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1

Thank you all for not sleeping in.

2

After I heard about all the great fun last night, I figured that, you know, Lauren and I would be the only ones here.

3

So thank you for joining us.

4

What my hope is, and I'm very pleased to be with all of you and MEI today, my hope is that I can,

5

in our short time today, get you to think a little differently, especially about consumers, especially about my world,

6

which is the supermarket, and especially about trends.

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So what I want to do is get started by showing you an actual advertisement from about 100 years ago.

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It's a picture of a hog with a child's head on the body.

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It says, makes children and adults as fat as pigs, no cure, no pay, price 50 cents, Groves tasteless chill tonic on the market over 20 years.

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50 cents 100 years ago.

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We're talking about a very expensive product here.

12

Anybody want to take a guess what's in that bottle?

13

Just yell it out.

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Water.

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Sugar water.

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Whiskey.

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We know what you were doing last night.

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Any other guesses?

19

Cocaine.

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Fat.

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It was actually lard.

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This is a picture of my dad and one of my grandfather's milk trucks.

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My grandfather was a dairy farmer, And my dad taught me the most valuable lesson ever, that the supermarket was my laboratory, was my plaything.

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That I could go into a supermarket, and I visit 10 to 15 supermarkets every week, no matter where I am,

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and I could learn everything about the people in that area, and just never to be scared to walk up to them and ask them questions.

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For me, the food world, our future, rests in what I call the three C's.

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catering to health and wellness, creating a convenient and wow experience, and celebrating food, preparation, and taste,

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whether it be a manufacturer, a farmer, or a retailer.

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ما هي تقنية التظليل الصوتي؟

التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.

تقنية الشادوينغ: اقرأ الدليل الكامل خطوة بخطوة →

تدريب Shadowing: Phil Lempert's 2 minute Speech Demo - تعلم التحدث بالإنجليزية عبر الفيديو

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