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Hi Hain Hello everyone, today I'm back with the Midas Touch creator I've been uploading my last BADNEWS creator very late So, I filmed Midas Touch as quickly as possible with the intention of uploading it quickly, but since I had some important work completed, I was able to film it now Before today’s introduction, something very good happened today We did our first chart-in today So, it was updated on Melon at 77th place I hope you continue to know that your great love and support is helpful, and please stream diligently I'm going to talk about this Midas Touch album We've been releasing mainly mini albums for this album, but it's our first single, so since it's a single album, we have a lot of other concerns The plan we discussed together at the company is that if it is a single album, let's try a bit of a challenge I had the idea to give it some different colors, so it was a very challenging song from the moment I decided on the song This song was chosen as a result of the consensus of 'let's choose from among them' To tell you a few of the stories that led to the creation of this song, we once said that when we were trainees, we did a bit of mixing up various genres I told you before So, for the first time, there were weeks where we only did new jack swing, there were weeks when we composed our own songs, there were weeks when we did harmony-based songs, and there were many different genres One of them was our cover of Britney Spears' Toxic. There was an enemy Although we have never been exposed to it on broadcast, it was one of the feelings we were very curious about what it would be like between us I guess trends come and go Then, we thought among ourselves that it might be time for those electronic-based songs to become popular again in this era I think people born in the 1990s will feel very nostalgic These days, I thought it might be a song of a genre that my friends had never heard before, so I tried it several times In fact, I've tried it a lot since my debut It seemed like a genre of some kind, but I didn't really like it, so it was passed over and the composers tried it, but it was so difficult that it didn't seem right After a while, this song came out, but this song is not actually a song from this single album Song Camp It was a song from the previous album Camp Song, and the CEO liked it so much that he actually thought about it Because a lot of that vibe came out a long time ago, so what if I make a mistake and end up sounding a bit old-fashioned?

I also thought about this, so wouldn't we be able to complement this in other areas and create it in a sophisticated KIOF color?

This is the kind of album that I started with Now, actually, as I said when introducing the BAD NEWS album, I really didn't want to have a girl crush But this song is also quite powerful Then, I had no choice but to take something strong, but what I really didn't want to do was to tone down the texture of the black So, I thought it would be a good idea to add feminine colors and show you the unique femininity of this key-off In this album, the key color is rose gold It's very pretty, isn't it?

Until now, we've greeted you with a lot of physical albums through magazines, but this album is not a magazine version, but a photobook version What's really interesting is that the motif we used is WAWA109, an album that combines photobook + love chapter. are you Since the main keyword in our new album was love, Yuna said, “Isn’t a love scene okay because it’s love?” You gave me this idea and I really like it So, then, what did Love Chapter do in the old Love Chapter?

In the meantime, Yeonjoon and I were looking around and combining various ideas, and we came up with these ideas, and there are a lot of interesting ones There are interesting compositions like this that remind me of a really old love scene Maybe you don't know what a love field is, but it's for people who like each other in the past Now, decorating a page and giving it as a gift was very common So, since you are the members' favorite Kishi people, we worked hard to prepare a love chapter concept to gift to such Kishi people For this photo book, we have now used two writers What I wanted to do this time was to invite an artist who is good at taking photos with a vintage texture So, I dug with that artist a lot all day long, and through digging like this, I ended up collaborating with Choi Na-rang, the artist with this vintage texture, and now the other one is with us, Family Hongje, and now the fans are really liking it Directing like this So when I work with Hong-je, we tend to direct a little more together, and I'm very satisfied that these scenes are beautifully realized, and I actually have something like a maze like this I'm like a maze. I've been wanting to do this for a long time since the ADORA album, but they say it's very difficult to draw this maze Because someone has to draw the real maze, so I'm leaving this space and I'm really, really, really grateful to you, Yeonjoo, and I love you so much I've been talking about real chariots a lot, and I've been getting a lot of DMs from Yeonjun That's why I'm not doing it without permission because Yeonjun likes that kind of thing Oh, and another thing I really want to brag about is what the members said in the album review But one time I was really surprised and Yeonjoon said that he had a really big idea, so this album is called Midas Touch If you touch it, you fall in love, that's why there is a heart card like this So I just made a heart card like this Everyone, look, it's black. Can you see it? Can you see it?

