Практика Shadowing: Why Mangosteen, The Viral TikTok Fruit, Is So Expensive | So Expensive | Business Insider - Изучайте разговорный английский с YouTube
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This is a mangosteen.
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This is a mangosteen.
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If you're unfamiliar with this tropical fruit, that might soon change, because the demand for its flavour is skyrocketing.
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Just look at one of the 44 .7 million TikTok posts with the hashtag #MangosteenFruit.
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In India, the largest producer of the fruit in 2022, a kilo of mangosteen costs $4 .00.
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But in the US, just one fruit can go for $6.
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Even the saplings the nursery grows from the seeds of unsellable mangosteens are flying off the shelves.
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The global demand is so high
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that farmers in India are doing everything they can to grow
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more including wiping their farms of other produce to plant more mangosteen trees,
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all for a fruit that couldn't be legally imported into the US from Asia until 2007.
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But stateside vendors told Business Insider they've been finding ways to get their hands on the fruit for decades.
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So does demand go beyond TikTok -worthy visuals?
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And why is this purple fruit so expensive?
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Some describe mangosteen as sweet and tangy, with notes of lychee, peach and strawberry.
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Others can't quite figure out how to describe it.
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It's an emotion.
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If you eat, you will understand.
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I can't explain the taste.
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Street vendors in New York City, like Lee, have been selling mangosteen for decades.
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Even when it was contraband, We heard that in 2007, we had the "sansu" in the US.
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Yes, he didn't do that.
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It's been 30 years ago.
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In the early 2000s, A kilo could cost about $120 in New York, a little over $9 for a single fruit.
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Part of the reason for that staggering rate was a total ban on mangosteens grown outside of Central America and the Caribbean.
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Mangosteins are mainly grown in Southeast Asia, but until 2007, the USDA restricted imports,
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fearing pests like the Asian fruit fly would harm U .S agriculture.
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Even so, Lee says he found ways to get a hold of some.
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"It was from the Thai country.
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It was very small and it was very fast.
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You can't see it.
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It was like that." You can see more than that.
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- Thank you.
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Thanks to the lift on the import ban.
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More mango stains are reaching the US, which has lowered the price.
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Today, Lee is selling a kilogram for $22, but other vendors charge as much as $78.
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And as more mangosteens have made their way to the US, vendors have also seen demand grow.
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The market is so rich, they have seen the market, they have seen the market, they have seen the market, they have seen the market.
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Do you buy a lot of people in the mountain?
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A lot.
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A lot of things you buy in the mountain.
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- Thank you.
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It's not just an American phenomenon.
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As global demand keeps rising, mangosteen farmers in Asia are doing everything they can to increase production.
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One way farmers are trying to meet that demand is by simply growing more.
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you Marlin Wu Thay Dhan Nursery in Kerala, South India, decided to cut down its other fruits in favor of mangosteens.
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Right now we are cutting all coconuts, aracanuts.
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We are only promoting this mangosteen.
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because we have profit in this, that much demand we have right now.
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Mangosteins currently make up 50 % of the farm's profits, so Manu says it's the right investment.
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The future is fruitful.
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I feel like that.
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Oh Other farmers like Shardu are catching on too.
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Even the saplings the nursery grows from the seeds of unsellable mangosteens are flying off the shelves.
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This year I have just one plant which gave me fruit for almost 10 ,000 rupees worth of fruit, about 40 kilo I sold.
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So I thought, why not?
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I'm taking 120.
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I want to plant these saplings the best possible way and I want to make it for a commercial purpose.
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- he won't be able to capitalize on mangosteens from those trees anytime soon.
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It takes up to 10 years for a mangosteen tree to bear fruit.
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They need a warm tropical climate with high humidity and slightly acidic soil.
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That's why they're mainly produced in South and Southeast Asia.
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I'm going to go to the next one.
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Once the fruit does grow, the farm tries to ensure pickers don't miss a single ripe mangosteen.
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Badoo has been picking mango stains at the farm for 35 years.
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Thank you.
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Thank you.
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During the peak season of June and July,
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harvesters like Badu climb 40 -foot trees in hopes of finding the best mangosteens.
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First grade.
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First grade mangosteens are 4 to 8 centimetres in diameter, with a purple or nearly black outer shell,
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and a bright white fleshy fruit underneath.
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It's a delicate dance as the climbers race against the clock to pick mangosteens before they over -ripen or fall.
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ensuring no fruit goes to waste.
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- Thank you.
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Pickers rotate through sections of the grove quickly to control the quality of their product
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and prevent mango steams from falling in between harvests.
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And if one falls, it will quickly lose its sought after sweet and tangy taste.
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and become inedible.
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This one is a fell down fruit.
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I think it fell down before two or three days because it's already a stone.
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We can't open it.
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Even if a fruit on the ground isn't rock hard, they still won't sell it.
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Mangosteen can spoil within days of harvesting, so there's a chance it'll go bad before reaching the customer.
