Pratique du Shadowing: How I'd Grow on Social Media If I Started Today - Apprendre l'anglais à l'oral avec la vidéo
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132 phrases
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If you were starting from zero today, you have no audience, you have no nothing, no money, no audience, no reputation,
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no resources, what would you do?
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I'd make content on the internet.
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Either about things I know, if I still had my knowledge, I would talk about business, I'd be Johnny Pants Magoo,
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and I would talk about business and wine and sports.
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The greatest equalizer that the world has ever seen is social media.
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Literally, there's no gatekeeper.
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Oh, the man is keeping me down.
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The algorithm doesn't give a fuck.
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No, it doesn't.
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The algorithm doesn't give a fuck.
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And you can only really appreciate that and understand it.
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And I'll contextualize it because when you came up in the fashion industry, the keys to the kingdom were held by three people, right?
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It was like there were a finite amount of hair people and makeup artists and stylists and that was it.
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And unless you were in with those people, there was fucking nothing.
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Gatekeepers.
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Now it's completely democratized.
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Completely.
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Completely.
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At a scale that is insane.
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So what do you think that this generation have got going for them that like no other generation has had?
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Opportunity.
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Yeah.
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Again, this is what blows me away.
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One stupid piece of content that tells you
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that the boomers took all the opportunity away from the kids
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makes kids believe the complete opposite of what they see every day, which is unlimited people that look like them winning.
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When I was coming up the game, you had to eat shit for 15 years to begin the first days of opportunity.
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What's the content that you put out that gets the views?
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The content that gets views is the extremities of random ass shit.
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When I, in the green room of a talk, said blueberries were underrated and I loved them,
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that was one of my most successful videos of all time.
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I promise you that wasn't on my strategy sheet.
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So back to your point, sometimes it's the human stuff.
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And then there's other videos that are the emotional stuff.
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When that young woman came to me after a talk and she said, one day I'm going to be somebody and I'm like, you're somebody now.
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That works, the emotional.
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And then the third one, the tactical.
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So something of value.
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Now value comes in all shapes and sizes.
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Why does somebody that's unbelievably attractive, male or female, get a lot of likes?
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Because being attractive is value.
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Why does somebody who's a comedian get a lot of, because being funny is value.
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But mentorship, coaching, skillset learning, those things are value too.
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It's just value.
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The problem for almost everyone in this chat right now is when they get excited to make a piece of content,
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it's to tell somebody to buy a house from them.
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One of the most interesting debates that I've watched play out in the last decade is the concept of quantity versus quality.
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Let me be very blunt with this.
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Quantity is not debatable.
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You either make 800 pieces of content or you make one.
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Right, it's not subjective, it's objective.
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800 versus one is 800 versus one.
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Quality is subjective.
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What makes quality?
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Is it the production value?
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Is it the substance of your video?
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Is it the lighting?
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Is it the audio?
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I believe quantity is a meaningful competitive advantage.
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And I think the receipts have played out.
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If you look at the people that are winning, quantity is a very consistent variable in the brands and the people
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that have elevated over the last three years social media died four years ago
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and for the last four years we've been in interest media
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which means you no longer get the content on your feeds from the people you follow like your cousin
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or your best friend from middle school you get content based on what you've recently been into.
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It's super crazy where we are in social.
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Do you know that if you went outside right now
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and made a video of eating a banana and drinking a rum and coke and posted it,
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that people that have a high propensity of interest in bananas
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and rum and coke might be the first people that see that content?
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All you have to do is make organic social media content over
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and over and and over again in as many different ways as possible across Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn,
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different thumbnails, different hooks, complete insane psycho discipline.
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Five years ago, the worst advice someone could give you is to create new handles.
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Today it's the best advice.
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Because we live in interest media, not social.
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What was your name again?
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I'm sorry, I'm sorry.
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Amber.
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At Amber in marketing with zero followers on TikTok, with your first post being something smart can get 500 ,000 views or five,
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but we can now all stand up net new handles and make content there if we're concerned about shocking our audience.
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Let me remind you a couple of things.
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Your audience, less than 5 % of their consumption for a massive influencer is happening on your grid.
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Yet, the amount of time you fuckers think about your grid and making sure it's aesthetically to your subjective pleasing,
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even though it's hurting you on getting views on your posts, blows my mind.
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Your content is gonna be posted in your Amber account or the people you work with.
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It's gonna get posted.
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It's going to be consumed in feed.
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Your audience is not your audience that follows you anymore.
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Your audience is the people interested in the content you just made.
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I would also argue that if someone follows you for fashion and you post a marketing video, they're just gonna skip through it.
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No one's gonna be like, fucking Amber.
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Like this concept that we've created for ourselves.
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When I post about collectibles and all of you want me for business advice,
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you don't stop in the feed where you could see Gary's about to talk about comic books, you could give a fuck about that.
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But when my next post is about live shopping strategy to grow your personal brand, you stop.
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You understand?
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Do some people unfollow?
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Now, if you go into politics, be prepared to get unfollowed.
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If you go into certain areas, sure.
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But if I'm talking about, especially things that I think a lot of you could really,
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really go to, which is like little niche fun things that just round out your personality.
