Prática de Shadowing: What is Quality Management? | Quality Management Tutorial | Invensis Learning - Aprenda a falar inglês com vídeo
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Hello everyone, this is George from Invensis Learning, welcome to our YouTube channel.
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When someone says quality, they're usually referring to good.
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But, unfortunately, many firms advertise their products as high quality or superior quality in this way, without truly defining what quality actually means,
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and we're more likely to see it in marketing materials than in critical business processes or policy documents.
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Companies today mainly prioritize improving the quality of their system.
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Thus, quality is one of the most used terms in many enterprises, and understanding the term quality management properly is very essential.
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Saying this, why not we talk about quality management today and explore its basic terms.
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Now let us go through the agenda first, we shall discuss what is quality management?
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Then, we shall take a look into the history of quality management.
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Then, we will learn why quality management?
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Soon after that, we shall understand quality management systems.
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Then, we shall look into quality management process, followed by quality management principles.
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Next, we shall see quality management tools, and end this session by discussing quality management examples.
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So, let us start our session today without any delay.
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Let us begin our session by discussing the main topic of today, that is, what is quality management?
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Quality in general refers to the sum of a product's traits and characteristics that influence its ability to meet certain needs.
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To achieve a goal, management entails managing and regulating a group of people or an organization.
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As a result, quality management entails aligning an organization's traits and characteristics.
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The act of managing all activities and tasks
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that must be completed in order to maintain a particular degree of perfection is known as quality management.
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It is concerned with both the quality of products and services as well as the methods used to attain it.
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Quality management is concerned with the products and services and the inputs like the tasks and processes that produce the results.
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Everything we do to ensure that our company's products
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and services are produced and delivered on time and budget falls under the category of quality management.
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Making sure things arrive on schedule is also part of quality management.
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In an ideal world, the quality of a product and service not only improves, but the process by which it is made improves as well,
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resulting in more consistent, higher quality products and services.
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It ensures that the goods or services provided by a corporation are consistent.
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Now that you guys are aware of the term quality management, let us go deep into it by knowing.
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History of Quality Management Quality management has roots that can be traced all the way back to the Middle Ages.
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Some research says that traits of quality management were found in the 1920s.
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It was the first time statistical theory had been used to control product quality.
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To verify that each element followed specified standards and rules, they began measuring, evaluating, and testing the products,
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processes, and services against precise specifications.
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Soon after this, in the year 1940, change and development were brought up by many industry professionals and experts.
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This is where total quality management as we know it today began.
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With this, total quality management was also discovered in Japan during the 1940s.
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Japanese products were seen as low-quality knockoffs at the time.
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Japan enlisted the help of quality management gurus such as Deming
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and Duran after hearing about the success of quality management in the West.
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However, Western culture would eventually catch up.
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By the 1980s, Western culture had taken notice of Japan's achievements
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and began to establish and adhere to tougher total quality management requirements.
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However, it was unclear at the time exactly what TQM entailed.
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Companies worldwide now compete for the hundreds of excellence awards that are currently given out.
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However, the goal of quality management has remained the same throughout history, to ensure that customers obtain an excellent, high-quality product.
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Now that you are familiar with the history of quality, let us discuss.
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Why is quality management required?
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Enterprises around the world are prioritizing themselves to provide quality goods.
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Today's customers have a huge number of options in front of them that only if the organization has quality goods, then customers are choosing them.
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Hence, quality through continuous improvements is such a vital role for many organizations.
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Now, let us point to the checklist of why quality management is important.
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The reasons are, creates customer satisfaction, product consistency in terms of quality and design, ensures long-lasting efficiency, reduces risks,
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increases profits, and maintains the competitive advantage.
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Let us now discuss each of these in detail.
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Firstly, we have.
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Creates customer satisfaction.
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Consumers are more demanding than ever before in today's competitive economy.
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Because of technological advancements, they may choose from thousands of brands and access millions of stores.
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It's vital to match or surpass their expectations if you want your company to stand apart.
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It is no longer sufficient to ensure that your items are fine.
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Customers' needs must be met, and the highest quality standards must be met.
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Quality management can assist you in converting prospects into long-term consumers.
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It accomplishes this by constantly refining your products, absorbing modifications, and removing flaws.
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It also gives businesses the information they need to create products and services that people demand.
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This will help you gain market share and provide your company a competitive advantage in the long run.
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Next, product consistency in terms of quality and design.
