ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How I'd Grow on Social Media If I Started Today
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132 ประโยค
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If you were starting from zero today, you have no audience, you have no nothing, no money, no audience, no reputation,
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no resources, what would you do?
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I'd make content on the internet.
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Either about things I know, if I still had my knowledge, I would talk about business, I'd be Johnny Pants Magoo,
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and I would talk about business and wine and sports.
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The greatest equalizer that the world has ever seen is social media.
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Literally, there's no gatekeeper.
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Oh, the man is keeping me down.
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The algorithm doesn't give a fuck.
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No, it doesn't.
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The algorithm doesn't give a fuck.
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And you can only really appreciate that and understand it.
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And I'll contextualize it because when you came up in the fashion industry, the keys to the kingdom were held by three people, right?
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It was like there were a finite amount of hair people and makeup artists and stylists and that was it.
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And unless you were in with those people, there was fucking nothing.
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Gatekeepers.
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Now it's completely democratized.
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Completely.
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Completely.
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At a scale that is insane.
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So what do you think that this generation have got going for them that like no other generation has had?
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Opportunity.
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Yeah.
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Again, this is what blows me away.
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One stupid piece of content that tells you
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that the boomers took all the opportunity away from the kids
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makes kids believe the complete opposite of what they see every day, which is unlimited people that look like them winning.
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When I was coming up the game, you had to eat shit for 15 years to begin the first days of opportunity.
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What's the content that you put out that gets the views?
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The content that gets views is the extremities of random ass shit.
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When I, in the green room of a talk, said blueberries were underrated and I loved them,
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that was one of my most successful videos of all time.
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I promise you that wasn't on my strategy sheet.
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So back to your point, sometimes it's the human stuff.
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And then there's other videos that are the emotional stuff.
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When that young woman came to me after a talk and she said, one day I'm going to be somebody and I'm like, you're somebody now.
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That works, the emotional.
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And then the third one, the tactical.
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So something of value.
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Now value comes in all shapes and sizes.
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Why does somebody that's unbelievably attractive, male or female, get a lot of likes?
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Because being attractive is value.
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Why does somebody who's a comedian get a lot of, because being funny is value.
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But mentorship, coaching, skillset learning, those things are value too.
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It's just value.
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The problem for almost everyone in this chat right now is when they get excited to make a piece of content,
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it's to tell somebody to buy a house from them.
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One of the most interesting debates that I've watched play out in the last decade is the concept of quantity versus quality.
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Let me be very blunt with this.
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Quantity is not debatable.
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You either make 800 pieces of content or you make one.
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Right, it's not subjective, it's objective.
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800 versus one is 800 versus one.
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Quality is subjective.
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What makes quality?
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Is it the production value?
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Is it the substance of your video?
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Is it the lighting?
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Is it the audio?
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I believe quantity is a meaningful competitive advantage.
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And I think the receipts have played out.
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If you look at the people that are winning, quantity is a very consistent variable in the brands and the people
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that have elevated over the last three years social media died four years ago
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and for the last four years we've been in interest media
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which means you no longer get the content on your feeds from the people you follow like your cousin
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or your best friend from middle school you get content based on what you've recently been into.
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It's super crazy where we are in social.
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Do you know that if you went outside right now
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and made a video of eating a banana and drinking a rum and coke and posted it,
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that people that have a high propensity of interest in bananas
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and rum and coke might be the first people that see that content?
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All you have to do is make organic social media content over
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and over and and over again in as many different ways as possible across Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn,
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different thumbnails, different hooks, complete insane psycho discipline.
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Five years ago, the worst advice someone could give you is to create new handles.
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Today it's the best advice.
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Because we live in interest media, not social.
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What was your name again?
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I'm sorry, I'm sorry.
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Amber.
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At Amber in marketing with zero followers on TikTok, with your first post being something smart can get 500 ,000 views or five,
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but we can now all stand up net new handles and make content there if we're concerned about shocking our audience.
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Let me remind you a couple of things.
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Your audience, less than 5 % of their consumption for a massive influencer is happening on your grid.
