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What's going on everyone?

Really pumped to tell you one of my strongest

and most powerful tactics in persuasion

that allows you to use integrity to increase the trust in

your prospects by owning all of your deficiencies with a single statement.

Alright, so many times if you think about how you're selling someone, the degree to which they will buy is directly correlated with how much they trust you.

Especially in a B2B scenario where if I said, "Hey, for every dollar you give me, you'll make 10 back." If someone truly believed that, then every single person would buy from me, right?

Because there's no logical reason not to.

So underpinning that is whether they believe me or not.

And that could be within the context of whether they believe in themselves, versus the system, versus the world, there's other sub -beliefs there.

But fundamentally, if those three things are aligned and they truly believe in their core, then they're going to buy.

Which is the same reason that when you have a referral that gets on the phone with you, it's so easy to close them because the person who referred them has already imbued you with trust.

They've already vouched for you.

And so the person comes in with sky high confidence.

trust and really just you just need to get out of their way so they can make the purchase.

And so I learned this tactic from M &M in 8 Mile.

And you can see it at work and I'll give you a couple prominent examples.

But it's using the word but, alright, and this is the concept of damaging admission, which is probably my single favorite

technique to use in persuasion because it allows me to be even more honest than I otherwise would be.

And in a world of like charlestons where people are always making huge promises

and making huge claims and never kind of being real and authentic with people, you stick out like a sore thumb in a good way.

Right?

And so let me give you a statement really quickly.

And then I'm going to show you how to reverse it in order to make it more persuasive.

So let's say I said, I'm going to make you You're going to make a ton of money if you work with me, but it's going to be a ton of work.

There's going to be hundreds of hours of videos you're going to have to go through.

there's five hours a day that you're gonna have to spend, you know, to execute each of the things that I'm gonna tell you to do.

Right?

What happens is in that statement, I directed your attention to all of the things that you're going to have to do.

Right?

Now, if you noticed, it was positive statement, but negative statement.

Now, if you reverse these things and go negative statement, but positive statement, the but acts as an amplifier for the second half.

Let's try it on.

Listen, If you sign up for Gym Launch or you sign up to work with me, you're going to have to go through hundreds of hours of videos.

You're going to have to take five hours a day.

you know, to work and do these things, but you're going to make more money than you've ever made in your life.

The thing is that "but" and then the statement, when I say something negative, if I was on a date for example, and I was trying to persuade a young lady, you know, back in the day before I was married,

I might say something like, "Listen, You know, sometimes I have a temper.

I can be short at times.

I don't have a ton of time.

to get dedicated to a relationship right now, because my business is taking up the majority of my time. But...

I'm absolutely fantastic in bed.

Right?

If I said something like that, the thing is, is the more negatives I can say in the beginning, the more believable the thing that I say right afterwards is.

Right?

And so if I own all of my negatives, which is why I love this, because be truthful in the things that you're saying that are negative.

And the more true they are, And the more damaging they are, the more believable the thing that comes after the sentence.

Alright?

And so the way to use "but" because everything that happens here after the word "but" is amplified.

Right?

Everything, that is before the word "but" is diminished.

So the good thing is you can actually control where your prospect's attention is going.

So this is where we're at.

Where we're directing them is after the word "but." And so I do this sometimes, you know, the word "because" is actually really similar to this in a different way.

I'll use it in another video.

But if I say something really horrible, I'm trying to think of something else.

Let's see here.

I'm really hard to live with.

I'm not sure if you're I absolutely do no house chores whatsoever, but whatever I say right now is something that you're going to believe.

right?

And so when you use this to your advantage and you weave this into your copy, especially as you get closer to your call to actions, people will believe you.

And fundamentally, this is what will make your copy so much more persuasive, right?

Like for example, Gym Launch has tons of one -star reviews.

We also have...

But we also have thousands of five stars.

And so the question is whether you want to eat at a restaurant

that has 4 .7 stars with 3 ,000 ratings or you would eat at a place that has five stars with 19.

Right?

I would rather eat the 4 .7 star.

Same thing which you buy on Amazon, right?

Because the damaging admissions, the reviews that are negative give credence to the things that are positive.

So let me give you a really famous example

that Viagra had and some of you guys may know this commercial but it's literally it It crushed for them, right?

Some of you guys may remember that they had a warning label at the end of their advertisements that said, If an erection lasts longer than four hours,

you know, must contact a medical, you know, professional, right?

And so the beauty is, there was a genuine risk, right?

But in making the risk, they amplified the power of the product.

Every single guy heard that warning and was like, I could have an erection for four hours.

Sign me up, right?

And so it would be like the same thing as saying like, you know, warning, you know, when you sign up and start working with Gym Launch, you're going to massively increase your tax burden.

All right.

like we are not liable for the amount of taxes

that you're going to have to pay as a result of the amount of money we're going to make.

Right?

So it's the negative consequence of the positive that amplifies the believability of the statement.

If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion,

then it makes the underlying believability of whether or not they're going to achieve it seem assumed.

and then it makes the entire set of sentences or the preceding argument more persuasive, right, and believable.

And so ultimately, this is one of my favorite persuasion tactics, and I love it because it's so based in integrity.

You're just saying all of the things that someone is going to find out eventually.

You might as well use those things to increase the persuasiveness of your argument.

right and

so I wanted to leave this with you I hope you

find it valuable keeping awesome try it in your copy try it

when you're presenting something in a sales presentation

and I guarantee you you will have a prospect who believes you much more is more likely to buy

so lots of love and I'll catch you on the flip side bye

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주요 어휘 및 구문

설득 (Persuasion) - 사람을 설득하는 능력
신뢰 (Trust) - 믿음을 주는 힘
대조 (Contrast) - 긍정적인 것과 부정적인 것을 비교하는 방식
부정적 진술 (Negative Statement) - 나쁜 소식을 전달하는 방식
긍정적 진술 (Positive Statement) - 좋은 소식을 전달하는 방식
상황 (Context) - 이야기의 배경이나 환경
암시 (Implied) - 직접적으로 언급되지 않은 암시

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이번 영상에서 배운 내용을 효과적으로 연습하기 위해, 각각의 문장을 소리 내어 따라 해보는 shadow speak 기법을 활용하세요. 특히 영상의 말하는 속도가 빠르므로, 처음에는 천천히 발음하며 따라가고, 점차 속도를 높여가는 것이 좋습니다. shadowing site에서 비슷한 주제를 다룬 다른 영상을 찾아보시면 더욱 도움이 될 것입니다. 이를 통해 대화 중 부정적이고 긍정적인 요소를 조합하여 표현하는 연습을 강화할 수 있습니다. 최신 IELTS 스피킹 시험에서는 이러한 기술이 효능을 발휘할 수 있으며, 자신감을 가지고 말할 수 있게 될 것입니다.

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문형	영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	has already imbued · They've already vouched · you've ever made
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	are aligned · is amplified · is diminished
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	person who referred · admission, which is · negatives, which is

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쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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