.
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Would you be so kind and just introduce yourself briefly and tell us more about your role and what you do?
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Absolutely, Laszlo.
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I'm still taking it back.
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You've got 17 years with Xochia.
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That's impressive.
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uh myself i've got less than 10
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but i'm hoping to get to your your level i currently
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i work in the victoria office i am the director of operations essentially the branch manager
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so i oversee a high functioning team that work in accounting administration maintenance
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and operations so yeah i'm really really pleased to be here i'm looking forward to this conversation
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so um so sean what do you think uh our viewers will get out of this master class and
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and why they should watch every single episode here I think
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we just want to peel back the curtain educate the public on what strata management is
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and what it is what it is to be done well
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that's kind of my my impression what's yours well I think
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there is the missing piece these days volunteer homeowners will step
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up to the plate at the AGM to serve on council and often they really don't know what to expect.
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And there is no licensing requirement for council members, they don't need to complete a course, they don't really need to read any books.
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And fair enough, that's that's our role as agents.
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And as as we're going to talk about the licensing requirements to you know,
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for for agents, maybe it's it's worth mentioning that council members are not alone.
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And management companies are there to help them, to guide, to assist, to become that trusted advisors, right?
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I agree.
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Yeah, it's definitely a component that could be missing with our property management company, but with our company, we make that point of making sure
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that new councils are educated so they can actually manage their complexes effectively.
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So yeah, I'm proud of that fact.
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So when you look at this Masterclass series as a whole, we really try to break it down into various components.
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I think the final three episodes that we're going to do here now is going to be the crammed piece,
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just kind of summing it up.
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You've done 10 of these so far?
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We've done 10 of these so far, yes.
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So this is considered the box set bonus?
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Exactly.
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So you will be the icing on the cake, Sean, and And sharing your expertise, you know, will I think bring this home.
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Also, if you haven't seen the previous episodes, I would encourage you to visit the Haven website.
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And these episodes will also be uploaded to the Associabc website.
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So there will be plenty of educational resources available to you.
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And again, we hope you enjoy it.
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So today we're going to discuss three main topics around strata management.
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We are going to try to frame the conversation around what is property management exactly.
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And then we're going to talk about why we cannot be complacent in this industry
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and how we need to keep reinvesting into our industry.
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And then finally, I was thinking maybe we can also discuss what the future of property management is.
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And so, you being from operations and you being in the front line every day,
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Sean, if you could just maybe share your ideas around those three main topics, and I think we're going to have a little bit of fun with this.
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Absolutely.
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And my selfish goal is to attract top talent into this industry.
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We need more top performing strata managers.
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yeah i think
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so too i think that's where everything starts you know you need to build a company with your staff
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and and you know with uh with associate too
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if you look at our four um pillars that
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that is our foundation we start with our staff um employee morale yeah
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because everything comes from death right yes uh
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when you treat your staff well
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when you create a work culture where people feel accomplished whether
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they can see the light at the end of the end of the tunnel,
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they experience daily success, providing that amazing customer service to their clients,
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then ultimately that will lead into client retention, where the clients, they feel valued,
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they feel that the services they're expecting is being delivered to them.
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I couldn't agree more, sorry to interrupt you, Laszlo, but yeah, demonstrating care, that's how i describe it strata managers
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that demonstrate care for their clients uh as i said i'm just
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so excited to talk about our industry
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which is um i think a very dynamic industry it's uh it's got
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so many moving parts and and sometimes uh our clients they don't even
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see what's happening behind the screen so i i think uh through these episodes uh through these masterclass series,
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we can really just kind of shed light on what is it
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that we do so that our clients can also get on the same page with us and create this amazing synergy.
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Yeah.
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And on the recruiting front, I think a good strata manager will never be out of work.
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They'll have job security for a lifetime.
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Yeah.
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I think our industry is definitely recession -proof, I would say.
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Yes.
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So Sean, can we even define the strata management industry in exact terms?
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Personally, I don't think so.
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While we can give it parameters, our work is multifaceted and perceived by the public as ambiguous in some regard.
