تدريب Shadowing: This is everything that's wrong with consumerism - تعلم التحدث بالإنجليزية عبر الفيديو
جارٍ إنشاء الدرس...
1
Question number one.
2
Are we f*ed?
3
I've never been into fashion.
4
Maybe that's obvious from the fact that I wear the same t -shirt and jeans every day.
5
But lately, probably because of a midlife crisis, I've been trying to dress better.
6
So I had to ask the question, where do people even buy clothes today?
7
I pulled at that thread
8
and learned the unsettling truth about just how bad the fashion industry has gotten over the past decade.
9
The most problematic thing is the social programming that's gone on
10
for the last generation every day they turn up wearing something
11
new you only have to look at those kind of posts
12
and see the hundreds
13
and hundreds of comments the engagement promoting constant mindless consumerism clothes
14
are now cheaper than toilet paper there are options in every style
15
and color you can imagine people are buying five times what they used to
16
and even then it's not enough to fill people's appetite they've got a totally new system of fueling desire
17
and over producing what we're supposed to wear.
18
What's happened to the fashion industry over the past decade is a perfect example of how bad consumerism has gotten
19
and why I'm feeling more and more like, yeah, we might kind of be fucked.
20
This video is sponsored by Squarespace.
21
It's hard to look at where things have come over the past 10 years and feel optimistic.
22
So can you rewind the clock back a little bit uh take me back a decade ago
23
and talk about how we got here today you know i often try
24
and ease people into this conversation because the reason
25
that people are attracted to fashion is
26
that it's fun it's a way of expressing yourself it can be very joyful
27
but if we're honest i think it's fair to come in with
28
that because this is a disaster
29
so how have we got here we used to produce clothes seasonally and even
30
if you're not interested in fashion you probably have this kind
31
of sense of oh spring summer you get new stuff
32
or it's time to refresh your wardrobe
33
and traditionally that's been the buying kind of tempo
34
so twice a year you might shop for new stuff fast fashion came along about the turn of the millennium
35
and what it did was sped up that cycle
36
considerably and of course because companies want to make money
37
so they're like why are we just getting new drops in two times a year
38
or four times a year what if we did it every month
39
and so in the last 20 years that's what we've seen
40
that you get new refreshed product in the stores every few
41
weeks now what's happened in the last four i want to say five years
42
but certainly ramped up in the last two years is we've got this new phrase
43
and we call it ultra fast fashion so all that is just out the window.
44
Instead of new drops in the store physically that you might get excited to go and see every few weeks, you've got new styles online every single day.
45
These companies are chucking out new choices, new styles at rates that are dizzying.
46
They've got a totally new system of fueling desire and overproducing what we're supposed to wear.
47
A small Chinese retailer named sheen led the charge with ultra fast fashion in 2020
48
and quickly reshaped the entire industry it came in hot with a new model
49
that allowed them to produce clothes faster and cheaper
50
and had an even larger scale than zara or h m
51
and as a result they started to eat up the market
52
share of the fashion industry sheen came out of nowhere growing
53
its net sales from 1 .4 billion dollars in in 2018 to $41 billion in 2025.
54
Shein.
55
Shine.
56
I say Shein.
57
It's Shein.
58
Shein is known for $2 t -shirts and $7 pants.
59
As with any formula that works in business, others quickly copied it.
60
Amazon Shopping, Timu, and others followed along with their own versions of ultra -fast fashion.
61
The speed and scale that clothing was now being produced at quickly reached numbers that are hard to imagine.
62
Now with ultra -fast fashion, you have these companies companies and brands who are putting out 10 ,000 styles every single day.
63
Like how is that scale even possible?
64
It's hard to wrap my head around.
65
How does that even work at that scale?
66
I think what Shein did was recognize that fashion can be a tech proposition and say, well, we don't need to pay retail staff.
67
We don't need retail stores.
68
We don't need designers.
69
And that cuts costs exponentially.
70
Then there is the supply chain, which is concentrated just out of Shanghai,
71
which is about lots of small producers where you can test these styles, these huge numbers of styles that you're putting up on the website every day,
72
and see if they fly.
73
I downloaded Shein's app for the first time to see exactly what the experience was like.
74
I was quickly escorted into their discount mania, the nonstop casino prize wheels that land exactly where they're designed to, to trigger the biggest rush of dopamine.
75
Countdown timers blasting every time you try to close out the app.
76
Free shipping.
77
Why not?
78
I knew what I was in for.
79
I had no plans to buy anything, and yet for some reason, my heart started to pound a little faster.
