Shadowing Practice: Design The Perfect Offer in Under 10 Minutes - Learn English Speaking with Video
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The mistake people make is they just say, I do AI.
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Do you need AI?
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Yes, you do.
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Give me $1 ,000 a month.
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I do AI for you.
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- Thank you.
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And then every time you talk to the client, you're just doing custom stuff.
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which I would say is 90 % of the service businesses out there.
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Really shitty business to be in because essentially you're just getting paid for your time And most people, if they netted out their actual revenue per time,
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they're making less than minimum wage.
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Like, they could work, they could make more cash working at McDonald's.
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for the amount of time.
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- So what we want to do is want to productize the offer.
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So product size offer means You still get paid to do a thing,
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but you are selling an outcome and the time is invested in a specific outcome.
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Does that make sense?
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Getting there?
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Yeah, so like one is I do AI for you, the other one is a productized service.
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We want to design a productized service.
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Okay, that's how you go from - Thank you.
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What were you doing in Mindset?
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Fitness in mindset.
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So you're doing A couple grand in fitness and mindset.
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and you want to make 10 grand a month in AI?
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And the problem right now is we've got to design the right offer.
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So we want to get to 10K a month.
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Okay.
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Now, first thing we gotta do some backwards math.
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Backwards math.
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Okay?
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So to get to 10, we gotta sell something.
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I like to sell things for at least $1 ,000 a month because $1 ,000 a month is enough money
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where you can you can invest in doing stuff.
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To make it if you charge a hundred bucks a month, there's not a lot of meat on the bones that makes sense and since we're selling Um...
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AI services to a business owner
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like one new client in a month is probably worth a thousand dollars does that make sense So worst case scenario,
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they're going to get a new client a month, right?
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So how many clients do we need to get?
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Good.
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Public math, you passed.
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This is very good.
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10 clients.
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Okay.
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- So now we have the target which is 10 clients now we need an offer and Now,
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The way I like to create offers is ask myself what the market is currently asking for.
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Okay?
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So, Is it better to have the best burger in town or be around a bunch of people that are hungry?
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If you have a lot of people that are hungry, you could have the worst burger and make a lot of money.
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Most people spend way too much time trying to figure out like some unique creative way It's literally like, "Hey, I'm gonna sell this.
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Fitness coaching." They'll be like, "Yeah, but there's already a bunch of fitness coaching."
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The problem is not fitness coaching is getting the right offer in front of the people
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and presented in a way that sounds unique, but it could still be called fitness coaching.
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Okay?
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So we need to figure out what the market's asking for.
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Right now, have you talked to people that are doing AI?
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Not really.
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Okay, if you were if you were like this building is full of people in business, What do you think their biggest bottleneck is around AI in their business?
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that they're not using it.
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Okay, that's a good place to start.
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Um, they're not using it.
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Okay, and if they were to use it, what do you think they would want to have it do for them?
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save the time?
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And do you know what it would need to do to save them time?
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Thank you.
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Automate their workflows.
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Automate their workflows.
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Yeah, so workflows.
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Essentially, there's stuff they're doing, some kind of audit, of their calendar, that they're like, "Hey, these things,
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I need to I don't I got to stop doing these things.
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Does that make sense?
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So a productized service can be a calendar audit to identify three workflows that then buy you back 10 hours a week.
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Does that make sense?
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Like some people are like, well, that sounds like a service business.
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No, that's actually an offer.
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If I sat down and says, "Hey, I can guarantee I can buy back 10 hours of your time."
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um using ai and you just gotta pay me a thousand dollars a month for the first year
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and i'll do that every month You know, that's 10 hours a week.
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But imagine I get you 10 hours a week.
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That's 40 hours a month.
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And I do that every month.
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Is that valuable or not?
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I would think so.
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Cool.
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Well, Then we figure out the offer.
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The good news is, is we all have this tool called ChatGPT or Clawed or AI.
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So we all have a tool called AI.
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Pull out your phone.
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Because in the past, you'd have to sit there
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and pay somebody like me to come in here and help you create this.
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Yeah.
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Today, everybody has access to the same tool.
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It's just people forget they have access to the same tool.
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So what are your three options for the offer?
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So before I came into here, I had AI jumpstart.
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So it's a 90 -minute session.