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Firms must plan, create, execute, and manufacture product offerings for the target market
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while understanding the importance of quality management and adhering to the parameters of overall quality management in all aspects.
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It aids in the consistent and continual maintenance of quality realms.
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Furthermore, the company is able to perform market research
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and studies on a regular basis to provide items that are a testament to the company's quality and beliefs.
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then ensures long-lasting efficacy which increases profits.
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When we examine the importance of quality management, we must consider the working efficiency of the employees involved in product manufacture
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and the working efficiency of each employee of the company, and the types of machinery.
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Understanding the complete process gives them more confidence and agility, which increases their efficiency by a factor of 10.
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And it all has a knock-on effect on the company's total sales and profitability.
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Next one is.
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Reduced risks.
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Another factor that aids the company in enhancing and maintaining its brand value in the market is the lessened risk,
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and hazards only arise in commercial operations when the company fails to comply with quality standards.
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Most risks occur during the product manufacturing process and when dealing with customers during the pre- and post-sale operations.
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As a result, understanding the importance of quality management, particularly in these two elements of the business, is critical for businesses.
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We have increases profits as next criteria.
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In today's dynamic market, where competition is fierce, generating the needed revenues and profits while satisfying long and short-term objectives is extremely tough.
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And adhering to the importance of quality management is a surefire approach to achieving all of your company's goals and objectives.
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It ensures great customer satisfaction, brand value, increased market share, loyal customers, and competitive advantage.
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But, on the other hand, firms frequently fail to grasp this basic and vital principle, resulting in losses.
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Lastly, maintain your competitive advantage.
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To keep up with their larger competitors, small firms must do everything they can.
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The importance of providing outstanding products and services cannot be overstated.
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Quality management systems provide information and recommendations for doing things correctly.
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They also assist your company in achieving maximum cost efficiency and resource usage.
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These methods boost your company's brand in the long run, putting you on par with your competition.
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In addition, they lead to a higher market position because they improve your products and business processes.
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Now let us understand what.
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Quality Management Systems A structured system that documents processes,
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methods and responsibilities for accomplishing quality policies and objectives is referred to as a Quality Management System, QMS.
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A Quality Quality Management System aids in the coordination
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and direction of an organization's activities in order to meet customer and regulatory requirements while also continuously improving its effectiveness and efficiency.
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It is a set of rules, processes, and procedures that are necessary for planning and execution in the core business of a corporation.
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It gives you the information, tools, and resources you need to properly comprehend what quality management systems are
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and how they can help you enhance your company's day-to-day operations.
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A quality management system, such as ISO 9001, is an example.
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After understanding quality management system, now, let us take a tour into.
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Quality Management Process A quality management process is a series of procedures used to verify
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that a team's deliverables are fit for purpose.
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It is an important procedure in every business since it ensures that the deliverables provided truly fulfill the consumer's needs.
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This quality management process will assist you in immediately improving the quality of your deliveries.
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According to PMBOK, the three basic phases of project quality management are quality planning, quality assurance, and quality control.
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These three phases have respective inputs, tools and techniques, and outputs.
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Let us now discuss each of them in detail.
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To begin with, quality planning is the first phase.
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HRE, planning of the quality process is explained.
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The inputs included are enterprise environmental factors, which relate to conditions that influence, constrain, or steer the project,
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program, or portfolio that are not under the immediate control of the team.
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Then organizational process assets as our next input.
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PMBOK defines this as the plans, processes, policies, procedures, and knowledge bases specific to and used by the performing organization.
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Next, the project scope statement comprises a full explanation of the work
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that must be completed to provide a project's output on time and within the budget.
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In the end, we have project management plan as our last output, which means the planning process involved in the management.
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The tools and techniques include cost-benefit analysis, benchmarking, cost-to-quality, and many other additional tools.
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Some of these are discussed in the later chapter of the video.
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Next, coming to the outputs, we have a quality management plan as our first output.
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It is a well-defined set of documentation and information for managing software quality throughout the development process.
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Then we have quality metrics and quality checklists, followed by a quality management plan and quality baseline.
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The next phase is performing quality assurance.
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The inputs here are a quality management plan, quality metrics, and process improvement similar to the previous phase.
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Then we have work performance information.
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It indicates what proportion of the work has been accomplished, how much time has passed, the cost incurred, and more, as well as the project's current state.
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Then, we have approved change requests, which is a type of change request that has been processed through integrated change processes.