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Yet, the amount of time you fuckers think about your grid and making sure it's aesthetically to your subjective pleasing,
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even though it's hurting you on getting views on your posts, blows my mind.
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Your content is gonna be posted in your Amber account or the people you work with.
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It's gonna get posted.
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It's going to be consumed in feed.
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Your audience is not your audience that follows you anymore.
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Your audience is the people interested in the content you just made.
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I would also argue that if someone follows you for fashion and you post a marketing video, they're just gonna skip through it.
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No one's gonna be like, fucking Amber.
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Like this concept that we've created for ourselves.
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When I post about collectibles and all of you want me for business advice,
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you don't stop in the feed where you could see Gary's about to talk about comic books, you could give a fuck about that.
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But when my next post is about live shopping strategy to grow your personal brand, you stop.
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You understand?
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Do some people unfollow?
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Now, if you go into politics, be prepared to get unfollowed.
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If you go into certain areas, sure.
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But if I'm talking about, especially things that I think a lot of you could really,
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really go to, which is like little niche fun things that just round out your personality.
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Like you love to make clothes by hand, yarn, or like, you know, just little certain, maybe you can hacky sack.
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By the way, a lot of you are so precious and on a pedestal, showing some humanity would really help you.
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A lot of you in this room are a little too perfect, AKA fake.
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You showing something that's a little bit dorkier or silly could do a lot of you a lot.
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The first thing you have to do strategically is understand
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that every one of your companies are a media company that happens to be selling a product.
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That's number one.
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And when that becomes the case, you know, people are always like, oh Gary, easy for you, you know, oh, you know,
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especially when I say something like I just said, oh, easy for you, like you have a full team.
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I'm like, fuck you.
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And the reason I say that is I made my own content for eight
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and a half years before I hired my first person.
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Like, the receipts are out there.
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February 21st, 2006, Wine Library TV, no lighting, no mic.
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I look like I'm a hostage in Afghanistan.
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And I'm just reviewing wine from the bottom of my little heart in a world that nobody was watching.
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Nobody was on YouTube.
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You guys are so fortunate.
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The world's attention is on that phone and you can post for free.
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So no money, respect, but again, no one here is actually at $0 ,000.
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They're not in their kitchen.
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Like, they're somewhere.
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Where do they spend their money? For what?
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Two, I don't want to hear time
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because if you have the audacity that you're trying to build something
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and you're gonna tell me that you do not have time to create content, to build brand, and to grow your business,
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I don't even know what you're doing.
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What are you doing?
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What could you possibly be doing that's more important than letting the world know why they should buy your thing?
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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้
บทเรียนฝึกพูดนี้ใช้วิดีโอ “How I'd Grow on Social Media If I Started Today” เป็นสื่อ คำที่ถูกพูดซ้ำบ่อยที่สุด: content, audience, value วิดีโอนี้มี 132 ประโยค และ 1428 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 8:28 ผู้พูดพูดด้วยความเร็วเป็นธรรมชาติ ประมาณ 169 คำต่อนาที ใกล้เคียงกับบทสนทนาในชีวิตประจำวัน 86% ของคำอยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ ส่วนที่เหลือควรดูไว้ก่อนเริ่มฝึก
คำศัพท์สำคัญในวิดีโอนี้
คำที่ควรเรียนรู้ 15 คำจากวิดีโอ พร้อมคำอ่านและความหมาย:
| คำศัพท์ | คำอ่าน | ความหมาย |
|---|---|---|
| quantity คำนาม | /ˈkwɑn(t)ɪti/ | ปริมาณ, จำนวน |
| insane คำคุณศัพท์ | /ɪnˈseɪn/ | บ้า |
| grid คำนาม | /ɡɹɪd/ | ตาราง |
| algorithm คำนาม | /ˈælɡəɹɪðm̩/ | ขั้นตอนวิธี, อัลกอริทึม |
| banana คำนาม | /bəˈnænə/ | กล้วย, ต้นกล้วย |
| reputation คำนาม | /ˌɹɛpjʊˈteɪʃən/ | ชื่อเสียง |
| argue คำกริยา | /ˈɑɹ.ɡju/ | เถียง, ถก |
| cousin คำนาม | /ˈkʌz(ə)n/ | ลูกพี่ลูกน้อง |
| hire คำกริยา | /ˈhaɪɹ/ | จ้าง |
| organic คำคุณศัพท์ | /ɔːˈɡænɪk/ | อินทรีย์ |
| sheet คำนาม | /ʃit/ | แผ่น |
| resource คำนาม | /ɹɪˈzɔːs/ | ทรัพยากร |
| silly คำคุณศัพท์ | /ˈsɪl.i/ | โง่ |
| hook คำนาม | /hʊk/ | ตะขอ, เบ็ด |
| remind คำกริยา | /ɹəˈmaɪnd/ | เตือน |
ประโยคที่ควรฝึกพูดซ้ำ
ประโยคสั้น ๆ ที่สมบูรณ์จากวิดีโอ ซึ่งนำไปใช้ในบทสนทนาประจำวันได้:
- I'd make content on the internet.
