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This is the year you're going to become a content creator and influencer.
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Hi guys, welcome back to the channel.
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My name is Mickey
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and today I'm going to be teaching you exactly how to build your social media starting from zero followers.
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And I promise if you follow all of these steps, you will become the content creator that you've always wanted to be.
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We'll also address some of the common pitfalls to avoid.
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And if you're wondering what my credentials are, my name is Mickey.
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I have been a content creator since 2017 and here are my social media platforms.
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I have 900k on Instagram, 2 .5 million on TikTok, and of course, 1 .3 million here on YouTube.
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Combined, we have over 4 .5 million followers across platforms, and it is my job to make content, make videos, get paid to travel the world,
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and get to work with some of my dream brands like SK2, La Roche -Rosé, Delta Airlines, Tourism Board, Barcat Lily is a Purina girly.
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It's truly all a dream come true,
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and today I'm going to share with you the secrets and the step -by -step on how you can do it too.
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There are so many perks to being a creator.
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Most importantly, having a community of people to be able to call your friends.
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PR packages, unlimited skincare, makeup, luxurious experiences that you would never otherwise plan for yourself.
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New streams of income to earn money, including AdSense, affiliate, brand deals.
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I think it's no secret that creators get paid pretty well for what they do.
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I remember the first time I took a brand deal
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that paid me more than a 12 -hour nursing ship would pay me.
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And as my social media grew, then a brand deal became a week of shifts, a month of shifts
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and far beyond what I could have ever imagined for myself.
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So without further ado, let's get into the video.
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Step one, you're gonna pick your niche.
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The more niche you are, the faster you will grow.
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For some, it might be really obvious what you wanna film.
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Maybe you are a pro makeup artist and you're really, really good at nose contour.
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Perhaps you already know you want to film dance videos, but a lot of us don't know exactly.
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And the good news is you don't have to pick just one thing.
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This is the question you're gonna ask yourself to figure out what your niche is.
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What unique value can I provide?
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Maybe you're an accountant and you're super familiar with tax laws.
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Perhaps you're a nurse like I am and you work with neonates.
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Maybe you're an excellent snowboarder and you'd love to share your knowledge.
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This is a really, really great starting point.
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And if you're thinking to yourself, there's nothing that I'm good at, false.
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We all have things that we are good at.
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We all have things that we have improved on.
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It doesn't have to be perfect, but it does have to be something that's true to you.
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In alignment with your niche, you are going to identify your core pillars.
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I recommend that you pick around three to five pillars, but definitely not more than five.
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Again, remember the more niche you are,
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the faster you grow, but I think it can also feel very suffocating when you're doing only one kind of content.
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So pick a couple of things that are important to you.
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Here are my core pillars as an example.
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Your biggest pillar is probably going to be related to what your niche is.
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Now for me, I am a nurse and my husband is a doctor, so healthcare and health and wellness are one of our pillars.
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I'm also a first generation Asian American, which means that a lot of my identity revolves around the way that I was raised, the way
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that we love good deal we love to save our money
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we have stickers on our tvs our remotes that's my second pillar my third pillar is relationship content kevin
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and i have been in a relationship for six years now
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and we love sharing the highs lows all the funny things number four
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i love beauty i love skincare makeup almost every material purchase i've made in my life i regret
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but the one thing i never regret is investing in myself especially
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when it comes to skincare those i would say are my four main ones.
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My fifth one is probably travel.
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As you guys know, I love going to Asia.
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So I love sharing travel guides, travel hacks, and everything in between.
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Now, obviously, as I grow as a person and as a creator,
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these pillars may shift and maybe things that were more important become less important and vice versa.
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And that's totally okay.
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They should be molded to fit you.
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Number two, this might be shocking, but in order to be a creator, you actually do have to post.
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And I hate to break it to you, but you have to stop caring what people think.
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I know you're probably thinking, oh my gosh, what if my extended family sees this?
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My ex -middle school friend?
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They're gonna think I'm so cringey and all these people are gonna be talking bad about me.
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I'm here to bring it to you.
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Yes, they will talk.
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And you know what?
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They're already talking bad about you anyway, so you might as well do what you want.
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There are creators who make enough from one post to pay off an entire down payment, an entire car, a college tuition.
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It won't be cringey then, will it?
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Unless those people with opinions are paying your bills, why are you letting them stop you from getting to your dream life?
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If you feel embarrassed, it's okay.
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Make a new account, block everybody that you need to block, and just know nobody is perfect.
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Nobody is good at everything on the first try.
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If you've ever gone skiing, snowboarding, tried biking, were you doing 360s your first go?
