शैडोइंग अभ्यास: The challenge of counterfeits in the digital age | Vietnam Today - वीडियो के साथ अंग्रेजी बोलना सीखें

we take a look at the challenges of counterfeits Vietnam is facing at the moment.

And Vietnam's crackdown on counterfeit goods is increasingly shifting to online platforms.

During a month-long nationwide counterfeit campaign,

authorities removed more than 9,130 infringing products from e-commerce platforms and blocked over 2,000 online storefronts suspected of selling counterfeit.

substandard or intellectual property infringing goods.

And the challenge comes as Vietnam's online retail market continues to expand rapidly.

Now, sales across the country's four largest e-commerce platforms, namely Shopee, TikTok, Lazada and Tiki,

reached approximately US$5.7 billion in the first quarter of 2026 alone,

up nearly 47% year-on-year, according to market analytics firm Metric.

Current fiat smuggled and unverified goods continue to pose challenges for both consumers and regulators in Vietnam.

In Hanoi, authorities say violations are being detected across both traditional markets and e-commerce platforms,

highlighting the scale of a problem that remains difficult to contain.

Our reporter Lộc Dương has the details.

On my hand right now is an eyeshadow palette and nail polish.

They look ordinary, even appealing.

But these were seized during an investigation behind the domestic market surveillance forces.

No traceable origin, no quality certification and possibly on sale right now on e-commerce platforms.

According to authorities, the products were being sold without invoices, proof of origin, or any documentation verifying their quality and legality.

In this particular inspection, the product category we were most concerned was about the trademark counterfeits.

Specifically, the items involved were data storage devices and a large quantity of cameras.

These cameras are capable of connecting via both Wi-Fi and wired networks.

The quantity seized were substantial.

In addition, we also found smuggled goods, including cosmetics, dietary supplements and various other household products.

The growing number of violations reflects the scale of the challenge facing regulators.

In recent months, inspection teams have expanded enforcement efforts across warehouses, retail outlets and online stores,

uncovering increasingly sophisticated methods used to distribute illicit goods.

Through our inspection and control operations in the first six months of the year, we have collected approximately US$230,000 in administrative fines,

all remitted to the state budget.

Of that total, during a peak enforcement campaign running from May 5 to May 25 of 1026,

we uncovered nearly 300 violations in the field of intellectual property and issued fines amounting to over 77,000 US dollars.

The scale of the challenge extends far beyond Hanoi.

According to the National Steering Committee 389 Against Smuggling, Trade Fraud and Counterfeit Goods,

authorities across Vietnam uncovered and handled nearly 44,000 cases involving smuggling,

trade fraud and counterfeit goods in the first four months of 2026 alone.

Yet officials warn that the true scale of the problem may be even greater as more violations move online,

whereas sellers can operate anonymously and quickly evade a detection.

We must strengthen the accountability of e-commerce platform operators.

These include social media networks that engage in e-commerce activities, as well as intermediary service As providers, we emphasize that technological measures must be employed.

And especially in the age of artificial intelligence, these tools must be put to use.

As the market grows increasingly complex, the line between genuine and counterfeit is becoming harder to see.

And consumers are often the last line of defense.

Lop Sương reporting from Hanoi for Vietnam Today.

As counterfeit and substandard goods becomes increasingly difficult to detect, authorities are looking beyond enforcement alone.

Vietnam is now investing in stronger institutions,

new technologies and international best practices to better protect consumers and intellectual property rights.

शैडोइंग तकनीक क्या है?

शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।

शैडोइंग अभ्यास: The challenge of counterfeits in the digital age | Vietnam Today - वीडियो के साथ अंग्रेजी बोलना सीखें

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