- What's the content that you put out that gets the views?
- I promise you that wasn't on my strategy sheet.
- Is it the substance of your video?
- What was your name again?
ไวยากรณ์ในวิดีโอนี้
โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:
| โครงสร้าง | ในวิดีโอ |
|---|---|
| Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน | has ever seen · has had · I've watched |
| Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ | were held · were underrated · be posted |
| Relative clauses who / which + อนุประโยค — ข้อมูลเพิ่มเติมเกี่ยวกับคนหรือสิ่งของ | day, which is · people that are · people that have |
การออกเสียงที่ควรระวัง
ผู้พูดใช้รูปย่อและรูปลดเสียง 35 ครั้ง เช่น I'm, gonna, you're ให้พูดแบบสั้นตามที่ได้ยิน
- เสียง “th”: algorithm /ˈælɡəɹɪðm̩/, cloth /klɒθ/, thumbnail /ˈθʌm.neɪl/
- เสียง “sh” และ “zh”: reputation /ˌɹɛpjʊˈteɪʃən/, shock /ʃɔk/, sheet /ʃit/, consumption /kənˈsʌmp.ʃən/
- คำยาว — ลงเสียงหนักให้ถูกพยางค์: reputation /ˌɹɛpjʊˈteɪʃən/, humanity /hjuˈmænɪti/, unlimited /ʌnˈlɪm.ɪ.tɪd/, comedian /kəˈmiː.di.ən/, underrated /ʌn.dɚˈɹeɪ.təd/
เสียงที่คนไทยมักออกเสียงยาก:
- เสียงท้ายคำ — ออกเสียงให้ครบ ไม่เปลี่ยนเป็นตัวสะกดแบบไทย: versus /ˈvɝsəs/, subjective /səbˈd͡ʒɛktɪv/, resource /ɹɪˈzɔːs/, objective /ɒbˈd͡ʒɛk.tɪv/, substance /ˈsʌbstəns/
- /v/ — ไม่ใช่ /w/ ให้ฟันบนแตะริมฝีปากล่าง: versus /ˈvɝsəs/, subjective /səbˈd͡ʒɛktɪv/, objective /ɒbˈd͡ʒɛk.tɪv/, variable [ˈvæɹ.i.ə.bl̩], elevate /ˈɛləveɪt/
- /z/ — เสียงก้อง ไม่ใช่ /s/: cousin /ˈkʌz(ə)n/, resource /ɹɪˈzɔːs/, democratize /dɪˈmɑkɹətaɪz/, equalizer /ˈiː.kwəˌlaɪ.zə/
วิธีฝึกกับวิดีโอนี้
- ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
- เริ่มที่ความเร็ว 0.75× พูดตามทีละประโยค แล้วกลับไปใช้ความเร็วปกติเมื่อเริ่มคล่อง
- อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง quantity, insane, grid เป็นพิเศษ
เทคนิค Shadowing คืออะไร?
Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