跟读练习: The challenge of counterfeits in the digital age | Vietnam Today - 通过视频学习英语口语
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we take a look at the challenges of counterfeits Vietnam is facing at the moment.
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And Vietnam's crackdown on counterfeit goods is increasingly shifting to online platforms.
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During a month-long nationwide counterfeit campaign,
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authorities removed more than 9,130 infringing products from e-commerce platforms and blocked over 2,000 online storefronts suspected of selling counterfeit.
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substandard or intellectual property infringing goods.
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And the challenge comes as Vietnam's online retail market continues to expand rapidly.
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Now, sales across the country's four largest e-commerce platforms, namely Shopee, TikTok, Lazada and Tiki,
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reached approximately US$5.7 billion in the first quarter of 2026 alone,
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up nearly 47% year-on-year, according to market analytics firm Metric.
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Current fiat smuggled and unverified goods continue to pose challenges for both consumers and regulators in Vietnam.
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In Hanoi, authorities say violations are being detected across both traditional markets and e-commerce platforms,
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highlighting the scale of a problem that remains difficult to contain.
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Our reporter Lộc Dương has the details.
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On my hand right now is an eyeshadow palette and nail polish.
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They look ordinary, even appealing.
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But these were seized during an investigation behind the domestic market surveillance forces.
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No traceable origin, no quality certification and possibly on sale right now on e-commerce platforms.
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According to authorities, the products were being sold without invoices, proof of origin, or any documentation verifying their quality and legality.
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In this particular inspection, the product category we were most concerned was about the trademark counterfeits.
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Specifically, the items involved were data storage devices and a large quantity of cameras.
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These cameras are capable of connecting via both Wi-Fi and wired networks.
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The quantity seized were substantial.
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In addition, we also found smuggled goods, including cosmetics, dietary supplements and various other household products.
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The growing number of violations reflects the scale of the challenge facing regulators.
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In recent months, inspection teams have expanded enforcement efforts across warehouses, retail outlets and online stores,
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uncovering increasingly sophisticated methods used to distribute illicit goods.
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Through our inspection and control operations in the first six months of the year, we have collected approximately US$230,000 in administrative fines,
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all remitted to the state budget.
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Of that total, during a peak enforcement campaign running from May 5 to May 25 of 1026,
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we uncovered nearly 300 violations in the field of intellectual property and issued fines amounting to over 77,000 US dollars.
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The scale of the challenge extends far beyond Hanoi.
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According to the National Steering Committee 389 Against Smuggling, Trade Fraud and Counterfeit Goods,
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authorities across Vietnam uncovered and handled nearly 44,000 cases involving smuggling,
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trade fraud and counterfeit goods in the first four months of 2026 alone.
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Yet officials warn that the true scale of the problem may be even greater as more violations move online,
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whereas sellers can operate anonymously and quickly evade a detection.
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We must strengthen the accountability of e-commerce platform operators.
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These include social media networks that engage in e-commerce activities, as well as intermediary service As providers, we emphasize that technological measures must be employed.
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And especially in the age of artificial intelligence, these tools must be put to use.
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As the market grows increasingly complex, the line between genuine and counterfeit is becoming harder to see.
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And consumers are often the last line of defense.
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Lop Sương reporting from Hanoi for Vietnam Today.
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As counterfeit and substandard goods becomes increasingly difficult to detect, authorities are looking beyond enforcement alone.
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Vietnam is now investing in stronger institutions,
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new technologies and international best practices to better protect consumers and intellectual property rights.
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More on the following report.
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Vietnam is expanding efforts to strengthen intellectual property enforcement.
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Alongside inspections and legal action, authorities are investing in information-sharing systems
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designed to help agencies respond more quickly to violations that often extend beyond provincial and even national borders.
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We are gradually developing a database to support intellectual property rights enforcement, which is expected to be completed in 2026.
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This system will enhance information sharing and experience exchange among relevant agencies, providing enforcement authorities with a tool to verify information,
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detect violations and take action more quickly and accurately.
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But experts say technology alone will not be enough.
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As online infringement grows more complex,
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Vietnam also faces the challenge of building institutions capable of handling increasingly sophisticated intellectual property disputes.
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So for Vietnam to build something generally sustainable, the foundations have to be institutional.
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rather than regulatory.
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For me, the single most important investment that Vietnam can make is in the quality of its tradition in IP matters.
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Better institutions take time to build and better judges do not appear overnight.
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Another challenge lies in the rapid evolution of counterfeit networks themselves,
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from fake online storefronts to increasingly sophisticated digital piracy operations enforcement agencies worldwide are being forced to adapt.
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You're seeing some changes in terms of the approaches that enforcement authorities are using.
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But part of it is just a mindset change, an attitude change.
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They have to train and build their capacity with technically proficient people on their staff who understand
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and can deal with counterfeiters and pirates on their own technological terms.
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For Vietnam, the challenge now is not only to respond to violations as they emerge, but also to build a system capable of preventing them in the first place,
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protecting consumers, supporting legitimate businesses, and strengthening confidence in the digital economy.
背景與情境
在數位時代的背景下，越南面臨著偽造品的重大挑戰。隨著越南的在線零售市場快速擴展，當局的打擊行動從傳統市場逐漸轉向電子商務平台。根據市場分析公司Metric的數據，越南最大的電子商務平台在2026年第一季度的銷售總額達到約57億美元，同比增長近47%。此情況下，消費者和監管機構面臨著越來越複雜的假冒商品問題，這對於希望改善英語溝通能力的學習者而言，理解這些挑戰也非常重要。
日常交流的五個關鍵短語
- 假冒商品 - 這個詞用於指代不合格的商品，通常會出現在與質量或知識產權相關的對話中。
- 監管行動 - 這可用於描述政府或機構針對市場違規行為的行動。
- 在線零售市場 - 當討論網絡購物時，這是常見的術語。
- 侵權產品 - 用來形容那些違反知識產權的商品。
- 消費者保護 - 在與他人討論相關法律或市場學時，可以使用的短語。
逐步仿讀指導
要有效地提高英語發音，建議學習者採用英语影子跟读技巧。以下是具體指導：
- 選擇一段與視頻內容相似的材料，這可以是該視頻的片段或相關題材的其他視頻，以便學習相同的詞彙和語調。
- 多次觀看視頻，尤其關注說話者的語音和語調。這樣有助於理解他們的發音方式，提升您自己的發音。
- 在觀看時，進行影子跟讀，即在聽到對話時，立即模仿說者的語音和語調，有助於加強聽力和口語的聯繫。
- 錄下自己的聲音，並在跟讀之後回聽，對比原視頻可以發現自身的優缺點，進一步改進發音。
- 重複此過程，並嘗試使用看YouTube学英语的方式，尋找更多相關的教育視頻來提升您的口語能力。
通過運用這些步驟，您將能夠在提高英語發音的同時，深入了解當前市場中存在的挑戰，讓學習過程變得更加生動有趣。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。