쉐도잉 연습: The challenge of counterfeits in the digital age | Vietnam Today - 영상으로 영어 말하기 배우기

레슨 만드는 중...
1
we take a look at the challenges of counterfeits Vietnam is facing at the moment.
2
And Vietnam's crackdown on counterfeit goods is increasingly shifting to online platforms.
3
During a month-long nationwide counterfeit campaign,
4
authorities removed more than 9,130 infringing products from e-commerce platforms and blocked over 2,000 online storefronts suspected of selling counterfeit.
5
substandard or intellectual property infringing goods.
6
And the challenge comes as Vietnam's online retail market continues to expand rapidly.
7
Now, sales across the country's four largest e-commerce platforms, namely Shopee, TikTok, Lazada and Tiki,
8
reached approximately US$5.7 billion in the first quarter of 2026 alone,
9
up nearly 47% year-on-year, according to market analytics firm Metric.
10
Current fiat smuggled and unverified goods continue to pose challenges for both consumers and regulators in Vietnam.
11
In Hanoi, authorities say violations are being detected across both traditional markets and e-commerce platforms,
12
highlighting the scale of a problem that remains difficult to contain.
13
Our reporter Lộc Dương has the details.
14
On my hand right now is an eyeshadow palette and nail polish.
15
They look ordinary, even appealing.
16
But these were seized during an investigation behind the domestic market surveillance forces.
17
No traceable origin, no quality certification and possibly on sale right now on e-commerce platforms.
18
According to authorities, the products were being sold without invoices, proof of origin, or any documentation verifying their quality and legality.
19
In this particular inspection, the product category we were most concerned was about the trademark counterfeits.
20
Specifically, the items involved were data storage devices and a large quantity of cameras.
21
These cameras are capable of connecting via both Wi-Fi and wired networks.
22
The quantity seized were substantial.
23
In addition, we also found smuggled goods, including cosmetics, dietary supplements and various other household products.
24
The growing number of violations reflects the scale of the challenge facing regulators.
25
In recent months, inspection teams have expanded enforcement efforts across warehouses, retail outlets and online stores,
26
uncovering increasingly sophisticated methods used to distribute illicit goods.
27
Through our inspection and control operations in the first six months of the year, we have collected approximately US$230,000 in administrative fines,
28
all remitted to the state budget.
29
Of that total, during a peak enforcement campaign running from May 5 to May 25 of 1026,
30
we uncovered nearly 300 violations in the field of intellectual property and issued fines amounting to over 77,000 US dollars.
31
The scale of the challenge extends far beyond Hanoi.
32
According to the National Steering Committee 389 Against Smuggling, Trade Fraud and Counterfeit Goods,
33
authorities across Vietnam uncovered and handled nearly 44,000 cases involving smuggling,
34
trade fraud and counterfeit goods in the first four months of 2026 alone.
35
Yet officials warn that the true scale of the problem may be even greater as more violations move online,
36
whereas sellers can operate anonymously and quickly evade a detection.
37
We must strengthen the accountability of e-commerce platform operators.
38
These include social media networks that engage in e-commerce activities, as well as intermediary service As providers, we emphasize that technological measures must be employed.
39
And especially in the age of artificial intelligence, these tools must be put to use.
40
As the market grows increasingly complex, the line between genuine and counterfeit is becoming harder to see.
41
And consumers are often the last line of defense.
42
Lop Sương reporting from Hanoi for Vietnam Today.
43
As counterfeit and substandard goods becomes increasingly difficult to detect, authorities are looking beyond enforcement alone.
44
Vietnam is now investing in stronger institutions,
45
new technologies and international best practices to better protect consumers and intellectual property rights.
46
More on the following report.
47
Vietnam is expanding efforts to strengthen intellectual property enforcement.
48
Alongside inspections and legal action, authorities are investing in information-sharing systems
49
designed to help agencies respond more quickly to violations that often extend beyond provincial and even national borders.
50
We are gradually developing a database to support intellectual property rights enforcement, which is expected to be completed in 2026.
51
This system will enhance information sharing and experience exchange among relevant agencies, providing enforcement authorities with a tool to verify information,
52
detect violations and take action more quickly and accurately.
53
But experts say technology alone will not be enough.
54
As online infringement grows more complex,
55
Vietnam also faces the challenge of building institutions capable of handling increasingly sophisticated intellectual property disputes.
56
So for Vietnam to build something generally sustainable, the foundations have to be institutional.
57
rather than regulatory.
58
For me, the single most important investment that Vietnam can make is in the quality of its tradition in IP matters.
59
Better institutions take time to build and better judges do not appear overnight.
60
Another challenge lies in the rapid evolution of counterfeit networks themselves,
61
from fake online storefronts to increasingly sophisticated digital piracy operations enforcement agencies worldwide are being forced to adapt.
62
You're seeing some changes in terms of the approaches that enforcement authorities are using.
63
But part of it is just a mindset change, an attitude change.
64
They have to train and build their capacity with technically proficient people on their staff who understand
65
and can deal with counterfeiters and pirates on their own technological terms.
66
For Vietnam, the challenge now is not only to respond to violations as they emerge, but also to build a system capable of preventing them in the first place,
67
protecting consumers, supporting legitimate businesses, and strengthening confidence in the digital economy.

왜 이 동영상을 통해 말하기 연습을 해야 할까요?

이 동영상은 베트남에서 발생하는 위조품의 문제에 대해 다루고 있습니다. 이러한 주제를 통해 영어로 의견을 제시하거나 토론하는 연습을 할 수 있으며, 이는 실제 상황에서 자신감을 높이는 데 큰 도움이 됩니다. 유튜브 영어 공부를 통해 다양한 주제를 접하고, 관련된 어휘와 표현을 익힘으로써 영어 말하기 능력을 한층 개선할 수 있습니다.

문맥에서의 문법 및 표현

영상에서 사용된 몇 가지 핵심 구조를 분석하여 표현의 다양성을 살펴보겠습니다:

  • “지속적으로” - 시간의 흐름에 따른 변화나 진행을 나타내는 표현으로, 지속적인 노력을 강조할 때 유용합니다.
  • “...하고 있다” - 현재 진행형을 사용하여 현재 상황이나 활동을 설명하는 데 사용됩니다, 예를 들어 “위조품을 단속하고 있다”고 할 수 있습니다.
  • “...정확하게” - 정확한 사실이나 정보를 전달할 때 사용되는 강조 구문으로, 신뢰성을 높이는 데 효과적입니다.
  • “...부터” 또는 “...까지” - 범위를 나타내는 표현으로, 상황이나 데이터의 한계를 설정할 때 적절하게 활용할 수 있습니다.

일반적인 발음 함정

이 동영상에서 주의해야 할 발음의 함정은 다음과 같습니다:

  • “counterfeit” - 이 단어는 '카운터핏'으로 발음되지만, 리듬과 억양에 따라 다르게 들릴 수 있습니다. 따라서 발음을 반복하여 정확하게 익히는 것이 중요합니다.
  • “smuggling” - '스머글링'처럼 발음되며 ['s-mʌ-gliŋ']로, 잘못된 발음으로 인해 오해할 수 있습니다. 발음을 교정할 때는 발음 연습 사이트를 참고하세요.
  • “intellectual property” - 이 표현은 빠르게 발음할 때 쉽게 틀릴 수 있으므로,shadow speaks 연습을 통해 충분히 익혀두는 것이 좋습니다.

영어 발음 교정에 신경 쓰면서 연습하면, 보다 자연스러운 말하기가 가능해 집니다. 꾸준한 연습과 피드백은 여러분의 영어 실력을 크게 향상시킬 것입니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.