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No. Every time you make a video, good or bad, it'll be a vote towards the kind of creator that you want to be.
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You might not feel like a creator after one video, maybe not even after 10, but after 100, you're gonna improve exponentially.
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Number three, what platform should I be posting on?
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I would say there are three major social media platforms right now.
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YouTube, TikTok, and Instagram.
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It is my belief that if you are making short form content, these are vertical videos, usually anywhere from three seconds to three minutes long,
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you should be posting on all three.
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You can post the same video on all three platforms,
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and you'd be shocked that sometimes videos that perform very normally sometimes do super well on a different platform,
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but you would never know unless you've reposted that content.
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Now, it can be really time consuming to post these manually, so I personally use a software called Repurpose .io.
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And it actually automates the process from posting from TikTok to Instagram and TikTok to YouTube.
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Now, if you're looking into the future and looking at brand deals and making money in the future,
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my management team told me that 70 % of deals have an Instagram component to it.
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So if you wanna prioritize something in terms of monetization, Instagram is where it's at.
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Now, how often do I need to be posting?
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There's an age old debate about quality and quantity, but when you are just starting, quantity always wins because you don't know what works yet.
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For the first month, I want you to commit to making a video every single day.
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Try all sorts of different videos, editing.
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The good news when you're starting out is that there's no expectations.
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You can try anything and everything and see what sticks.
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Don't delete your videos if they flop.
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This is very important data that you're gonna look at 30 days later.
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If you're thinking, Mickey, I don't have time to film and edit every day.
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First of all, yes, you do.
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How much time do you spend scrolling on social media?
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Replace your consuming with creating.
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The amazing news is that you can actually batch film your content
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so you're not having to film and get ready every single day.
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I usually only film twice or three times a week max.
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I used to only film one time a week.
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So I put on one makeup look.
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I would change outfits in between so that you didn't know they were all filmed on the same day.
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And I would have a week's worth of content done.
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So again, post every single day for 30 days.
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Don't delete anything.
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And also don't review your analytics until after the 30 days so that it's had some time to marinate.
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After the 30 days, then you'll see if there are any trends.
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Did a certain type of video perform better?
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Take your highest performing videos and try to recreate those formats and then do it again for another 30 days
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One of the key takeaways I want you to learn from this video is
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that there are three different types of content I think about them like a venn diagram where all three are intersecting
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There is one content to grow two content to brand and three content for yourself content to grow
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It is exactly what it sounds like these are the videos that are going to get you new eyeballs
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It's going to get lots of views
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and it's going to draw new audiences content to brand this is content
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that your existing community that you already have would care about.
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Perhaps it's getting to know you better, your inside jokes, your pets, your relationship, all the things that make you you
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and make your community feel like they are included in what is your life.
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And number three is content for yourself.
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This is videos and content that you have to make so that you feel fulfilled and happy as a creator.
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Perhaps it's a cat video.
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Perhaps it's the end of year recap.
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Whatever it is that you feel like is important for you to make.
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Have you ever posted a video and then subsequently felt very disappointed by the number of views it had.
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Now let's backtrack.
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If that video was a getting to know me video, content for my community, then I shouldn't have the expectations that it's content to grow,
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that it's going to go viral and bring new eyeballs because that was never the purpose of the video.
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The purpose was to allow the community
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that already existed to get to know me better
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because it is equally important to deepen your reach as it is to widen it.
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Now, if that video was content to grow and it didn't do its intended purpose, then it's also a win because you just found a way
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that it doesn't work and we're gonna try something different next time.
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If you need some video ideas and you don't know what to post, here are some suggestions that I think work for everybody.
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One is some sort of how -to.
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How I got into UCLA, how I got into the nursing program, how I baked sourdough bread, how I learned to snowboard as an adult.
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Tutorials are always a plus.
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Number two, a day in the life but something very specific.
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Day in the life of a nurse, day in the life of an accountant,
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day in the life of a stay -at -home mom juggling four kids.
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Another great tip is that lists and numbers always work.
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Five things I don't spend my money on.
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Three lessons I learned before I turned 30.
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People love lists.
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And when you tell them in advance, oh, there's three things I'm talking about,
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they're gonna be inclined to watch until the end until you get to the last tip.
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And for more ideas, you can always look to your favorite creators for inspo.
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I love to sort their videos by most popular
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and then take some notes on videos that you might be able to recreate with your own spin.
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You can also input information about yourself to ChatGPT or Claude AI, and they will generate so many ideas for you.
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All right, step number five, make your video 1 % better every single time.