80
They've removed so much friction and created so much urgency that most people never take a second to ask themselves, do I actually need this thing?
81
I'm guessing that with the sheer volume, they are algorithmically based, similar to TikTok or Instagram,
82
where it's like, yeah, all 10 ,000 maybe aren't being consumed, but it's the ones that are rising to the top are being purchased by most people.
83
Absolutely.
84
You know what? it's inhuman so it's designed by algorithm
85
if you can call it design it's scraping the internet for inspiration another word for
86
that is stealing and then chucking it in the ai blender that's not a technical term
87
and spewing out stuff that has no soul no craft and i would say no human connection.
88
We found for us putting our workshop on the ground floor in the window
89
so that people could see what we do just gave the business absolute transparency.
90
We walked in here and we knew that your jacket was being made by Taylor because you could see it.
91
I traveled to Melbourne
92
which is really at the heart of fashion in Australia to speak with people in the industry
93
that have been impacted by the rise of ultra fast fashion.
94
Jared Cuff says he's one of four bespoke tailors left in
95
the city watching you now sewing this jacket like this is
96
this is slow fashion this is a slow methodical process i
97
wonder how challenging it is to to make it as a business owner running a shop like this
98
when you're doing everything slowly by hand compared to the way
99
the industry generally works it is slow fashion in a way
100
like it will take us several weeks to put a suit
101
together like this gentleman's suit like i just put the sleeves on today
102
and like just putting that shoulder roll in is just to get
103
that curve on the top of the shoulder we sell it as this romantic sort of slow handcrafted
104
but you need to race against the clock and me
105
and marco are constantly racing against the clock to get things
106
done uh you you can't move your wedding date back
107
so we will work through the night to get that that finished How much is this jacket going to cost?
108
So this jacket cost $3 ,800.
109
It's going for a wedding up in Byron Bay.
110
So we've seen this gentleman about four times now.
111
That's the jacket and pants.
112
Jacket and pants.
113
And this is a perfect example of we had less than a month.
114
If you look at historical data of apparel prices, you'll see something really interesting.
115
From 1994 to 2024, they basically didn't budge, even as inflation doubled the price of almost everything else.
116
To give you an idea of how low the prices have gotten with ultra -fast fashion, the average item at Zara is $34.
117
At H &M, it's $26.
118
And at Shein, it's $14.
119
As I had these conversations with retailers, it was this shift in expectation that's clearly become one of the biggest challenges they've had to face.
120
The most problematic thing is the social programming that's gone on for the last generation.
121
The average person, let's say the average guy, has been programmed to spend $10 on a t -shirt, $50 on a pair of pants, $100 on a jacket.
122
And he's been programmed to then turn them over every season
123
or every year or however long he's been programmed to accept that that those garments that he's buying for peanuts
124
he's going to throw them out pretty soon
125
and he's going to buy some more i've always resisted this
126
term consumer you consume food you eat it you need it to survive
127
but we're not doing that with clothes like the idea of consumption of something
128
that is a physical non -biodegradable product
129
that doesn't give us any sustenance is really weird it's attached to this idea of clothes as disposable
130
which is a relatively new idea for most of human history
131
clothes were really precious they were hard to acquire you either made them yourself
132
or you saved up later on from the 19th century
133
and you bought them in small numbers unless you were royalty
134
but now we've got to this mad sort of flipping of
135
that where everyone thinks that they deserve to dress like royalty
136
and that status is about having more
137
and more overly sumptuous amounts of stuff today i'm in the og room
138
and i'm doing a two hundred dollar sheen haul did i
139
just spend four hundred dollars on sheen i'm going to be
140
replacing my entire wardrobe only using sheen now we can literally open our phone scroll shop
141
every second of the day creators influencers every day they turn up wearing something new
142
and it's this is my outfit comment shirt
143
and i'll send you the link you only have to look at those kind of posts
144
and see the hundreds and hundreds of comments the engagement and there's no value behind it.
145
It's just promoting constant mindless consumerism that has created a whole new culture of buying now but not necessarily buying better.
146
I always think it's good to kind of turn this on yourself think about
147
and I know that you're atypical shall we say
148
because you're just buying less stuff generally than other people
149
because you've switched on to this idea that you don't need to over consume
150
but for most of us think about what you might buy
151
in a few months right you might say well I just bought a pair jeans but
152
if you really think about it you very likely bought exercise
153
gear a four pack of t -shirts a load of new
154
socks kids clothes some going out outfit some new shoes some
155
sneakers actually it all adds up to crazy numbers we're filming this in australia
156
and australians consume on average i always remember this particular number
157
56 new items of clothing every year what like that's more
158
than one a week that's buying a new thing more than once a week
159
so we're buying more than we need
160
and we're using them for much less time than our parents and our grandparents used to.