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Okay of just helping them out with whatever, basically one workflow done by the end of the call or you don't pay.
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Okay, so 90 minute workflow, yeah, for how much?
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It was for four $144.
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144 or 44?
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- 4" 44".
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- Okay.
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Then I had the core offer which was about the 997 And I said it.
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It was one workflow.
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per month.
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You get a dashboard and a personalized AI agents.
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Yeah.
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So you got 444 -997, and then?
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And then I had the 5K a month which is I called the AI ecosystem which is the entire business becomes AI.
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Perfect.
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What I love about The offers you just assigned, the 444, which is an initial call and a workflow, and then the 997, which is a monthly,
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and it gets them how many?
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I'll-- Dashboard? with their constraint?
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Yeah gets them A personalized AI agent?
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Yeah, dashboard.
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Personalized AI agent and a workflow per month for 997.
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Yeah, and then 5k gets them deployed to the whole business.
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Oh Pretty much.
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Some training for their team, maybe a monthly call.
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- They get three hours per month with me, and then the 997 gets-- - Okay, let's never sell, well you just said three hours per month with me,
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Never say three hours per month with me in a sales call.
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You get three hours of training.
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- If you guys are training with my team.
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with my team which is just, Nobody needs to know that.
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I don't need to know that.
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And at the end of the day, if you're the one that delivers it, bonus.
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If you're not, not upset.
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Most people don't realize people don't buy their time, they buy their standards.
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If I hire you to do something for me
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and you say I get you and then I don't get you, I'm upset.
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But if you say I get your team and I get you, I'm happy.
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And what I'm really buying is your methodology.
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That's why it's called a productized service.
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that is your method for how you do this.
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Because there's a thousand people that say they can do that.
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But you're telling me that you have a specific way you do it that's different.
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You tell me why it's different.
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That's the offer.
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Okay, so right off the bat, You say me or my team?
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Me and my team.
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Me or my team.
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- Call me or my team.
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- Yes, either you're gonna call with me or my team.
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Cool.
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You got three options.
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I'm going to save you a lot of time.
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We start with this one.
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And the reason why is that it's easier to go down or up, but we got to get the core.
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So your core is 997.
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per month, which is exactly what I said.
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Beautiful.
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It's kind of like that's because and this is what the AI told you, but this is literally the best practice, okay?
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So the offer is one workflow, a dashboard, and an agent.
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Cool.
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What I love about those three things, again, nobody's buying those or buying the benefits.
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So when you design your offer, did you ask it to take that core offer and create the offer like an offer deck?
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- May and may have, I don't recall what's on it.
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- Okay, well I would do two things.
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One, I would do a deck, okay, which is the pitch deck.
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This is the way you walk somebody through once you get them on a sales call.
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But then you also have the the offer dock Right.
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Which is the document that outlines it, because that's what we're going to use when we go over here.
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So let's assume you took the 997, you asked your AI, "Hey, create me a pitch deck that I can present,
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also an offer doc that I can use in a chat." If I'm on a call, I wanna present a deck.
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If I'm on a chat, I can sell in the chat.
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Most people don't realize that the world is fatigued of having to get on sales calls.
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Most people buy and know more about what you're selling than you know.
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So don't make me get on a call to do a whole discovery call if you can just sell me over chat.
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Big idea.
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Most people don't realize you can literally make a million dollars a month over chat.
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Real quick, you've made it to the end.
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Let me tell you what I know about you.
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You're not somebody that's looking to do shelf help.
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You're not somebody that's just doom scrolling on social media.
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You're here because you want to build, build a real business, and you're sick and tired of not getting the real insights to grow inside your business.
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So I want to help you avoid all the pain trying to figure this out the hard way like I did it.
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That's why I put together everything I've ever learned into the scale workbook.
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It's the internal document that I use with every founder teaching you all of this without burning more hours.
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It's totally free.
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The link is in the description, or you can just scan the QR code on the screen because I'm here to help you build your empire.
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Vocabulary and speaking notes for this lesson
This B2 speaking lesson is built on the video “Design The Perfect Offer in Under 10 Minutes”. The speaker keeps coming back to these words: month, offer, workflow. This video has 178 sentences and 1753 words to shadow. The speech runs for 9:35. The speaker talks fast, about 183 words per minute, so expect linked and reduced sounds. 86% of the words are among the 3,000 most common in English; the rest is worth studying before you start. 30 of its 178 sentences are questions, so it is good practice for question intonation and short answers.