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I also think that this ambiguity puts a lot of pressure on the people working in this field.
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So why don't we start there?
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Thanks, Laszlo.
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It's great to be here and thank you for the welcome.
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You know, that is a great question.
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What is the strata management industry?
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And, you know, surprisingly, I was really quite surprised to have that question posed to me at a family gathering.
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Like, what are you doing, Sean?
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What is the strata management industry?
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People don't know what this industry is, and this is a really good opportunity for us to talk about it.
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The strata management industry is, as you know, a relatively young industry.
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As you know, there's only been a requirement for official training and licensing for managers since 2008.
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Before that point, it wasn't the Wild West, but nowadays we have much stricter criteria.
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For example, now you have to be of upstanding character to even be considered for licensing.
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So it's a really professional field.
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In a nutshell, it's a specialized sector of property management where the manager oversees strata properties.
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Strata properties are complexes where shared ownership of individual units exists.
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A strata property can be as simple as a duplex, up to a high rise with over 100 units.
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The responsibility of maintenance and upkeep falls onto the owners, whereas they form a strata council,
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and these council members work with the strata property manager to make sure the property is maintained
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and in compliance with strata laws and regulations.
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Sounds pretty dry so far, I know.
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The manager also plays a critical role in maintaining the finances, coordinating repairs, resolving disputes that can occur in strata communities, unfortunately.
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It's an industry that carries a lot of responsibility and it's overseen by the BCFSA or the British Columbia Financial Services Association.
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So, in other words, the strata property management industry is responsible for overseeing the management of strata properties.
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When done well, properties are well maintained and the owner's investment is protected and becomes attractive for potential buyers.
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And if not done well, the property can deteriorate, become a liability and become impossible to sell.
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For example, consider a managed condo building that has its roof inspected every year.
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Debris is removed and any repairs are attended to.
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This roof won't hold any surprises, and unexpected expenses won't hobble that strata finances.
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Or, let's even be more dramatic, what happens if the insurance wasn't renewed on time and there was a fire?
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That could bankrupt people.
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But let's end on a positive note.
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This industry is centered around helping people and making lives better for the communities we serve in.
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It's an industry where we are proud to be part of and it's only getting stronger.
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I could not agree more.
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In this day and age, no company can be complacent
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and what worked for us yesterday may no longer be appropriate today
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so do how do we navigate these challenging times in the age of technology
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and fast information exchange without adding more stress to staff service providers
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and clients thanks Laszlo that that is another great question
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and you know it's one of those examples where
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if you're not keeping up you get left behind so a great example of this is offices converting to paperless.
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There was a time when this was revolutionary and your office was considered ahead of the curve.
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Nowadays, if your office isn't paperless, you would be considered a dinosaur and you're not keeping up.
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When did this transition happen and can you be left behind if your company doesn't keep up?
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Definitely.
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It's a matter of being current and relevant while continually offering the best possible product.
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This means equipping your team with resources that make sense to them.
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Just yesterday, I was investigating a new maintenance scheduling app.
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Really exciting.
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It was called BuildingLink.
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This would send email reminders automatically to the vendors, the councils, and Strata property managers for annual maintenance items.
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This will improve consistency and reliability.
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It'll have transparency for the councils.
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They can log into the app and see maintenance is already scheduled.
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And the pressure drops off the property manager.
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For now they know everything maintenance wise has been attended to.
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Really exciting stuff.
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The alternative is an excel spreadsheet and continually checking that spreadsheet to make sure you're up to date.
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So that's the dinosaur version.
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We must investigate and be open to innovation at all times.
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On an organizational level, your company works as a highly effective team from your property manager, admin team, and accounting.
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The teams work together daily and are responsible for the results.
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It's rewarding to see teams pull together and deliver those five -star customer service, our goal.
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But again, innovation, it's not just technology.
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It's training and education for your staff so they understand every client, every day, every time.
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In essence, every interaction matters.
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My take on a professional management company is a company that honors our service standards.
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Property management is not hard.
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When you drill it down, it's just customer service through and through.