161
Looking at how most of the fashion industry is organized today, it's hard not to make the connection to social media.
162
It isn't news that they've gotten monetizing our attention down to a science.
163
Just recently, Meta agreed to a massive settlement that accused them of deliberately getting children addicted to their platforms.
164
The company behind Facebook
165
and Instagram have reached a settlement totaling nearly $18 billion to
166
end a lawsuit centering on the harms of social media to children
167
and this feels a lot like what's happening with online shopping
168
retailers are using algorithms to find viral trends they're experimenting with increasingly aggressive ways to drive engagement
169
and with the billions of dollars
170
that people spend every year on these apps they've clearly figured out how to turn shopping into an addiction as
171
if it wasn't bad already i don't think it's
172
that our grandparents had better values than us it's that But they lived in a completely different system, one where wages were higher, one where they could invest in better clothes,
173
and one that didn't have a freaking mystery wheel pop up every time you go to buy socks.
174
So my little sister has her very own slow fashion brand, where she takes pre -loved clothing and tries to give them a new life.
175
The only problem?
176
She doesn't have a website.
177
So I asked her if I could build one for her using Squarespace, my sponsor for this video.
178
Oh my god, I'm so excited.
179
Yay okay let's start with the domain name bingo I like this template she's already got brand color
180
so I'm gonna plug those in no website is complete without
181
some really strong copy I asked her to send me through some photos
182
and videos and so I'm gonna be adding those now to the about page the home page
183
and the contact page finally
184
and most importantly we need to set up her online store through Squarespace
185
so we're gonna do that now by importing her entire catalog and here's the the final result.
186
Let's see what Madison thinks.
187
So if you want to see why I trust Squarespace and why I trusted it with Madison's website, then go to squarespace .com to start your free trial.
188
And when you're ready to launch, go to squarespace .com slash Matt D 'Avella to save 10 % off your first purchase of a website or domain.
189
Better yet, just click the link in the description below.
190
Thanks for considering.
191
I went on Sheen for the first time.
192
Oh, did you?
193
Yeah, like a week ago.
194
Did they have, like, the gambling wheels?
195
They did, yeah.
196
It's like a casino.
197
Yeah, a pop -up comes and it's like, you can get 60, 70, 80 % off.
198
But quick, act now, press this, press this.
199
That's exactly it.
200
They throw you right into it.
201
You can go on a Sheen and get a plain white t -shirt for $7 USD.
202
Can I say, actually, except today, it's 90 % off if you buy now.
203
Yes, that's right.
204
Yeah, yeah, $7 is the listed price, but you could probably get it for $3 dollars.
205
What does it take to make clothes that cheap?
206
Such a good question.
207
In sort of sustainable fashion activism circles, we love to say somebody always pays the price for too cheap.
208
The way to think about it is to consider the physicality of that t -shirt.
209
What's it made of?
210
If it was cotton, a farmer has to grow that fiber.
211
Then that fiber has to be picked, ginned, processed,
212
spun, woven dyed before it becomes fabric at
213
which point you can then cut out
214
that t -shirt now those processes in themselves should be adding up to more
215
if they're done responsibly
216
and without cutting masses of corners it's not hard to imagine
217
how much the worker the garment worker is squeezed in this
218
equation retailer Sheehan is in hot water once again Sheehan has
219
faced accusations of worker abuse the brand has recently come under fire there have been allegations of forced labour.
220
They themselves have found incidents of child labour and there are accusations that their staff are overworked and underpaid.
221
Workers are working something like 75 -hour working weeks, according to some investigations, paid piece rates.
222
There's obviously no benefits, no pensions, no holiday pay.
223
It's always the worker at that end of the supply chain that pays the greatest price.
224
I always try and think about cheap, but at what cost and at whose expense.
225
A lot of people try to, they don't like to make people feel guilty about their purchases.
226
I'd like to make them feel guilty.
227
We should feel a little bit guilty, right?
228
Like we should feel a little bit bad.
229
We should know about what's going into making these clothes.
230
And, you know, we don't seem to care.
