Pratique du Shadowing: How To Actually Stand Out On Social Media (Copy This) - Apprendre l'anglais à l'oral avec la vidéo

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Everyone is chasing the latest trend, the new filter, the viral sound, the trending hashtag.

They are copying what everyone else is doing, hoping it will finally turn into something that blows them up.

But here's what I have learned after building a million dollar personal brand.

Number one, trends fade, but style sells forever.

While everyone else is playing copycat, the women that are making the real money, they are building something that cannot be replicated, their own signature style.

I used to chase every single trend too.

I would see what was working for other creators and I would try to recreate it.

But I was always one step behind and my content felt like a cheap knockoff.

The moment I stopped chasing trends and started building my own style, guys, everything changed.

So today I'm going to show you how to build your signature style that sells, attracts your ideal client and makes you unforgettable.

So let's dive right into it.

Let me tell you why following trends is actually sabotaging your success.

Number one, trends are oversaturated.

By the time you actually jump on them, you're competing with thousands of people.

And you're always probably late trying to catch up to the trend

that is going viral until you find the trend

and then you hop on it and then you perfect it and then you post it.

So many people have posted and now you're not a leader in your industry.

And one thing that I know for the women and the men that are leading their personal brand,

leading their industry and niche is they are unforgettable because they do things that start the trend.

I don't want to just hop on trends.

I want to become the trend.

When you only are doing all the trends, your audience does not know, number one, what to expect from you because there is no consistency.

Are you going to do this format?

Are you going to speak in the car?

Are you going to be dancing?

Are you going to be in the gym?

They don't know what you actually stand on and what do you prefer

and what is your aesthetic all of that

because you are just hopping from one trend to another another thing is trends actually attracts followers

sometimes it doesn't attract buyers it doesn't attract the right audience

that are gonna fall in love what you do with with you

and then with what you do and then

that will lead to them buying your products your services your offers

and that's exactly what you want if they look at you as a cheap knockoff

or someone that just does every other trend.

Why would they buy from you, not from someone else that sells something very similar to yours?

And I promise you, there is someone that sells something very similar to yours.

So you attract the trend followers, not the buyers.

And these people are always moving from one shiny object to another.

So they're never going to be loyal to you.

They're not going to be following you for a very long time and making sure to buy everything that you offer.

And this is why trends are so dangerous.

And when you're following every single trend, people don't know what to know you for.

So you become forgettable because you sound like everyone else.

Everyone else is very lazy to create their own signature styles.

So what do they do?

They just copy everyone that's going viral and they don't have an identity.

And especially if you're a leader in your industry, as soon as you start copying trends,

your brand value goes down because as a leader in your industry that you claim to make a lot of money,

that you claim that you are best that you claim your offer

and your products are the best

if you are the best why are you copying others that's literally what's gonna go in people's brain

and this is why trends most of the time are harming

your brand more than it's adding to it now there's a big difference between copying a trend

and getting inspired by a trend

and making it your own where it still has your own identity

but even then you a hundred percent should stick to your signature style

so people know that you really stand on something

and you're not out there just chasing anything that makes you money

or brings you followers and that will add to the credibility that you have for your brand.

So what exactly is the signature style and how do you know when you actually have one?

Number one, it is instantly recognizable as yours.

When people see your content or see a clip on any social media platform,

they know that it is something for you or about you even without seeing your name because it reflects your personality,

your values, your unique perspectives on your industry that no one have said these perspectives before.

This signature style is consistent amongst a lot of your social media platforms, but it's flexible enough for you to add more

and to evolve from that and to make it better

and to grow from there because you're always going to be growing and adding and making it better.

It attracts your ideal clients and it repels the wrong ones

that that you don't want them to be on your feed in your brand.

For example, when I talk about women in all my posts, in all my content, I always talk about women.

making money, having businesses, having power.

All of these topics are my signature style.

The podcast style reels

that you guys see me post all the time where I'm in a podcast and I'm speaking my values.

You guys know it's not a real podcast, but I love that aesthetic.

I love that set up.

And now you see thousands of women copying the same exact style and they're going viral to now.

I like it.

I'm not mocking anyone off.

I think, yes, more women should be known for their values, for their personalities, for their beliefs, for their knowledge, not their bodies.

So I'm extremely proud.

That has been my signature style that I have stuck to and got better at it over time.

In all my content, well, not all my content, maybe some of my content, I piss a lot of men off.

They're like, why do you talk about 50 -50?

I don't do 50 -50.