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Responding to your client's needs, but in a proactive manner.
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Removing the obstacles before they become obstacles, your client has to have the faith that you are capable of managing them.
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In Vittoria, every associate client is given a written copy of our service standards pertaining to the associate support team
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and separately for the property manager.
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What can I expect from my property manager?
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And keeping our word to those service standards is what allows us to build a solid business reputation.
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For example, if we promise phone calls will be responded to within 24 hours, then we will respond within 24 hours.
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Those promises are what we call our five -star customer service.
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And I do everything in my power to organize the support staff to allow them to achieve this.
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That's excellent, Sean.
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I think we can never be complacent with customer service and reinvesting into our people, into our company, through technology,
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proper systems and tools, providing structure and organization to our councils as well, is super important.
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I couldn't agree more.
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All right.
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So finally, let's talk about what the future holds for community management.
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While we can most certainly say we are living in challenging times, with housing shortages and insane housing costs in Victoria,
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the Lower Mainland, the Fraser Valley, and the Okanagan.
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Perhaps also for those reasons, community management is becoming even more important now than ever before.
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So how do we create a win -win between multifamily communities and property management companies?
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Single -family homes are sadly becoming out of reach for most new homeowners.
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Instead, people can afford to purchase a strata property, a condo, a townhouse, but the single -family unit home is out of reach for most.
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Now, owners need education on what it means to be a strata lot owner
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and how can they volunteer for the betterment of their community.
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Usually, this means volunteering their time on the Strata Council.
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This in itself can be intimidating though.
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Can you imagine now you're not just responsible for your own home, but you're also responsible for everyone else's common property.
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Community management should be there to educate the council on their new role and responsibilities.
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Are minutes necessary?
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Absolutely.
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And they're required to be taken.
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That's just one example.
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So, many regulations and rules, but we are there to help.
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We need to better prepare strata managers for their role.
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I would say new licensees are book smart when they graduate from the UBC School of Ladder of Business.
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It's an intimidating role to take on for new strata managers.
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I remember a great quote.
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The first year managing your new strata property manager ponders and second guesses every decision he makes or she makes.
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The second year they think, I got this now.
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Everything is under control.
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I know what I'm doing.
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In the third year, they have to go back and rethink about all the mistakes they made in the second year.
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That is the value of a well -educated and experienced property manager.
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Being a strata manager, you have to be self -motivated, responsive, and genuinely care about your clients.
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You can't fake it in this industry.
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I think that is why there is turnover the fakers are exposed and they move on.
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You need to have a company that attracts a top -performing strata managers.
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We recently took on a strata manager in Victoria.
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He was, let's say, overworked and underappreciated with his previous company.
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We have given him the tools to succeed with a manageable workload, and he is thriving at work, and more importantly, at home.
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Your company must have a culture that values family
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and employee morale the ultimate goal is to make everyone on
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the team feel like they are part of a high functioning team they feel appreciated
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and their work provides reward for them to set up property
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managers for success you must give them a manageable workload i said it before
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that is critically important the tools to make their job easier
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and be open
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and encourage best practices this is the most important component in
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my mind the property manager must feel rewarded for customer service they are essentially people pleasers day in day out
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and through and through they love to work with a high functioning team thank you again sean uh
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that was great sharing all your thoughts with us um i also think that But for management companies looking into the future,
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it will be so important to keep reinvesting, working on fostering a nice,
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friendly work culture where the staff feels appreciated and welcomed.
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I think Strata managers, they should definitely look at their profession as a long -term career goal.
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Keep reinvesting into clients as well through customer service for management
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companies to compete against each other on value -added services rather than low management fees.
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I think that's also a key for all clients.
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I think what they're looking for, especially nowadays, is value.
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What am I getting for my monthly management fees and for our monthly Strata fees, which is all -encompassing of your Strata community?
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So I think we are going to end there and thank you again, Sean, for your insights and thank you everyone for watching.