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If you make a video every single day for a year straight, then by the end of the year,
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you will be 37 times better than you were when you started.
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That is crazy.
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That's like if you started the year with $100, you would end with $3 ,700.
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Sometimes when the task is too daunting, it feels very overwhelming, but what you can do is just micro changes in every video
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that are gonna slowly inch you towards the kind of creator you want to be.
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Now, there are two main ways to improve your videos.
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Number one is filming and number two is editing.
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You don't need fancy equipment to start filming.
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In fact, I really recommend you just start out with your phone.
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I do recommend getting a tripod.
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This is one of my favorites.
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It's called a Moft and it's MagSafe to the back of your phone.
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What's really great is that you can use it like a tripod this way.
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You can also stand it up so you get a little bit more height
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and your iPhone can also attach horizontally if you want to vlog for YouTube.
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I also recommend getting a big MagSafe tripod so that you can take any videos when you're standing up.
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I take this tripod with me everywhere, even when I travel.
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Another great investment is a selfie light.
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A lot of people call this an Alex Oro light because she uses one for her get ready with me's.
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Lighting makes a really, really big difference on whether or not people want to watch the video.
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Don't start out with a camera setup unless you are already very familiar with cameras
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because you're going to overwhelm yourself with the amount of information that you need to learn.
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Now let's get into the editing because this is where most of the magic happens.
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I feel like it's maybe 25 % filming and 75 % is in the editing.
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Softwares that I personally use and recommend are one, Final Cut Pro and two, CapCut.
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Final Cut Pro is the editing software for Apple computers.
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You may have heard of iMovie before.
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Final Cut is the fancier, more advanced version.
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And CapCut, I'm sure you've heard of.
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I think most creators these days are editing on CapCut.
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The features are incredibly advanced and it is super user -friendly.
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A lot of edits that would otherwise take a long time can be done with a singular button,
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and there are so many tutorials all over TikTok specifically on how to use CapCut.
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Please listen to me when I say this, you need to learn to edit on your laptop.
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I know creators that exclusively edit on their phones, and it wastes so much time.
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Amongst my friends and the people that I work with, I am famous for turning out videos in record speed.
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And you know why that is?
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And that is partly because I edit on my laptop.
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Do yourself a favor and learn how to do it from the beginning.
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Number six, let's talk about the formula for a viral video.
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This works for all platforms.
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And if you understand this concept, you can make any video viral.
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The way that the algorithms work is based on engagement and watch time.
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Let's talk about watch time first.
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You wanna get this number as close to 100 % as possible.
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In fact, some of my videos even have over 100 % watch time.
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How is that possible?
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It means that someone is watching my video on average more than one time.
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And here's how you can get the watch time high.
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Number one, you're gonna keep the pacing fast.
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Most of us have a short attention span, so get to the point.
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Think about what a normal pacing is and then speed it up just a little bit.
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Number two, keep the most interesting portion in the very beginning and the very end.
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The beginning is important to hook them in
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and keep the most exciting part for the end so
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that they have to watch the video all the way through to see the end result.
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Number three, loop the video.
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Have you ever watched a video where the ending
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and the beginning loop back together so you have no idea that you're even re -watching the same video?
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Number four, add closed captions.
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A lot of people when they watch shorts don't have sound on.
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Perhaps they are commuting, maybe they're sitting at work, scrolling their phone, at a dentist's office.
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If I have no sound and there are no captions, I'm skipping the video.
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Number five, sync your scene cuts with the music.
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When you sync your visual and your audio together,
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you reach a flow state and it looks very satisfying to watch and keeps people engaged for longer.
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Once you're done editing the video, watch the video back and ask yourself, if this video came up on my For You page,
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would I stop and like it?
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Or is there anything I can add to make sure I'm more inclined to like it?
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Then you'll know your video is ready to post.
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Now engagement.
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A lot of people automatically think about likes and comments, which are very important.
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But I think even more important than that is saves and shares.
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Is this video so funny that I want to send it to a friend?
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Is it relatable so that I want to send it to my boyfriend?
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Is it so useful that I want to save it for my Japan trip?
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When other people save and share your video, essentially they are spreading that video to a wider reach on your behalf
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so that you don't even have to do it yourself.
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And remember, anytime you are promoting discussion, you will have more engagement.
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There are some topics that just always get people riled up.
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For example, money.
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If you talk about how you split your finances or things
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that you don't spend your money on or things that you love to splurge on.
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Animal videos are another.
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People love cat videos, dog videos.
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If you got a cute animal, use it to your advantage.
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Here are some common mistakes to avoid.