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Next, we have quality controlled measurements followed by implemented change requests, implemented corrective actions, implemented defect pair, implemented preventive actions.
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Coming to tools and techniques, we have quality planning tools and techniques for quality management planning.
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Then, we have quality audits, which is the process of an internal or external quality auditor
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or an audit team conducting a systematic examination of a quality system.
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Then, we have process analysis, which is used to analyze the specified process.
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Lastly, we have quality control tools and techniques.
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Coming to the outputs, we have requested changes which are the suggested changes required.
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Then we have recommended corrective actions, followed by organizational process assets and updated project management plans.
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Then, we have to perform quality control as our last phase.
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To begin with, inputs include quality management plan, followed by quality metrics and quality checklists.
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Then, we have organizational process assets and work performance initiation, as we have discussed in the other two phases.
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In the end, we have approved change requests and deliverables as the inputs.
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Coming to tools and techniques, we have cause and effect analysis, control charts, flow charting, histogram, Pareto chart, run chart, scalar diagram,
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statistical sampling, inspection, and defect repair review.
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Coming to outputs, quality control measurements, validated defect repair, updated quality baseline, and recommended corrective and preventive actions.
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Then, we have required changes, recommended defect repair, organization process assets, validated deliverables, and updated project management plan.
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Now you guys are aware of quality management process, let us now look into.
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Quality Management Principles.
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Since its founding in 1947, the International Standard for Organizations, ISO, has established guiding principles to prevent enterprises from fatal errors.
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The Quality Management System, QMS, Standards Concept, which was introduced in 1994, is known by the acronym ISO 9001.
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The most recent version, which went into effect in 2015, was created to respond to new regulatory requirements
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and improve upon the prior model the iso 9001 principles were
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developed by a small group of professionals in the 1990s based on philosophical teachings
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and business knowledge from the preceding century let's take a closer
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look at each of them the first principle is customer focus
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the first and maybe most important principle says
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that a business would not exist without customers as a result
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businesses should make an effort to learn more about their current
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and potential customers in order to meet their requirements and expectations better.
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The primary goal of quality management is to satisfy client needs and exceed their expectations.
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Customers who are now and will be in the future should be given top priority.
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Companies should evaluate customer satisfaction on a frequent basis, in addition to fulfilling or exceeding customer expectations.
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On the other hand, failure to exceed customer expectations should be closely monitored.
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Every department and function should be a part of the process.
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Next W have.
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Leadership.
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Support must begin at the top, as with any good initiative.
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An organization will suffer if it lacks good leadership.
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First, its leader should establish the company's vision and goals.
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Leaders are in charge of fostering a productive and forward-thinking business environment.
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They're also in charge of ensuring that future recruits have the same vibe.
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This idea can be implemented in your workplace
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if you have a clear vision for the company
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and the correct executives in place to communicate that goal to the rest of the team.
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Then, engagement of people.
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You want to have a workforce that is engaged.
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This implies that the staff's abilities are utilized and respected.
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It also allows for continual improvement, learning, and discussion of any problems that may arise.
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In addition, staff are held accountable for their activities when they are part of an engaged workforce.
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Finally, the rule needs everyone in the organization to be active and interested in their work, rather than being viewed as a passive place to clock in every morning.
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Organizations flourish due to this through retaining competent people, supporting ongoing refinement of their knowledge and abilities,
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empowering them, encouraging engagement, and recognizing accomplishments.
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The next one is.
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Process approach.
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A process approach, like so many other aspects of quality, lays out the stages to success.
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This entails managing activities as processes, measuring them, and identifying links between them.
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Possibilities for improvement are kept track of.
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Quality isn't something that happens.
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To ensure the organization's success, processes must be in place behind the scenes.
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It aids businesses in avoiding logistical issues that are frequently caused by a lack of understanding of the proper procedure.
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It also helps to future-proof your company because having procedures in place ensures no panic when a key team member leaves, leaving everyone in the dark regarding crucial aspects of their job.
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Coming to the next principle, we have.
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Improvement.
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A good quality system necessitates adjustment.
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The competition will eventually outshine companies if they do not develop.
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Maintaining the status quo does not motivate anyone.
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A company should always look for ways to improve because if it isn't, you can be sure that your competitors will.
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To sustain present performance levels, respond to changes in internal and external conditions, and generate new opportunities, an organization must improve.
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Next.
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Evidence-Based Decision-Making Decision-making is a difficult process that is always fraught with ambiguity.