Key vocabulary in this video
The 15 most advanced words in the video, with pronunciation and meaning:
| Word | Pronunciation | Meaning |
|---|---|---|
| workflow noun | /ˈwɝkfloʊ/ | The flowrate at which a flow of work takes place. |
| productize verb | To make something into a product, especially a commercial product. | |
| dashboard noun | /ˈdæʃˌboɹd/ | A panel beneath the windshield of a vehicle or aircraft containing indicator gauges, compartments, and sometimes controls and indicator lights. |
| personalize verb | /ˈpɜː.sə.nə.laɪz/ | To adapt something to the needs or tastes of an individual. |
| mindset noun | /ˈmaɪn(d)ˌsɛt/ | A way of thinking; an attitude or opinion, especially a habitual one. |
| mathematics noun | /mæθ(.ə)ˈmæt.ɪks/ | An abstract representational system studying numbers, shapes, structures, quantitative change and relationships between them. |
| automate verb | /ˈɔ.təˌmeɪt/ | To replace or enhance human labor with machines. |
| backward adjective | /ˈbækwɚd/ | Situated toward or at the rear of something. |
| audit noun | /ˈɔːdɪt/ | A judicial examination. |
| burger noun | /ˈbɝ.ɡɚ/ | A hamburger. |
| bottleneck noun | The narrow portion that forms the pouring spout of a bottle; the neck of a bottle. | |
| constraint noun | /kənˈstɹeɪnt/ | Something that constrains; a restriction. |
| workbook noun | /ˈwɝk.bʊk/ | A book, used by a student, in which answers and workings may be entered besides questions and exercises. |
| assign verb | /əˈsaɪn/ | To designate or set apart (something) for some purpose. |
| deploy verb | /dɪˈplɔɪ/ | To prepare and arrange (originally military unit or units, i.e., to array troops) for use. |
Phrasal verbs you will hear
| Word | Meaning |
|---|---|
| figure out verb | To come to understand; to discover or find a solution; to deduce. |
| buy back verb | To purchase (something already sold, misplaced, destroyed, or given away). |
| go down verb | To descend; to move from a higher place to a lower one. |
| go over verb | To look at carefully; to scrutinize; to analyze. |
| pull out verb | To withdraw; especially of military forces; to retreat. |
| put together verb | To assemble, construct, build, or formulate. |
| sit down verb | To assume a sitting position from a standing position. |
Sentences worth repeating
Short, complete lines from the video that you can reuse in everyday conversation:
- I don't need to know that.
- If you're not, not upset.
- You tell me why it's different.
- I'm going to save you a lot of time.
- Real quick, you've made it to the end.
Grammar in this video
The structures the speaker uses most, with the exact words from the video:
| Structure | In the video |
|---|---|
| Relative clauses who / which + clause — extra information about a person or thing | target which is · offer which was · month which is |
| Present perfect have/has + past participle — a past action that still matters now | have you talked · you've made · I've ever learned |
| Passive voice be + past participle — the focus is on what happens, not who does it | is invested · be called · is fatigued |
Pronunciation to watch
The speaker uses 51 contractions and reduced forms, such as you're, don't, I'm. Say them the short way, as you hear them.
- The “th” sounds: mathematics /mæθ(.ə)ˈmæt.ɪks/, methodology /ˌmɛθ.əˈdɑ.lə.d͡ʒi/
- The “sh” and “zh” sounds: dashboard /ˈdæʃˌboɹd/, shelf /ʃɛlf/
- Long words — get the stress right: personalize /ˈpɜː.sə.nə.laɪz/, mathematics /mæθ(.ə)ˈmæt.ɪks/, ecosystem /ˈikoʊˌsɪstəm/, methodology /ˌmɛθ.əˈdɑ.lə.d͡ʒi/
How to practise with this video
- Listen to the whole video once without speaking and note the words you do not know.
- Start at 0.75× speed, shadow it sentence by sentence, then go back to normal speed once it feels easy.
- Record yourself and compare with the original, paying attention to words like workflow, productize, dashboard.
What is the Shadowing Technique?
Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.