Shadowing Practice: f*ck it. ZERO to $1k/day in 3 days with ai dropshipping. [full case study] - Learn English Speaking with Video
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Hey guys, Mark here.
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In this video, I'm gonna be showing you how I went from zero to making $1 ,000 per day in sales with AI dropshipping.
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My goal ultimately in this video is basically to explain to
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you how you've probably been testing products in the completely wrong way and you're just thinking about things incorrectly.
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And so what I'm gonna do is go through each element of how I built the store, how I found the product from top to bottom
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and how I used AI in the process that you can just literally copy me and do this yourself.
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But just showing you the numbers here, the day that I started running ads was actually on the 17th.
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If you look here on the 16th, you see we had $239 in sales, but those were all test purchases, which if you're not testing your store before you start running ads,
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you're making a massive mistake because a lot of times your payment processor isn't set up correctly, or you just notice things that you wouldn't otherwise see
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because you're just stuck behind the business instead of seeing what your customers actually see.
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But anyway, the first day was the 17th, we did $850 in sales.
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The next day you can see there's a drop.
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Ad account got shut down.
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We got it back early the next day on the 19th
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and that was a day that we hit over a thousand dollars a day
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and as you can see we did it again the next day 1 .2k in sales
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and the first thing i want to talk about is the
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product the product the reason why i want to talk about it first is
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because it's probably the single most misunderstood thing in all of drop shipping
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and all of e -commerce
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because for whatever reason there was this belief created many many years ago even before i started
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that you have to focus on finding this winning product
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and i think now this rhetoric is kind of going away
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but let me tell you why there's no such thing as
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a winning product okay there are brands out there right now making more fucking money
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so much money
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that it would make you sick to your fucking stomach selling
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the most simple basic products known to man they're not special
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really in any way they're literally like supplements being the best
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example there are brands scaling with one ingredient supplements doing eight figures per month
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so i believe that winning products don't exist they are not found they are something
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that are created okay it's not just something like oh boom
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i just struck the lottery i have this miracle winning product that's not how it works at all the way
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that it really works is that a winning product is something that is created it's built it's developed.
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It is a process.
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And sometimes you just happen to get lucky and you tested a product
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that was easier for you to market and then you classify it as a winning product.
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But really, it's not a winning product.
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Really, it's something that you have created through good marketing, which is good creatives and a good funnel.
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So the whole concept of winning product doesn't matter.
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What I did for finding the product for the store is not search for this winning product
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because my my product research criteria guys you got to understand is incredibly simple
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and i think that's actually the best way to think about product research
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because if you try to overcomplicate it then you spend hours hours and hours
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and hours on product research you shouldn't be spending more than
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like two hours on product research as long as you're using the right tools
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so my criteria number one is always going to be i want to make sure
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that i am selling a product that is solving a painful problem in a passionate market.
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Now, I'm very intentional about my language here.
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Let's break this down.
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A painful problem.
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I believe at its core, every product to some degree is solving a problem.
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Even if you are looking at these super trendy products that organic dropshippers will sell, it's still solving a problem in some way.
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It just is a pretty low level problem.
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I want to sell a problem that cuts deep, that goes very, very deep into their psychology.
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And a way you can think about this is referencing Maslow's hierarchy of needs.
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Because if you're trying to sell products specifically around like self -actualization, self -esteem, love and belonging, these are difficult.
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The more deep you can go into the pain, the easier it's going to be to sell your product, period.
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So that's why you see a lot of products related to health doing really, really well, because that's quite literally like safety.
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Like you can only go one level deeper if you're selling products in the health niche, if it's like a literal pain that you have in your body where you cannot operate normally as a human being,
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that is a painful problem.
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And the second piece here is a passionate market.
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And what I mean by passionate market is there needs to be a group of people.
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They're either just constantly buying shit.
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So think of like the weight loss market, just constantly fucking buying shit, or it's a really niche passion.
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Think of like, you know, somebody who collects records, terrible example, because you're not going to go and drop ship records
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but like actual record discs that's an incredibly passionate market like you know somebody
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that collects these it's very small it's very niche
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but it is very very passionate so
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that is the first thing that's the first piece of criteria
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the second is simply the margins now in regards to margins i have two rules
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and honestly i get more aggressive with these rules with every additional video
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that i make the first piece i'm going to be a
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little bit more conservative you want to have at least $25 of gross margin.
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What I mean by $25 a margin is if you can get a product sourced.
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which means from your supplier shipped directly to your customer, that cost less how much you are actually having your customers pay for the product.