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Lifestyle vlogs with no purpose.
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I hate to be the bearer of bad news, but these really only do well
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if you already have an audience that's highly engaged in who you are and they just love you for you.
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If you don't have an audience yet, lifestyle vlogs typically don't do much for growth.
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Next is content providing no value.
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For example, let's say you're posting a photo of you in a cute outfit.
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That's great and all, but how is that useful to your audience?
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You can add value by sharing where you got those pieces from, tagging the brand.
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You can even include how tall you are so they have context for how it's going to look on their body.
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And perhaps one of the items is on sale and you can share that information.
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Next is not being consistent.
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If you do not have enough data, you're not going to be able to analyze anything and figure out what's working and what's not.
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You have to have enough examples, data, points, so that you can figure out what you need to improve on.
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And then going hand in hand with that is that once you have the data, you need to take that information and adjust accordingly.
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For example, let's say all the videos where you were doing an outfit of the day all performed super well.
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That's a sign that you should do more of those.
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Insanity is doing the same thing over and over again and expecting different results.
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If the makeup videos didn't do well, either one, stop filming them or two, film them in a different way.
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All right, step number seven is engaging with the community.
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Have you ever commented on an influencer's post or responded to a story and they never respond?
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And you see that they never respond to their comments.
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They never heart any of them.
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You might comment once.
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You might comment twice, but probably think about commenting a third time.
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Don't be that person.
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Engage in your comments, respond to them, like them.
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Nobody likes a creator who doesn't respond.
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And also make sure that you're interacting with your greater community.
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Behave online the same way that you behave in real life.
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Friendly, kind, and involved.
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Finally, let's talk about monetization because I know we all want to hear it.
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No matter what size creator you are, you do have the opportunity to monetize and make money.
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Do I think that that should be your core focus when you start out?
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No. I don't remember exactly how long, but I'm pretty sure for the first two years I didn't get paid a s - single dime.
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And after that, once I started getting paid, I was getting paid very, very, very little, but it was so fun for me.
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I genuinely did not care that I was not getting paid.
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Focus on putting out good content and the money will automatically come.
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But here are some ways you can make money.
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Number one is affiliate income.
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You can start doing this right away.
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I would sign up for an Amazon affiliate account as soon as you can.
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People really appreciate it when you provide links and make it really easy for them to find what you're promoting.
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Now, other great platforms that you can apply for include LTK and ShopMy.
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These include a lot of clothing retailers, Sephora, beauty, makeup, etc. The second way you can make money is through the platforms themselves.
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On YouTube, this is called AdSense.
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On TikTok, this is called the TikTok Creator Rewards Program.
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Now, they both have eligibility requirements that you need to hit before you can apply for them.
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I remember being so diligent making my YouTube videos
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because all I wanted to do was be part of the YouTube Partner Program.
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And I think it's fun that they have these benchmarks that you have goals and things to look forward to.
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When you make a video, there will be ad slots that you can put in and from those ad slots,
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YouTube will take a cut and then you also get a cut.
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Now, not all advertisers are created equal.
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There's what's called RPM or revenue per mile, which is how many dollars you make for every thousand views.
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There are certain niches, certain advertisers that just make more money.
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For example, finance.
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Every time I make a finance video, my RPM is usually double or quadruple what it normally is.
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So you can also keep that in mind when you're choosing your niche.
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And of course, you can make money through brand deals.
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Now that's a whole topic in itself.
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I feel like I could talk for four hours just on how to get a brand deal.
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So let me know if you want to see a video on that.
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I will save that topic for next time.
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Finally, I want to end this video by sharing a story with you.
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When I started out as a creator, the only platform I was on was Instagram.
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I'd actually tried and failed to be a fashion blogger, if you can even call it that.
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People did not care about my outfits and it makes sense because even I didn't really care about fashion.
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So I don't know why I was trying so hard to be something that I wasn't interested in.
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Then a little bit later, I started to share my journey in nursing school.
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And that's how I initially started to gain traction.
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There were a lot of creators around me, a lot of people who are growing much faster than I was.
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And I had slow but consistent growth.
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I was very consistent.
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I always had something going up every single day.
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I worked very hard.
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It took me three years to hit 100k on Instagram.
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But what happened next really shocked me.
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Just a couple months later, I ended up hitting a million followers on TikTok.
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And then two weeks later after that, I hit 2 million.
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The lesson here is to never give up.
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If you love making content, you love making videos, I promise you your time will come.
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You just have to stick with it.
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Evolve, grow, do the best that you can, but just keep at it.
