Prática de Shadowing: International Business Explained: Why Go International? - Aprenda a falar inglês com vídeo
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So why do companies participate in international business?
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Let's find out.
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Organizations participate in international business for the same reason students engage in academic pursuits.
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Except international businesses last indefinitely
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while your college days will hopefully come to an end at some point in time and hopefully with a degree.
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The three major objectives of international business include one increasing sales, two acquiring new resources and knowledge,
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and three reducing the risks associated with operating in just one market.
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Students enroll in college to increase their earning potential, acquire new resources and knowledge, and reduce the risk associated with a competitive labor market.
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Let's talk about each objective.
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First, increase sales.
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Many students come to college with dollar signs in their eyes, comparing average yearly salaries for their industries with their monthly paycheck from their high school job at, say, the burger barn.
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Similarly, organizations are drawn to international activity for the increased earning potential it offers.
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They select markets and design products to maximize profit in the same way
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that a student might select a major based on a high earning potential.
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On to resources and knowledge.
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College and universities offer students access to labs, libraries, experienced professionals, conferences and events that help them improve their potential.
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College students who don't venture beyond their class schedule are living below their privileges.
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Similarly, organizations engage in international business to acquire new resources and knowledge.
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By conducting business internationally, organizations gain access to additional natural resources, services, lower production costs and higher quality goods and services,
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and untapped genius in new markets.
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Beyond the tangible benefits, conducting business in a foreign country exposes organizations to innovative business methods
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and thoughtful processes that meet customer needs.
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And finally, risk.
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Students and companies alike seek to reduce risk.
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By obtaining an academic degree or trade certification, students reduce the risks associated with unemployment or underemployment.
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They increase the number of jobs for which they qualify, make themselves more valuable to employers, and more competitive with their peers.
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Similarly, organizations that operate internationally reduce the risk associated with operating in one market alone.
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Just as an individual with a degree can more easily find a job in a recession,
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a global organization can more easily find sales in other markets should one of the countries face an economic downturn.
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International businesses also reduce the risk that their competitors achieve a competitive advantage through international businesses of their own.
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So, although higher education and international business are both costly, they increase income or sales, add valuable resources and knowledge, and reduce inherent risk.
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But, for an organization to successfully operate internationally, its leaders must first check out the landscape.
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Look before they leap.
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To learn how they assess the external factors present in a global environment, watch our video, Pest Analysis.
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Vocabulário e dicas de fala para esta lição
Esta aula de conversação de nível B2 usa o vídeo “International Business Explained: Why Go International?”. As palavras que mais se repetem: organization, student, risk, reduce, resources. Este vídeo tem 34 frases e 466 palavras para praticar shadowing. A fala dura 3:13. O falante mantém um ritmo estável de cerca de 145 palavras por minuto, confortável para o shadowing. 83% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
As 15 palavras mais avançadas do vídeo, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| internationally advérbio | internacionalmente | |
| acquire verbo | /əˈkwaɪɚ/ | adquirir |
| downturn substantivo | /ˈdaʊntɜːn/ | declínio |
| enroll verbo | /ɪnˈɹəʊl/ | inscrever-se, matricular-se |
| underemployment substantivo | subemprego | |
| maximize verbo | /ˈmæksəmaɪz/ | maximizar |
| indefinitely advérbio | /ɪnˈdɛfɪnɪtli/ | indefinidamente |
| tangible adjetivo | /ˈtæn.d͡ʒə.bəl/ | tangível |
| competitor substantivo | /kəmˈpɛt.ɪ.tɚ/ | competidor, adversário |
| thoughtful adjetivo | /ˈθɔːtfəl/ | bem pensado, meticuloso |
| inherent adjetivo | /ɪnˈhɪəɹənt/ | inerente |
| recession substantivo | /ɹɪˈsɛʃn̩/ | recessão |
| yearly adjetivo | /ˈjɪɹli/ | anual |
| costly adjetivo | /ˈkɒst.li/ | custoso, caro |
| leap verbo | /ˈliːp/ | saltar |
Phrasal verbs que você vai ouvir
| Palavra | Significado |
|---|---|
| check out verbo | verificar, sacar só |
| find out verbo | descobrir |
Pronúncia para ficar de olho
- Os sons de “sh” e “zh”: recession /ɹɪˈsɛʃn̩/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/
- Palavras longas — acerte a sílaba tônica: indefinitely /ɪnˈdɛfɪnɪtli/, competitor /kəmˈpɛt.ɪ.tɚ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, innovative /ˈɪn.əˌveɪtɪv/
Sons difíceis para falantes de português:
- Consoante final — sem acrescentar um “i” depois: paycheck /ˈpeɪ.t͡ʃɛk/, inherent /ɪnˈhɪəɹənt/, leap /ˈliːp/, pursuit /pɝˈsut/, alike /əˈlaɪk/
- /l/ final — a língua toca o céu da boca, não vira “u”: enroll /ɪnˈɹəʊl/, tangible /ˈtæn.d͡ʒə.bəl/, thoughtful /ˈθɔːtfəl/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Faça shadowing frase por frase na velocidade normal, repetindo cada uma até o seu ritmo ficar igual ao do falante.
- Grave a sua voz e compare com o original, prestando atenção a palavras como internationally, acquire, downturn.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.