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So for example, if you're selling a product for $50, then your margins at minimum, you can't be getting that product for anything less than $25
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because that would give you that $25 margin because 50 minus 25 is 25, right?
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Simple.
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Great.
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Now that's only half the rule because that covers the total amount of margin, but it doesn't cover the margin as a percentage, as a multiple.
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And so my other rule here is you want to sell a product for 3X your cost of goods sold, right?
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3X your cogs.
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Let's say you're getting a product from AliExpress, you're shipping via some super cheap fucking shipping line, you get it for $10 shipped and you're selling for 40.
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So that means your cogs is $10, you multiply 10 times three, that's 30 and you're selling for 50.
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So that rule is satisfied.
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How about the first rule, $25 a margin.
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Well, selling it for 50, getting it for 10, that's $40 a margin that is above 25.
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Therefore you meet the second rule as well.
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Very, very simple.
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If you set up these rules initially, you will make your life a million times easier as you scale.
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Because what I see all the time is people try to sell products with a really high breakeven CPA, a really high breakeven ROAS,
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like 1 .7, 1 .8, maybe even a 2 .0.
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And they're like, oh, it's okay.
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I'll just get a 3X ROAS and then I'll have everything under that, you know, is going to be just straight profit, which is true.
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Do you have any fucking idea how hard it is to
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maintain a 3x return on ad spend on Facebook at high levels of spend?
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It doesn't fucking happen.
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It just doesn't fucking happen.
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So you need to set up your margins in the right way from day one, because that's one of the few things you can't control.
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Like that's why I'm so adamant about margins.
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You can't control the CPA day Facebook is going to give you.
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You can't control most things, you know, when it comes to Facebook, but you can control your margins.
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So that's piece number two.
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And then piece number three, very simple.
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I want it to be able to fit in a shoebox.
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If I can do that, I know that I'm not going to have any logistical issues, you know, down the road.
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If it can fit in a shoebox, you can ship it anywhere in the world for like under $5 in shipping, of course, depending on the line that you're using.
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But that's just a general good rule.
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And then as a bonus, what I'll add in here for those
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that want to do this is there needs to be some sort of potential for high LTV.
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And I'm just going to keep it that way because this could be potential for having really good upsells, cross -sells, and downsells, right?
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That's going to add to your AOV, which is also going to add to your LTV.
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Another way that you can accomplish this because we still want high LTV is going to be through subscriptions.
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So if you're selling a product like supplements, for example, or you can easily get people on a subscription.
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Yes, your CAC is going to be higher.
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Your CPA is going to be higher.
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That's normal.
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But you can build recurring revenue and overall have a better business for when you try to scale.
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Because that means that you can have more money to spend to acquire every new customer, which is what advertising is all about.
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Whoever can spend the most amount of money to acquire a new customer wins.
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So that's the criteria.
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So now the next question is, all right, Mark, I got the criteria.
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How did you actually find the product?
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Well, this product took me under an hour to find
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and what i did i have this set of criteria
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and this is a video about ai drop shipping right
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so i used ai to find a product for me and
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so what i did is i basically went to claude
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and i added the mcp for get hooked now full transparency get hooked is my software
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but we specifically built this feature so that you can use it
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and basically when you add it as a connector inside of Claude,
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you can assign it some prompts to do product research for you to basically scan the ad libraries of thousands,
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tens of thousands of advertisers that are currently running ads on Facebook,
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finds the ones that are producing the most amount of winning ads and actually driving legitimate amounts of traffic to their website.
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And then from there, all you have to do is validate that the margins are good.
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You can mostly done for you and i don't use
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that term a lot but with ai there's more
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and more cases of this happening so
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if you want to see like the exact process of you know how to do it get all the prompts
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and everything just go to my instagram it's at mark builds brands and dm me the letters
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mcp and i'll send it to you for free okay super super underrated method like i know i'm obviously biased
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but i've had many friends reach out to me
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and be like bro this is actually like this is fucking crazy
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so that is the product tldr stop fucking overthinking shit
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if you're spending
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so much time on product research you're spending time on the wrong things let me ask you something the products
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that make the most amount of money right now are they the best products in the market
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or are they just the best marketed products it's the latter
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it's clearly just the best marketed product it's not the best
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that wins you know i wish it was the other way around
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but unfortunately in capitalist economies the ones
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that are able to sell the best the most successful not necessarily the products
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that are just the best across the board in every single
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category now i still think you should sell good products obviously
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but the marketing is going to make
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or break your success period the creatives in the store that's it
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because you and i could sell the exact same product you would not be profitable
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and i would be printing how could that be possible
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and then you could take me versus you know resurrect gary halber from the dead i'm competing against him, he would wet my ass because he's a better marketer than me.
