跟读练习: International Business Explained: Why Go International? - 通过视频学习英语口语
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34 句
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So why do companies participate in international business?
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Let's find out.
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Organizations participate in international business for the same reason students engage in academic pursuits.
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Except international businesses last indefinitely
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while your college days will hopefully come to an end at some point in time and hopefully with a degree.
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The three major objectives of international business include one increasing sales, two acquiring new resources and knowledge,
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and three reducing the risks associated with operating in just one market.
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Students enroll in college to increase their earning potential, acquire new resources and knowledge, and reduce the risk associated with a competitive labor market.
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Let's talk about each objective.
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First, increase sales.
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Many students come to college with dollar signs in their eyes, comparing average yearly salaries for their industries with their monthly paycheck from their high school job at, say, the burger barn.
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Similarly, organizations are drawn to international activity for the increased earning potential it offers.
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They select markets and design products to maximize profit in the same way
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that a student might select a major based on a high earning potential.
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On to resources and knowledge.
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College and universities offer students access to labs, libraries, experienced professionals, conferences and events that help them improve their potential.
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College students who don't venture beyond their class schedule are living below their privileges.
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Similarly, organizations engage in international business to acquire new resources and knowledge.
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By conducting business internationally, organizations gain access to additional natural resources, services, lower production costs and higher quality goods and services,
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and untapped genius in new markets.
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Beyond the tangible benefits, conducting business in a foreign country exposes organizations to innovative business methods
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and thoughtful processes that meet customer needs.
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And finally, risk.
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Students and companies alike seek to reduce risk.
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By obtaining an academic degree or trade certification, students reduce the risks associated with unemployment or underemployment.
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They increase the number of jobs for which they qualify, make themselves more valuable to employers, and more competitive with their peers.
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Similarly, organizations that operate internationally reduce the risk associated with operating in one market alone.
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Just as an individual with a degree can more easily find a job in a recession,
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a global organization can more easily find sales in other markets should one of the countries face an economic downturn.
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International businesses also reduce the risk that their competitors achieve a competitive advantage through international businesses of their own.
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So, although higher education and international business are both costly, they increase income or sales, add valuable resources and knowledge, and reduce inherent risk.
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But, for an organization to successfully operate internationally, its leaders must first check out the landscape.
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Look before they leap.
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To learn how they assess the external factors present in a global environment, watch our video, Pest Analysis.
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本课的词汇与口语要点
这节 B2 级别的口语课以视频“International Business Explained: Why Go International?”为素材。 视频中反复出现的词有：organization, student, risk, reduce, resources。 这段视频共有 34 个句子、466 个单词可供跟读。 讲话部分时长为 3:13。 说话人语速平稳，每分钟约 145 个词，很适合跟读。 83% 的单词属于英语最常用的 3,000 词，其余的词建议在练习前先学一下。
视频中的重点词汇
视频中最难的 15 个单词，附发音和释义：
| 单词 | 发音 | 释义 |
|---|---|---|
| acquire 动词 | /əˈkwaɪɚ/ | 獲得 /获得, 取得 |
| downturn 名词 | /ˈdaʊntɜːn/ | 衰退, 下降 |
| enroll 动词 | /ɪnˈɹəʊl/ | 註冊 /注册 |
| maximize 动词 | /ˈmæksəmaɪz/ | 最大化 |
| tangible 形容词 | /ˈtæn.d͡ʒə.bəl/ | 可觸摸的 /可触摸的 |
| competitor 名词 | /kəmˈpɛt.ɪ.tɚ/ | 競爭者 /竞争者, 比賽者 /比赛者 |
| thoughtful 形容词 | /ˈθɔːtfəl/ | 周到 |
| inherent 形容词 | /ɪnˈhɪəɹənt/ | 固有, 內在 /内在 |
| recession 名词 | /ɹɪˈsɛʃn̩/ | 衰退, 退去 |
| yearly 形容词 | /ˈjɪɹli/ | 每年的 |
| leap 动词 | /ˈliːp/ | 跳躍 /跳跃, 飛躍 /飞跃 |
| certification 名词 | /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/ | 認證 /认证 |
| expose 动词 | /ɪkˈspoʊz/ | 揭露, 暴露 |
| barn 名词 | [ˈbɑɹn] | 穀倉 /谷仓, 糧倉 /粮仓 |
| burger 名词 | /ˈbɝ.ɡɚ/ | 漢堡 /汉堡, 漢堡包 /汉堡包 |
视频中出现的短语动词
| 单词 | 释义 |
|---|---|
| check out 动词 | 退房 |
| find out 动词 | 找出, 查明 |
需要注意的发音
- “sh” 和 “zh” 音: recession /ɹɪˈsɛʃn̩/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/
- 长单词——注意重音位置: indefinitely /ɪnˈdɛfɪnɪtli/, competitor /kəmˈpɛt.ɪ.tɚ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, innovative /ˈɪn.əˌveɪtɪv/
中文母语者容易读错的音：
- /v/ — 不要读成 /w/，上齿轻触下唇: innovative /ˈɪn.əˌveɪtɪv/, privilege /ˈpɹɪv.(ɪ.)lɪd͡ʒ/
- 词尾辅音 — 要读清楚，后面不要加元音: paycheck /ˈpeɪ.t͡ʃɛk/, maximize /ˈmæksəmaɪz/, inherent /ɪnˈhɪəɹənt/, leap /ˈliːp/, expose /ɪkˈspoʊz/
- /r/ 和 /l/ 的区别: enroll /ɪnˈɹəʊl/, yearly /ˈjɪɹli/, privilege /ˈpɹɪv.(ɪ.)lɪd͡ʒ/
如何用这段视频练习
- 先完整听一遍视频，不要开口，记下不认识的单词。
- 用正常速度逐句跟读，每句重复到你的节奏与说话人一致为止。
- 录下自己的声音并与原声对比，特别注意 acquire, downturn, enroll 这类单词。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。