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Believe in yourself and keep trying because you never know.
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You might be one day away from something really, really big.
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I love being a creator.
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I genuinely feel that it was my life's purpose to be put on this earth to make videos.
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You know, middle school, when you have those skits, I was always the person who was doing the photo editing,
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the video editing, and the fact that I get to call it my job now is honestly surreal.
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And I'm really excited to help you do the same.
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I have so much more to share if you wanna learn how to land a brand deal, how to get on PR lists,
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when to get a manager.
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Let me know what kind of videos you wanna see in the comments.
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Give this video a thumbs up if you believe in yourself becoming a creator this year.
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And I will see you guys in the next one.
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Don't forget your 10 out of 10.
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Don't let anyone ever make you feel otherwise.
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And I will see you guys in the next one.
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Bye.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “How to ACTUALLY become an influencer in 2026”. Questo video contiene 346 frasi e 4341 parole da ripetere con lo shadowing. Il parlato dura 18:28. Chi parla va veloce, circa 235 parole al minuto: aspettati suoni legati e ridotti. Il 86% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| creator sostantivo | /kɹiːˈeɪ̯təː/ | creatore |
| edit verbo | /ˈɛdɪt/ | redigere, elaborare |
| niche sostantivo | /nɪt͡ʃ/ | nicchia, edicola |
| pillar sostantivo | /ˈpɪlɚ/ | pilastro |
| nurse sostantivo | /nɝs/ | infermiera, infermiere |
| outfit sostantivo | /ˈaʊtfɪt/ | completo, tenuta |
| topic sostantivo | /ˈtɑpɪk/ | tema, categoria |
| consistent aggettivo | /kənˈsɪs.tənt/ | costante, continuo |
| shock sostantivo | /ʃɔk/ | trauma, trauma emotivo |
| engagement sostantivo | /ɪnˈɡeɪd͡ʒ.mənt/ | impegno |
| lesson sostantivo | /ˈlɛs.ən/ | lezione |
| pace sostantivo | /peɪs/ | passo |
| spin verbo | /spɪn/ | girare, far girare |
| regret verbo | /ɹɪˈɡɹɛt/ | rimpiangere, rammaricarsi |
| engage verbo | /ɪnˈɡeɪd͡ʒ/ | attirare, convergere |
I phrasal verb che sentirai
| Parola | Significato |
|---|---|
| figure out verbo | scoprire, rendersi conto |
| end up verbo | andare a finire, finire |
| give up verbo | arrendersi |
| go up verbo | salire |
| look forward to verbo | non vedere l'ora |
| pay off verbo | corrompere |
| stand up verbo | alzarsi in piedi |
| turn out verbo | risultare |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- Step one, you're gonna pick your niche.
- What unique value can I provide?
- My ex -middle school friend?
- Number three, what platform should I be posting on?
- That's great and all, but how is that useful to your audience?
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | you've always wanted · have been · have improved |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | was raised · should be molded · be shocked |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | American, which means · comments, which are · mile, which is |
| Possibilità con “might / may” might/may + verbo — qualcosa di possibile ma non certo | might be · may shift · might not feel |
Pronuncia a cui fare attenzione
Chi parla usa 104 contrazioni e forme ridotte, come you're, don't, I'm. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: clothing /ˈkloʊðɪŋ/, algorithm /ˈælɡəɹɪðm̩/, thumb /ˈθʌm/
- I suoni “sh” e “zh”: shock /ʃɔk/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, caption /ˈkæp.ʃən/, essentially /ɪˈsɛnʃəli/, suggestion /səˈd͡ʒɛst.ʃən/
- Parole lunghe — attenzione all’accento: affiliate /əˈfɪl.i.eɪt/, genuinely /ˈd͡ʒɛn.ju.ɪn.li/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, disappointed /ˌdɪsəˈpɔɪnɪd/, essentially /ɪˈsɛnʃəli/
I suoni difficili per chi parla italiano:
- /h/ — va soffiata, non è muta: behave /bɪˈheɪv/, behalf /bɪˈhæf/, hook /hʊk/
- Consonante finale — senza aggiungere una vocale dopo: edit /ˈɛdɪt/, niche /nɪt͡ʃ/, nurse /nɝs/, outfit /ˈaʊtfɪt/, topic /ˈtɑpɪk/
- /æ/ — più aperta della “e”: fancy /ˈfæn.si/, laptop /ˈlæp.tɑp/, caption /ˈkæp.ʃən/, format /ˈfɔːɹ.mæt/, package /ˈpæk.ɪd͡ʒ/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come creator, edit, niche.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.