शैडोइंग अभ्यास: The challenge of counterfeits in the digital age | Vietnam Today - YouTube के साथ अंग्रेजी बोलना सीखें
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we take a look at the challenges of counterfeits Vietnam is facing at the moment.
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we take a look at the challenges of counterfeits Vietnam is facing at the moment.
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And Vietnam's crackdown on counterfeit goods is increasingly shifting to online platforms.
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During a month-long nationwide counterfeit campaign,
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authorities removed more than 9,130 infringing products from e-commerce platforms and blocked over 2,000 online storefronts suspected of selling counterfeit.
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substandard or intellectual property infringing goods.
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And the challenge comes as Vietnam's online retail market continues to expand rapidly.
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Now, sales across the country's four largest e-commerce platforms, namely Shopee, TikTok, Lazada and Tiki,
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reached approximately US$5.7 billion in the first quarter of 2026 alone,
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up nearly 47% year-on-year, according to market analytics firm Metric.
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Current fiat smuggled and unverified goods continue to pose challenges for both consumers and regulators in Vietnam.
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In Hanoi, authorities say violations are being detected across both traditional markets and e-commerce platforms,
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highlighting the scale of a problem that remains difficult to contain.
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Our reporter Lộc Dương has the details.
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On my hand right now is an eyeshadow palette and nail polish.
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They look ordinary, even appealing.
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But these were seized during an investigation behind the domestic market surveillance forces.
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No traceable origin, no quality certification and possibly on sale right now on e-commerce platforms.
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According to authorities, the products were being sold without invoices, proof of origin, or any documentation verifying their quality and legality.
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In this particular inspection, the product category we were most concerned was about the trademark counterfeits.
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Specifically, the items involved were data storage devices and a large quantity of cameras.
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These cameras are capable of connecting via both Wi-Fi and wired networks.
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The quantity seized were substantial.
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In addition, we also found smuggled goods, including cosmetics, dietary supplements and various other household products.
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The growing number of violations reflects the scale of the challenge facing regulators.
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In recent months, inspection teams have expanded enforcement efforts across warehouses, retail outlets and online stores,
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uncovering increasingly sophisticated methods used to distribute illicit goods.
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Through our inspection and control operations in the first six months of the year, we have collected approximately US$230,000 in administrative fines,
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all remitted to the state budget.
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Of that total, during a peak enforcement campaign running from May 5 to May 25 of 1026,
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we uncovered nearly 300 violations in the field of intellectual property and issued fines amounting to over 77,000 US dollars.
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The scale of the challenge extends far beyond Hanoi.
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According to the National Steering Committee 389 Against Smuggling, Trade Fraud and Counterfeit Goods,
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authorities across Vietnam uncovered and handled nearly 44,000 cases involving smuggling,
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trade fraud and counterfeit goods in the first four months of 2026 alone.
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Yet officials warn that the true scale of the problem may be even greater as more violations move online,
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whereas sellers can operate anonymously and quickly evade a detection.
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We must strengthen the accountability of e-commerce platform operators.
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These include social media networks that engage in e-commerce activities, as well as intermediary service As providers, we emphasize that technological measures must be employed.
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And especially in the age of artificial intelligence, these tools must be put to use.
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As the market grows increasingly complex, the line between genuine and counterfeit is becoming harder to see.
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And consumers are often the last line of defense.
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Lop Sương reporting from Hanoi for Vietnam Today.
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As counterfeit and substandard goods becomes increasingly difficult to detect, authorities are looking beyond enforcement alone.
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Vietnam is now investing in stronger institutions,
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new technologies and international best practices to better protect consumers and intellectual property rights.
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More on the following report.
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Vietnam is expanding efforts to strengthen intellectual property enforcement.
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Alongside inspections and legal action, authorities are investing in information-sharing systems
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designed to help agencies respond more quickly to violations that often extend beyond provincial and even national borders.
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We are gradually developing a database to support intellectual property rights enforcement, which is expected to be completed in 2026.
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This system will enhance information sharing and experience exchange among relevant agencies, providing enforcement authorities with a tool to verify information,
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detect violations and take action more quickly and accurately.
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But experts say technology alone will not be enough.
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As online infringement grows more complex,
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Vietnam also faces the challenge of building institutions capable of handling increasingly sophisticated intellectual property disputes.
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So for Vietnam to build something generally sustainable, the foundations have to be institutional.
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rather than regulatory.
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For me, the single most important investment that Vietnam can make is in the quality of its tradition in IP matters.
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Better institutions take time to build and better judges do not appear overnight.
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Another challenge lies in the rapid evolution of counterfeit networks themselves,
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from fake online storefronts to increasingly sophisticated digital piracy operations enforcement agencies worldwide are being forced to adapt.
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You're seeing some changes in terms of the approaches that enforcement authorities are using.
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But part of it is just a mindset change, an attitude change.
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They have to train and build their capacity with technically proficient people on their staff who understand
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and can deal with counterfeiters and pirates on their own technological terms.
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For Vietnam, the challenge now is not only to respond to violations as they emerge, but also to build a system capable of preventing them in the first place,
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protecting consumers, supporting legitimate businesses, and strengthening confidence in the digital economy.
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इस पाठ के बारे में
इस पाठ में, आप वियतनाम में ऑनलाइन प्लेटफार्मों पर व्यावसायिक धोखाधड़ी और नकली उत्पादों की चुनौतियों पर ध्यान केंद्रित करेंगे। आपको इन मुद्दों के अनुरूप अंग्रेजी शब्दावली और वाक्यांशों का अभ्यास करने का अवसर मिलेगा। यह अनुभव न केवल आपकी अंग्रेजी उच्चारण में सुधार करेगा, बल्कि आपको वास्तविक जीवन की समस्याओं के बारे में चर्चा करने की क्षमता भी प्रदान करेगा।
प्रमुख शब्दावली और वाक्यांश
- Counterfeit goods - नकली उत्पाद
- E-commerce platforms - ई-कॉमर्स प्लेटफार्म
- Intellectual property - बौद्धिक संपदा
- Quality certification - गुणवत्ता प्रमाणन
- Smuggling - तस्करी
- Administrative fines - प्रशासनिक जुर्माना
- Market surveillance - बाजार निगरानी
- Violation - उल्लंघन
अभ्यास टिप्स
इस वीडियो के बारे में अधिकतम लाभ उठाने के लिए, आपको इसे shadowing site के रूप में प्रयोग करना चाहिए। वीडियो को ध्यान से सुनें और वॉइस स्पीड का मुकाबला करते हुए अपने उच्चारण को बेहतर बनाने की कोशिश करें। जब आप सुनते हैं कि वक्ता किस तरह की इन्फ्लेक्शन और पेस का उपयोग कर रहा है, तो आपके लिए यह shadowspeak तकनीक का अभ्यास करना सहायक होगा।
याद रखें कि अंग्रेजी उच्चारण में सुधार के लिए निरंतर अभ्यास आवश्यक है। यदि वीडियो तेज लगता है, तो पहले इसे धीमी गति पर सुनें और फिर सामान्य गति पर लौटें। जो भी वाक्यांश आपके लिए चुनौतीपूर्ण हों, उन्हें बार-बार दोहराएं। इस तरह, आप shadowspeaks पर अपनी क्षमता बढ़ा पाएंगे।
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