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And so it just all comes down to skill.
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It's literally just a skill issue.
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Stop obsessing over the product.
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So that is how I found the product.
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Now I want to talk about the store because I did something that I don't normally do when I launch new stores.
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And what I did is I kept everything 100 % on Shopify.
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And the reason that I did that is
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because I was not using the Chad funnel structure
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that I love talking about
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so much on this channel on this particular store the chad
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funnel structure is going from your ad typically an indirect ad
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native static for example going to some sort of pre landing page like an advertorial listicle etc
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and then from the pre -lander to the sales page from the sales page to the order page
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and then from the order page to the entire upsell path post -purchase this is all after payment is collected
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so this is kind of the chad method I know a lot of people still using very well on this particular store.
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I didn't want to use it.
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What I did still Chad, but what I did is I just wanted to see what it would be like to just do everything direct to PDP.
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So it was literally add to PDP, no prelanders, nothing on Funnelish,
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nothing on Checkout Champ, literally just going from add directly to a product page and keeping everything fully on Shopify.
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And it worked, you know, I ultimately did this partly just to prove
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that a lot of these things that you think matter
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that are going to totally make the difference they fucking don't they fucking don't what really matters is creatives
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and having a solid lander everything outside of that is mostly noise
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because literally i had a conversation with people
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and they're like obsessing oh what theme should i be using
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is this theme better than this theme her shrine is good
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what about this one literally for this store i use debut debut is a free theme that's preloaded onto shopify
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and it's been there since like 2018 you don't need anything
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that freaking fancy all right all you need is great copy great images
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and gifs a theme
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that loads decently quick that's pretty much all you got to look for there now one thing
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that i did do here
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that was a little bit unconventional is on day one i
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started sending traffic to two different landers i basically made a duplicate of my main pdp
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and then i adjusted the design i adjusted the authority figure
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and i tried selling the same product simply with a duplicated lander to see which one would convert better.
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And so on day one, I split the ad spend 50 -50.
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So 50 % went to lander one, 50 % lander two.
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And on day one, I actually cut lander two out of the equation because within the first like $300,
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$400 in spend, I saw lander one was pretty significantly outperforming lander two.
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And so that one was out.
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And then I just moved all the spend to lander one from there on out.
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The reason I did this is because there are so many variables when you launch something.
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I like to get data fast.
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So I was willing to spend a little bit more and do more testing.
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And I also, especially in the testing phase, I am ruthless with my cutting.
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If I'm cutting funnels, landers, if I'm cutting creatives, I'm ruthless.
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I think that creatives, funnels, they have to prove themselves in order to get more spend
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in order to be able to scale i'm not going to
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be super lenient before it's proved itself now after it's proved
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itself maybe we have a creative that's been like 500 bucks
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or a lander that spent a thousand
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and is profitable okay then i'll be a little bit more lenient it's shown
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that it can have a good cpa on that particular lander
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or funnel but beyond that if it's testing phase very very ruthless
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and this store by the way was literally brand new which meant new pixel, it meant new ad account, it meant entirely new store altogether, like literally a new Shopify account.
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Everything was 100 % new.
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And I'm not going to go through like how I built PDP and wrote the copy.
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I have dozens of videos on that.
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So please go check out my channel or just do the foundational docs and that'll give you 80 % away.
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I'll leave it in the description.
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All right.
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So the next piece is going to be the ad strategy.
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And what I mean by ad strategy is not the creatives themselves, but how did we actually structure the account?
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So this is what I did for each individual landing page i had one campaign
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and i did all abo testing so this is one campaign here and inside
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that one abo campaign i had four ad sets now each
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one of these ad sets was also associated with one individual
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ad concept since we're testing a bunch of creatives i basically did four different formats
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so one of these for example was AI animation ads, which I just made a video on that.
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You should definitely watch it.
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One of them was native statics.
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One of them was, you know, founder ads.
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And one of them was like a mini podcast VSL.
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So each one was a concept, but it was also a format.
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A format is how an ad looks visually.
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A concept is how that specific idea fits into that format.
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And within each of these four ad sets, I had anywhere from three to five ads in here per ad set.