No man have ever asked me, can we do 50 -50?

And when I say these things, it repels the wrong audience, right?

It repels the men that think 50 -50 is okay.

That is definitely not my audience.

That is definitely not the people that I'm ever going to be talking to.

I talk to women that know their power and men, sometimes they see, oh, it's a powerful woman.

I want to follow her values.

I want to send it to, you know, people because her mindset is amazing about business.

And she speaks a lot of truth, not just for women.

These are the men that are smart, successful, intelligent providers, protectors are the ones that come to my page

and press follow not the ones that ask women to do 50 50

and to slave away while raising kids and doing everything

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that they are doing we're not going to dive into

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that topic but you guys see what I'm attracting and I'm repelling

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so I'm okay with getting hate from maybe women

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that think oh I just need to take money from my man forever

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and yeah I don't have any money saved for myself I'm going to repel these women

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because we don't have the same values

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because a woman with no money is a woman

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that is in a very dangerous spot

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and like on the verge of being homeless so please don't ever do

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that guys please this is just an example of my content my values attracts the people

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that are my ideal clients that will want to buy my products

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and service which is making money on social media another thing is to be recognizable I love to keep very similar, even signature look.

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As women, we can look very, very different if we do a different makeup, a different hairstyle, because we're women,

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we change our hair color and you can look like a whole different human being.

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Some little fillers, some surgeries, you can literally look different.

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So I like to stick to a very similar look.

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So I am very recognizable when someone sees me, they're like, oh, it's that girl that always talks about XYZ.

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So I keep very similar hairstyles, you know, sometimes changing it here and there, very similar makeup, color tones and so on and so forth.

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So again, I am recognizable.

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That plus the format of podcast style reels or speaking in a card, that's also one of my formats, my signature styles, my values,

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my perspectives about women, about money also makes me very recognizable.

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And that's how you create your own signature style in a brand.

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So your signature style is made of, you know, several key elements that actually work together to add to your signature style.

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The first thing is your voice and tone.

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So how you speak, the words you use, your personality coming through.

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Make sure it's very authentic so it adds up throughout your content.

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It's not one time she's this, one time she's that.

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I have the very same voice and tone, which most of the time I'm yelling.

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I have a very high pitch, right? how I move, my hands are always moving.

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I'm someone who is a visual mover so you'll see me moving all the time.

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The words I use, I use very similar words

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because I make sure the words are natural to me

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and my personality definitely shines through all my content because it is always controversial,

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it is always bold about all my values and truths that the girl align with.

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I am fully authentically myself and this is why it's

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so easy for me to show who I am

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because I'm just showing exactly who I am without hiding anything about me

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and people love that side

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and they want to watch it now another thing is of course the visual aesthetics whether it's color fonts

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that you use I use the exact same font

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and color of font on my videos in all my videos

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and that also makes it very recognizable like okay this is this is what she's all about she's consistent

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and people love consistency.

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And I love having a very cohesive brand experience.

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You can scroll through all my videos.

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You're going to get the same vibe from all my videos.

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My content has like themes, right?

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Unique angles on them.

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And it's always very similar angle because you can tell it's the same person.

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I'm not contradicting myself.

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And then when it comes to my storytelling approach, how you share your experiences and you connect with your audience.

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I am very, very consistent with what I say in my captions, what I say on my stories and my DMs.

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It's the same message in many different ways.

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So people recognize what my values are.

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And then, of course, values and beliefs.

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What do you stand for and what you won't compromise on is all over my social media.

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So that makes the whole vibe of my brand very cohesive, very on brand, very leader vibe.

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So I am leading the way.

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I am not just someone said this and now I believe this too and now I'm going to share it.

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No, I come up with my own beliefs.

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I make sure I really stand on them very, very deeply before I share them on social media.

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So here is your step by step process to build a style that is authentic to you, that is authentically yours.

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The first thing that you want to do is you want to audit your best performing content.

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Which of your content that you've posted has really went viral, right?

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What patterns do you see in what resonates with you?

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So what did you post that went so viral, but you also resonate with it?

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You have to pay attention to that.

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And now you have to take it and make it a signature style.

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The second thing that you're going to be doing is you want to define your core message.

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What is one thing, not 10 things.

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What is one thing that you want to be known for?

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My core message is money is important and it is important for women.

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So every single thing that I do, I'm talking about money.

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And I'm talking about money is important for women.

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In every angle possible on earth, I am talking about it.

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Now, the third thing, you're going to have to choose your aesthetic elements.

