Практика Shadowing: The challenge of counterfeits in the digital age | Vietnam Today - Изучайте разговорный английский с YouTube

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we take a look at the challenges of counterfeits Vietnam is facing at the moment.
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we take a look at the challenges of counterfeits Vietnam is facing at the moment.
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And Vietnam's crackdown on counterfeit goods is increasingly shifting to online platforms.
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During a month-long nationwide counterfeit campaign,
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authorities removed more than 9,130 infringing products from e-commerce platforms and blocked over 2,000 online storefronts suspected of selling counterfeit.
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substandard or intellectual property infringing goods.
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And the challenge comes as Vietnam's online retail market continues to expand rapidly.
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Now, sales across the country's four largest e-commerce platforms, namely Shopee, TikTok, Lazada and Tiki,
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reached approximately US$5.7 billion in the first quarter of 2026 alone,
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up nearly 47% year-on-year, according to market analytics firm Metric.
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Current fiat smuggled and unverified goods continue to pose challenges for both consumers and regulators in Vietnam.
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In Hanoi, authorities say violations are being detected across both traditional markets and e-commerce platforms,
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highlighting the scale of a problem that remains difficult to contain.
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Our reporter Lộc Dương has the details.
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On my hand right now is an eyeshadow palette and nail polish.
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They look ordinary, even appealing.
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But these were seized during an investigation behind the domestic market surveillance forces.
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No traceable origin, no quality certification and possibly on sale right now on e-commerce platforms.
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According to authorities, the products were being sold without invoices, proof of origin, or any documentation verifying their quality and legality.
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In this particular inspection, the product category we were most concerned was about the trademark counterfeits.
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Specifically, the items involved were data storage devices and a large quantity of cameras.
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These cameras are capable of connecting via both Wi-Fi and wired networks.
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The quantity seized were substantial.
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In addition, we also found smuggled goods, including cosmetics, dietary supplements and various other household products.
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The growing number of violations reflects the scale of the challenge facing regulators.
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In recent months, inspection teams have expanded enforcement efforts across warehouses, retail outlets and online stores,
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uncovering increasingly sophisticated methods used to distribute illicit goods.
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Through our inspection and control operations in the first six months of the year, we have collected approximately US$230,000 in administrative fines,
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all remitted to the state budget.
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Of that total, during a peak enforcement campaign running from May 5 to May 25 of 1026,
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we uncovered nearly 300 violations in the field of intellectual property and issued fines amounting to over 77,000 US dollars.
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The scale of the challenge extends far beyond Hanoi.
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According to the National Steering Committee 389 Against Smuggling, Trade Fraud and Counterfeit Goods,
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authorities across Vietnam uncovered and handled nearly 44,000 cases involving smuggling,
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trade fraud and counterfeit goods in the first four months of 2026 alone.
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Yet officials warn that the true scale of the problem may be even greater as more violations move online,
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whereas sellers can operate anonymously and quickly evade a detection.
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We must strengthen the accountability of e-commerce platform operators.
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These include social media networks that engage in e-commerce activities, as well as intermediary service As providers, we emphasize that technological measures must be employed.
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And especially in the age of artificial intelligence, these tools must be put to use.
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As the market grows increasingly complex, the line between genuine and counterfeit is becoming harder to see.
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And consumers are often the last line of defense.
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Lop Sương reporting from Hanoi for Vietnam Today.
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As counterfeit and substandard goods becomes increasingly difficult to detect, authorities are looking beyond enforcement alone.
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Vietnam is now investing in stronger institutions,
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new technologies and international best practices to better protect consumers and intellectual property rights.
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More on the following report.
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Vietnam is expanding efforts to strengthen intellectual property enforcement.
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Alongside inspections and legal action, authorities are investing in information-sharing systems
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designed to help agencies respond more quickly to violations that often extend beyond provincial and even national borders.
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We are gradually developing a database to support intellectual property rights enforcement, which is expected to be completed in 2026.
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This system will enhance information sharing and experience exchange among relevant agencies, providing enforcement authorities with a tool to verify information,
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detect violations and take action more quickly and accurately.
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But experts say technology alone will not be enough.
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As online infringement grows more complex,
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Vietnam also faces the challenge of building institutions capable of handling increasingly sophisticated intellectual property disputes.
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So for Vietnam to build something generally sustainable, the foundations have to be institutional.
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rather than regulatory.
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For me, the single most important investment that Vietnam can make is in the quality of its tradition in IP matters.
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Better institutions take time to build and better judges do not appear overnight.
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Another challenge lies in the rapid evolution of counterfeit networks themselves,
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from fake online storefronts to increasingly sophisticated digital piracy operations enforcement agencies worldwide are being forced to adapt.
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You're seeing some changes in terms of the approaches that enforcement authorities are using.
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But part of it is just a mindset change, an attitude change.
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They have to train and build their capacity with technically proficient people on their staff who understand
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and can deal with counterfeiters and pirates on their own technological terms.
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For Vietnam, the challenge now is not only to respond to violations as they emerge, but also to build a system capable of preventing them in the first place,
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protecting consumers, supporting legitimate businesses, and strengthening confidence in the digital economy.

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Почему стоит практиковать разговорную речь с этим видео?

Практика разговорной речи с видео, таким как "Проблемы контрафакта в цифровую эпоху", предлагает уникальную возможность для изучающих английский язык. Это видео помогает улучшить shadow speech — способность имитировать произношение и интонацию носителей языка. Слушая и повторяя ключевые фразы, вы сможете развить свою уверенность в коммуникации и повысить уровень свободного владения языком. Кроме того, вы получите актуальную информацию о существующих вызовах в связи с контрафактной продукцией в мире, что расширяет ваш кругозор и делает разговоры более информативными.

Грамматика и выражения в контексте

В видео используются различные грамматические конструкции и фразы, которые можно перенять в своей практике:

  • Present Continuous для описания текущих действий: "Authorities are removing more than 9,130 infringing products..." (Власти удаляют более 9,130 нарушающих продукты...)
  • Passive Voice для акцентирования внимания на действии: "Products were being sold without invoices..." (Продукты продавались без счетов...)
  • Reported Speech для передачи информации: "Authorities say violations are being detected..." (Власти говорят, что нарушения обнаруживаются...)

Изучая такие конструкции, вы улучшите свои навыки shadowspeak, увеличивая уровень своего языка в разговорной практике.

Общие трудности произношения

В ходе просмотра видео вы можете столкнуться с некоторыми трудными для произношения словами и акцентами:

  • Counterfeit - может вызывать трудности из-за сочетания звуков и ударения.
  • Compliance - требует внимательного произношения, особенно при быстром темпе.
  • Intellectual Property - длинная фраза с несколькими слогами, что ставит дополнительные сложности для тех, кто учится.

Чтобы улучшить свое произношение, попробуйте повторять эти слова вслух, используя подход shadow speak, что поможет вам стать более уверенным в разговорах на английском языке.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

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