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And it was essentially variations of this main concept now i'm a big believer in even
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if you're doing variation testing
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which we kind of are here we're doing variations of the concept
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but still those variations should be large variations they shouldn't be
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something as small as like a a new hook like typically
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you'll just have one of those get all the spend
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and then no spend will actually go to the one with a new hook
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but if you take larger swings and stay within that format
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and that concept
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but make the ad look differently in general you're still going
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to have most suspend go to one of those creatives
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but you're kind of taking a shotgun approach because
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if you don't test all those variations maybe you had one of those variations
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that was a winner and that concept overall was a winner but you just
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didn't have the variations for facebook to test around to see
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which one would resonate most with the audience
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so that's why i'm still a fan of variation testing in
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general now for the ad sets everything was 100 broad i wasn't doing any exclusions it was basically an asc
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if i hadn't set it at abo
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so fully broad with no exclusions whatsoever except at the ad account level i excluded the audience network placement
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and any associated placements like that other than that completely broad
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and for anybody
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that hasn't run ads on facebook before important detail at the
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ad level turn off fucking everything turn off all the creative
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enhancements all the essential enhancements all the suggested enhancements turn off
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every setting where facebook says they can potentially make you more money, which what that really means is they're going to take all of your money and give you nothing in return for it.
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And this is the entire structure.
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And then for the additional Lander, I basically duplicated this entire structure right here.
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I had the exact same creatives.
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I was just running to Lander 2 instead of Lander 1.
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Still ABO, still concept grouping, and still having variations at the ad level.
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But like I said, this one was literally killed on the first day.
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I didn't want to give it any time.
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It spent a few hundred bucks.
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It hadn't proved itself.
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And I wanted to funnel more spend into what was actually looking really good.
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By the way, I tested US only.
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I didn't mention that, but this is what I did.
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All right, next is going to be creatives.
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Now, once again, I've made a lot of videos on creatives, so I'm not actually going to make creatives in front of you.
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But I think I explained a lot of this already, which is how I did my testing here by concept and by format.
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So 100 % of the ads that I tested were AI, and they kind of fell into different formats.
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So I had the AI animations, the native statics, I had the podcast VSL and founder ads, and I just did variations of each.
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The process for AI creatives guys, like it's becoming really so easy and so commoditized.
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If you're doing native statics, you're just going to be using, you know, nano banana pro.
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That's it.
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You're going to use it on Higgs field.
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You can get tons of generations really quickly or use something open source.
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That's very similar.
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If you're doing videos, it's simply going to be generating good images on banana banana pro
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and then doing image to video using a solid video model
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and again you can do all this on hicksfield use whatever fucking website you want
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but it's a nice one -stop shop for everything for image
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to video what you want to use is going to be dependent on the type of clip
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because c dance 2 is the best video generation tool
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that is out right now c dance 2 is also fucking expensive
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and no matter what api you're using it's going to be the most expensive one For that reason, if I'm doing a hook clip generation,
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then I'll be using the more expensive models.
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And then for everything else, post hook, which we know the hook first three to five seconds of your ad is the most important by far.
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If Seedance doesn't make sense, I'm going to move to other models.
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Specifically, I'll move to, you know, Omni from Kling.
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And honestly, that's all I'm using.
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I was going to go on the list, but like these are actually the only two
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that I'm really using right now
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because I do a lot of video generations previously on VO 3 .1
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and Kling Omni is just a little bit more expensive and it needs fewer generations.
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So ultimately it was actually net cheaper for me to go with Omni for all my video generations.
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But point being, what do you do with ads?
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You find stuff that's working, you rebuild it for yourself and you make good fucking content with AI.
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You watch the metadata before you upload into your ad account and you're fucking good to go.
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Like it's not something that is super complicated anymore.
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I don't think it was ever that complicated, but you can see the style of ads that are doing well.
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That's why I I love using Get Hooked as well because you can just see these competitors, see their top ads, get the script, rewrite it for yourself in like 60 seconds.
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And then it just becomes a game of creating the clips and piecing them together.
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That's it.
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If you really want to be a lazy son of a bitch, what you can also do is after you have all these clips generated, you can go to ChatGPT.
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I know who would have thought.
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No, I actually use ChatGPT a lot more now.
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You can use ChatGPT and install an extension called ChatCut.
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and chat cut can edit your videos for you.
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You can go down that rabbit hole yourself, but it's pretty fucking cool.
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Now, lastly, I want to talk about what went wrong because this was a new launch.
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And even though I've been doing this for years, I still like to learn from every new test that I run.
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And so one of the main things that I did wrong, and that doesn't look good, first and foremost, it's just going to be the conversion rate.
