Shadowing Practice: How to Get Backlinks for Shopify Store | Shopify SEO Tips - Learn English Speaking with Video

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If you did the on-page SEO, why is your store still not appearing higher in results?
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The answer is domain authority.
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How do you build authority for your Shopify store with SEO?
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This is where off-page SEO comes in, but most people ignore it.
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This is why you can do much better than your competitors by putting time into off-page SEO.
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And the most important part of it is backlinks.
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So what exactly is a backlink?
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A backlink is simply a link from another website that points to your store.
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Think of it as a vote of confidence.
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If other trusted websites are linking to you, Google assumes your store is more credible and that helps your products, blogs and pages rank higher in search results.
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Now how do you actually get these backlinks?
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The first way is to create content that people want to link to.
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This could be detailed blog posts, guides or tutorials related to your niche.
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For example, if you sell golf gear, writing a blog like 10 Tips to Improve Your Golf Swing gives you something valuable that other sites might reference.
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The second way is guest posting.
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Many platforms and blogs allow free guest publishing if you reach out.
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Medium, LinkedIn articles and niche industry blogs are all places where you can write and include a link back to your store.
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The key is to provide genuine value and not just self-promotion.
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The third way is outreach.
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Find bloggers, small publishers or even journalists in your niche.
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Send them a friendly email introducing your store, maybe offer to send them your product as a sample or suggest a collaboration.
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If they write about you they'll often link back which builds strong authority for your store.
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So just start searching top blogs in your niche and drop them an email.
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The fourth way is partnerships.
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You can connect with other store owners or creators in related You write an article for them, they write one for you and both of you get backlinks out of it.
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This is a very common practice that people do to build authority.
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Now let's talk about backlink services.
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Yes, there are services where you can buy backlinks.
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The pros are that it's fast
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and you can get a lot of links quickly in a
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week without needing to do any of the things we mentioned above.
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But the cons are serious.
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If these links come from spammy websites, Google can detect it and your rankings may drop.
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If you ever use a backlink service make sure it's from high quality relevant sites, not just random spam blogs.
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Over time you will have lots of good websites linking back
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to you making you rank much higher than you would without them.
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Always focus on quality over quantity.
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A few trusted backlinks are worth much more than hundreds of low quality ones.
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And that's the core of off-page SEO.
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If you found this helpful, subscribe for more Shopify SEO tips and check out the other videos in this SEO series.

About This Lesson

In this lesson, you'll practice understanding and discussing strategies for building backlinks to a Shopify store, a key part of off-page SEO. You'll learn how backlinks boost domain authority, practical methods to earn them, and the risks of low-quality links. This content is perfect for improving your business English vocabulary and comprehension of digital marketing concepts, while also providing material for english speaking practice.

Key Vocabulary & Phrases

  • Backlink: A link from another website to your own, acting as a "vote of confidence" for search engines.
  • Domain authority: A metric that predicts how well a website will rank in search results, influenced by backlinks.
  • Off-page SEO: Strategies to improve a site's ranking outside of its own content, primarily through backlinks.
  • Guest posting: Writing content for another website in exchange for a link back to your own site.
  • Niche: A specific segment of a market, e.g., "golf gear" or "sustainable skincare."
  • Spammy websites: Low-quality sites with irrelevant or duplicate content, which can harm your SEO if they link to you.

Practice Tips

To master the language in this video, use the shadowing technique: play short clips (5-10 seconds) and repeat them immediately, mimicking the speaker's tone, speed, and intonation. The video's calm, analytical tone is ideal for practicing clear, professional communication—key for IELTS speaking practice. Focus on phrases like "Think of it as a vote of confidence" or "Always focus on quality over quantity" to sound natural in business contexts.

If you struggle with speed, slow down the video using a shadowing app or site, then gradually increase the pace. Pause to highlight new vocabulary and create sentences with it (e.g., "I found a great niche blog for guest posting"). For extra practice, summarize the four backlink strategies aloud, aiming to use all key terms. Remember: the goal is to speak fluently while maintaining accuracy, so don't rush—prioritize clarity first.

By practicing regularly, you'll not only improve your English but also gain valuable knowledge about SEO—making this lesson a double win for your language and professional skills.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.