跟讀練習: International Business Explained: Why Go International? - 通過影片學習英語口語
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34 句
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1
So why do companies participate in international business?
2
Let's find out.
3
Organizations participate in international business for the same reason students engage in academic pursuits.
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Except international businesses last indefinitely
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while your college days will hopefully come to an end at some point in time and hopefully with a degree.
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The three major objectives of international business include one increasing sales, two acquiring new resources and knowledge,
7
and three reducing the risks associated with operating in just one market.
8
Students enroll in college to increase their earning potential, acquire new resources and knowledge, and reduce the risk associated with a competitive labor market.
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Let's talk about each objective.
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First, increase sales.
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Many students come to college with dollar signs in their eyes, comparing average yearly salaries for their industries with their monthly paycheck from their high school job at, say, the burger barn.
12
Similarly, organizations are drawn to international activity for the increased earning potential it offers.
13
They select markets and design products to maximize profit in the same way
14
that a student might select a major based on a high earning potential.
15
On to resources and knowledge.
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College and universities offer students access to labs, libraries, experienced professionals, conferences and events that help them improve their potential.
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College students who don't venture beyond their class schedule are living below their privileges.
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Similarly, organizations engage in international business to acquire new resources and knowledge.
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By conducting business internationally, organizations gain access to additional natural resources, services, lower production costs and higher quality goods and services,
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and untapped genius in new markets.
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Beyond the tangible benefits, conducting business in a foreign country exposes organizations to innovative business methods
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and thoughtful processes that meet customer needs.
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And finally, risk.
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Students and companies alike seek to reduce risk.
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By obtaining an academic degree or trade certification, students reduce the risks associated with unemployment or underemployment.
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They increase the number of jobs for which they qualify, make themselves more valuable to employers, and more competitive with their peers.
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Similarly, organizations that operate internationally reduce the risk associated with operating in one market alone.
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Just as an individual with a degree can more easily find a job in a recession,
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a global organization can more easily find sales in other markets should one of the countries face an economic downturn.
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International businesses also reduce the risk that their competitors achieve a competitive advantage through international businesses of their own.
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So, although higher education and international business are both costly, they increase income or sales, add valuable resources and knowledge, and reduce inherent risk.
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But, for an organization to successfully operate internationally, its leaders must first check out the landscape.
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Look before they leap.
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To learn how they assess the external factors present in a global environment, watch our video, Pest Analysis.
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本課的詞彙與口語要點
這節 B2 級別的口語課以影片“International Business Explained: Why Go International?”為素材。 影片中反覆出現的詞有：organization, student, risk, reduce, resources。 這段影片共有 34 個句子、466 個單詞可供跟讀。 講話部分時長為 3:13。 說話人語速平穩，每分鐘約 145 個詞，很適合跟讀。 83% 的單詞屬於英語最常用的 3,000 詞，其餘的詞建議在練習前先學一下。
影片中的重點詞彙
影片中最難的 15 個單詞，附發音和釋義：
| 單詞 | 發音 | 釋義 |
|---|---|---|
| acquire 動詞 | /əˈkwaɪɚ/ | 獲得 /獲得, 取得 |
| downturn 名詞 | /ˈdaʊntɜːn/ | 衰退, 下降 |
| enroll 動詞 | /ɪnˈɹəʊl/ | 註冊 /註冊 |
| maximize 動詞 | /ˈmæksəmaɪz/ | 最大化 |
| tangible 形容詞 | /ˈtæn.d͡ʒə.bəl/ | 可觸控的 /可觸控的 |
| competitor 名詞 | /kəmˈpɛt.ɪ.tɚ/ | 競爭者 /競爭者, 比賽者 /比賽者 |
| thoughtful 形容詞 | /ˈθɔːtfəl/ | 周到 |
| inherent 形容詞 | /ɪnˈhɪəɹənt/ | 固有, 內在 /內在 |
| recession 名詞 | /ɹɪˈsɛʃn̩/ | 衰退, 退去 |
| yearly 形容詞 | /ˈjɪɹli/ | 每年的 |
| leap 動詞 | /ˈliːp/ | 跳躍 /跳躍, 飛躍 /飛躍 |
| certification 名詞 | /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/ | 認證 /認證 |
| expose 動詞 | /ɪkˈspoʊz/ | 揭露, 暴露 |
| barn 名詞 | [ˈbɑɹn] | 穀倉 /穀倉, 糧倉 /糧倉 |
| burger 名詞 | /ˈbɝ.ɡɚ/ | 漢堡 /漢堡, 漢堡包 /漢堡包 |
影片中出現的短語動詞
| 單詞 | 釋義 |
|---|---|
| check out 動詞 | 退房 |
| find out 動詞 | 找出, 查明 |
需要注意的發音
- “sh” 和 “zh” 音: recession /ɹɪˈsɛʃn̩/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/
- 長單詞——注意重音位置: indefinitely /ɪnˈdɛfɪnɪtli/, competitor /kəmˈpɛt.ɪ.tɚ/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, innovative /ˈɪn.əˌveɪtɪv/
中文母語者容易讀錯的音：
- /v/ — 不要讀成 /w/，上齒輕觸下唇: innovative /ˈɪn.əˌveɪtɪv/, privilege /ˈpɹɪv.(ɪ.)lɪd͡ʒ/
- 詞尾子音 — 要讀清楚，後面不要加母音: paycheck /ˈpeɪ.t͡ʃɛk/, maximize /ˈmæksəmaɪz/, inherent /ɪnˈhɪəɹənt/, leap /ˈliːp/, expose /ɪkˈspoʊz/
- /r/ 和 /l/ 的區別: enroll /ɪnˈɹəʊl/, yearly /ˈjɪɹli/, privilege /ˈpɹɪv.(ɪ.)lɪd͡ʒ/
如何用這段影片練習
- 先完整聽一遍影片，不要開口，記下不認識的單詞。
- 用正常速度逐句跟讀，每句重複到你的節奏與說話人一致為止。
- 錄下自己的聲音並與原聲對比，特別注意 acquire, downturn, enroll 這類單詞。
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。