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What are the colors, fonts, visual styles that, you know, you feel is like you.

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My visual styles, I'm a very neutral girl.

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I love neutral colors.

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You're going to see me sometimes in colors, but the fonts, the backgrounds, usually they are neutral.

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You see, that's just like the stop, just like the background, very neutral.

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And then you want to develop your voice.

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When you write on social media, if you're writing a caption, if you're writing on your story, make sure you write exactly how you talk.

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Use your natural personality.

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That makes people understand who you are, not just through the videos that you're speaking, but through what you're actually writing.

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And they're like, this person always speaks their mind.

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I want to follow them because we love thoughtful leaders

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that are leading the way with how they think and their values and beliefs.

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And then lastly, you want to test and refine.

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Pay attention to what your audience is responding to the most.

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Test it.

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Do more of it.

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See what the response is.

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And then make it better and better as you go.

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For the podcast style, if you actually scroll all the way back to my content a year ago, my tone, my energy in the videos,

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even the topics, even the hooks in all my podcast style videos were not as good as they are today

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because I found something that works.

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I still was going viral.

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Not as viral as today where everything hits a million views.

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I took it.

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I got better at the aesthetics, better at the colors of the background, better at how I'm sharing something,

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my energy, my voice, the topics that are more relatable, the whole script where it's more me, like I'm speaking it, right?

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The wording is very me.

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And then better at the hook.

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And that made the world of a difference in my brand.

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And that's exactly the reason why I went from 185 ,000 followers to now over 1 .6, We just hit it today.

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1 .6 million followers on Instagram within less than seven, eight months, which is insane to me.

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Now, let me show you why building your own style is actually more profitable,

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where you're going to be not only stress free because you're not trying to catch up to every trend,

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but you're going to actually make more money.

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Number one, you become the go -to expert in your unique approach.

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When people see you, they're like, wow, they're such a leader.

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And now they're going to seek you out specifically.

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They're going to be typing your name.

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They want to check your content.

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They want to watch you because you are the only leader that is bold, speaking their values and truths consistently in your niche and your industry.

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When you also do that, you can charge premium prices because you're not competing on any trends.

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You're not trying to catch up to anyone.

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You are your own person.

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You have your signature style and everyone else is copying you

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because you're the boss and you get to charge even more than everyone else on the market.

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And then your audience becomes loyal fans, not just casual followers.

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They look forward to every 9am you're going to be posting, to your YouTube videos, to your perspective shifts, your offers, to your products.

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They become obsessed with you because you speak your mind

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so much and that shows so much boldness and confidence that people aspire to have.

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So beside your brand and the thoughts and beliefs, just the fact that you are confident, just the fact that you are so bold,

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so overwhelmingly yourself, people, just that alone will become your loyal fans that they admire.

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And then you also build a long -term brand equity instead of just a short -term viral moment.

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Now you know how to grow.

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You know how to grow consistently.

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And you're going to be attracting opportunities that align with your brand and your values.

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People are going to be reaching out because they know you are the leader.

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You're not copying everyone else.

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You are your own person.

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You are a pioneer in your industry.

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And then you're going to attract a lot of opportunities, but also the right opportunities.

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And this was exactly the reason why I grew so much so fast.

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In my industry, there was no one growing as fast because everyone was trying to copy other people.

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And I was the person like, I'm going to stick to my own ideas,

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to my own values, my own beliefs and talk about them very boldly, even if it triggers some people.

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And that made me respected in my industry in a way

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that people admire my truth because it is just

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so refreshing for someone to be really themselves and really stick to their own signature style.

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So trends will come and go, but your signature style is what's going to build the lasting success.

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It's what's going to make people remember you, trust you, and ultimately buy from you and pay you.

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The most successful women in business, they're not the ones following every single trend.

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They're the ones setting them up.

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They have built something so unique that it's theirs that others are the ones copying them.

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So your style is your competitive advantage.

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It's what makes you irreplaceable in a world full of copycats.

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There's so many people on this earth, especially so many people on social media.

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Stop trying to be like everyone else and start being more like yourself.

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That's where the real money is.

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If you want help developing your own signature style and building a brand that sells, check the link in the description.

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And remember, trends fade, but style is forever.

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So make sure you build something that lasts.

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I love you guys.

