Практика Shadowing: This is everything that's wrong with consumerism - Изучайте разговорный английский по видео
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Question number one.
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Are we f*ed?
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I've never been into fashion.
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Maybe that's obvious from the fact that I wear the same t -shirt and jeans every day.
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But lately, probably because of a midlife crisis, I've been trying to dress better.
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So I had to ask the question, where do people even buy clothes today?
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I pulled at that thread
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and learned the unsettling truth about just how bad the fashion industry has gotten over the past decade.
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The most problematic thing is the social programming that's gone on
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for the last generation every day they turn up wearing something
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new you only have to look at those kind of posts
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and see the hundreds
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and hundreds of comments the engagement promoting constant mindless consumerism clothes
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are now cheaper than toilet paper there are options in every style
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and color you can imagine people are buying five times what they used to
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and even then it's not enough to fill people's appetite they've got a totally new system of fueling desire
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and over producing what we're supposed to wear.
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What's happened to the fashion industry over the past decade is a perfect example of how bad consumerism has gotten
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and why I'm feeling more and more like, yeah, we might kind of be fucked.
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This video is sponsored by Squarespace.
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It's hard to look at where things have come over the past 10 years and feel optimistic.
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So can you rewind the clock back a little bit uh take me back a decade ago
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and talk about how we got here today you know i often try
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and ease people into this conversation because the reason
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that people are attracted to fashion is
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that it's fun it's a way of expressing yourself it can be very joyful
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but if we're honest i think it's fair to come in with
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that because this is a disaster
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so how have we got here we used to produce clothes seasonally and even
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if you're not interested in fashion you probably have this kind
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of sense of oh spring summer you get new stuff
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or it's time to refresh your wardrobe
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and traditionally that's been the buying kind of tempo
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so twice a year you might shop for new stuff fast fashion came along about the turn of the millennium
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and what it did was sped up that cycle
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considerably and of course because companies want to make money
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so they're like why are we just getting new drops in two times a year
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or four times a year what if we did it every month
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and so in the last 20 years that's what we've seen
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that you get new refreshed product in the stores every few
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weeks now what's happened in the last four i want to say five years
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but certainly ramped up in the last two years is we've got this new phrase
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and we call it ultra fast fashion so all that is just out the window.
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Instead of new drops in the store physically that you might get excited to go and see every few weeks, you've got new styles online every single day.
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These companies are chucking out new choices, new styles at rates that are dizzying.
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They've got a totally new system of fueling desire and overproducing what we're supposed to wear.
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A small Chinese retailer named sheen led the charge with ultra fast fashion in 2020
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and quickly reshaped the entire industry it came in hot with a new model
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that allowed them to produce clothes faster and cheaper
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and had an even larger scale than zara or h m
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and as a result they started to eat up the market
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share of the fashion industry sheen came out of nowhere growing
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its net sales from 1 .4 billion dollars in in 2018 to $41 billion in 2025.
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Shein.
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Shine.
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I say Shein.
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It's Shein.
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Shein is known for $2 t -shirts and $7 pants.
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As with any formula that works in business, others quickly copied it.
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Amazon Shopping, Timu, and others followed along with their own versions of ultra -fast fashion.
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The speed and scale that clothing was now being produced at quickly reached numbers that are hard to imagine.
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Now with ultra -fast fashion, you have these companies companies and brands who are putting out 10 ,000 styles every single day.
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Like how is that scale even possible?
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It's hard to wrap my head around.
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How does that even work at that scale?
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I think what Shein did was recognize that fashion can be a tech proposition and say, well, we don't need to pay retail staff.
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We don't need retail stores.
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We don't need designers.
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And that cuts costs exponentially.
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Then there is the supply chain, which is concentrated just out of Shanghai,
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which is about lots of small producers where you can test these styles, these huge numbers of styles that you're putting up on the website every day,
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and see if they fly.
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I downloaded Shein's app for the first time to see exactly what the experience was like.
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I was quickly escorted into their discount mania, the nonstop casino prize wheels that land exactly where they're designed to, to trigger the biggest rush of dopamine.
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Countdown timers blasting every time you try to close out the app.
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Free shipping.
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Why not?
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I knew what I was in for.
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I had no plans to buy anything, and yet for some reason, my heart started to pound a little faster.
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They've removed so much friction and created so much urgency that most people never take a second to ask themselves, do I actually need this thing?
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I'm guessing that with the sheer volume, they are algorithmically based, similar to TikTok or Instagram,
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where it's like, yeah, all 10 ,000 maybe aren't being consumed, but it's the ones that are rising to the top are being purchased by most people.