This changes color, and if you look now, it's back to black. It's back It's so interesting that you can see colors when you touch it and it seems like there are different materials depending on the temperature Yeonjoo does a lot of great things, and it seems like these good ideas can be combined to make a lot of good things happen It would be great if you could take a look at the album for more detailed information So, as I said before, in this album, we were proceeding with love as the main keyword The original guide title was Midas Touch Basically, it means that if you touch it, it turns into gold So, I was thinking a lot about how love can melt this story, and I thought it would be good to change it to the concept of falling in love when you touch something that turns into gold So, I was worried that the texture of this gold itself would feel a bit heavy, so I said it would be good to express it like rose gold Then, through the Mankey color, I created a visual illusion that gave the illusion that the whole world was falling in love with pink when I touched it. Let’s include a lot of elements This was the album that progressed like this So, if you watch this music video, it is very different from the previous videos In the past, we did a lot of story-based, cinematic things, but this video is very visual, and there are a lot of scenes where the singer just lip-syncs We felt that Keyoff needed to show certain colors that he had not been able to show before, and that's how we proceeded In particular, we thought that this song would resonate much better with its imagery rather than its story, so we attempted a challenge we had never tried before I decided to do it, and I wanted the images to feel like a POP video, so I wanted it to be a video where I could try more bold attempts and challenges than just regular pretty makeup, so I worked with hair, makeup, and stylists. We had a lot of meetings Since we didn't have time, I have memories of having meetings in the waiting room of the awards ceremony, each of us bringing our own laptops We had a lot of fun preparing it, and I was very happy that it was implemented to our liking At this time, we were collaborating with another music video director for the first time Originally, we always worked with director Hee-won, but now director Hee-won has been working continuously without a break for us, and now he is going on vacation for the first time, and we are working with director Digipaddy When I dig for the directors, we find that he has a high understanding of CG and art I thought it would be nice if it were you So, after looking at the works of other artists, I thought this director was really good, so I found him Who is this? I did this and several of my favorite works have the same director Sunmi senior’s Stranger video and xikers I watched your videos and other things, and I thought it was groundbreaking Fortunately, they contacted me and said that one of our goals for this year was to do KIOF They thanked us for contacting us and let us join right away, so we started working quickly There was no more time this time This time, for Bad News, I only had about a month or two to prepare, but this time, I actually finished preparation in almost a month, and the directors had a meeting with me at the same time that IU senior was working on Mr Hall, and he was very busy and accepted the offer at that time Thank you so much for it In most cases, the schedule is set 6 months in advance So, I was wondering what I would do if I didn't have a director who could work with me this time, but I was able to do it, so I really want to take this opportunity to say thank you This time, we went to Thailand to film a set-based video Also, I think it was a very meaningful project for NATTY because he filmed the video in his hometown, and he said Thailand is really good at doing sets these days So I thought it would be good to film a lot of art like this in Thailand, so I went to Thailand and filmed it, and people started asking about it Hey, you're going to do a set, why are you going to Thailand?

You've talked a lot about things like, "If you're going overseas, shouldn't you be able to see the overseas scenes?" These days, sets are very popular in Thailand I'm thinking again that this might be one of those behind-the-scenes things that you didn't know about This time, I would like to introduce you to some of the main scenes from our video Can you see the main scene that I really liked?

It's a spider scene. We're using the keyword love now, but the director had an idea that it would be nice to have some other keywords to instill this strong charm that is unique to KIOF We were talking about temptation, and then we thought, let's add some objects or things related to temptation, and now things like spiders came out This is how spiders hunt their prey by entangling it in their webs So, I added a lot of various objects with that motif, and NATTY's blonde transformation has become a hot topic, so I put a lot of effort into making sure the blonde hair doesn't look weird, and to keep the hair from getting damaged, I bleached it several times. I proceeded Of course, even if you do that, it's a transformation that will inevitably go bad, but I would have lived in the shop for almost a week Natty went through a lot because of this, but it was an album that made me feel fortunate that she had made a meaningful transformation and that I needed to take better care of my scalp One of the scenes I want to show you again this time is Haneul's onion hair Rather than the onion hair being a feature, it is the music video that Haneul filmed with black hair for the first time I kept having blonde or other hair colors, but of course we knew that fans liked black hair, and we also knew that Haneul was pretty with black hair So, I thought I would write this at just the right time for Haneul to get attention, but our Haneul just became an adult this time So, let's try to use it as an element of a feminine transformation, so I started filming with black hair as the sun set Now, in the music video, I saw that Haneul's intensely unique styling suits her well, so I made a lot of bold attempts with the wandering teachers, and in the trailer, I originally did Skye It felt like something pure and necessary when I first saw it, but now people are saying it's a teaser scam The teaser was filmed in a very feminine and lovely way, as if it were about to happen, but the music video is also powerful So, I think that our desire to capture various aspects of ourselves was expressed in a dispersed way This time, we can't help but talk about the performance Let me tell you the behind-the-scenes story about this What I paid the most attention to and requested during this performance was the pair dance So, I made a request saying that it would be great to try the pair dance section during the first verse, first verse chorus, and Maksabi, and among the things that came out like that, the members said, "Now we always work on choreography together, right?" So, the members also tried it and placed the pair dances in the section that I felt was the best fit, and the rest included a lot of more pointy parts And this time, the CEO said that it would be nice to have some parts like synchronized dance In our previous work, we used a very diverse and free flow of movement lines in order to preserve freedom, which is Keyoff's unique slogan This time, there are a lot of images of members doing the same thing So, I think there will be some points that are a little easier to follow, and I don't know how you all feel after seeing this album, but there are a lot of reviews like this because the concept of Key Off seems to be Y2K So I didn't actually catch it like that, but it might feel that way I went to a broadcasting station and the PDs said, “Hey, this really reminds me of X MAN.” He said that he talked about things like this and that The members were asking me what X MAN was, and I was thinking, “Oh, maybe you don’t know X MAN,” and it was a very fun project Even after the album, we will continue to release many albums in the future, and one of my biggest goals is to show everyone the bright sign I've always wanted to do The next goal is for people to get to know Kiyoff so much that I want to make another album that contains the most knowledge about the members who I think can do the best That's one of my dreams for this year, and I plan to work really hard this year So, this year, I'm thinking of just dying and going into it with the mindset of working hard I hope you all show a lot of support, and the song included in this album is also my favorite song It's my favorite song from the previous album SHHH to this album That's why I really like that song, so I hope you'll give it a listen Now that I say it, it seems like the song on the album is always my favorite song, but I really like those songs I will work hard to one day be able to show you Ki-Off’s unique summer and other unique aspects of Ki-Off Please give us lots of love, support, and interest Also, if you have any unique changes or good ideas, please leave them in writing I am also working hard at monitoring So with all the employees, if you have a good idea, I will try to write it again with your good help Yes, this was a review of our first single, Midas Touch Yes, I don't know what album will be released next, but I will try to come back to you with a better album, and I will try my best to prepare richer review content in advance Well then, everyone, bye-hae-in