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But every mangosteen they do pick has a predetermined destination, according to Manu, whose father started the mangosteen farm.
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The destination guides harvesters in choosing which mangosteens to pick.
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Nearly a third of the harvest is reserved for direct customers
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who come to the farm to buy their mangosteen in smaller quantities.
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Thank you.
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The darkest, ripest mango stains are sold to them because they need to be eaten immediately.
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Another third is purchased wholesale by other retailers.
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They pay 350 rupees a kilogram, or around $4 .17, These buyers seek less ripe,
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lighter purple mangosteins that can withstand transport times.
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Thank you.
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The final third goes to middlemen, including exporters who sell to other countries.
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The further Manu has to send the mangosteens, the more expensive they get.
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Shipping the mangosteens by air is five times as expensive as ground transportation.
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which factors into the final price.
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While only certain climates are suitable for farming prolific mangosteen trees, Farmers can't depend on high yields every year.
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If a tree produces lots of fruit one year, it will produce less the next.
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causing production to vary in cycles.
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Last year, Manu's family farm made 10 million rupees, or about $119 ,000 in revenue, from its harvest.
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This year, Manu expects a third of that.
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He says, regardless of fluctuating profits, his family continues to benefit from Mangosteen's surprising success.
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While Merlin Mutadhan Nursery doesn't have an export license yet, Other farmers in Asia who do have to irradiate their mango stems before they reach the US market.
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Irradiation is when the fruit is exposed to ionising radiation to eliminate harmful bacteria or microorganisms.
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But irradiation doesn't come cheap.
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The food must be shipped to either a local irradiation agency or one in the United States adding to transportation costs.
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From farm to table, the expenses stack up.
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Mangosteen aficionados like Stefan Lin bear the brunt of that cost.
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I'd say it's more of like a treat.
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It would be more like a once in a while thing, like once a month or whatnot.
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If it was cheaper, I'd probably go out of my way to get it.
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My do wish was like a dollar or so per foot.
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People are willing to shell out for treats like mangosteen, especially in the United States, where 57 % of fruit consumers are interested in trying exotic fruits.
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Mangostein's unknown is the Queen of Fruit after a rumor
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that Queen Victoria loved them so much she offered a knighthood to anyone who would bring some to her.
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Today's consumers agree.
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The global market for mangosteen is growing at an annual rate of 3 .6 %
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and is projected to reach up to $658 million by 2030.
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But this growth is relatively new.
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When Manu's father Merlin Muthadon grew up eating mangosteens from a tree his grandfather planted over 100 years ago, It wasn't a viable business.
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We were going to go to school and we were going to go to the parking.
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I am not sure how to do business with my mom He was not a fruit,
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he was a little bit of fruit.
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I have been able to get my first children.
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I don't know.
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I think I'm going to go to the plan to do business and design for my recommendation.
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He didn't make much money from it initially, "I am a marketer" Cutting rate, DVD, VK and KT.
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and we have to leave.
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But I will do it with my friends.
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But last year, his mangosteen sold for almost 18 times that amount.
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Merlin started off with 80 mangosteen trees. And now?
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He and his sons look after 1 ,000. and counting.
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All the new generation peoples are not into farming.
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I have a message like, you all go for this kind of farming.
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and if you have a good marketing skill also you can get a huge success from this.
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Почему стоит практиковать разговорный английский с этим видео?
Это видео о мангостине, тропическом фрукте, который стал вирусным благодаря TikTok. Просмотр таких материалов не только увлекателен, но и полезен для улучшения ваших разговорных навыков. С помощью этого видео вы сможете услышать реальные разговорные примеры, которые помогут вам освоить произношение и интонации. Участвуя в shadow speech, вы сможете повторять за носителями языка, что улучшит ваше понимание и уверенность в использовании английского в повседневной жизни.
Грамматика и выражения в контексте
В видео используются несколько ключевых структур и выражений, которые очень полезны для понимания английского языка:
- Совершенное время: "has been selling" - это хороший пример использования настоящего перфекта, который помогает говорить о действиях, начавшихся в прошлом и продолжающихся в настоящем.
- Условные предложения: "If you eat, you will understand" - простое условное предложение, которое может легко быть использовано в разговоре.
- Описание вкуса: "sweet and tangy, with notes of lychee, peach and strawberry" - обширное использование прилагательных для описания продукта, что может быть полезно для улучшения словарного запаса.
Общие ловушки произношения
Некоторые слова и фразы в видео могут представлять сложность для произношения:
- Mangosteen - будьте внимательны к правильному произношению, так как многие не могут произнести это слово с нужной интонацией.
- Southeast Asia - обращайте внимание на сочетание звуков, чтобы избежать типичных ошибок.
- Demand - это слово часто неправильно акцентируется. Слушая носителя языка, обращайте внимание на акценты и паузы.
Используйте это видео как ресурс для учить английский с YouTube через shadowing сайт, чтобы улучшить ваши навыки.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.