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Absolutely.
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You know what? it's inhuman so it's designed by algorithm
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if you can call it design it's scraping the internet for inspiration another word for
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that is stealing and then chucking it in the ai blender that's not a technical term
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and spewing out stuff that has no soul no craft and i would say no human connection.
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We found for us putting our workshop on the ground floor in the window
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so that people could see what we do just gave the business absolute transparency.
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We walked in here and we knew that your jacket was being made by Taylor because you could see it.
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I traveled to Melbourne
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which is really at the heart of fashion in Australia to speak with people in the industry
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that have been impacted by the rise of ultra fast fashion.
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Jared Cuff says he's one of four bespoke tailors left in
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the city watching you now sewing this jacket like this is
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this is slow fashion this is a slow methodical process i
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wonder how challenging it is to to make it as a business owner running a shop like this
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when you're doing everything slowly by hand compared to the way
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the industry generally works it is slow fashion in a way
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like it will take us several weeks to put a suit
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together like this gentleman's suit like i just put the sleeves on today
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and like just putting that shoulder roll in is just to get
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that curve on the top of the shoulder we sell it as this romantic sort of slow handcrafted
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but you need to race against the clock and me
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and marco are constantly racing against the clock to get things
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done uh you you can't move your wedding date back
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so we will work through the night to get that that finished How much is this jacket going to cost?
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So this jacket cost $3 ,800.
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It's going for a wedding up in Byron Bay.
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So we've seen this gentleman about four times now.
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That's the jacket and pants.
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Jacket and pants.
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And this is a perfect example of we had less than a month.
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If you look at historical data of apparel prices, you'll see something really interesting.
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From 1994 to 2024, they basically didn't budge, even as inflation doubled the price of almost everything else.
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To give you an idea of how low the prices have gotten with ultra -fast fashion, the average item at Zara is $34.
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At H &M, it's $26.
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And at Shein, it's $14.
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As I had these conversations with retailers, it was this shift in expectation that's clearly become one of the biggest challenges they've had to face.
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The most problematic thing is the social programming that's gone on for the last generation.
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The average person, let's say the average guy, has been programmed to spend $10 on a t -shirt, $50 on a pair of pants, $100 on a jacket.
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And he's been programmed to then turn them over every season
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or every year or however long he's been programmed to accept that that those garments that he's buying for peanuts
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he's going to throw them out pretty soon
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and he's going to buy some more i've always resisted this
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term consumer you consume food you eat it you need it to survive
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but we're not doing that with clothes like the idea of consumption of something
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that is a physical non -biodegradable product
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that doesn't give us any sustenance is really weird it's attached to this idea of clothes as disposable
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which is a relatively new idea for most of human history
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clothes were really precious they were hard to acquire you either made them yourself
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or you saved up later on from the 19th century
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and you bought them in small numbers unless you were royalty
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but now we've got to this mad sort of flipping of
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that where everyone thinks that they deserve to dress like royalty
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and that status is about having more
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and more overly sumptuous amounts of stuff today i'm in the og room
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and i'm doing a two hundred dollar sheen haul did i
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just spend four hundred dollars on sheen i'm going to be
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replacing my entire wardrobe only using sheen now we can literally open our phone scroll shop
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every second of the day creators influencers every day they turn up wearing something new
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and it's this is my outfit comment shirt
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and i'll send you the link you only have to look at those kind of posts
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and see the hundreds and hundreds of comments the engagement and there's no value behind it.
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It's just promoting constant mindless consumerism that has created a whole new culture of buying now but not necessarily buying better.
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I always think it's good to kind of turn this on yourself think about
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and I know that you're atypical shall we say
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because you're just buying less stuff generally than other people
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because you've switched on to this idea that you don't need to over consume
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but for most of us think about what you might buy
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in a few months right you might say well I just bought a pair jeans but
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if you really think about it you very likely bought exercise
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gear a four pack of t -shirts a load of new
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socks kids clothes some going out outfit some new shoes some
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sneakers actually it all adds up to crazy numbers we're filming this in australia
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and australians consume on average i always remember this particular number
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56 new items of clothing every year what like that's more
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than one a week that's buying a new thing more than once a week
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so we're buying more than we need
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and we're using them for much less time than our parents and our grandparents used to.
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Looking at how most of the fashion industry is organized today, it's hard not to make the connection to social media.
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It isn't news that they've gotten monetizing our attention down to a science.
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Just recently, Meta agreed to a massive settlement that accused them of deliberately getting children addicted to their platforms.