231
So it's not entirely up to you obviously it's about brands it's about regulation
232
and it's about you but you can't just park
233
that responsibility you choose you choose now of course there are
234
mitigating circumstances of course some of us have the privilege of being able to make more expensive choices
235
or even have the time to dig into this I get
236
that however people over buying crappy fast fashion are largely not doing it
237
because they're worried about the cost of their kids school uniforms
238
or the need a t -shirt
239
and this is the only one they can afford they're actually buying five times more than they used to buy
240
and that's your choice
241
so i've stopped worrying about making people feel guilty we get the system we choose we get the brands
242
that we support and buy from i don't know i think i sometimes
243
unfairly judge the fashion industry in general
244
when I see you know these fashion runways and I see commercials
245
and I see anything revolving the fashion industry I think consumerism bad
246
but then and you know in speaking with you and
247
and hearing about the passion you have for fashion it it
248
changes my look runways are fun I was the same
249
when I first came in the industry I'm like oh god the runways are like
250
and then I started to meet people in the fashion industry
251
that were pushing back back on
252
that they were like no we don't we don't want our industry to be like
253
that we want it to be better seeing
254
that being practiced it's like okay well this is the group
255
that I want to be part of I've never had a
256
shopping addiction I've never made a purchase from a fast fashion
257
retailer my entire wardrobe fits neatly onto two shelves in my closet not to brag
258
but I've also never been very conscious about where I shop.
259
In the past, I've just found something that fit, was comfortable enough, and seemed like decent quality.
260
Knowing what I know now, I feel compelled to do better.
261
Although I'm still trying to process the idea of buying a t -shirt for $100, we're figuring out how to find time to thrift shop with two little kids at home.
262
It's obviously very easy to be overwhelmed today and trying to do the right thing, but if you were to give people watching this video one piece of advice, one thing
263
that they could do after watching this video what would you
264
say i think buying much less is the best solution
265
and maybe this is just what i've i've come to in
266
my own life i don't know what everyone else should do
267
but i've just stopped being interested in fueling a system i find revolting
268
and it feels quite powerful to reject it
269
and just not get it you know i'd rather
270
and this sounds a bit worthy and i'm sure get some grief for it
271
but i genuinely having spent 30 years in the fashion industry
272
feel much more delighted by going for a walk in nature
273
and looking at the birds than I do by buying a bunch of feathers and dressing like one.
📺 نفس القناة
B24
How one habit changed my life.
American AccentBusiness EnglishUniversity StudentsWorking Adults
B21
I tried zone 2 training for 30 days (what I learned)
American AccentBusiness EnglishDaily ConversationUniversity Students
B14
A Day in the Life of a Minimalist
American AccentBusiness EnglishDaily ConversationUniversity Students
B21
I woke up at 5am for 30 days
American AccentBusiness EnglishDaily ConversationUniversity Students
B21
Why everyone is quitting social media
American AccentBusiness EnglishUniversity StudentsWorking Adults
B22
My Morning Workout Routine
American AccentBusiness EnglishDaily ConversationUniversity Students
C11
I tried to optimize my life. It made it worse.
American AccentWorking Adults
B22
Where did all the minimalists go?
American AccentBusiness EnglishUniversity StudentsWorking Adults
B2I quit social media for 30 days
American AccentBusiness EnglishDaily ConversationUniversity Students
B2Why I left America for good
American AccentBusiness EnglishDaily ConversationUniversity Students
B2I learned a system for remembering everything
American AccentBusiness EnglishDaily ConversationUniversity Students
✨ فيديو موصى به
B21
249 جمل
What is Fast Fashion and how we can break up with overconsumption?
Business EnglishUniversity StudentsWorking Adults
B21
354 جمل
Inside IKEA: The Brilliant Trick That Makes You Buy More
American AccentBusiness EnglishUniversity StudentsWorking Adults
B21
208 جمل
Graphic Designers Were Trained to Be Replaceable
Business EnglishUniversity StudentsWorking Adults
B22
131 جمل
Inside Gap Inc.’s Plan To Rewrite Its Story for Gen Z | Behind The Business
Business EnglishUniversity StudentsWorking Adults
B2270 جمل
Fall Fashion Trends 2026 ✨ ft. Vogue, Who What Wear, Harper's Bazaar & More
Business EnglishDaily ConversationUniversity Students
B21
313 جمل
The Top 10 Worst Decisions You Can Make in Your 20s
Business EnglishUniversity StudentsWorking Adults
B11
50 جمل
My Minimalist Wardrobe
American AccentBusiness EnglishDaily ConversationUniversity Students
B22
334 جمل
How to Identify Quality in Clothing (A Rant)
Business EnglishUniversity StudentsWorking Adults
B21
332 جمل
Cheap and toxic - The dark side of mass-produced fashion jewelry from China | DW Documentary
Business EnglishUniversity StudentsWorking Adults
B21
248 جمل
YOU'RE STYLING SNEAKERS WRONG
Business EnglishUniversity StudentsWorking Adults
B26
190 جمل
5 healthy habits for a softer + stress‑free life
American AccentBusiness EnglishUniversity StudentsWorking Adults
المفردات وملاحظات التحدث لهذا الدرس
يحتوي هذا الفيديو على 273 جملة و3288 كلمة للتدرب على الترديد. مدة الكلام 18:39. يتكلم المتحدث بسرعة طبيعية، نحو 176 كلمة في الدقيقة، قريبة من المحادثة اليومية. 84% من الكلمات ضمن أكثر 3,000 كلمة شيوعًا في الإنجليزية، ويُستحسن مراجعة الباقي قبل البدء.