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It frequently incorporates various types and sources of inputs and a subjective interpretation of those inputs.
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Decisions based on data and information analysis and review are more likely to generate the intended outcomes.
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Effective decisions are made based on reasonable data analysis, according to this principle.
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While having a gut intuition can be valuable in some instances, it won't help you explain why your earnings are down 10% this year to your board of investors.
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Lastly, Relationship Management.
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Suppliers and partners who carefully manage their connections can foster good and productive involvement, support, and feedback from those entities.
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An organization's connections with interested parties, such as suppliers, must be managed for long-term success.
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Now, let us get an understanding of Quality Management Tools To improve the quality of products and services,
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quality management tools are essential.
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Quality management tools help firms collect and analyze data so that employees may better comprehend and interpret data.
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It assists staff in identifying common problems that frequently arise as well as their core causes.
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Additionally, technologies make data easier to interpret and help staff discover procedures to correct errors and solve specific problems.
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Now let us point out some of them and discuss them.
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The first tool is Six Sigma.
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Six Sigma is a method of providing enterprises with a set of tools to assist them improve their company's success.
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It is a disciplined, data-driven approach and methodology
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that usually aims to eliminate defects in any process ranging from manufacturing to transactional and product to service.
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In general, it means a measure of quality that strives for near perfection.
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Next, we have Pareto chart.
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The Pareto chart is an analysis tool.
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It is extremely helpful while making decisions based on priorities.
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It is based on the principle that 80% of problems can be solved by eliminating 20% of the causes they stem from.
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This means that with a few corrective actions, a large number of deficiencies can be resolved easily.
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This chart is similar to that of a bar chart
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that is commonly used to identify the key factor or factors in a problem, to determine the main cause of a problem, to build a method to improve the elements,
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and to ascertain whether the desired effect has been achieved or not.
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Then, cause-benefit analysis.
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The fishbone diagram is a cause-and-effect diagram that usually helps managers to track down the reasons for imperfections, variations, defects, or failures.
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Thus, it is also called the Ishikawa diagram and fishbone diagram.
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The diagram looks just like a fish's skeleton, hence the name.
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Here, we write the problem at its head and its causes feeding into the spine.
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Once all the causes have been identified, managers can start looking for solutions to ensure that the problem is not recurring.
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The next tool is Kaizen.
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Kaizen is a Japanese term that means continuous improvement.
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This method mainly focuses on making not so huge, but small continuous improvements in order to have a large-scale impact.
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In this, employee-manager relationships are cherished, and employees are highly encouraged to share their feedback and suggestions.
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Usually, Kaizen is a technique used to constantly improve every function of the business, like the management, construction, or development departments.
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Next, flowchart.
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The process flowchart is nothing but a process visualization through a flowchart.
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One can create a simple process flowchart by using a pen and paper or using digital platforms.
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One should just include the basic shapes and represent the different staging of the process.
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Then, histogram.
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A histogram aids quality analysts
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and management professionals in precisely analyzing the many types of data
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they have on various data groups to establish controls to improve the quality of any process.
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The frequency of the data is estimated when a sample is taken and divided into different groups, this aids in the discovery of process improvement opportunities.
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The low-performing areas appear on the histogram with less frequency, allowing quality management professionals to identify and solve the problem's core cause.
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The last tool is Total Quality Management.
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Total Quality Management is a business improvement methodology that is best suited for a constantly changing environment.
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TQM is a set of processes, training methods, and instruments that aid in the adaptation to changing consumer expectations.
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Many companies are consciously trying to address the changes using TQM, having mechanisms in place to quickly and efficiently respond to these customers' needs.
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Now, let us go through the last topic of today's session, that is, quality management examples.
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The first example is.
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The Coca-Cola company is a famous juice manufacturer.
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They once wanted to improve safe food management by advancing the company's quality culture.
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So the company created a Six Sigma team, the team started applying the DMAIC,
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FMEA, SIPOC, process mapping, and many other advanced quality management methodologies.
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Soon after this, they started using quality management tools like brainstorming and cost effect analysis.
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After implementing all these six Sigma strategies, the customer complaints reduced gradually by 75%.
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In addition, the quality index improved from 91% to 92%, and also, the equipment renewal increased by 3%.
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The second example is.
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Boeing is the world's largest aircraft maker.
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To increase efficiency, the company decided to introduce a lean management system.
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Manufacturing saw significant success as a result of this shift in the process.