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Now, since I was using many indirect ads, my ad cost was relatively low.
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So having a lower conversion rate is totally fine in that case.
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I still don't like it, but economically it was still within our target KPIs.
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And if you look at the actual conversion rate, and this is important for anybody that doesn't know this, if you look at the conversion rate of the store, it's at 1 .54%.
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However, every single day I was launching a lot of ads and a good amount of ad sets.
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Anytime you do that, especially on Shopify and especially if you use UTMs.
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What happens is Facebook sends tons and tons of bot traffic to your site on the day that you launch.
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And if you're launching stuff every day, that means they're sending bots every single day.
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And so you can probably see in your sessions when you launch something new, you probably see this massive spike.
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That's not actual Facebook users, those are bots that are crawling your page, scanning it for compliance and going through and clicking all over your fucking website.
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Actually, they go as deep as your checkout and they would probably buy if they had their own credit card IDs, but they don't.
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So the real conversion rate based off my calculations is closer to like two to 2 .5%.
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But in any case, I still don't think that's that great.
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And that's one thing that I think can be done better is
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while I wanted to go the route of going direct to PDP, I do think
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that adding in pre -landers potentially with the right framing could potentially increase the conversion rate and also just more split testing.
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So my next steps here is going to be to install some split testing tools
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and run some split tests in general on the PDP to see if I can increase the conversion rate.
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And that's kind of the first thing that I think didn't go very well.
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Fortunately, as I said, we still met our target KPIs, but I wanted to do better than that.
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Now, the second thing that sucks on the store so far is going to be the AOV.
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This is mostly because I launched this very quickly.
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I launched this entire store in a matter of a few days
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and to me that's even pretty slow like you can easily
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especially with ai guys in 2018 2019 i would find a
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product build a store create the ads everything completely from scratch
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like literally a new shopify store from scratch everything from scratch with ads published
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and scheduled to run the next day in under four hours all of
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that in under four hours i had done it
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so many times i was so good
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so now with ai the stuff is going to be better
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but you can easily launch stuff within a day easily easily
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and I noticed that
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when I was building source I just spent a lot of time on shit
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that like doesn't matter like designing the fuck out of your
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home page doesn't matter like most people are going to stay
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on the product page you need to fucking focus where it actually matters
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but the second thing is the AOV because I launched
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so quickly I didn't set up any post -purchase upsells any pre -purchase upsells there's basically nothing
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that has been done here except for having a decent offer
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and so the AOV is only like I think it was like $14 above the front end price point, which is $14 AOV contribution.
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My target is double.
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So I would have to add an additional like $30 of AOV with additional tests for this particular store.
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But that's doable.
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That's kind of the easy part, at least for me, because I've done it so frequently.
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And then of course, the last thing that, you know, really kind of threw a wrench in things is the ad account got shut down.
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We ended up scheduling ads on another ad account.
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They never ran.
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And the reason they never ran is because we ended up getting the the original ad account back this morning, the same day that we hit the 1k day.
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That is basically it.
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But getting ad accounts shut down, again, it's fucking part of the game.
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We warmed up the ad account properly.
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We had zero rejected ads.
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Facebook is going through a ban wave right now.
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And if you're running ads on Facebook, you've probably got something banned.
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So just having backup accounts, having agency accounts, or having insiders to help you get back the original accounts, you never fucking know if that's going to work or not.
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But sometimes it does, sometimes it doesn't and
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so in this case we had all of those set up
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and so we had multiple options on the case
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that something went down that's about it for this video ultimately i just kind of wanted to go through everything
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that i learned and how i structured everything the long story short
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if you have not yet hit 1k day you're probably spending
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way too much time on the wrong things like just zoom
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out 30 000 feet probably spending way too much on the wrong things
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and not enough time on the right things
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which is going to be the store
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and the creatives even the ad strategy i would say is a fraction of importance compared to the store
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and the creatives and by store i literally mean the funnel
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which is like your pdp all the way to checkout
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so yeah guys other than that thank you so much for watching
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if you want to work with me more closely
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and get like very specific tailor device for getting your product
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your new store whatever getting you to 1k per day you
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can always click the first link in the description i have some exciting things i'm planning
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that you'll hear about soon and i'm just gonna leave it as vague as
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that other than that guys thank you
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so much for watching talk to y 'all later have a great one run more ads peace
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Vocabulary and speaking notes for this lesson
This speaking lesson is built on the video “f*ck it. ZERO to $1k/day in 3 days with ai dropshipping”. This video has 399 sentences and 5205 words to shadow. The speech runs for 25:12. The speaker talks fast, about 207 words per minute, so expect linked and reduced sounds. 84% of the words are among the 3,000 most common in English; the rest is worth studying before you start.