أهم المفردات في هذا الفيديو
15 كلمة من الفيديو تستحق التعلّم، مع النطق والمعنى:
| الكلمة | النطق | المعنى |
|---|---|---|
| jacket اسم | /ˈd͡ʒæk.ɪt/ | جَاكِيت, جَاكِت |
| pants اسم | /pænts/ | بِنْطَال, سِرْوَال |
| worker اسم | /ˈwɝ.kɚ/ | عَامِل, عَامِلَة |
| clothing اسم | /ˈkloʊðɪŋ/ | مَلَابِس, ثِيَاب |
| outfit اسم | /ˈaʊtfɪt/ | زِيّ |
| casino اسم | /kəˈsiːnəʊ/ | كَازِينُو, نَادِي الْقِمَار |
| addiction اسم | /əˈdɪkˌʃən/ | إِدْمَان |
| sponsor اسم | /ˈspɒn.səː/ | رَاعٍ |
| algorithm اسم | /ˈælɡəɹɪðm̩/ | خَوَارِزْمِيَّة |
| royalty اسم | /ˈɹɔɪəlti/ | مَلَكِيَّة |
| sock اسم | /sɑk/ | جَوْرَب |
| accusation اسم | /ˌæk.jʊˈzeɪ.ʃ(ə)n/ | اِتِّهَام |
| garment اسم | /ˈɡɑɹmənt/ | لِبَاس, مَلَابِس |
| necessarily ظرف | /ˌnɛs.əˈsɛɹ.ə.li/ | حَتْماً |
| rush فعل | /ɹʌʃ/ | اِنْدَفَعَ, أَسْرَعَ |
الأفعال المركبة التي ستسمعها
| الكلمة | المعنى |
|---|---|
| go out فعل | خَرَجَ |
القواعد في هذا الفيديو
أكثر التراكيب التي يستخدمها المتحدث، مع العبارات نفسها من الفيديو:
| التركيب | في الفيديو |
|---|---|
| “used to” used to + فعل — عادة أو حالة في الماضي لم تعد قائمة | used to produce · used to buy |
| المضارع التام have/has + اسم المفعول — حدث ماضٍ ما زال له أثر الآن | I've never been · has gotten · have come |
| المبني للمجهول be + اسم المفعول — التركيز على ما يحدث لا على من يفعله | be fucked · is sponsored · are attracted |
نطق يحتاج إلى انتباه
يستخدم المتحدث 82 من الصيغ المختصرة، مثل don't, I'm, I've. انطقها بصيغتها القصيرة كما تسمعها.
- أصوات “th”: clothing /ˈkloʊðɪŋ/, algorithm /ˈælɡəɹɪðm̩/, thread /ˈθɹɛd/, worthy /ˈwɝ.ði/, feather /ˈfɛðə/
- أصوات “sh” و“zh”: addiction /əˈdɪkˌʃən/, accusation /ˌæk.jʊˈzeɪ.ʃ(ə)n/, rush /ɹʌʃ/, passion /ˈpæʃən/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
- الكلمات الطويلة — انتبه لموضع النبر: problematic /ˌpɹɑ.bləˈmæt.ɪk/, accusation /ˌæk.jʊˈzeɪ.ʃ(ə)n/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, experiment /ɪkˈspɛɹ.ə.mənt/
كيف تتدرب بهذا الفيديو
- استمع إلى الفيديو كاملًا مرة واحدة دون أن تتكلم، ودوّن الكلمات التي لا تعرفها.
- ابدأ بسرعة 0.75×، وردّد جملة جملة، ثم عُد إلى السرعة العادية عندما يصبح الأمر سهلًا.
- سجّل صوتك وقارنه بالأصل، مع الانتباه إلى كلمات مثل jacket, pants, worker.
ما هي تقنية التظليل الصوتي؟
التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.