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The company behind Facebook
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and Instagram have reached a settlement totaling nearly $18 billion to
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end a lawsuit centering on the harms of social media to children
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and this feels a lot like what's happening with online shopping
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retailers are using algorithms to find viral trends they're experimenting with increasingly aggressive ways to drive engagement
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and with the billions of dollars
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that people spend every year on these apps they've clearly figured out how to turn shopping into an addiction as
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if it wasn't bad already i don't think it's
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that our grandparents had better values than us it's that But they lived in a completely different system, one where wages were higher, one where they could invest in better clothes,
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and one that didn't have a freaking mystery wheel pop up every time you go to buy socks.
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So my little sister has her very own slow fashion brand, where she takes pre -loved clothing and tries to give them a new life.
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The only problem?
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She doesn't have a website.
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So I asked her if I could build one for her using Squarespace, my sponsor for this video.
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Oh my god, I'm so excited.
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Yay okay let's start with the domain name bingo I like this template she's already got brand color
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so I'm gonna plug those in no website is complete without
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some really strong copy I asked her to send me through some photos
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and videos and so I'm gonna be adding those now to the about page the home page
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and the contact page finally
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and most importantly we need to set up her online store through Squarespace
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so we're gonna do that now by importing her entire catalog and here's the the final result.
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Let's see what Madison thinks.
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So if you want to see why I trust Squarespace and why I trusted it with Madison's website, then go to squarespace .com to start your free trial.
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And when you're ready to launch, go to squarespace .com slash Matt D 'Avella to save 10 % off your first purchase of a website or domain.
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Better yet, just click the link in the description below.
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Thanks for considering.
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I went on Sheen for the first time.
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Oh, did you?
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Yeah, like a week ago.
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Did they have, like, the gambling wheels?
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They did, yeah.
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It's like a casino.
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Yeah, a pop -up comes and it's like, you can get 60, 70, 80 % off.
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But quick, act now, press this, press this.
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That's exactly it.
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They throw you right into it.
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You can go on a Sheen and get a plain white t -shirt for $7 USD.
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Can I say, actually, except today, it's 90 % off if you buy now.
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Yes, that's right.
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Yeah, yeah, $7 is the listed price, but you could probably get it for $3 dollars.
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What does it take to make clothes that cheap?
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Such a good question.
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In sort of sustainable fashion activism circles, we love to say somebody always pays the price for too cheap.
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The way to think about it is to consider the physicality of that t -shirt.
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What's it made of?
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If it was cotton, a farmer has to grow that fiber.
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Then that fiber has to be picked, ginned, processed,
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spun, woven dyed before it becomes fabric at
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which point you can then cut out
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that t -shirt now those processes in themselves should be adding up to more
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if they're done responsibly
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and without cutting masses of corners it's not hard to imagine
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how much the worker the garment worker is squeezed in this
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equation retailer Sheehan is in hot water once again Sheehan has
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faced accusations of worker abuse the brand has recently come under fire there have been allegations of forced labour.
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They themselves have found incidents of child labour and there are accusations that their staff are overworked and underpaid.
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Workers are working something like 75 -hour working weeks, according to some investigations, paid piece rates.
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There's obviously no benefits, no pensions, no holiday pay.
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It's always the worker at that end of the supply chain that pays the greatest price.
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I always try and think about cheap, but at what cost and at whose expense.
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A lot of people try to, they don't like to make people feel guilty about their purchases.
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I'd like to make them feel guilty.
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We should feel a little bit guilty, right?
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Like we should feel a little bit bad.
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We should know about what's going into making these clothes.
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And, you know, we don't seem to care.
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So it's not entirely up to you obviously it's about brands it's about regulation
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and it's about you but you can't just park
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that responsibility you choose you choose now of course there are
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mitigating circumstances of course some of us have the privilege of being able to make more expensive choices
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or even have the time to dig into this I get
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that however people over buying crappy fast fashion are largely not doing it
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because they're worried about the cost of their kids school uniforms
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or the need a t -shirt
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and this is the only one they can afford they're actually buying five times more than they used to buy
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and that's your choice
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so i've stopped worrying about making people feel guilty we get the system we choose we get the brands
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that we support and buy from i don't know i think i sometimes
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unfairly judge the fashion industry in general
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when I see you know these fashion runways and I see commercials
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and I see anything revolving the fashion industry I think consumerism bad
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but then and you know in speaking with you and
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and hearing about the passion you have for fashion it it
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changes my look runways are fun I was the same
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when I first came in the industry I'm like oh god the runways are like
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and then I started to meet people in the fashion industry
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that were pushing back back on
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that they were like no we don't we don't want our industry to be like
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that we want it to be better seeing
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that being practiced it's like okay well this is the group
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that I want to be part of I've never had a
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shopping addiction I've never made a purchase from a fast fashion
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retailer my entire wardrobe fits neatly onto two shelves in my closet not to brag
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but I've also never been very conscious about where I shop.