Key vocabulary in this video
15 words from the video worth learning, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| margin noun | /ˈmɑɹ.d͡ʒɪn/ | The edge of the paper, typically left blank when printing but sometimes used for annotations etc. |
| variation noun | /ˌvɛəɹiˈeɪʃn̩/ | The act of varying; a partial change in the form, position, state, or qualities of a thing. |
| hook noun | /hʊk/ | A rod bent into a curved shape, typically with one end free and the other end secured to a rope or other attachment. |
| format noun | /ˈfɔːɹ.mæt/ | The layout of a publication or document. |
| conversion noun | /kənˈvɝʒən/ | The act of converting something or someone. |
| passionate adjective | /ˈpæʃənɪt/ | Fired with intense feeling. |
| clip noun | /klɪp/ | Something which clips or grasps; a device for attaching one object to another. |
| chad noun | /t͡ʃæd/ | Small pieces of paper punched out from the edges of continuous stationery, or from ballot papers, paper tape, punched cards, etc. |
| solve verb | /sɒlv/ | To find an answer or solution to a problem or question; to work out. |
| potentially adverb | /pəˈtɛnʃ(ə)li/ | In a manner showing much potential; with the possibility of happening in a given way. |
| painful adjective | /ˈpeɪn.fl̩/ | Causing pain or distress, either physical or mental. |
| ton noun | /tʌn/ | The short ton of 2000 pounds (about 907 kg), 20 hundredweights of 100 pounds avoirdupois each. |
| scratch verb | /skɹæt͡ʃ/ | To rub a surface with a sharp object, especially by a living creature to remove itching with nails, claws, etc. |
| supplement noun | /ˈsʌp.lɪ.mənt/ | Something added; especially, such an addition added to make up for a deficiency. |
| banana noun | /bəˈnænə/ | An elongated curved tropical fruit of a banana plant, which grows in bunches and has a creamy flesh and a smooth skin. |
Phrasal verbs you will hear
| Word | Pronunciation | Meaning |
|---|---|---|
| go through verb | To travel from one end of something to the other. | |
| set up verb | /ˌsɛt ˈʌp/ | To make ready for use. |
| shut down verb | To close, terminate, or end; to stop operating, either permanently or temporarily. | |
| turn off verb | To power down, to switch off, to put out of operation, to deactivate (an appliance, light, mechanism, functionality etc.). | |
| end up verb | To bring to a conclusion. | |
| go down verb | To descend; to move from a higher place to a lower one. | |
| check out verb | To record the departure or withdrawal of someone or something (such as guests, employees, books, etc.). | |
| come down to verb | To reach by moving down or reducing. |
Sentences worth repeating
Short, complete lines from the video that you can reuse in everyday conversation:
- The next day you can see there's a drop.
- How did you actually find the product?
- I didn't want to use it.
- I'll leave it in the description.
- I didn't want to give it any time.
Grammar in this video
The structures the speaker uses most, with the exact words from the video:
| Structure | In the video |
|---|---|
| Present perfect continuous have/has been + -ing — an action that started earlier and is still going on | you've probably been testing · I've been doing |
| Present perfect have/has + past participle — a past action that still matters now | have created · i've had · it's been |
| Passive voice be + past participle — the focus is on what happens, not who does it | isn't set · are not found · are created |
| Relative clauses who / which + clause — extra information about a person or thing | marketing, which is · somebody who collects · profit, which is |
Pronunciation to watch
The speaker uses 120 contractions and reduced forms, such as you're, I'm, don't. Say them the short way, as you hear them.
- The “th” sounds: ruthless /ˈɹuːθləs/, altogether /ɔl.tuˈɡɛð.ɚ/
- The “sh” and “zh” sounds: variation /ˌvɛəɹiˈeɪʃn̩/, conversion /kənˈvɝʒən/, passionate /ˈpæʃənɪt/, potentially /pəˈtɛnʃ(ə)li/, animation /ˌæn.ɪˈmeɪ.ʃən/
- Long words — get the stress right: potentially /pəˈtɛnʃ(ə)li/, complicated /ˈkɑm.plɪˌkeɪ.tɪd/, incredibly /ɪŋˈkɹɛdɪbli/, animation /ˌæn.ɪˈmeɪ.ʃən/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
- Record yourself and compare with the original, paying attention to words like margin, variation, hook.
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.