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They established a lean manufacturing approach, which allowed Boeing to better control its inventory supply than before.
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Boeing didn't stop there.
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In the late 1990s, they incorporated Six Sigma into their lean production process.
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Boeing's resource productivity increased from 30% to 70% as a result of this change.
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Lean manufacturing combined with the Six Sigma approach helps cut costs while also improving customer response times.
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The third and last example is.
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Nokia, a well-known business, intended to cut down on the expenditures of manual scrutiny in the mapmaking process.
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So they formed a Six Sigma team, which employed the DMAB methodology, measurement system analysis, quality function deployment DOE Pareto chart,
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affinity diagram, multi-voting, and a variety of other Six Sigma techniques.
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By establishing a qualification and inspection process across the firm after defining all of these improvement concepts, a potential cost of 2.5 million euros was saved.
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Businesses need quality management to assure consistency in their operations, as well as their products and services.
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In addition, customer satisfaction is crucial in business.
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Because the quality of the items or services a client purchases is their first concern.
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The supplier's primary priority should always be to ensure consistent and high quality what they create.
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Thus, quality management is a crucial key to modern businesses.
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You can also try to be one of them.
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We can help you.
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We, at Invensis Learning, will provide you with many quality management courses.
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You can take a look at it, and choose one of your interests.
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For more details, read the description below.
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Thanks.
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Thank you.
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Vocabulário e dicas de fala para esta lição
Este vídeo tem 287 frases e 3850 palavras para praticar shadowing. A fala dura 23:44. O falante fala em ritmo natural, cerca de 162 palavras por minuto, próximo de uma conversa do dia a dia. Apenas 81% das palavras estão entre as 3.000 mais comuns do inglês, por isso o vocabulário é exigente.
Vocabulário principal deste vídeo
15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| principle substantivo | /ˈpɹɪn.sɪ.pəl/ | princípio |
| chart substantivo | /t͡ʃɑɹt/ | carta náutica |
| procedure substantivo | /pɹəˈsiː.d͡ʒə/ | procedimento |
| efficiency substantivo | /ɪˈfɪʃ.ən.si/ | eficiência |
| diagram substantivo | /ˈdaɪ.ə.ɡɹæm/ | diagrama |
| expectation substantivo | /ˌɛk.spɛkˈteɪ.ʃən/ | espera, expectação |
| defect substantivo | /ˈdiːfɛkt/ | defeito |
| enterprise substantivo | /ˈɛntəˌpɹaɪz/ | empresa |
| implement verbo | /ˈɪmpləmənt/ | implementar |
| satisfaction substantivo | /sætɪsˈfækʃən/ | satisfação |
| consistent adjetivo | /kənˈsɪs.tənt/ | consistente |
| establish verbo | /ɪˈstæb.lɪʃ/ | firmar, instaurar |
| assist verbo | /əˈsɪst/ | assistir, prestar assistência |
| lean verbo | /ˈliːn/ | inclinar |
| output substantivo | /ˈaʊtpʊt/ | produção |
Phrasal verbs que você vai ouvir
| Palavra | Significado |
|---|---|
| bring up verbo | criar |
| point out verbo | apontar |
| track down verbo | rastrear, localizar |
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| “Used to” used to + verbo — um hábito ou estado do passado que não é mais verdade | used to attain · used to verify · used to identify |
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | has remained · has been accomplished · have approved |
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | must be completed · is concerned · are produced |
| Orações relativas who / which + oração — informação extra sobre uma pessoa ou coisa | output, which means · requests, which is · audits, which is |
Pronúncia para ficar de olho
O falante usa 7 contrações e formas reduzidas, como isn't, they're, didn't. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “th”: methodology /ˌmɛθ.əˈdɑ.lə.d͡ʒi/, furthermore /ˈfɜː(ɹ).ðə(ɹ)ˌmɔː(ɹ)/
- Os sons de “sh” e “zh”: efficiency /ɪˈfɪʃ.ən.si/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, satisfaction /sætɪsˈfækʃən/, establish /ɪˈstæb.lɪʃ/, crucial /ˈkɹuː.ʃəl/
- Palavras longas — acerte a sílaba tônica: efficiency /ɪˈfɪʃ.ən.si/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, satisfaction /sætɪsˈfækʃən/, continuous /kənˈtɪn.juː.əs/, consistency /kənˈsɪs.tən.si/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como principle, chart, procedure.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.