Pratica di Shadowing: International Business Explained: Why Go International? - Impara a parlare inglese con i video
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34 frasi
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So why do companies participate in international business?
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Let's find out.
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Organizations participate in international business for the same reason students engage in academic pursuits.
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Except international businesses last indefinitely
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while your college days will hopefully come to an end at some point in time and hopefully with a degree.
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The three major objectives of international business include one increasing sales, two acquiring new resources and knowledge,
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and three reducing the risks associated with operating in just one market.
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Students enroll in college to increase their earning potential, acquire new resources and knowledge, and reduce the risk associated with a competitive labor market.
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Let's talk about each objective.
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First, increase sales.
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Many students come to college with dollar signs in their eyes, comparing average yearly salaries for their industries with their monthly paycheck from their high school job at, say, the burger barn.
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Similarly, organizations are drawn to international activity for the increased earning potential it offers.
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They select markets and design products to maximize profit in the same way
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that a student might select a major based on a high earning potential.
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On to resources and knowledge.
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College and universities offer students access to labs, libraries, experienced professionals, conferences and events that help them improve their potential.
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College students who don't venture beyond their class schedule are living below their privileges.
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Similarly, organizations engage in international business to acquire new resources and knowledge.
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By conducting business internationally, organizations gain access to additional natural resources, services, lower production costs and higher quality goods and services,
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and untapped genius in new markets.
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Beyond the tangible benefits, conducting business in a foreign country exposes organizations to innovative business methods
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and thoughtful processes that meet customer needs.
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And finally, risk.
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Students and companies alike seek to reduce risk.
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By obtaining an academic degree or trade certification, students reduce the risks associated with unemployment or underemployment.
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They increase the number of jobs for which they qualify, make themselves more valuable to employers, and more competitive with their peers.
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Similarly, organizations that operate internationally reduce the risk associated with operating in one market alone.
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Just as an individual with a degree can more easily find a job in a recession,
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a global organization can more easily find sales in other markets should one of the countries face an economic downturn.
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International businesses also reduce the risk that their competitors achieve a competitive advantage through international businesses of their own.
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So, although higher education and international business are both costly, they increase income or sales, add valuable resources and knowledge, and reduce inherent risk.
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But, for an organization to successfully operate internationally, its leaders must first check out the landscape.
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Look before they leap.
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To learn how they assess the external factors present in a global environment, watch our video, Pest Analysis.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione di livello B2 si basa sul video “International Business Explained: Why Go International?”. Le parole che ritornano più spesso: organization, student, risk, reduce, resources. Questo video contiene 34 frasi e 466 parole da ripetere con lo shadowing. Il parlato dura 3:13. Chi parla mantiene un ritmo costante di circa 145 parole al minuto, comodo per lo shadowing. Il 83% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
Le 15 parole più avanzate del video, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| internationally avverbio | internazionalmente | |
| acquire verbo | /əˈkwaɪɚ/ | acquisire |
| downturn sostantivo | /ˈdaʊntɜːn/ | recessione, calo |
| enroll verbo | /ɪnˈɹəʊl/ | iscriversi |
| indefinitely avverbio | /ɪnˈdɛfɪnɪtli/ | indefinitamente |
| tangible aggettivo | /ˈtæn.d͡ʒə.bəl/ | tangibile, palpabile |
| competitor sostantivo | /kəmˈpɛt.ɪ.tɚ/ | avversario, rivale |
| thoughtful aggettivo | /ˈθɔːtfəl/ | pensieroso, pensoso |
| inherent aggettivo | /ɪnˈhɪəɹənt/ | insito, inerente |
| recession sostantivo | /ɹɪˈsɛʃn̩/ | recessione |
| yearly aggettivo | /ˈjɪɹli/ | annuale |
| costly aggettivo | /ˈkɒst.li/ | costoso, caro |
| leap verbo | /ˈliːp/ | saltare |
| certification sostantivo | /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/ | certificazione |
| expose verbo | /ɪkˈspoʊz/ | esporre, evidenziare |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| check out verbo | investigare |
| find out verbo | scoprire |
Pronuncia a cui fare attenzione
- I suoni “sh” e “zh”: recession /ɹɪˈsɛʃn̩/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/
- Parole lunghe — attenzione all’accento: indefinitely /ɪnˈdɛfɪnɪtli/, competitor /kəmˈpɛt.ɪ.tɚ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, innovative /ˈɪn.əˌveɪtɪv/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: paycheck /ˈpeɪ.t͡ʃɛk/, maximize /ˈmæksəmaɪz/, inherent /ɪnˈhɪəɹənt/, leap /ˈliːp/, expose /ɪkˈspoʊz/
- /æ/ — più aperta della “e”: maximize /ˈmæksəmaɪz/, tangible /ˈtæn.d͡ʒə.bəl/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Fai shadowing frase per frase a velocità normale, ripetendo ognuna finché il tuo ritmo coincide con quello di chi parla.
- Registrati e confronta con l’originale, facendo attenzione a parole come internationally, acquire, downturn.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.