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A special thank you to the Haven team for their contribution to our industry and for including us in their masterclass series.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau C1 s’appuie sur la vidéo « STRATA MANAGEMENT WITH ASSOCIA BRITISH COLUMBIA ». Les mots qui reviennent le plus souvent : strata, management, property, manager, industry. Cette vidéo contient 232 phrases et 2827 mots à répéter en shadowing. La partie parlée dure 18:57. Le locuteur parle à un rythme régulier d’environ 149 mots par minute, confortable pour le shadowing. 83 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| stratum nom | /ˈstɹeɪ.təm/ | couche |
| complacent adjectif | /kəmˈpleɪsənt/ | suffisant |
| oversee verbe | /ˌəʊ.vəˈsiː/ | superviser |
| educate verbe | /ˈɛd͡ʒ.əˌkeɪt/ | éduquer |
| condominium nom | /ˌkɑn.dəˈmɪn.i.əm/ | copropriété, propriété par étages |
| intimidate verbe | /ɪnˈtɪmɪdeɪt/ | intimider |
| manageable adjectif | /ˈmænəd͡ʒəb(ə)l/ | maniable, gérable |
| paperless adjectif | dématérialisé, sans papiers | |
| spreadsheet nom | /ˈspɹɛd.ʃit/ | tableur, chiffrier |
| workload nom | charge de travail | |
| morale nom | /məˈɹɑːl/ | moral |
| obstacle nom | /ˈɑbstəkəl/ | obstacle |
| dinosaur nom | /ˈdaɪnəsoɹ/ | dinosaure |
| ambiguity nom | /æm.bɪˈɡjuː.ɪ.ti/ | ambiguïté |
| betterment nom | /ˈbɛtɚmənt/ | amélioration |
Les verbes à particule que vous entendrez
| Mot | Prononciation | Sens |
|---|---|---|
| keep up verbe | maintenir, conserver | |
| leave behind verbe | abandonner | |
| drop off verbe | s’endormir, tomber | |
| go back verbe | rentrer, retourner | |
| look forward to verbe | avoir hâte de, attendre avec impatience | |
| set up verbe | /ˌsɛt ˈʌp/ | mettre en place, installer |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- I'm still taking it back.
- Personally, I don't think so.
- So why don't we start there?
- What can I expect from my property manager?
- I know what I'm doing.
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Phrases conditionnelles if + proposition, will/would + verbe — une condition et son résultat | if your office isn't paperless, you would be · if we promise phone calls will be |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | be done · is considered · be uploaded |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | I've been · You've done · We've done |
Prononciation à surveiller
Le locuteur utilise 47 contractions et formes réduites, comme we're, don't, I'm. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « th »: rethink /ɹiːˈθɪŋk/, thrive /θɹajv/
- Les sons « sh » et « zh »: spreadsheet /ˈspɹɛd.ʃit/, nutshell /ˈnʌt.ʃɛl/, specialize /ˈspɛʃəˌlaɪz/, retention /ɹɪˈtɛnʃən/, organizational /ˌɔː(ɹ)ɡənɪˈzeɪʃənəl/
- Mots longs — placez bien l’accent: condominium /ˌkɑn.dəˈmɪn.i.əm/, intimidate /ɪnˈtɪmɪdeɪt/, manageable /ˈmænəd͡ʒəb(ə)l/, continually /kənˈtɪnjuəli/, ambiguity /æm.bɪˈɡjuː.ɪ.ti/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: hobble /ˈhɒbəl/, townhouse /ˈtaʊnˌhaʊs/
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: educate /ˈɛd͡ʒ.əˌkeɪt/, manageable /ˈmænəd͡ʒəb(ə)l/, synergy /ˈsɪnəɹd͡ʒi/, shortage /ˈʃɔː(ɹ)tɪd͡ʒ/
- /r/ anglais — langue recourbée, sans frotter la gorge: stratum /ˈstɹeɪ.təm/, spreadsheet /ˈspɹɛd.ʃit/, morale /məˈɹɑːl/, dinosaur /ˈdaɪnəsoɹ/, criterion /kɹaɪˈtɪɹ.i.ən/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme stratum, complacent, oversee.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.