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Like you love to make clothes by hand, yarn, or like, you know, just little certain, maybe you can hacky sack.
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By the way, a lot of you are so precious and on a pedestal, showing some humanity would really help you.
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A lot of you in this room are a little too perfect, AKA fake.
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You showing something that's a little bit dorkier or silly could do a lot of you a lot.
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The first thing you have to do strategically is understand
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that every one of your companies are a media company that happens to be selling a product.
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That's number one.
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And when that becomes the case, you know, people are always like, oh Gary, easy for you, you know, oh, you know,
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especially when I say something like I just said, oh, easy for you, like you have a full team.
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I'm like, fuck you.
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And the reason I say that is I made my own content for eight
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and a half years before I hired my first person.
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Like, the receipts are out there.
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February 21st, 2006, Wine Library TV, no lighting, no mic.
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I look like I'm a hostage in Afghanistan.
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And I'm just reviewing wine from the bottom of my little heart in a world that nobody was watching.
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Nobody was on YouTube.
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You guys are so fortunate.
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The world's attention is on that phone and you can post for free.
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So no money, respect, but again, no one here is actually at $0 ,000.
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They're not in their kitchen.
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Like, they're somewhere.
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Where do they spend their money? For what?
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Two, I don't want to hear time
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because if you have the audacity that you're trying to build something
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and you're gonna tell me that you do not have time to create content, to build brand, and to grow your business,
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I don't even know what you're doing.
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What are you doing?
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What could you possibly be doing that's more important than letting the world know why they should buy your thing?
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale s’appuie sur la vidéo « How I'd Grow on Social Media If I Started Today ». Les mots qui reviennent le plus souvent : content, audience, value. Cette vidéo contient 132 phrases et 1428 mots à répéter en shadowing. La partie parlée dure 8:28. Le locuteur parle à un rythme naturel d’environ 169 mots par minute, proche d’une conversation courante. 86 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
15 mots de la vidéo à retenir, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| quantity nom | /ˈkwɑn(t)ɪti/ | quantité |
| versus | /ˈvɝsəs/ | contre, face à |
| subjective adjectif | /səbˈd͡ʒɛktɪv/ | subjectif |
| insane adjectif | /ɪnˈseɪn/ | dérangé, délirant |
| grid nom | /ɡɹɪd/ | grille |
| coke nom | /koʊk/ | charbon, coke |
| algorithm nom | /ˈælɡəɹɪðm̩/ | algorithme |
| banana nom | /bəˈnænə/ | banane, bananier |
| receipt nom | /ɹɪˈsiːt/ | réception |
| consistent adjectif | /kənˈsɪs.tənt/ | constant |
| audio adjectif | /ˈɔ.di.oʊ/ | audio |
| reputation nom | /ˌɹɛpjʊˈteɪʃən/ | réputation, renommée |
| argue verbe | /ˈɑɹ.ɡju/ | affirmer, débattre |
| shock nom | /ʃɔk/ | choc |
| comic nom | /ˈkɑmɪk/ | comédien |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| come up verbe | se montrer, sortir du bois |
| stand up verbe | se lever, se mettre debout |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- I'd make content on the internet.
- What's the content that you put out that gets the views?
- I promise you that wasn't on my strategy sheet.
- Is it the substance of your video?
- What was your name again?
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | has ever seen · has had · I've watched |
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | were held · were underrated · be posted |
| Propositions relatives who / which + proposition — une précision sur une personne ou une chose | day, which is · people that are · people that have |
Prononciation à surveiller
Le locuteur utilise 35 contractions et formes réduites, comme I'm, gonna, you're. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « th »: algorithm /ˈælɡəɹɪðm̩/, cloth /klɒθ/, thumbnail /ˈθʌm.neɪl/
- Les sons « sh » et « zh »: reputation /ˌɹɛpjʊˈteɪʃən/, shock /ʃɔk/, sheet /ʃit/, consumption /kənˈsʌmp.ʃən/
- Mots longs — placez bien l’accent: reputation /ˌɹɛpjʊˈteɪʃən/, humanity /hjuˈmænɪti/, unlimited /ʌnˈlɪm.ɪ.tɪd/, comedian /kəˈmiː.di.ən/, underrated /ʌn.dɚˈɹeɪ.təd/
Les sons difficiles pour les francophones :
- /h/ — il se souffle, il n’est pas muet: hire /ˈhaɪɹ/, hook /hʊk/, humanity /hjuˈmænɪti/, hostage /ˈhɑs.tɪd͡ʒ/
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: subjective /səbˈd͡ʒɛktɪv/, objective /ɒbˈd͡ʒɛk.tɪv/, fortunate /ˈfɔɹ.t͡ʃə.nɪt/, hostage /ˈhɑs.tɪd͡ʒ/, niche /nɪt͡ʃ/
- /r/ anglais — langue recourbée, sans frotter la gorge: grid /ɡɹɪd/, algorithm /ˈælɡəɹɪðm̩/, receipt /ɹɪˈsiːt/, reputation /ˌɹɛpjʊˈteɪʃən/, argue /ˈɑɹ.ɡju/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme quantity, versus, subjective.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.