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Comment let us know if you like this episode

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and what other topics you want us to talk about make sure you subscribe you like

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and i will see you very soon in the next videos

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but until then let's make a million dollars because what else bye guys

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Vocabulaire et conseils d’expression pour cette leçon

Cette leçon d’expression orale s’appuie sur la vidéo « How To Actually Stand Out On Social Media ». Les mots qui reviennent le plus souvent : style, trend, signature, brand, value. Cette vidéo contient 260 phrases et 3209 mots à répéter en shadowing. La partie parlée dure 17:05. Le locuteur parle vite, environ 188 mots par minute : attendez-vous à des liaisons et à des sons réduits. 87 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.

Vocabulaire clé de cette vidéo

15 mots de la vidéo à retenir, avec leur prononciation et leur sens :

Mot	Prononciation	Sens
signature nom	/ˈsɪɡ.nə.t͡ʃə/	signature
attract verbe	/əˈtɹækt/	attirer
belief nom	/bɪˈliːf/	croyance
podcast nom	/ˈpɑdˌkæst/	podcast, balado
topic nom	/ˈtɑpɪk/	sujet, thème
font nom	/fɑnt/	fonte, police
tone nom	/ˈtəʊn/	ton
chase verbe	/t͡ʃeɪs/	poursuivre, chasser
neutral adjectif	/ˈnuː.tɹəl/	neutre
consistent adjectif	/kənˈsɪs.tənt/	constant
format nom	/ˈfɔːɹ.mæt/	format
ideal adjectif	/aɪˈdi(ə)l/	idéal
angle nom	/ˈæŋ.ɡəl/	angle
bold adjectif	/ˈbəʊld/	hardi, effronté
loyal adjectif	/ˈlɔɪəl/	loyal, fidèle

Les verbes à particule que vous entendrez

Mot	Prononciation	Sens
add up verbe		additionner
come up with verbe		inventer, imaginer
go down verbe		descendre
look forward to verbe		avoir hâte de, attendre avec impatience
reach out verbe		tendre la main
set up verbe	/ˌsɛt ˈʌp/	mettre en place, installer

Des phrases à répéter

Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :

I don't want to just hop on trends.
Are you going to do this format?
Are you going to speak in the car?
Are you going to be dancing?
Are you going to be in the gym?

La grammaire de cette vidéo

Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :

Structure	Dans la vidéo
Present perfect have/has + participe passé — une action passée qui compte encore maintenant	have learned · have posted · have said
Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait	cannot be replicated · are oversaturated · should be known
Propositions relatives who / which + proposition — une précision sur une personne ou une chose	service which is · someone who is · months, which is

Prononciation à surveiller

Le locuteur utilise 76 contractions et formes réduites, comme you're, I'm, they're. Prononcez-les sous leur forme courte, telles que vous les entendez.

Les sons « th »: aesthetic /ɛsˈθɛ.tɪk/, authentic /ɔˈθɛn.tɪk/, aesthetics /ɛsˈθɛt.ɪks/, theirs /ðɛɚz/, thoughtful /ˈθɔːtfəl/
Les sons « sh » et « zh »: caption /ˈkæp.ʃən/, casual /ˈkæʒ(u)əl/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/, shine /ʃaɪn/, hashtag /ˈhæʃˌtæɡ/
Mots longs — placez bien l’accent: consistently /kənˈsɪstəntli/, consistency /kənˈsɪs.tən.si/, intelligent /ɪnˈtɛlɪd͡ʒənt/, controversial /ˌkɑn.tɹəˈvɝ.ʃəl/, credibility /kɹɛd.əˈbɪ.ɫɪ.ti/

Les sons difficiles pour les francophones :

/h/ — il se souffle, il n’est pas muet: hook /hʊk/, harm /hɑːm/, hop /hɒp/, hashtag /ˈhæʃˌtæɡ/, cohesive /kəʊˈhiː.sɪv/
/tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: signature /ˈsɪɡ.nə.t͡ʃə/, chase /t͡ʃeɪs/, niche /nɪt͡ʃ/, pitch /pɪt͡ʃ/, intelligent /ɪnˈtɛlɪd͡ʒənt/
/r/ anglais — langue recourbée, sans frotter la gorge: attract /əˈtɹækt/, viral /ˈvaɪɹəl/, follower /ˈfɒləʊə(ɹ)/, neutral /ˈnuː.tɹəl/, format /ˈfɔːɹ.mæt/

Comment s’entraîner avec cette vidéo

Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme signature, attract, belief.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.

Technique du shadowing : lire le guide complet étape par étape →

Pratique du Shadowing: How To Actually Stand Out On Social Media (Copy This) - Apprendre l'anglais à l'oral avec la vidéo

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