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In the past, I've just found something that fit, was comfortable enough, and seemed like decent quality.
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Knowing what I know now, I feel compelled to do better.
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Although I'm still trying to process the idea of buying a t -shirt for $100, we're figuring out how to find time to thrift shop with two little kids at home.
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It's obviously very easy to be overwhelmed today and trying to do the right thing, but if you were to give people watching this video one piece of advice, one thing
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that they could do after watching this video what would you
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say i think buying much less is the best solution
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and maybe this is just what i've i've come to in
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my own life i don't know what everyone else should do
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but i've just stopped being interested in fueling a system i find revolting
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and it feels quite powerful to reject it
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and just not get it you know i'd rather
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and this sounds a bit worthy and i'm sure get some grief for it
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but i genuinely having spent 30 years in the fashion industry
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feel much more delighted by going for a walk in nature
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and looking at the birds than I do by buying a bunch of feathers and dressing like one.
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Лексика и советы по произношению к этому уроку
В этом видео 273 предложений и 3288 слов для шедоуинга. Речь длится 18:39. Говорящий говорит в естественном темпе, около 176 слов в минуту, близком к повседневной речи. 84% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.
Ключевая лексика этого видео
15 слов из видео, которые стоит выучить, с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| jacket существительное | /ˈd͡ʒæk.ɪt/ | ку́ртка, жаке́т |
| retailer существительное | /ˈɹiteɪlɚ/ | ро́зничный торго́вец, рите́йлер |
| pants существительное | /pænts/ | брю́ки, штаны́ |
| worker существительное | /ˈwɝ.kɚ/ | рабо́тник, рабо́тница |
| consume глагол | /kənˈsum/ | потреблять, расходовать |
| clothing существительное | /ˈkloʊðɪŋ/ | оде́жда |
| engagement существительное | /ɪnˈɡeɪd͡ʒ.mənt/ | ангажеме́нт |
| runway существительное | /ˈɹʌnweɪ/ | по́диум |
| wardrobe существительное | /ˈwɔɹdɹoʊb/ | гардеро́б |
| domain существительное | /ˌdəʊˈmeɪ̯n/ | владе́ние |
| outfit существительное | /ˈaʊtfɪt/ | обмундирова́ние, экипиро́вка |
| casino существительное | /kəˈsiːnəʊ/ | казино́, иго́рный дом |
| addiction существительное | /əˈdɪkˌʃən/ | зави́симость, адди́кция |
| sponsor существительное | /ˈspɒn.səː/ | поручи́тель, поручи́тельница |
| algorithm существительное | /ˈælɡəɹɪðm̩/ | алгори́тм |
Фразовые глаголы, которые вы услышите
| Слово | Значение |
|---|---|
| figure out глагол | разбира́ться, разобра́ться |
| turn up глагол | объявляться, находи́ться |
| come over глагол | подскочить, подъехать |
| cut out глагол | возде́рживаться, воздержа́ться |
| eat up глагол | съесть, дое́сть |
| get off глагол | спуска́ться, спусти́ться |
| get over глагол | преодолева́ть, преодоле́ть |
| go out глагол | выходи́ть, вы́йти |
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| «Used to» used to + глагол — прошлая привычка или состояние, которых больше нет | used to produce · used to buy |
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | I've never been · has gotten · have come |
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | be fucked · is sponsored · are attracted |
Произношение, на которое стоит обратить внимание
Говорящий использует 82 сокращённых и редуцированных форм, например don't, I'm, I've. Произносите их коротко, так, как слышите.
- Звуки «th»: clothing /ˈkloʊðɪŋ/, algorithm /ˈælɡəɹɪðm̩/, thread /ˈθɹɛd/, worthy /ˈwɝ.ði/, feather /ˈfɛðə/
- Звуки «sh» и «zh»: addiction /əˈdɪkˌʃən/, accusation /ˌæk.jʊˈzeɪ.ʃ(ə)n/, rush /ɹʌʃ/, passion /ˈpæʃən/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
- Длинные слова — следите за ударением: problematic /ˌpɹɑ.bləˈmæt.ɪk/, accusation /ˌæk.jʊˈzeɪ.ʃ(ə)n/, necessarily /ˌnɛs.əˈsɛɹ.ə.li/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/, experiment /ɪkˈspɛɹ.ə.mənt/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как jacket, retailer, pants.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.