Prática de Shadowing: The Lazy Method: How I Build $10K/Month Apps - Aprenda a falar inglês com vídeo
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How long does it take to build a successful business?
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You might think 80-hour weeks, posting content every day, and grinding for years.
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But what if I told you there was a different way?
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I've built two iOS apps that make me over 10k a month.
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My goal is to maximize the amount of money I can make while minimizing the amount of effort required.
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This is Will, and he takes a different approach to building.
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He calls it the lazy method.
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And with it, he's built two apps that make over $10,000 a month that don't require a whole lot of his time.
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Lazy maxing to me is just finding the easiest possible way to get what I want done, right?
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I wanted to know how he actually does this, so I asked him to come onto the channel to break everything down.
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And in this episode, we're gonna dive into the two apps that he's built, why he only needs to spend a few hours a week on them,
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and his advice on how to pick the right ideas like these so that you can live the life that you want.
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This one is gonna be fun.
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Let's dive in.
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I'm Pat Walls, and this is Starter Story.
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All right, Will, welcome to the channel.
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Tell me about who you are, what you built, and what's your story.
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Hey, my name is Will.
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I built two iOS apps that make me over 10k a month.
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My goal is to maximize the amount of money I can make while minimizing the amount of effort required.
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So it allows me to enjoy the time
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that I have to play Roblox and go to the gym and meet friends and stuff.
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I'm pumped to have you on here.
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I'm excited to hear how you build apps the lazy way.
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But before we do, what apps do you have?
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And would you be able to pull up your revenue dashboards?
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Yeah, absolutely.
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So my first app is Overload.
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It's a pretty simple fitness app.
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You just log your reps and stuff, and it's kind of targeted towards building muscle.
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But you have this main feature where you scan your body and you get a result.
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My second app is a Luxmaxing app, which is a very similar concept.
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You scan your face, get results, and you get told how to improve your facial appearance.
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Glowly is doing around 10K.
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And then Overload is doing like $800 a month passive.
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Okay, these apps are super cool.
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Let's talk about your background.
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How do you get to this point where you have two apps making over $10,000 a month the lazy way?
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Yeah, so when I was 16, I was trying out all sorts like drop shipping, selling likes and followers.
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Then I eventually, after uni, moved on to crypto startups or a crypto project specifically in NFTs.
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Thankfully, I found freelance web design, which allowed me to sell my skills to people to make money.
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My freelance skill is really what accelerated me being able to invest in startups like quite rapidly
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and testing new ones and eventually find something that worked.
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Okay, cool.
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What I'm excited to talk about is how to build businesses in 2026 the lazy way.
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I talked to a lot of founders who spend 12 hour days building their businesses, maximizing their time.
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It sounds like you did things a little bit differently.
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Before we get deep into it, in your approach to building businesses, what is your lazy strategy?
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How have you been able to build these businesses to over $10,000 a month, the lazy way?
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Lazy maxing to me is just finding the easiest possible way to get what I want done, right?
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That's why I'm so attracted to paid ads, because I did try UGC influencers and it involved a lot of like getting my hands dirty and managing them,
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managing payments and whatnot.
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And it was very hard to sort of see the attribution of when the content was actually bringing in subscriptions.
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That's why I'm so attracted to paid ads.
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The thing I like about ads is that I can just make a few winning ads, throw them out and basically live on them for the next four or five months.
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So I think a lot of people watching this feel the same way.
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Like they like to work on a lot of different things you seem maybe like you get less attached to your apps, you're willing to sell them.
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Tell me a little bit more about that.
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Yeah, so the goal for me with building apps
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and getting monthly revenue is to sell them to somebody that can scale it far higher than I can, maybe with a UGC program or something.
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For me, all I want to do is validate that something works
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and get it to enough revenue that I can sell it and then continue doing that same process over and over, which I think is the most fun part.
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Okay, cool.
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And that's one thing that I think is cool is you kind of know what you want.
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Show us an example of how you were able to lazily build and grow your company and hit $10,000 a month.
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Yeah, absolutely.
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I think the best part about 2026 or AI is that you can just make content for practically free.
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I can create like 10, 20 different videos and throw them into the mixer.
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And as you can see here, like all of these are sort of variants of the same format and they're all getting very good CPAs.
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This is like a subscription campaign so it's costing me like $16 per subscription.
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My LTV per paying user is around about $30, $35.
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So that's a very good CPA.
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If I get good CPAs, fantastic.
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I've got a winner and repeat the process because that's what ads is really about.
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It's almost like a lottery.
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Personally, I love Will's approach.
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It's different, but I love it because it's simple, it's straightforward, and really anybody could do it.
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But I know if you're watching this, you might be thinking, I still don't know what to build.
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Truth is, is that there's a ton of ideas on there.
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You just got to pick something, but how do you pick?
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We've put together a database of over 30 successful app ideas that are making over $10,000 a month right now.
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And inside, you will find real revenue, pricing models, starting costs, and tons of details based on real founders
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that we've interviewed on Starter Story and thousands of founders that we've talked to and researched.
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If you are ready to find an idea that actually works based on real data, just head to the link in the description and you can grab this database 100% for free and check it out.
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All right, let's get back to the episode.
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Okay, cool.
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I want to go even deeper on this.
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How would you go about finding a good app idea
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and then building it the lazy way so
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that you can either sell it one day or not have to spend 14 hours a day working on it?
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The greatest part is that it's super simple, right?
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You likely already scroll Instagram, already scroll TikTok.
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That's all data right there screaming at you for things that people want and are interested in.
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That goes for both like your app idea and your content.
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I think that's where my design angle comes in, which is that designers tend to take something that's already working
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and improve it as opposed to inventing a new idea from scratch.
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I think that's a great point is when you look at a lot of the apps and people, stuff that people build on StarterStory, it's usually not a brand new invention or workflow.
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It's usually like a new design take on a popular app.
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I think that's a great tip.
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What would be your next step?
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The next step is making sure that you're selling something that people want.
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I will not work on an app unless it has a clear viral feature that explains itself in essentially one screenshot.
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And in order to get somebody interested in your app, you have to be selling them a product that gives them a transformation, right?
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I agree with that.
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Let's talk about once you build the app, what are the most important things that you think about?
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There's multiple parts of the funnel.
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The first being the advert that somebody sees.
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The second is in-app.
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Once you've got them in the app, it's your job to try
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and increase the conversion amount as much as possible by selling them the story during an onboarding process.
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For my app, I use 12 to 15 steps in the onboarding.
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By the time they hit the paywall, I can give them a sort of personalized insight
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and therefore conversion rates increase massively because the user feels that the app is actually working for them at that point.
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All right, well, how to learn paid ads
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and get to a point where you have an ad that is actually working and is profitable.
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So the most important thing for me with ads, specifically TikTok ads, is creating content that feels native to TikTok.
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So the type of ads that I make are basically trying to clone what people are interested in on TikTok, which is things like memes and talking to the camera format and things like that.
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And then you want to hook them, which means basically not mentioning your app within the first sort of three to four seconds.
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Then you can start to introduce your app in the video, but you want to keep the app as subtle as possible.
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You kind of want to sew it in as part of the story from the beginning to the end.
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Just show your core like viral feature in action and try and wind it into a story as a full video.
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Once you find a winner or once I find a winner, I just scale it.
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I just scale the spend by 20% every three days until eventually it caps out, right?
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All right, cool.
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Well, thank you for sharing the playbook for building a laser way.
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I think it's awesome.
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You have two successful apps.
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You've had many other apps that you've built.
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What's your tool stack?
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I like to keep a super lean tool stack.
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Firstly, revenue cap, just for tracking subscriptions.
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Secondly is Claude CLI.
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Thirdly, it's AppsFlyer, which is a mobile measurement partner.
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All right.
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Well, I love it.
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Simple tech stack.
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It's not about the tools you use, but how you use them.
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What would be your advice on how to make it, how to build apps and make money online?
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I think what I would tell myself is to just start simple, right?
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And have small wins and build myself up to that eventual moment.
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Being active on Twitter, absorbing information from people that are already successful.
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I also believe it's never been a more important time to build a personal brand.
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I believe that because it's the only thing that AI can't really come for.
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If you build a personal brand, you kind of have your own sort of moat.
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While you're scrolling Twitter and you're learning and making successes, absolutely post about it because you can build your own audience and connect with others a lot easier.
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I 100% agree with that and hope that you continue to share your story.
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So thanks for coming on sharing this.
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I think it's It's gonna inspire a lot of people.
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And hopefully we'll see you when you're at $100,000 a month.
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Thank you very much for having me.
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Gus, producer of Starter Story.
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What do you think of this one?
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I think that idea is so attractive, I think, to people.
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It's like, how can I make money?
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But I don't want to work that hard.
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And I think I liked his approach of saying, like when he said, I could run all these campaigns.
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I could hire all these influencers, but I don't want to deal with all that.
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I'd rather make a few pieces of content myself, put them on ads, and see if they work.
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I would rather do that, you know, than try to like hire out a bunch of people.
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Yeah.
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Yeah.
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Bill Gates says, I'll choose a lazy person to do a hard job
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because a lazy person will find an easy way to do it.
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And I love that because I think a lot of people watching this, including me, will find likes to do things the hard way.
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So learn everything, do everything.
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But sometimes there's these little moments or pockets of things that you can kind of do things the easy way.
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And I think paid ads is one of those things right now with AI is allows you to generate ads
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and come up with hooks, write scripts, analyze ads.
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You can even use Claude to like manage your browser and do your ads.
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This is a great moment in time right now where you can use AI to do those sort of things
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that were not possible, those heavy lifts.
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And that's probably not going to last forever.
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I don't think you should do everything lazy in your business
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but I do think there's some things
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that instead of having to do all this work you can
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do it the lazy way yeah for sure do you think
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ads are like a faster way to like really validate your
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idea kind of thing I don't think that's exactly what Will was saying
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but you know he was kind of saying like I spin up all these ads I see
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which one's working and I just scale that one and the ones
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that don't I kill no from what I understand ads are never a good way to validate an idea.
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He didn't even need to validate the ideas because they were similar to popular apps in categories, fitness, looks maxing, these sorts of things.
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So for him, it was more about just validating if the ads were good, if the actual creative and videos were good enough.
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So he kind of skipped that whole part.
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And I think that's, again, that's kind of the lazy way.
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It's like, he's like, I don't get too attached to my app ideas and I'm building them to sell them.
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It's very different approach to the hard way.
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Yeah, for sure.
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Yeah, I guess that makes sense.
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Yeah, you're right.
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He had already kind of validated them.
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So it was just more about will the creative work?
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Yeah.
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And I think the number one thing that he did, right, and we talked about it, is that he built apps that were already validated.
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I think that is, especially if you're trying to build your first app, probably good to just pick things in categories that already work.
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In the description right down there, I'll put our database of proven validated mobile app ideas in there, you can see a bunch of examples of apps, how much money they make,
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how they built them, how they grew them, how they scaled them.
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You can take that, you can put it into Claude, into chat, GPT.
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It's all free.
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You can download it right there.
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You'll see that in the description.
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I hope you guys enjoyed this one.
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We'll see you in the next one.
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Peace.
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Contexto e Fundo
No vídeo "The Lazy Method: How I Build $10K/Month Apps", Pat Walls entrevista Will, um desenvolvedor que criou dois aplicativos iOS que geram mais de US$ 10 mil por mês com pouco esforço. A conversa explora sua estratégia "lazy maxing" — encontrar a maneira mais fácil de alcançar resultados — e como ele equilibra o trabalho com hobbies como jogar Roblox e ir à academia. Essa dinâmica informal é perfeita para quem quer aprender inglês com YouTube, pois combina conversação natural com dicas práticas de empreendedorismo.
5 Frases Principais para Comunicação Diária
- "What if I told you there was a different way?" (E se eu disser que há uma maneira diferente?)
- "My goal is to maximize the amount of money I can make while minimizing the effort." (Meu objetivo é maximizar a quantidade de dinheiro que posso ganhar, minimizando o esforço.)
- "Lazy maxing is just finding the easiest possible way to get things done." (Lazy maxing é apenas encontrar a maneira mais fácil possível de fazer as coisas.)
- "I'm pumped to have you on here." (Estou animado para ter você aqui.)
- "Let's dive into the details." (Vamos mergulhar nos detalhes.)
Guia Passo a Passo para Shadowing
O shadowing em inglês é uma técnica poderosa para melhorar a pronúncia e a fluência. Aqui'sua como praticar com esse vídeo: 1. Assista o trecho de 1 minuto sem legendas, focando na entonação. 2. Repita a fala imediatamente após o falante, copiando o ritmo e a ênfase. 3. Use um gravador para comparar sua versão com a original. 4. Repita 3 vezes por trecho. Sites de shadowing podem ajudar a organizar seus treinos, mas até mesmo o YouTube é uma ferramenta incrível. Com essa conversa, você aprende não só vocabulário técnico, mas também expressões coloquiais — e tudo isso de forma divertida! Lembre: o progresso vem da prática constante, e cada repetição te aproxima de uma fala mais natural.
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | I've built · We've put · we've interviewed |
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | app, which is · TikTok, which is · them, which means |
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.